Nutribullet
(https://nutribullet.com) 📸 Data Snapshot: May 28, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
11
Impact Weight: 15 / 100
73% Reputation
Authority is primarily established through brand longevity and corporate partnerships rather than named experts. There is a lack of Person schema or expert digital footprints (nutritionists or engineers) to back the claim of unleashing performance. The technical implementation is clean, though the homepage H1 is missing, which represents a minor gap in professional technical authority.
The site makes bold claims regarding performance and quality (e.g., Packs a powerful punch, Worth Every Penny), but provides only customer testimonials and press snippets as proof. There are no technical whitepapers or comparative performance metrics against competitors to substantiate the technical superiority implied by the McLaren partnership.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://nutribullet.co.uk/",
"url": "https://nutribullet.co.uk/",
"name": "nutribullet | Shop all Bullets and Blenders",
"isPartOf": {
"@id": "https://nutribullet.co.uk/#website"
},
"about": {
"@id": "https://nutribullet.co.uk/#organization"
},
"datePublished": "2019-10-29T17:46:07+00:00",
"dateModified": "2026-05-26T09:10:01+00:00",
"description": "Shop nutribullet personal & full-size blenders. Discover new recipes for smoothies, dips & more.",
"breadcrumb": {
"@id": "https://nutribullet.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://nutribullet.co.uk/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://nutribullet.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://nutribullet.co.uk/#website",
"url": "https://nutribullet.co.uk/",
"name": "Nutribullet",
"description": "Nutribullet UK",
"publisher": {
"@id": "https://nutribullet.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://nutribullet.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://nutribullet.co.uk/#organization",
"name": "Nutribullet",
"url": "https://nutribullet.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://nutribullet.co.uk/#/schema/logo/image/",
"url": "https://uk-wp-media.s3.eu-west-2.amazonaws.com/uploads/2024/01/NB_Logo_Gray-3.webp",
"contentUrl": "https://uk-wp-media.s3.eu-west-2.amazonaws.com/uploads/2024/01/NB_Logo_Gray-3.webp",
"width": 1477,
"height": 236,
"caption": "Nutribullet"
},
"image": {
"@id": "https://nutribullet.co.uk/#/schema/logo/image/"
}
}
]
}
/accessories-spares/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://nutribullet.co.uk/accessories-spares/",
"url": "https://nutribullet.co.uk/accessories-spares/",
"name": "Spare Parts & Accessories | nutribullet",
"isPartOf": {
"@id": "https://nutribullet.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://nutribullet.co.uk/accessories-spares/#primaryimage"
},
"image": {
"@id": "https://nutribullet.co.uk/accessories-spares/#primaryimage"
},
"thumbnailUrl": "https://uk-wp-media.s3.eu-west-2.amazonaws.com/uploads/2024/05/web_images_cr2549_nb_spare_parts_72dpi.jpg",
"description": "Shop for accessories and spare parts including upgrade kits and spare blades for all your nutribullet products.",
"breadcrumb": {
"@id": "https://nutribullet.co.uk/accessories-spares/#breadcrumb"
},
"inLanguage": "en-GB"
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://nutribullet.co.uk/accessories-spares/#primaryimage",
"url": "https://uk-wp-media.s3.eu-west-2.amazonaws.com/uploads/2024/05/web_images_cr2549_nb_spare_parts_72dpi.jpg",
"contentUrl": "https://uk-wp-media.s3.eu-west-2.amazonaws.com/uploads/2024/05/web_images_cr2549_nb_spare_parts_72dpi.jpg",
"width": 1350,
"height": 1350
},
{
"@type": "BreadcrumbList",
"@id": "https://nutribullet.co.uk/accessories-spares/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://nutribullet.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Accessories"
}
]
},
{
"@type": "WebSite",
"@id": "https://nutribullet.co.uk/#website",
"url": "https://nutribullet.co.uk/",
"name": "Nutribullet",
"description": "Nutribullet UK",
"publisher": {
"@id": "https://nutribullet.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://nutribullet.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://nutribullet.co.uk/#organization",
"name": "Nutribullet",
"url": "https://nutribullet.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://nutribullet.co.uk/#/schema/logo/image/",
"url": "https://uk-wp-media.s3.eu-west-2.amazonaws.com/uploads/2024/01/NB_Logo_Gray-3.webp",
"contentUrl": "https://uk-wp-media.s3.eu-west-2.amazonaws.com/uploads/2024/01/NB_Logo_Gray-3.webp",
"width": 1477,
"height": 236,
"caption": "Nutribullet"
},
"image": {
"@id": "https://nutribullet.co.uk/#/schema/logo/image/"
}
}
]
},
{
"@context": "https://schema.org/",
"@graph": [
{
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Accessories",
"@id": "https://nutribullet.co.uk/accessories-spares/"
}
}
]
},
{
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Accessories",
"@id": "https://nutribullet.co.uk/accessories-spares/"
}
}
]
}
]
}
]
/all-blenders/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "CollectionPage",
"@id": "https://nutribullet.co.uk/all-blenders/",
"url": "https://nutribullet.co.uk/all-blenders/",
"name": "All Blenders | Bullets | nutribullet",
"isPartOf": {
"@id": "https://nutribullet.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://nutribullet.co.uk/all-blenders/#primaryimage"
},
"image": {
"@id": "https://nutribullet.co.uk/all-blenders/#primaryimage"
},
"thumbnailUrl": "https://uk-wp-media.s3.eu-west-2.amazonaws.com/uploads/2024/04/NB_PORTABLE_ALL.webp",
"description": "Shop for the best blenders and bullets online at NutriBullet. Browse and buy from our selection of the best single-serve smoothie blenders and full-size pitcher blenders.",
"breadcrumb": {
"@id": "https://nutribullet.co.uk/all-blenders/#breadcrumb"
},
"inLanguage": "en-GB"
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://nutribullet.co.uk/all-blenders/#primaryimage",
"url": "https://uk-wp-media.s3.eu-west-2.amazonaws.com/uploads/2024/04/NB_PORTABLE_ALL.webp",
"contentUrl": "https://uk-wp-media.s3.eu-west-2.amazonaws.com/uploads/2024/04/NB_PORTABLE_ALL.webp",
"width": 1350,
"height": 1350
},
{
"@type": "BreadcrumbList",
"@id": "https://nutribullet.co.uk/all-blenders/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://nutribullet.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "All Blenders"
}
]
},
{
"@type": "WebSite",
"@id": "https://nutribullet.co.uk/#website",
"url": "https://nutribullet.co.uk/",
"name": "Nutribullet",
"description": "Nutribullet UK",
"publisher": {
"@id": "https://nutribullet.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://nutribullet.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://nutribullet.co.uk/#organization",
"name": "Nutribullet",
"url": "https://nutribullet.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://nutribullet.co.uk/#/schema/logo/image/",
"url": "https://uk-wp-media.s3.eu-west-2.amazonaws.com/uploads/2024/01/NB_Logo_Gray-3.webp",
"contentUrl": "https://uk-wp-media.s3.eu-west-2.amazonaws.com/uploads/2024/01/NB_Logo_Gray-3.webp",
"width": 1477,
"height": 236,
"caption": "Nutribullet"
},
"image": {
"@id": "https://nutribullet.co.uk/#/schema/logo/image/"
}
}
]
},
{
"@context": "https://schema.org/",
"@graph": [
{
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "All Blenders",
"@id": "https://nutribullet.co.uk/all-blenders/"
}
}
]
},
{
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "All Blenders",
"@id": "https://nutribullet.co.uk/all-blenders/"
}
}
]
}
]
}
]
/full-sized/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://nutribullet.co.uk/",
"url": "https://nutribullet.co.uk/",
"name": "nutribullet | Shop all Bullets and Blenders",
"isPartOf": {
"@id": "https://nutribullet.co.uk/#website"
},
"about": {
"@id": "https://nutribullet.co.uk/#organization"
},
"datePublished": "2019-10-29T17:46:07+00:00",
"dateModified": "2026-05-26T09:10:01+00:00",
"description": "Shop nutribullet personal & full-size blenders. Discover new recipes for smoothies, dips & more.",
"breadcrumb": {
"@id": "https://nutribullet.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://nutribullet.co.uk/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://nutribullet.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://nutribullet.co.uk/#website",
"url": "https://nutribullet.co.uk/",
"name": "Nutribullet",
"description": "Nutribullet UK",
"publisher": {
"@id": "https://nutribullet.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://nutribullet.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://nutribullet.co.uk/#organization",
"name": "Nutribullet",
"url": "https://nutribullet.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://nutribullet.co.uk/#/schema/logo/image/",
"url": "https://uk-wp-media.s3.eu-west-2.amazonaws.com/uploads/2024/01/NB_Logo_Gray-3.webp",
"contentUrl": "https://uk-wp-media.s3.eu-west-2.amazonaws.com/uploads/2024/01/NB_Logo_Gray-3.webp",
"width": 1477,
"height": 236,
"caption": "Nutribullet"
},
"image": {
"@id": "https://nutribullet.co.uk/#/schema/logo/image/"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
182Review mentions (all pages)
8External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 68 | 2 |
| /accessories-spares/ | 23 | 2 |
| /all-blenders/ | 23 | 2 |
| /full-sized/ | 68 | 2 |
Explore the other reputation pillars for Nutribullet
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Nutribullet, captured on May 28, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Nutribullet: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://nutribullet.com to view the most current version of its content and see directly what this company is about and what it offers.