Semantic Coherence: Loblaw Companies Ltd. – Signal Evidence & AI Readability

[H1] Helping Canadians Live Life Well®
We provide the building blocks to help Canadians create the best life, and future that they can.What we do
[H2] The latest
A passion for customers sits at the heart of our organization, and supports our commitment to help Canadians live their life well.
[IMG: Store Owners James and Willow Walker standing outside a YIG grocery store.]
[H3] From burnt down to reopening in record time
For a town like Salisbury, N.B., the local grocery store is more than just a place to buy food. It’s a meeting spot, a source of familiar faces, and part of the rhythm of everyday life. When Walker’s Your Independent GrocerTM (YIG) burned down, it impacted everyone.
[IMG: A photo of the cover of the 2025 Live Life Well Report]
[H3] 2025 Live Life Well® Report: Progress built together
At Loblaw, our purpose is simple: helping Canadians Live Life Well®. In 2025, that purpose continued to guide how we show up for customers, team members, communities, and the country we proudly serve. The 2025 Live Life Well® report highlights our progress across our environmental, social, and governance (ESG) priorities.
[IMG: Krista standing in front of her floral shop.]
[H3] A passion blooms for Mother's Day
For the floral department, Mother’s Day is the busiest and most exciting time of the year. Weeks before the big day, the team is hard at work. They plan beautiful displays, order mountains of fresh flowers, and prepare countless vases. It takes a coordinated effort to fill the store with colour and joy. For Zehrs Stratford’s Flower Shop Manager Krista Dona, it’s a labour of love. “Everyone genuinely enjoys being part of something bigger,” she says. “There’s a shared sense of excitement and pride in what we create.”
[IMG: A photo of Sarah hiking in the snow.]
[H3] Serving community, on and off the job
Every day, team members across our business help bring our commitment to helping Canadians Live Life Well to life in their communities, and Sarah Croft is one of them. View more stories
[H2] Grow with us
With full-time and part-time career opportunities across our stores, supply chain, distribution centres and corporate office, there's room for you to succeed and grow. Careers at Loblaw
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[H2] Serving Canadians for more than 100 years
Today, we have more than 2,400 stores. Most are run by independent owners, right in your communities.Who we are
[H2] Our brands
[H3] Food
Whether it's in-store or online, our grocery stores offer a variety of shopping experiences from coast-to-coast. In all our stores, our colleagues share a passion for food and great customer service.
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[H3] Health and wellness
We make health and wellness accessible. Our team of more than 5,000 professionals includes pharmacists, dietitians, opticians and more. Our software solutions, like electronic medical records, connect health providers with patients and each other.
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[H3] Fashion and beauty
We make self-expression achievable. With affordable fashion and the best in beauty, we bring modern style to life.
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[H3] Payments and rewards
We make everyday transactions more rewarding. How? With our no annual fee credit card, a no-monthly fee banking product and a personalized loyalty program.
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[H2] Have general questions?
Contact us1-800-296-2332(Open in a new tab)
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[H2] Loblaw at a glance
Top 100 One of Canada's top 100 employers More than 2,400Stores across Canada90% of CanadiansLive within 10 kilometres of one of our locations190,000Canadians employed in full- and part-time positionsMore than 18 million PC OptimumTM members3 millionPC Financial® Mastercard® cardholders
[H2] Our story
Proudly Canadian, we are a fourth-generation family business, serving communities across our country since 1919.1919
[IMG: 4 men in white coats standing in front of the first Loblaw Groceteria store.]
The first Loblaw Groceterias store opens in TorontoThe new self-serve, cash-and-carry concept of grocery retailing is a big hit with customers, who take advantage of quality goods at lower prices.1924
[IMG: Group of colleagues with friends and family gather outside of store.]
Loblaw Groceterias expansionLoblaw Groceterias expands throughout Ontario and into New York State, forming an American company headquartered in Buffalo.1928
[IMG: Group of colleagues with friends and family gather outside of store.]
Groceterias expands into Chicago, IllinoisWith 69 stores, a new state-of-the-art Loblaw head office and warehouse is unveiled at Fleet and Bathurst streets, along today’s Lake Shore Boulevard, in Toronto. 1933
[IMG: Group of men in white coats in front of new Loblaw store.]
Introducing market storesLoblaw introduces its new “market stores,” with full-service meat and produce departments.1933
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T. P. Loblaw, dubbed the “Merchant Prince” by the press, dies at age 60After arriving in Toronto with only a few dollars in his pocket, he got a job in a grocery store. At this time Loblaw Groceterias included more than 150 stores.1939
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Changing the store nameThe name Loblaws® appears on storefronts for the first time, replacing Loblaw 1941
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A succession Shoppers Drug Mart® Founder Murray Koffler succeeds his father and runs two Koffler’s drug stores in Toronto, Ontario1947
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W. Garfield Weston acquires 100,000 shares of Loblaw stockGrocery bag-wielding families begin appearing on the cover of Weston annual reports. By the early 1950s, George Weston Limited has controlling interest of Loblaw. 1949
[IMG: Drawing of 1953 Loblaws grocery store building with cars and people outside]
Loblaw brings innovation to its "super markets"Stores roll out technology like air conditioning and automatic doors. In the 1950s, stores expand. Parking lots get bigger to welcome new, suburban-class shoppers. 1956
[IMG: Checkout counters in 1956 Loblaws store]
Loblaw Companies Limited incorporatesThe new company acquires Loblaw Groceterias in Ontario and Loblaw Inc. in the U.S. It also soon takes controlling interest in American grocery chain National Tea. 1959
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Loblaw's first loyalty program: Lucky Green StampsCustomers save stamps they earn by shopping, then redeem them for gifts. The Loblaw Lucky Green Stamp Gift Catalogue is a mainstay in many homes. 1962
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First private-label productsMurray Koffler opens a 4,000 square-foot drug store at the Shoppers World plaza in Toronto. The company's first Life Brand® products hit the shelves.1968
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Shoppers Drug Mart® expands in OntarioShoppers Drug Mart® merges with Plaza Drug Stores. The deal brings the total number of Shoppers Drug Mart stores to 52 in Ontario. 1971
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Shoppers Drug Mart® expands in the WestShoppers Drug Mart® enters the Western Canada market with the purchase of 87 Cunningham Drug Stores in British Columbia and Alberta. 1972
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W. Galen Weston named Chief Executive OfficerAmid price wars, Weston re-imagines Loblaw with redesigned stores and a new logo. Canadian actor William Shatner features in a new ad campaign.1972
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First Pharmaprix® store opens in QuebecShoppers Drug Mart® continues its cross-country expansion, opening its first store in Quebec under the Pharmaprix® banner. 1978
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The no name® brand hits the shelvesThe brand, with its unique packaging, matches the quality of national brands at a lower price. The no name brand features in the first no frills® store in Toronto. 1983
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Dave Nichol's Insider's Report® publication debutsThe flyer contains product reviews, cartoons and tongue-in-cheek commentary. It's a hit with shoppers. Some describe it as a mix of Mad Magazine and Consumer Reports.1984
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The debut of President's Choice® productsThe new line quickly gains a following. Shoppers praise the quality and value of the products. Soon, the brand appears on everything from toasters to train sets. 1985
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PC® Teddy is bornDave Nichol pays top dollar for a designer teddy bear, which inspires a PC® brand version. The PC® Teddy is made with soft plush stuffing and offered at a great price.1987
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Two firsts for Shoppers Drug Mart®Shoppers Drug Mart® opens the first two 24-hour, full-service drug stores in Ontario. The same year, the company opens its first in-store Canada Post outlet. 1988
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The debut of an icon The Decadent® Chocolate Chip Cookie features butter and real chocolate chips. The cookie becomes the top PC product. With more than double the chips of the leading brand, it becomes Canada’s best selling cookie.1989
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The first President's Choice G.R.E.E.N.® products This product line is for the growing number of Canadians who care about the environment. It includes more than 100 planet-friendly products. 1989
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Launch of the President's Choice Children's CharityThe charity makes life easier for kids who live with physical or developmental challenges. Every dollar donated goes straight to helping kids and their families.1991
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Helping patients manage their health Shoppers Drug Mart introduces HealthWATCH®, setting a new standard of pharmacy care. The 500th Shoppers Drug Mart store opens. 1994
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Nutrition Facts added to the PC® brandThe new labels come more than a decade before mandated by Health Canada. 1995
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Shoppers Drug Mart® expands in OntarioThe company acquires 135 Big V drug stores in Ontario. 1996
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First Shoppers Home Health Care® store The Ontario-based store offers products for home care and assisted daily living. These include items like supports and braces, incontinence and ostomy products.1998
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PC Financial® launchesPresident's Choice Financial® offers no hassle, no fee, full-service, in-store banking. At launch, one headline jokes "Dear, please pick up milk and a mortgage."1998
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Loblaw acquires Provigo®Loblaw acquires Quebec-based Provigo® grocery chain.2000
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The Shoppers Optimum program launchesProgram members earn points on almost every product they buy at Shoppers Drug Mart® stores. Points are redeemed in store. After just one year, the program has six million members.2001
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PC® Organics debutsThe new line follows strict guidelines from the National Standard of Canada on Organic Agriculture. Products are certified by a third party.2001
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Shoppers Drug Mart® public offering Shoppers Drug Mart® Corporation is listed on the Toronto Stock Exchange. 2002
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Two firsts for Shoppers Drug Mart®Shoppers Drug Martᴹᴰ opens its first large-format store. The first Tree of Life® campaign launches to raise money for local charities. 2003
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Launch of BeautyBOUTIQUE by ShoppersTM locations Customers can shop for cosmetics and fragrances in a boutique-like setting. Shelves now include high-end brands once sold only in department and specialty stores. 2005
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PC® Blue Menu® line debutsThe launch includes more than 80 products to make healthy living easy. The packaging design showcases the nutritional benefits of each product. 2006
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Joe Fresh® apparel business arrivesThe clean, crisp, fashionable and affordable clothing line is designed by Joe Mimran, founder of Club Monaco. With the latest looks, the brand attracts attention.2006
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Medisystem acquisitionShoppers Drug Mart® acquires Medisystem Technologies Inc. The company provides pharmacy products and services to long-term care homes. 2007
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Introducing the PC G.R.E.E.N.® reusable shopping bagThe bag is made from 85% post-consumer recycled plastic. With weekly use, one bag diverts up to 100 plastic bags from landfill. 2007
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Shoppers Drug Mart® celebrates 1000th storeThe same year, the company introduces Simply Pharmacy, a small-format pharmacy located in medical buildings and clinics. 2008
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Loblaw's first Corporate Social Responsibility reportLoblaw documents its commitments in five areas: environment, sourcing, community, diversity and workplace. 2008
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Opening of flagship environmental storeThe Ontario Superstore cuts refrigeration discharge by 85%. A first-of-its kind low-temperature system reduces carbon emissions by 15%. 2008
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Acquisition of the Health Access Division of Calea Ltd. The acquisition creates Shoppers Drug Mart Specialty Health Network. The new division provides specialty drug distribution and patient support services. 2009
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Loblaw acquires T&T SupermarketLoblaw takes a major step to better serve the country's largest growing customer group. T&T is Canada's leading Asian food retailer. 2010
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Empty seafood trays highlight at risk fishLoblaw commits to offer 100% of seafood from sustainable sources by the end of 2013. Empty trays displayed at seafood counters identify fish at risk. 2010
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Debut of Shoppers Drug Mart WOMENThe company focuses its giving and community investment in support of women's health -- body, mind and spirit. 2011
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Launch of PC® black label collectionThe collection brings shoppers the finest foods from around the world. Each product has a story to tell about where it's from, who produces it and why it was chosen. 2011
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Loblaws® at Maple Leaf GardensThe Canadian landmark is reborn as Food’s Greatest StageTM. Shoppers enjoy a new and exciting food shopping experience.2013
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Introducing PC Plus®This digital loyalty program rewards members with offers on the food they love most. The program pays attention to what customers buy to create a customized experience. 2013
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Choice Properties Real Estate Investment Trust is born Choice REIT is created to optimize the value of Loblaw's real estate portfolio over time. At launch, the REIT's portfolio includes 435 properties. 2014
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Loblaw acquires Shoppers Drug Mart®The deal brings together two of the most recognized and trusted Canadian brands. With the country’s largest network of stores, customers will have more choice, value and convenience.2015
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Launch of LOVE YOU by ShoppersTM programThe program helps women make their health a priority through events like the LOVE YOU by ShoppersTM run for Women event, Growing Women's Health and bi-annual beauty galas. 2018
[IMG: A phone with the PC Optimum app on screen.]
PC OptimumTM launchesLoblaw brings together two of Canada's most popular loyalty programs. Members earn and redeem loyalty points across more than 2,400 Loblaw's stores and e-commerce sites.
[H2] Leadership
Management boardPer Bank President and CEOPresentJoined Management BoardSeptember 2023Sonja BochSenior Vice President, Strategy and Business DevelopmentPresentJoined Management BoardFebruary 2025Joined Senior Leadership TeamJanuary 2021Andrew BunstonExecutive Vice President and Chief Legal OfficerPresentJoined Management BoardMarch 2026Joined Senior Leadership TeamMarch 2026Richard DufresneChief Financial OfficerPresentJoined Management BoardAugust 2014Joined Senior Leadership TeamMarch 2012Frank GambioliPresident, Market DivisionPresentJoined Management BoardMay 2022Joined Senior Leadership TeamMarch 2007Tina LeeChief Executive Officer of T&T SupermarketsPresentJoined Management BoardDecember 2023Joined Senior Leadership TeamSeptember 2008Mary MacIsaacExecutive Vice President & Chief Marketing OfficerPresentJoined Management BoardFebruary 2023Joined Senior Leadership TeamJune 2016David MarkwellExecutive Vice President and Chief Technology and Analytics OfficerPresentJoined Management BoardJune 2021Joined Senior Leadership TeamJune 2009Danni PeirceChief Sourcing Officer and President Apparel and Non-FoodPresentJoined Management BoardMarch 2025Joined Senior Leadership TeamMarch 2025Melanie SinghPresident, Hard Discount DivisionPresentJoined Management BoardJanuary 2024Joined Senior Leadership TeamJune 2009Lauren SteinbergExecutive Vice President & Chief Digital Officer PresentJoined Management BoardFebruary 2023Joined Senior Leadership TeamOctober 2018Gregers Wedell-WedellsborgPresident, Shoppers Drug MartPresentJoined Management BoardMarch 2026Joined Senior Leadership TeamMarch 2026Rob WiebeChief Supply Chain OfficerPresentJoined Management BoardJanuary 2018Joined Senior Leadership TeamSeptember 2004Mark WilsonExecutive Vice President and Chief Human Resources OfficerPresentJoined Management BoardMay 2015Joined Senior Leadership TeamDecember 2006Board of directorsGalen G. WestonChairman and DirectorPresentScott B. BonhamDirectorPresentShelley G. Broader Director PresentChristie J.B. ClarkDirectorPresentDaniel DebowDirectorPresentWilliam A. DowneDirectorPresentJanice FukakusaDirectorPresentM. Marianne HarrisDirectorPresentKevin Holt DirectorPresentClaudia KotchkaDirectorPresentRima QureshiDirectorPresentSarah RaissDirectorPresentCornell WrightDirectorPresent
[H2] Grow with us
With full-time and part-time career opportunities across our stores, supply chain, distribution centres and corporate office, there's room for you to succeed and grow. Careers at Loblaw
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[H3] Investors
Loblaw seeks to de

[H1] Aider les Canadiens à Vivre bien, vivre pleinement
Nous offrons tout ce qu'il faut pour aider les Canadiens à se créer la meilleure vie et le meilleur avenir possible.Voir ce que nous faisons
[H2] Les plus récentes nouvelles
La passion pour les clients réside au cœur de notre organisation et soutient notre engagement à aider les Canadiens à Vivre bien, vivre pleinement.
[IMG: Propriétaires du magasin, James et Willow Walker, debout devant une épicerie YIG.]
[H3] D’un incendie dévastateur à une réouverture en un temps record
Pour une ville comme Salisbury, au Nouveau-Brunswick, l’épicerie locale est plus qu’un endroit où faire ses courses. Il s’agit d’un lieu de rencontre, d’une source de visages familiers et d’une partie intégrante du rythme de vie quotidien. Lorsque le Your Independent GrocerMC (YIG) de Walker a été victime d’un incendie, tout le monde a été affecté.
[IMG: Une photo de la couverture du Rapport Vivre bien, vivre pleinement de 2025]
[H3] Rapport Vivre bien, vivre pleinementMD de 2025 : Les progrès réalisés ensemble
À Loblaw, notre raison d’être est simple : aider les Canadiens à Vivre bien, vivre pleinementMD. En 2025, cette raison d’être a continué de guider la façon dont nous aidons nos clients, nos équipes, nos communautés et notre pays que nous servons fièrement. Le Rapport Vivre bien, vivre pleinementMD de 2025 souligne nos progrès dans l’ensemble de nos priorités environnementales, sociales et de gouvernance (ESG).
[IMG: Krista se tient devant sa boutique de fleurs.]
[H3] Une passion florissante pour la fête des Mères
Pour le département floral, la fête des Mères est la période la plus achalandée et la plus excitante de l’année. Quelques semaines avant le grand jour, l’équipe travaille fort. Ses membres planifient de beaux étalages, commandent des montagnes de fleurs fraîches et préparent d’innombrables vases. Il faut des efforts coordonnés pour remplir le magasin de couleur et de joie. Pour la gérante de la boutique de fleurs du Zehrs Stratford, Krista Dona, c’est un travail d’amour. « Tout le monde aime faire partie de quelque chose d’important », dit-elle. « Il y a un sentiment d’enthousiasme et de fierté partagé dans ce que nous créons. »
[IMG: Une photo de Sarah en train de faire de la randonnée dans la neige.]
[H3] Servir la communauté, tant travail qu’en dehors
Chaque jour, les membres de l’équipe de notre entreprise contribuent à réaliser notre engagement à aider les Canadiens à Vivre bien, vivre pleinement dans leurs communautés, et Sarah Croft est l’une d’entre eux. Voir plus d’histoires
[H2] Grandissez avec nous
Grâce aux différentes possibilités de carrière à temps plein et à temps partiel offertes dans nos magasins, nos bureaux administratifs, notre chaîne d’approvisionnement et nos centres de distribution, vous aurez la chance de réussir et de vous épanouir.Carrières chez Loblaw
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[H2] Au service des Canadiens depuis plus de 100 ans
Aujourd’hui, nous avons plus de 2400 magasins. La plupart sont exploités par des propriétaires indépendants, au sein même de votre communauté.Qui nous sommes
[H2] Nos marques
[H3] Alimentation
Que ce soit en magasin ou en ligne, nos épiceries offrent une variété d’expériences de magasinage d’un bout à l’autre du pays. Dans tous nos magasins, nos collègues partagent cette passion pour l’alimentation et l'excellence en matière de service à la clientèle.
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[H3] Santé et bien-être
Nous rendons la santé et le bien-être accessibles. Notre équipe de plus de 5000 professionnels comprend des pharmaciens, des diététistes, des opticiens et plus encore. Nos solutions logicielles, comme les dossiers médicaux électroniques, permettent de mettre les professionnels de la santé en contact avec les patients et entre eux.
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[H3] Mode et beauté
Nous faisons en sorte que l’expression de soi soit possible. En offrant des vêtements mode et ce qui se fait de mieux en matière de beauté, il devient facile d'aborer un style moderne.
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[H3] Paiement et récompenses
Nous rendons les achats de tous les jours à la fois faciles et gratifiants grâce à nos cartes de crédit sans frais et notre programme de fidélisation personnalisé.
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[H2] Si vous avez des questions d’ordre général ?
Contactez-nous1-800-296-2332(Il s'ouvre dans un nouvel onglet)
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[IMG: Trouvez-nous sur Facebook.]
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[H1]
Bring your differenceMake your difference

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[H2] Grow with us, join our team!
Today, our goal is to be the best in food, health, and beauty to help people Live Life Well®. We
make good
food affordable;
health, beauty, and wellness accessible; saving for the future possible; and essential style
achievable. We’re
guided by a shared
set of values and grounded by our commitment to social responsibility.

If you are interested in exploring opportunities at Shoppers Drug Mart® or PC Financial, please
click on the
buttons
below.

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[H2] Meet Alex

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Chat with Alex

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Retail

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health and wellness.

Healthcare

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Showcase of Loblaws’ supply chain operations, featuring warehouse workers, forklifts, and
automated systems, promoting
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[H2] Our Core Values

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[H3] Care

We are committed to improving the health and well-being of people from coast-to-coast. We care
about our
colleagues,
customers, communities, and the environment.

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[H3] Ownership

We approach each day with personal accountability and commitment. We build trust by not only
saying we’ll do
something, but
following through.

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[H3] RESPECT

We act with integrity, respect, and openness every day. We believe every person should feel
comfortable
showing up to
work being who they are.

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[H3] Excellence

We lead together through innovation and superior performance. We seek new ideas, embrace change,
and deliver
amazing
customer experiences.

[H2] awards and recognition

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[H2] Life at loblaw

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[H3] Jessica Lucas

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[H3] Anne Fontaine

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[H3] Jeff Brierley

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Jessica Lucas

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In the town of Listowel, Ontario, Jessica Lucas, an Optician at the Zehrs store, has made a name for herself not only for her professional skills but also for her genuine passion for helping others. Since joining Loblaw in 2010, Jessica's commitment to enhancing her patients' vision has been evident in every interaction.

Jessica's journey in eye care began with a simple desire to help people see better. "I've always believed that clear vision is a fundamental part of living a full life," she says. "Seeing the difference it makes in someone's day-to-day experiences is incredibly rewarding."

Her dedication goes beyond fitting stylish frames and ensuring perfect vision for her patients. Outside of work, Jessica volunteers at a local retirement home, where she visits residents regularly to clean and adjust their glasses. "It's a small gesture, but it means a lot to them," she shares. "For many, it’s the difference between being able to read a book or see their family photos clearly."

One particularly memorable experience involved helping a customer with a request for someone in Cuba who couldn't afford new glasses. The prescription was incomplete, but Jessica didn't let that stop her. Drawing on her expertise and determination, she managed to create a pair of glasses that fit perfectly. "Knowing I could help someone so far away was an incredible feeling," Jessica recalls. "It reminded me of why I love what I do."

Jessica's story is a testament to the profound impact that dedicated professionals can have on individuals' lives, both near and far.

Book an eye exam at a Theodore and Pringle location near you and meet licensed Opticians who will make sure to fit you with the perfect pair of glasses.

Anne Fontaine

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When the enterprise approached Anne Fontaine about piloting a Language Pin program at the Winnipeg Real Canadian Superstore® location where she’s the Store Manager, she knew right away that it would be a winning idea.

“We've worked in this environment for a very long time, and so many of our colleagues are not from Canada and speak different languages. The diversity in our colleagues is amazing. And then our customer base is not just English-speaking people, so you could tell right away that it was going to be helpful,” she says. “It's not always easy being in a grocery store and not knowing the language, so it’s great to be able to show them that we understand.”

As part of the program, colleagues wear pins identifying the languages they speak in the language they speak, which is a key difference from other, similar programs.

“Back in the day, colleagues might wear a pin saying they can speak Spanish or Tagalog, but it would be a small pin, and in English. So I really do think these badges are making a big difference from the customer's point of view,” she explains.
In fact, she’s already seen a super positive response from customers who speak Spanish, Ukrainian, Farsi, and dozens of other languages. One customer always seeks out a particular manager who’s from Cuba and can help her find things in the store. Similarly, two women from Ukraine regularly ask a Ukrainian-speaking colleague for help finding the products they’re used to using back home, or the Canadian equivalents. The language pins have even come in handy during emergencies.

“We had a colleague help a customer who had injured herself,” she says. “She translated everything for the ambulance drivers! So, the program is helping the customers overall; it's been a great experience.”

It’s not just customers who are benefitting from the new program, though. Anne says among store colleagues, the pins have offered opportunities for bonding and team building.

“The day we got the pins in was super exciting. I remember everyone was putting them on, and it was neat to see all the different languages that were in the store—languages I didn't even know existed, which was really fun. Sometimes colleagues hadn’t even realized that they spoke the same language, so I found that the connections in the lunch room even got better with the language program, before it even affected my customers,” she says.

For a relatively small change, the impact has been huge—and to Anne, it’s clear there are benefits beyond the practical.

“The world is hard, right? So if we can make something just a little bit easier for our customer—if they can find that comfort food that they want, or something that reminds them of their heritage, or helps them share their culture with their children, it can make such a big difference in their day-to-day life,” she says. “They can say, ‘Hey, this is something my grandma made every day for breakfast,’ or that kind of thing. It's heartwarming and, I think it improves everybody's life.”

Jeff Brierley

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From coaching basketball across the street from his store, to delivering baskets of food with his family to those in need during the holiday season, Jeff Brierley always knew he wanted to serve his local community.

With a long-term goal of becoming a franchisee; he accepted the role of store owner for what is now known as Brierley’s Your Independent Grocer® (YIG) in 2023 and found himself attached to the store more than ever before. “Knowing that this is now ‘my place’ has made this fun on a whole other level,” says Jeff. “Everyone is pleasant, the customers are great, and I’ve developed such meaningful relationships. It truly feels like home.”

A time of need created an opportunity for Brierley’s to support their local community directly; after a demographic study was conducted, revealing that there were over 600 households living below the poverty line in Riverside South. Food banks across the city were overburdened with families in need of food and many other resources, which in some cases have doubled or tripled since the COVID-19 pandemic in 2020.

“I believe that as food operators, we have this huge opportunity (almost privilege) to help people out,” says Jeff. “Grocers naturally have the ability to give back more than the average person and can make such an impact.”
Last year, Jeff was invited to sit in on a Riverside South councillor community partner meeting and spoke about his relationship with the Ottawa Food Bank, a charitable organization he has been involved with for many years. After hearing about the need for food and space to accommodate another local food bank, it was a no-brainer. Jeff immediately offered up his store to host The Community Table, a 100% volunteer-run food bank located in Riverside South.

Jeff cleared out what was previously used as a dietitian’s office and met with an engineer to effectively and efficiently design the space. The Community Table food bank officially opened its doors inside Brierley’s YIG on May 6, 2024.

Although proud of this initiative, it’s not something that is broadcast widely in-store. There is no signage directing customers to the food bank and everything is located on the inside of the room, to help those in need feel like every other customer. When clients come in, they are escorted through PC Express to pick up their items.

“When an opportunity arises to help, I naturally want to give back,” says Jeff. “The way we can impact our community the most is with food. People need it and we have the means to provide it, so that’s exactly what I want to do.”

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