Newby Teas
(https://newbyteas.com) 📸 Data Snapshot: May 30, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
8
Impact Weight: 15 / 100
53% Reputation
Authority is anchored in named individuals like founder Nirmal Sethia and sourcing lead Partha Sarathy Chatterjee. However, a technical gap exists as there is no Person schema or individual sameAs links to verify these experts’ digital footprints within the structured data. Furthermore, the technical implementation shows a failure in basic structure: every crawled page has an empty [H1] tag, which contradicts the brand’s ‘luxury’ and ‘uncompromising quality’ positioning.
The claim of being the ‘world’s most awarded luxury tea brand’ is a bold performance claim that is never explicitly quantified with a count or a list of specific global competitions. While product descriptions are detailed, the overarching ‘most awarded’ assertion remains a marketing absolute without a corresponding proof table or dedicated ‘Awards’ page link in the provided data. Most other claims regarding carbon neutrality and sourcing are better supported by the descriptions of the Kolkata facility.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://www.newbyteas.com",
"name": "Newby Teas Main",
"description": "Explore and buy luxury tea, herbal tea and tea gifts. Enjoy the world’s finest loose teas and tea bags like Matcha, Assam and more. Order now on Newby Teas .",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.newbyteas.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
},
{
"@context": "https://schema.org",
"@type": "WebPage",
"url": "https://www.newbyteas.com/",
"name": "Buy Luxury Teas, Tea Gifts and Teaware | Newby Teas",
"description": "Explore and buy luxury tea, herbal tea and tea gifts. Enjoy the world’s finest loose teas and tea bags like Matcha, Assam and more. Order now on Newby Teas .",
"publisher": {
"@type": "Organization",
"name": "Newby Teas Main"
}
},
{
"@context": "https://schema.org",
"@type": "Organization",
"@id": "https://www.newbyteas.com/#organization",
"name": "Newby Teas Main",
"description": "Explore and buy luxury tea, herbal tea and tea gifts. Enjoy the world’s finest loose teas and tea bags like Matcha, Assam and more. Order now on Newby Teas .",
"url": "https://www.newbyteas.com"
},
{
"@context": "https://schema.org",
"@type": "Store",
"name": "Newby Teas Main",
"image": [],
"address": {
"@type": "PostalAddress"
}
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Newby Teas Main",
"logo": "https://www.newbyteas.com/cdn/shop/files/logo-newby-teas-dark.png?v=1762517643&width=500",
"sameAs": [
"https://x.com/NewbyTeas",
"https://www.facebook.com/NewbyTeas",
"",
"https://www.instagram.com/newbyteas/",
"https://www.tiktok.com/@newbyteasand",
"",
"",
"https://www.youtube.com/c/newbyteas",
""
],
"url": "https://www.newbyteas.com"
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Newby Teas Main",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.newbyteas.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"url": "https://www.newbyteas.com"
}
]
/collections/fruit-and-herbal-tisane/
[
{
"@context": "https://schema.org",
"@type": "Store",
"name": "Newby Teas Main",
"image": [],
"address": {
"@type": "PostalAddress"
}
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Newby Teas Main",
"item": "https://www.newbyteas.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Fruit & Herbal Tisane",
"item": "https://www.newbyteas.com/collections/fruit-and-herbal-tisane"
}
]
},
{
"@context": "http://schema.org",
"@type": "CollectionPage",
"name": "Fruit & Herbal Tisane",
"url": "https://www.newbyteas.com/collections/fruit-and-herbal-tisane",
"description": "Herbal teas have been enjoyed for centuries, valued for their soothing and restorative qualities. From the gentle calm of chamomile to the refreshing lift of peppermint tea, each blend offers a moment of tranquillity or a burst of vitality. Explore Newby’s exquisite range of herbal tea, including rooibos tea and other carefully crafted infusions. Made with only the finest ingredients and natural flavourings, our tisanes are the perfect choice for those seeking to buy herbal tea of exceptional quality.",
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"mainEntity": {
"@type": "ItemList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"url": "https://www.newbyteas.com/products/rooibos-orange-25-count-tea-bag",
"name": "Rooibos Orange - 25 Tea Bags"
},
{
"@type": "ListItem",
"position": 2,
"url": "https://www.newbyteas.com/products/peppermint-25-tea-bags",
"name": "Peppermint - 25 Tea Bags"
},
{
"@type": "ListItem",
"position": 3,
"url": "https://www.newbyteas.com/products/chamomile-25-count-tea-bag",
"name": "Chamomile - 25 Tea Bags"
},
{
"@type": "ListItem",
"position": 4,
"url": "https://www.newbyteas.com/products/rooibos-orange-pyramid-infusers-15-count-laminated",
"name": "Rooibos Orange Silken Pyramids"
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{
"@type": "ListItem",
"position": 5,
"url": "https://www.newbyteas.com/products/ginger-lemon-pyramid-infusers-15-count-laminated",
"name": "Ginger & Lemon Silken Pyramids"
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{
"@type": "ListItem",
"position": 6,
"url": "https://www.newbyteas.com/products/peppermint-pyramid-infusers-15-count-laminated",
"name": "Peppermint Silken Pyramids"
},
{
"@type": "ListItem",
"position": 7,
"url": "https://www.newbyteas.com/products/strawberry-mango-pyramid-infusers-15-count-laminated",
"name": "Strawberry & Mango Silken Pyramids"
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{
"@type": "ListItem",
"position": 8,
"url": "https://www.newbyteas.com/products/chamomile-pyramid-infusers-15-count-laminated",
"name": "Chamomile Silken Pyramids"
},
{
"@type": "ListItem",
"position": 9,
"url": "https://www.newbyteas.com/products/rosehip-hibiscus-25-count-tea-bag",
"name": "Rosehip & Hibiscus - 25 Tea Bags"
},
{
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"position": 10,
"url": "https://www.newbyteas.com/products/summer-berries-25-count-tea-bag",
"name": "Summer Berries - 25 Tea Bags"
},
{
"@type": "ListItem",
"position": 11,
"url": "https://www.newbyteas.com/products/verbena-25-tea-bags",
"name": "Verbena - 25 Tea Bags"
},
{
"@type": "ListItem",
"position": 12,
"url": "https://www.newbyteas.com/products/crown-assortment-tisanes",
"name": "Tisane Crown Assortment"
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{
"@type": "ListItem",
"position": 13,
"url": "https://www.newbyteas.com/products/chamomile-loose-leaf-pouch-250g",
"name": "Chamomile Loose Leaf Pouch 250g"
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"position": 14,
"url": "https://www.newbyteas.com/products/mango-strawberry-infusion-catering-pack-250g",
"name": "Mango & Strawberry Loose Leaf Pouch 250g"
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{
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"position": 15,
"url": "https://www.newbyteas.com/products/persian-rose-loose-leaf-pouch-100g",
"name": "Persian Rose Loose Leaf Pouch 100g"
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{
"@type": "ListItem",
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"url": "https://www.newbyteas.com/products/rooibos-breakfast-catering-pack-250g",
"name": "Rooibos Breakfast Loose Leaf Pouch 250g"
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{
"@type": "ListItem",
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"url": "https://www.newbyteas.com/products/peppermint-catering-pack-150g",
"name": "Peppermint Loose Leaf Pouch 150g"
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{
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"url": "https://www.newbyteas.com/products/rosehip-hibiscus-catering-pack-250g",
"name": "Rosehip & Hibiscus Loose Leaf Pouch 250g"
},
{
"@type": "ListItem",
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"url": "https://www.newbyteas.com/products/yoga-relax-herbal-tea",
"name": "Yoga Relax - 25 tea bags"
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{
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"url": "https://www.newbyteas.com/products/apple-strudel-catering-pack-250g",
"name": "Apple Strudel Loose Leaf Pouch 250g"
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{
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"url": "https://www.newbyteas.com/products/ginger-lemon-loose-herbal-tea-250g",
"name": "Ginger Lemon Loose Leaf Pouch 250g"
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{
"@type": "ListItem",
"position": 22,
"url": "https://www.newbyteas.com/products/rooibos-tiramisu-catering-pack-250g",
"name": "Rooibos Tiramisu Loose Leaf Pouch 250g"
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{
"@type": "ListItem",
"position": 23,
"url": "https://www.newbyteas.com/products/elderflower-lemon-catering-pack-250g",
"name": "Elderflower & Lemon Loose Leaf Pouch 250g"
},
{
"@type": "ListItem",
"position": 24,
"url": "https://www.newbyteas.com/products/peach-raspberry-loose-leaf-pouch-250g",
"name": "Peach & Raspberry Loose Leaf Pouch 250g"
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{
"@type": "ListItem",
"position": 25,
"url": "https://www.newbyteas.com/products/spa-blend-catering-pack-200g",
"name": "Spa Blend Loose Leaf Pouch 200g"
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{
"@type": "ListItem",
"position": 26,
"url": "https://www.newbyteas.com/products/wellness-spa-herbal-tea",
"name": "Wellness Spa - 25 tea bags"
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{
"@type": "ListItem",
"position": 27,
"url": "https://www.newbyteas.com/products/hibiscus-red-berries-catering-pack-250g",
"name": "Hibiscus Red Berries Loose Leaf Pouch 250g"
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{
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"url": "https://www.newbyteas.com/products/tropical-delight-catering-pack-250g",
"name": "Tropical Delight Loose Leaf Pouch 250g"
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{
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"position": 29,
"url": "https://www.newbyteas.com/products/body-balance-herbal-tea",
"name": "Body Balance - 25 tea bags"
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{
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"position": 30,
"url": "https://www.newbyteas.com/products/fruity-berries-catering-pack-250g",
"name": "Fruity Berries Loose Leaf Pouch 250g"
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{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Newby Teas Main",
"logo": "https://www.newbyteas.com/cdn/shop/files/logo-newby-teas-dark.png?v=1762517643&width=500",
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"url": "https://www.newbyteas.com"
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Is it okay to drink chamomile tea every day?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, chamomile tea, especially blends like Newby's using whole chamomile flowers, can be a delightful part of your daily routine. While it's perfectly fine to enjoy this soothing herbal tea each day, moderation is advised. Ideally, we recommend savoring a maximum of one to two cups of chamomile tea daily."
}
},
{
"@type": "Question",
"name": "How long should I drink chamomile before bed?",
"acceptedAnswer": {
"@type": "Answer",
"text": "To optimize its calming effects, drink chamomile tea about 30 to 60 minutes before bedtime. This allows the soothing properties of the tea to take effect, helping to relax both your mind and body, preparing you for a restful night’s sleep."
}
},
{
"@type": "Question",
"name": "Why drink peppermint tea before bed?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Drinking peppermint tea before bed can be beneficial as it helps relax the digestive system and soothe gastrointestinal discomfort. Its natural calming properties may also help reduce stress and promote relaxation, making it an ideal choice for winding down before sleep."
}
},
{
"@type": "Question",
"name": "Where can I purchase hibiscus tea?",
"acceptedAnswer": {
"@type": "Answer",
"text": "You can purchase hibiscus tea from Newby Teas boutiques in Gstaad, Switzerland and London, UK locations. Visit our local websites to explore our premium selection and place your order. Each boutique offers a carefully curated range to ensure you receive the highest quality hibiscus tea."
}
},
{
"@type": "Question",
"name": "What's rosehip tea good for?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Rosehip tea is great for its high Vitamin C content, which supports immune health and promotes healthy skin. Its natural antioxidants can help reduce inflammation and improve digestion. Additionally, rosehip tea is hydrating and contributes to overall well-being, making it a soothing and beneficial choice for daily consumption. "
}
}
]
}
]
/pages/about-us/
[
{
"@context": "https://schema.org",
"@type": "WebPage",
"url": "https://www.newbyteas.com/pages/about-us",
"name": "Our story",
"description": "",
"publisher": {
"@type": "Organization",
"name": "Newby Teas Main"
}
},
{
"@context": "https://schema.org",
"@type": "Store",
"name": "Newby Teas Main",
"image": [],
"address": {
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"@type": "Organization",
"name": "Newby Teas Main",
"logo": "https://www.newbyteas.com/cdn/shop/files/logo-newby-teas-dark.png?v=1762517643&width=500",
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/collections/loose-leaf-tea/
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"@type": "CollectionPage",
"name": "Loose-Leaf Tea",
"url": "https://www.newbyteas.com/collections/loose-leaf-tea",
"description": "Indulge in the exquisite flavours of Indian black teas, Chinese green teas, Oolong tea and more. Explore unique blends like Blue Peak, alongside best-selling classics such as Oriental Sencha and pinewood-fired Lapsang Souchong. Experience our selection in convenient pouches, elegant caddies, and stylish cartons. As proud members of the Ethical Partnership, we ensure every sip supports sustainable practices, and we contribute our profits to charity through the N. Sethia Foundation.",
"mainEntity": {
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"name": "Earl Grey Classic Caddy"
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{
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"name": "Which loose leaf tea is healthiest?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Green tea is the healthiest choice among loose leaf teas. It’s rich in antioxidants that boost metabolism, support heart health, and promote overall well-being. While other teas have their perks, green tea’s benefits make it the top pick for health-conscious individuals."
}
},
{
"@type": "Question",
"name": "Is it better to buy loose leaf tea?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, buying loose leaf tea is often better because it typically offers superior flavour, aroma, and quality compared to tea bags. Loose leaf tea uses whole, unbroken leaves that retain more of their natural oils and antioxidants, providing a richer and more nuanced taste."
}
},
{
"@type": "Question",
"name": "Why is loose leaf so expensive?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Loose leaf tea is more expensive because it uses whole, high-quality leaves that offer superior flavor, aroma, and health benefits. The production process is more artisanal, with careful hand-picking and minimal processing to preserve the tea's natural qualities. This attention to detail and commitment to quality make loose leaf tea a more premium and costly option."
}
},
{
"@type": "Question",
"name": "Is loose leaf tea healthier?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, loose leaf tea is generally healthier than tea bags. It uses whole, unbroken leaves that retain more natural oils and antioxidants, offering a richer flavour and stronger health benefits. The quality and freshness of loose leaf tea often make it a better choice for overall well-being."
}
},
{
"@type": "Question",
"name": "Where do we get tea leaves from?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Tea leaves come from the Camellia sinensis plant, grown in key regions like China, India, Japan, Taiwan, Sri Lanka, and parts of Africa. Each area’s unique climate and soil contribute distinct flavours and qualities. Newby sources handpicked leaves from the world’s finest estates, ensuring exceptional quality and flavour."
}
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
1247Review mentions (all pages)
13External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 625 | 4 |
| /collections/fruit-and-herbal-tisane/ | 319 | 3 |
| /pages/about-us/ | 2 | 3 |
| /collections/loose-leaf-tea/ | 301 | 3 |
Explore the other reputation pillars for Newby Teas
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Newby Teas, captured on May 30, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Newby Teas: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://newbyteas.com to view the most current version of its content and see directly what this company is about and what it offers.