Williamson’s My Florist
(http://www.myflorist.co.uk) 📸 Data Snapshot: May 22, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
11
Impact Weight: 15 / 100
73% Reputation
The primary authority gap is the anonymity of the ‘expert florists.’ While the site frequently references its artisan team, it lacks Person schema or names of lead designers, making the ‘expert’ claim unverifiable. The Organization schema is technically sound, including sameAs links to Facebook and Instagram, which provides a digital footprint, but the lack of individual expert profiles creates a minor credibility gap.
The marketing tone is consistently high-performance, claiming to ‘spread the ultimate joy’ and ‘ensure every stem is in its perfect place.’ These claims are not supported by specific case studies or evidence beyond basic product photos. However, the logistical performance claim (same-day delivery if ordered by 10am) is a measurable promise that matches the operational focus of the sub-pages.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.myflorist.co.uk/",
"url": "https://www.myflorist.co.uk/",
"name": "Williamson's My Florist - Same Day Flower Delivery Edinburgh",
"isPartOf": {
"@id": "https://www.myflorist.co.uk/#website"
},
"about": {
"@id": "https://www.myflorist.co.uk/#organization"
},
"primaryImageOfPage": {
"@id": "https://www.myflorist.co.uk/#primaryimage"
},
"image": {
"@id": "https://www.myflorist.co.uk/#primaryimage"
},
"thumbnailUrl": "https://www.myflorist.co.uk/wp-content/uploads/2024/09/backgroundJan2020.jpg",
"datePublished": "2024-09-23T14:34:22+00:00",
"dateModified": "2026-05-20T10:22:05+00:00",
"description": "Scotland's leading flower delivery specialists provide gorgeous flowers for any occasion. Hand-crafted by local florists - send beautiful blooms today.",
"breadcrumb": {
"@id": "https://www.myflorist.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.myflorist.co.uk/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.myflorist.co.uk/#primaryimage",
"url": "https://www.myflorist.co.uk/wp-content/uploads/2024/09/backgroundJan2020.jpg",
"contentUrl": "https://www.myflorist.co.uk/wp-content/uploads/2024/09/backgroundJan2020.jpg",
"width": 2000,
"height": 797,
"caption": "Backgroundjan2020"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.myflorist.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.myflorist.co.uk/#website",
"url": "https://www.myflorist.co.uk/",
"name": "Williamson’s My Florist",
"description": "",
"publisher": {
"@id": "https://www.myflorist.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.myflorist.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.myflorist.co.uk/#organization",
"name": "Williamson’s My Florist",
"url": "https://www.myflorist.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.myflorist.co.uk/#/schema/logo/image/",
"url": "https://www.myflorist.co.uk/wp-content/uploads/2024/09/WDF-Logo-Landscape.svg",
"contentUrl": "https://www.myflorist.co.uk/wp-content/uploads/2024/09/WDF-Logo-Landscape.svg",
"width": 250,
"height": 64,
"caption": "Williamson’s My Florist"
},
"image": {
"@id": "https://www.myflorist.co.uk/#/schema/logo/image/"
},
"sameAs": [
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"https://www.instagram.com/williamsonsmyflorist/"
]
}
]
}
/product-category/birthday-flowers/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
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"url": "https://www.myflorist.co.uk/product-category/birthday-flowers/",
"name": "Birthday Flowers – Order By 10am For Same Day Delivery",
"isPartOf": {
"@id": "https://www.myflorist.co.uk/#website"
},
"primaryImageOfPage": {
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},
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},
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"description": "Wish them a Happy Birthday with same and next day birthday flowers delivery in Scotland. Beautifully arranged by local florists, buy birthday flowers here.",
"breadcrumb": {
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},
"inLanguage": "en-GB"
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"inLanguage": "en-GB",
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"width": 800,
"height": 800,
"caption": "Htyrht0100 1"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.myflorist.co.uk/product-category/birthday-flowers/#breadcrumb",
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{
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"name": "Home",
"item": "https://www.myflorist.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Birthday Flowers"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.myflorist.co.uk/#website",
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"name": "Williamson’s My Florist",
"description": "",
"publisher": {
"@id": "https://www.myflorist.co.uk/#organization"
},
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{
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"@type": "EntryPoint",
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},
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"url": "https://www.myflorist.co.uk/",
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"caption": "Williamson’s My Florist"
},
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"@id": "https://www.myflorist.co.uk/#/schema/logo/image/"
},
"sameAs": [
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"https://www.instagram.com/williamsonsmyflorist/"
]
}
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}
/product-category/anniversary-flowers/
{
"@context": "https://schema.org",
"@graph": [
{
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"url": "https://www.myflorist.co.uk/product-category/anniversary-flowers/",
"name": "Anniversary Flowers - Order By 10am For Same Day Delivery",
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},
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},
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},
"thumbnailUrl": "https://www.myflorist.co.uk/wp-content/uploads/2025/04/HTYRHT0100-1-1.jpg",
"description": "Celebrate love with our anniversary flowers delivery. Beautiful seasonal bouquets and anniversary roses with same day and next day delivery. Shop the range.",
"breadcrumb": {
"@id": "https://www.myflorist.co.uk/product-category/anniversary-flowers/#breadcrumb"
},
"inLanguage": "en-GB"
},
{
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"height": 800,
"caption": "Htyrht0100 1"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.myflorist.co.uk/product-category/anniversary-flowers/#breadcrumb",
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{
"@type": "ListItem",
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"item": "https://www.myflorist.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
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}
]
},
{
"@type": "WebSite",
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"name": "Williamson’s My Florist",
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},
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"caption": "Williamson’s My Florist"
},
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},
"sameAs": [
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}
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}
/product-category/sympathy-flowers/
{
"@context": "https://schema.org",
"@graph": [
{
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"url": "https://www.myflorist.co.uk/product-category/sympathy-flowers/",
"name": "Sympathy Flowers - Send Condolence Flowers",
"isPartOf": {
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},
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},
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},
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"description": "Buy sympathy flowers to express heartfelt condolences. Our sympathy arrangements are hand-selected by local Scottish florists for freshness and elegance.",
"breadcrumb": {
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},
"inLanguage": "en-GB"
},
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"contentUrl": "https://www.myflorist.co.uk/wp-content/uploads/2025/01/CCHTN1000-1.png",
"width": 2500,
"height": 2500,
"caption": "Ultimate Neutral Coloured Flowers"
},
{
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"@id": "https://www.myflorist.co.uk/product-category/sympathy-flowers/#breadcrumb",
"itemListElement": [
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},
{
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"name": "Sympathy Flowers"
}
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},
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"url": "https://www.myflorist.co.uk/",
"name": "Williamson’s My Florist",
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},
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},
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}
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"name": "Williamson’s My Florist",
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},
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},
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}
/product-category/get-well-soon-flowers/
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"name": "Get Well Soon Flowers - Same and Next Day Delivery",
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"description": "Send get well soon flowers to raise a loved one's spirits. Bright and uplifting arrangements hand-crafted for local Scottish florists - shop the range here.",
"breadcrumb": {
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"name": "Williamson’s My Florist",
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},
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"caption": "Williamson’s My Florist"
},
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},
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}
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}
/product-category/thank-you-flowers/
[
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"@graph": [
{
"@type": "CollectionPage",
"@id": "https://www.myflorist.co.uk/product-category/thank-you-flowers/",
"url": "https://www.myflorist.co.uk/product-category/thank-you-flowers/",
"name": "Thank You Flowers Scotland - Same-Day Delivery",
"isPartOf": {
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},
"primaryImageOfPage": {
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},
"thumbnailUrl": "https://www.myflorist.co.uk/wp-content/uploads/2025/04/HTYRHT0100-1-1.jpg",
"description": "Say thanks with fresh, hand-crafted thank you bouquets from Williamson's — Scotland's trusted florist since 1935. Same & next day thank you flowers delivery.",
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},
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},
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"caption": "Williamson’s My Florist"
},
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{
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"mainEntity": [
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"acceptedAnswer": {
"@type": "Answer",
"text": "Maybe we’re biased, but we think there’s nothing better than sending someone flowers to say thank you! Beautiful blooms are an incredibly thoughtful way of showing your gratitude, and the joy on their face when they receive them is like no other. What’s more, our artisan florists hand-pick, arrange, pack, and deliver every flower bouquet, so your chosen recipient really is getting the VIP treatment."
}
},
{
"@type": "Question",
"name": "What Flowers Say Thank You?",
"acceptedAnswer": {
"@type": "Answer",
"text": "So many of our exquisite blooms make the perfect thank you flower. Opt for sunflowers, lilies, roses, or daisies to send positive vibes, or, if you know their favourite flower, add that into the mix for an extra personal “thanks”."
}
},
{
"@type": "Question",
"name": "What Colour Should Thank You Flowers Be?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Pink, yellow, and red blooms all make great thank you flowers. Representative of gratitude, friendship, and joy, these vibrant colours are guaranteed to raise a smile."
}
},
{
"@type": "Question",
"name": "Can I Get Thank You Flowers Delivered Today in Scotland?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, orders placed before 10am qualify for same-day\nthank you flowers delivery in Scotland. We also offer same-day and next-day\nthank you flowers delivery UK-wide through our trusted courier and Interflora network.\nIf you’re local and running out of time, you can also click-and-collect from our\nLivingston Garden Centre in West Lothian and\nBroughty Ferry Flower Shop in Dundee."
}
},
{
"@type": "Question",
"name": "How Much Do Thank You Flowers in Scotland Cost?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Our thank you flower bouquets vary in price based on arrangement size and flower selection. Prices start at £40 for a seasonal mixed bouquet."
}
},
{
"@type": "Question",
"name": "Can I Add a Gift to My Thank You Flowers Delivery?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Absolutely. You can add a variety of thoughtful gifts to your order, including thank you cards printed with your heartfelt message, delicious chocolates, wines, prosecco, or champagne, soft toys, scented candles, and stunning glass vases."
}
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
167Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 25 | 1 |
| /product-category/birthday-flowers/ | 31 | 1 |
| /product-category/anniversary-flowers/ | 29 | 1 |
| /product-category/sympathy-flowers/ | 29 | 1 |
| /product-category/get-well-soon-flowers/ | 22 | 1 |
| /product-category/thank-you-flowers/ | 31 | 1 |
Explore the other reputation pillars for Williamson’s My Florist
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Williamson’s My Florist, captured on May 22, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Williamson’s My Florist: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.myflorist.co.uk to view the most current version of its content and see directly what this company is about and what it offers.