Identity & Authority: …Lost Surfboards by Mayhem – Signal Evidence & AI Readability

…Lost Surfboards by Mayhem

(https://lostsurfboards.net) 📸 Data Snapshot: May 25, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
14 Impact Weight: 15 / 100
93% Reputation

Authority is concentrated in the identity of Matt Biolos (Mayhem), whose role as a shaper is consistently referenced. While the schema_json lacks Person structured data to formally link his digital footprint, his authority is established through deep integration with the athlete roster and partnership with Mike Olson of Lib Tech.

The disconnect is minimal; bold claims like technologically tougher are immediately followed by descriptions of the Bio Matrix resin system and Hexylite thermo fusion panes. Unlike generic retailers, the performance claims here are tied to a Tech Glossary that defines the mechanical strength and vibration damping properties of the materials used.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://lostsurfboards.net/",
            "url": "https://lostsurfboards.net/",
            "name": "...Lost Surfboards by Mayhem",
            "isPartOf": {
                "@id": "https://ianc80.sg-host.com/#website"
            },
            "about": {
                "@id": "https://ianc80.sg-host.com/#organization"
            },
            "primaryImageOfPage": {
                "@id": "https://lostsurfboards.net/#primaryimage"
            },
            "image": {
                "@id": "https://lostsurfboards.net/#primaryimage"
            },
            "thumbnailUrl": "https://lostsurfboards.net/wp-content/uploads/2025/02/lost-logo.jpg",
            "datePublished": "2024-12-19T01:25:20+00:00",
            "dateModified": "2026-04-20T03:37:13+00:00",
            "breadcrumb": {
                "@id": "https://lostsurfboards.net/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://lostsurfboards.net/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://lostsurfboards.net/#primaryimage",
            "url": "https://lostsurfboards.net/wp-content/uploads/2025/02/lost-logo.jpg",
            "contentUrl": "https://lostsurfboards.net/wp-content/uploads/2025/02/lost-logo.jpg",
            "width": 800,
            "height": 800,
            "caption": "Logo for Lost Surfboards by Mayhem."
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://lostsurfboards.net/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://ianc80.sg-host.com/#website",
            "url": "https://ianc80.sg-host.com/",
            "name": "...Lost Surfboards by Mayhem",
            "description": "Surfboards Built by Hand in the USA",
            "publisher": {
                "@id": "https://ianc80.sg-host.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://ianc80.sg-host.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://ianc80.sg-host.com/#organization",
            "name": "Lost Surfboards",
            "url": "https://ianc80.sg-host.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://ianc80.sg-host.com/#/schema/logo/image/",
                "url": "https://lostsurfboards.net/wp-content/uploads/2024/12/lost_lockup_2025.svg",
                "contentUrl": "https://lostsurfboards.net/wp-content/uploads/2024/12/lost_lockup_2025.svg",
                "width": "800",
                "height": "1000",
                "caption": "Lost Surfboards"
            },
            "image": {
                "@id": "https://ianc80.sg-host.com/#/schema/logo/image/"
            }
        }
    ]
}
/product-category/surfboards/
[
    {
        "@context": "https://schema.org",
        "@graph": [
            {
                "@type": "CollectionPage",
                "@id": "https://lostsurfboards.net/product-category/surfboards/",
                "url": "https://lostsurfboards.net/product-category/surfboards/",
                "name": "Surfboards - ...Lost Surfboards by Mayhem",
                "isPartOf": {
                    "@id": "https://ianc80.sg-host.com/#website"
                },
                "primaryImageOfPage": {
                    "@id": "https://lostsurfboards.net/product-category/surfboards/#primaryimage"
                },
                "image": {
                    "@id": "https://lostsurfboards.net/product-category/surfboards/#primaryimage"
                },
                "thumbnailUrl": "https://lostsurfboards.net/wp-content/uploads/2026/04/speed-demon-lost-surfboards.jpg",
                "breadcrumb": {
                    "@id": "https://lostsurfboards.net/product-category/surfboards/#breadcrumb"
                },
                "inLanguage": "en-US"
            },
            {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://lostsurfboards.net/product-category/surfboards/#primaryimage",
                "url": "https://lostsurfboards.net/wp-content/uploads/2026/04/speed-demon-lost-surfboards.jpg",
                "contentUrl": "https://lostsurfboards.net/wp-content/uploads/2026/04/speed-demon-lost-surfboards.jpg",
                "width": 768,
                "height": 960
            },
            {
                "@type": "BreadcrumbList",
                "@id": "https://lostsurfboards.net/product-category/surfboards/#breadcrumb",
                "itemListElement": [
                    {
                        "@type": "ListItem",
                        "position": 1,
                        "name": "Home",
                        "item": "https://lostsurfboards.net/"
                    },
                    {
                        "@type": "ListItem",
                        "position": 2,
                        "name": "Surfboards"
                    }
                ]
            },
            {
                "@type": "WebSite",
                "@id": "https://ianc80.sg-host.com/#website",
                "url": "https://ianc80.sg-host.com/",
                "name": "...Lost Surfboards by Mayhem",
                "description": "Surfboards Built by Hand in the USA",
                "publisher": {
                    "@id": "https://ianc80.sg-host.com/#organization"
                },
                "potentialAction": [
                    {
                        "@type": "SearchAction",
                        "target": {
                            "@type": "EntryPoint",
                            "urlTemplate": "https://ianc80.sg-host.com/?s={search_term_string}"
                        },
                        "query-input": {
                            "@type": "PropertyValueSpecification",
                            "valueRequired": true,
                            "valueName": "search_term_string"
                        }
                    }
                ],
                "inLanguage": "en-US"
            },
            {
                "@type": "Organization",
                "@id": "https://ianc80.sg-host.com/#organization",
                "name": "Lost Surfboards",
                "url": "https://ianc80.sg-host.com/",
                "logo": {
                    "@type": "ImageObject",
                    "inLanguage": "en-US",
                    "@id": "https://ianc80.sg-host.com/#/schema/logo/image/",
                    "url": "https://lostsurfboards.net/wp-content/uploads/2024/12/lost_lockup_2025.svg",
                    "contentUrl": "https://lostsurfboards.net/wp-content/uploads/2024/12/lost_lockup_2025.svg",
                    "width": "800",
                    "height": "1000",
                    "caption": "Lost Surfboards"
                },
                "image": {
                    "@id": "https://ianc80.sg-host.com/#/schema/logo/image/"
                }
            }
        ]
    },
    {
        "@context": "https://schema.org/",
        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "item": {
                    "name": "Surfboards",
                    "@id": "https://lostsurfboards.net/product-category/surfboards/"
                }
            }
        ]
    }
]
/lib-tech/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://lostsurfboards.net/lib-tech/",
            "url": "https://lostsurfboards.net/lib-tech/",
            "name": "Lib Tech - ...Lost Surfboards by Mayhem",
            "isPartOf": {
                "@id": "https://ianc80.sg-host.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://lostsurfboards.net/lib-tech/#primaryimage"
            },
            "image": {
                "@id": "https://lostsurfboards.net/lib-tech/#primaryimage"
            },
            "thumbnailUrl": "https://lostsurfboards.net/wp-content/uploads/2025/05/lib-surf-party-platter-3.jpg",
            "datePublished": "2025-01-15T19:56:22+00:00",
            "dateModified": "2025-05-29T22:21:52+00:00",
            "breadcrumb": {
                "@id": "https://lostsurfboards.net/lib-tech/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://lostsurfboards.net/lib-tech/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://lostsurfboards.net/lib-tech/#primaryimage",
            "url": "https://lostsurfboards.net/wp-content/uploads/2025/05/lib-surf-party-platter-3.jpg",
            "contentUrl": "https://lostsurfboards.net/wp-content/uploads/2025/05/lib-surf-party-platter-3.jpg",
            "width": 640,
            "height": 853,
            "caption": "Three colorful surfboards stacked vertically, featuring eco-friendly labels."
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://lostsurfboards.net/lib-tech/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://lostsurfboards.net/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Lib Tech"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://ianc80.sg-host.com/#website",
            "url": "https://ianc80.sg-host.com/",
            "name": "...Lost Surfboards by Mayhem",
            "description": "Surfboards Built by Hand in the USA",
            "publisher": {
                "@id": "https://ianc80.sg-host.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://ianc80.sg-host.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://ianc80.sg-host.com/#organization",
            "name": "Lost Surfboards",
            "url": "https://ianc80.sg-host.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://ianc80.sg-host.com/#/schema/logo/image/",
                "url": "https://lostsurfboards.net/wp-content/uploads/2024/12/lost_lockup_2025.svg",
                "contentUrl": "https://lostsurfboards.net/wp-content/uploads/2024/12/lost_lockup_2025.svg",
                "width": "800",
                "height": "1000",
                "caption": "Lost Surfboards"
            },
            "image": {
                "@id": "https://ianc80.sg-host.com/#/schema/logo/image/"
            }
        }
    ]
}
/lightspeed-ii/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://lostsurfboards.net/lightspeed-ii/",
            "url": "https://lostsurfboards.net/lightspeed-ii/",
            "name": "LightSpeed II - ...Lost Surfboards by Mayhem",
            "isPartOf": {
                "@id": "https://ianc80.sg-host.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://lostsurfboards.net/lightspeed-ii/#primaryimage"
            },
            "image": {
                "@id": "https://lostsurfboards.net/lightspeed-ii/#primaryimage"
            },
            "thumbnailUrl": "https://lostsurfboards.net/wp-content/uploads/2025/07/light-speed-ripper-round.png",
            "datePublished": "2025-07-07T22:47:36+00:00",
            "dateModified": "2025-08-11T19:04:17+00:00",
            "breadcrumb": {
                "@id": "https://lostsurfboards.net/lightspeed-ii/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://lostsurfboards.net/lightspeed-ii/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://lostsurfboards.net/lightspeed-ii/#primaryimage",
            "url": "https://lostsurfboards.net/wp-content/uploads/2025/07/light-speed-ripper-round.png",
            "contentUrl": "https://lostsurfboards.net/wp-content/uploads/2025/07/light-speed-ripper-round.png",
            "width": 768,
            "height": 960,
            "caption": "Three surfboards stacked on a textured surface."
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://lostsurfboards.net/lightspeed-ii/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://lostsurfboards.net/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "LightSpeed II"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://ianc80.sg-host.com/#website",
            "url": "https://ianc80.sg-host.com/",
            "name": "...Lost Surfboards by Mayhem",
            "description": "Surfboards Built by Hand in the USA",
            "publisher": {
                "@id": "https://ianc80.sg-host.com/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://ianc80.sg-host.com/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://ianc80.sg-host.com/#organization",
            "name": "Lost Surfboards",
            "url": "https://ianc80.sg-host.com/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://ianc80.sg-host.com/#/schema/logo/image/",
                "url": "https://lostsurfboards.net/wp-content/uploads/2024/12/lost_lockup_2025.svg",
                "contentUrl": "https://lostsurfboards.net/wp-content/uploads/2024/12/lost_lockup_2025.svg",
                "width": "800",
                "height": "1000",
                "caption": "Lost Surfboards"
            },
            "image": {
                "@id": "https://ianc80.sg-host.com/#/schema/logo/image/"
            }
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
28Review mentions (all pages)
8External proof links (all pages)
PageReviewsProof links
/ (home) 16 2
/product-category/surfboards/ 4 2
/lib-tech/ 4 2
/lightspeed-ii/ 4 2
Explore the other reputation pillars for …Lost Surfboards by Mayhem