Oxford Pennant
(https://oxfordpennant.com) 📸 Data Snapshot: May 25, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
14
Impact Weight: 15 / 100
93% Reputation
Authority is well-established through technical and physical transparency. The schema_json provides a verifiable physical location, email, and telephone number. The mention of specific individuals like Evan and Melissa Tate of Tate Farms adds a layer of authentic social authority to the product descriptions.
There is no disconnect between marketing claims and demonstrated output. The site claims to be a manufacturer and then demonstrates exactly how it makes products in the How It’s Made sections, including details on metal grommets and stitched border application. Bold claims like Fair Wage Employer are present but are minor relative to the specific product data.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Oxford Pennant",
"url": "https://oxfordpennant.com",
"id": "https://oxfordpennant.com/#organization",
"description": "Oxford Pennant is a designer & manufacturer of vintage wool & cotton pennants that are inspired by American sports traditions.",
"logo": "https:files/OxfordPennant-Logo-Full-cropped_73f67f36-a22a-4f89-9090-9bd483da827b.svg",
"image": {
"@type": "ImageObject",
"url": "https:files/OxfordPennant-Logo-Full-cropped_73f67f36-a22a-4f89-9090-9bd483da827b.svg",
"width": 150,
"height": 150
},
"email": "hello@oxfordpennant.com",
"telephone": "7165006669",
"address": {
"@type": "PostalAddress",
"streetAddress": "810 Main St",
"addressLocality": "Buffalo",
"addressRegion": "New York",
"postalCode": "14202",
"addressCountry": "US"
},
"sameAs": [
"https://oxfordpennant.com",
"https://facebook.com/oxfordpennant",
"https://www.pinterest.com/oxfordpennant/",
"https://www.instagram.com/oxfordpennant/",
"https://www.youtube.com/@OxfordPennant/shorts"
],
"contactPoint": {
"@type": "ContactPoint",
"telephone": "7165006669",
"contactType": "Customer Service",
"areaServed": "US",
"availableLanguage": "en"
},
"hasMerchantReturnPolicy": {
"@type": "MerchantReturnPolicy",
"applicableCountry": "US",
"returnPolicyCountry": "US",
"returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
"refundType": "FullRefund",
"merchantReturnDays": 30,
"returnMethod": "https://schema.org/ReturnByMail",
"returnFees": "https://schema.org/ReturnFeesCustomerResponsibility",
"merchantReturnLink": "https://oxfordpennant.com/pages/returns-shipping"
},
"acceptedPaymentMethod": [
"http://purl.org/goodrelations/v1#PaymentMethodCreditCard",
"http://purl.org/goodrelations/v1#GoogleCheckout",
"http://purl.org/goodrelations/v1#PayPal",
"http://purl.org/goodrelations/v1#DirectDebit"
]
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Oxford Pennant",
"logo": "https://oxfordpennant.com/cdn/shop/files/OxfordPennant-Logo-Full-cropped_73f67f36-a22a-4f89-9090-9bd483da827b.svg?v=1723473607&width=500",
"sameAs": [
"https://twitter.com/oxfordpennant",
"https://facebook.com/oxfordpennant",
"https://www.pinterest.com/oxfordpennant/",
"https://www.instagram.com/oxfordpennant/",
"",
"",
"",
"https://www.youtube.com/@OxfordPennant/shorts",
""
],
"url": "https://oxfordpennant.com"
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Oxford Pennant",
"potentialAction": {
"@type": "SearchAction",
"target": "https://oxfordpennant.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"url": "https://oxfordpennant.com"
}
]
/pages/pennant-customizer/
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Oxford Pennant",
"logo": "https://oxfordpennant.com/cdn/shop/files/OxfordPennant-Logo-Full-cropped_73f67f36-a22a-4f89-9090-9bd483da827b.svg?v=1723473607&width=500",
"sameAs": [
"https://twitter.com/oxfordpennant",
"https://facebook.com/oxfordpennant",
"https://www.pinterest.com/oxfordpennant/",
"https://www.instagram.com/oxfordpennant/",
"",
"",
"",
"https://www.youtube.com/@OxfordPennant/shorts",
""
],
"url": "https://oxfordpennant.com/pages/pennant-customizer"
}
/products/all-yall-are-welcome-camp-flag-tate-farms-x-oxford-pennant/
[
{
"@context": "http://schema.org/",
"@id": "/products/all-yall-are-welcome-camp-flag-tate-farms-x-oxford-pennant#product",
"@type": "ProductGroup",
"name": "All Y'all Are Welcome Camp Flag • Tate Farms x Oxford Pennant",
"url": "/products/all-yall-are-welcome-camp-flag-tate-farms-x-oxford-pennant",
"productGroupID": "6776768266289",
"description": "Originally coined by New Orleans artist Dr. Bob, "All Y'all Are Welcome, But You Gotta Act Right" is a favorite phrase of Evan and Melissa Tate of Tate Farms in Rockwall, TX. Tate Farms hosts community events, fundraisers and weddings at their farm. They also bring their delicious, best-in-the-world BBQ to events like Luck Reunion (Luck, TX), Under the Big Sky (Whitefish, MT) and Caveman Music Festival (Weston, CO). Not only do they make some of the best BBQ around, they're also the kindest folks you'll ever meet. Ask around. Everyone is welcome at their table but, well, you gotta act right. Size: 18" x 18" Color: Navy body, Cream details ",
"image": "https://oxfordpennant.com/cdn/shop/files/AllY_allWelcomeCampFlag_1024x1024.png?v=1694453888",
"audience": {
"@type": "PeopleAudience",
"@id": "PeopleAudience",
"audienceType": "Country",
"name": "United States"
},
"category": "Camp Flag",
"hasVariant": [
{
"@id": "/products/all-yall-are-welcome-camp-flag-tate-farms-x-oxford-pennant?variant=40509691822129#variant",
"@type": "Product",
"image": "https:files/AllY_allWelcomeCampFlag.png",
"name": "All Y'all Are Welcome Camp Flag • Tate Farms x Oxford Pennant - Default Title ",
"brand": {
"@type": "Brand",
"name": "Oxford Pennant"
},
"description": "Originally coined by New Orleans artist Dr. Bob, "All Y'all Are Welcome, But You Gotta Act Right" is a favorite phrase of Evan and Melissa Tate of Tate Farms in Rockwall, TX. Tate Farms hosts community events, fundraisers and weddings at their farm. They also bring their delicious, best-in-the-world BBQ to events like Luck Reunion (Luck, TX), Under the Big Sky (Whitefish, MT) and Caveman Music Festival (Weston, CO). Not only do they make some of the best BBQ around, they're also the kindest folks you'll ever meet. Ask around. Everyone is welcome at their table but, well, you gotta act right. Size: 18" x 18" Color: Navy body, Cream details ",
"offers": {
"@id": "/products/all-yall-are-welcome-camp-flag-tate-farms-x-oxford-pennant?variant=40509691822129#offer",
"@type": "Offer",
"priceCurrency": "USD",
"price": "65.00",
"itemCondition": "http://schema.org/NewCondition",
"availability": "http://schema.org/InStock",
"url": "/products/all-yall-are-welcome-camp-flag-tate-farms-x-oxford-pennant?variant=40509691822129",
"mpn": "OP-CF-F1818-NVY-WEL",
"shippingDetails": {
"@type": "OfferShippingDetails",
"shippingRate": {
"@type": "MonetaryAmount",
"value": 0,
"currency": "USD"
},
"weight": {
"@type": "QuantitativeValue",
"value": "0.03 lb"
},
"shippingDestination": {
"@type": "DefinedRegion",
"addressCountry": "US"
},
"deliveryTime": {
"@type": "ShippingDeliveryTime",
"businessDays": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"https://schema.org/Monday",
"https://schema.org/Tuesday",
"https://schema.org/Wednesday",
"https://schema.org/Thursday",
"https://schema.org/Friday"
]
},
"handlingTime": {
"@type": "QuantitativeValue",
"minValue": 0,
"maxValue": 1,
"unitCode": "DAY"
},
"transitTime": {
"@type": "QuantitativeValue",
"minValue": 1,
"maxValue": 3,
"unitCode": "DAY"
}
}
},
"hasMerchantReturnPolicy": {
"@type": "MerchantReturnPolicy",
"applicableCountry": "US",
"returnPolicyCountry": "US",
"returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
"refundType": "FullRefund",
"merchantReturnDays": 30,
"returnMethod": "https://schema.org/ReturnByMail",
"returnFees": "https://schema.org/ReturnFeesCustomerResponsibility",
"merchantReturnLink": "https://oxfordpennant.com/pages/returns-shipping"
},
"acceptedPaymentMethod": [
"http://purl.org/goodrelations/v1#PaymentMethodCreditCard",
"http://purl.org/goodrelations/v1#GoogleCheckout",
"http://purl.org/goodrelations/v1#PayPal",
"http://purl.org/goodrelations/v1#DirectDebit"
],
"priceValidUntil": "2027-05-24"
},
"sku": "OP-CF-F1818-NVY-WEL"
}
],
"aggregateRating": {
"@type": "AggregateRating",
"reviewCount": 20,
"ratingValue": 5
}
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Oxford Pennant",
"logo": "https://oxfordpennant.com/cdn/shop/files/OxfordPennant-Logo-Full-cropped_73f67f36-a22a-4f89-9090-9bd483da827b.svg?v=1723473607&width=500",
"sameAs": [
"https://twitter.com/oxfordpennant",
"https://facebook.com/oxfordpennant",
"https://www.pinterest.com/oxfordpennant/",
"https://www.instagram.com/oxfordpennant/",
"",
"",
"",
"https://www.youtube.com/@OxfordPennant/shorts",
""
],
"url": "https://oxfordpennant.com"
}
]
/products/its-cool-to-be-kind-pennant-everyday-hooray-x-oxford-pennant-original/
[
{
"@context": "http://schema.org/",
"@id": "/products/its-cool-to-be-kind-pennant-everyday-hooray-x-oxford-pennant-original#product",
"@type": "ProductGroup",
"name": "It's Cool To Be Kind Pennant • Everyday Hooray x Oxford Pennant Original",
"url": "/products/its-cool-to-be-kind-pennant-everyday-hooray-x-oxford-pennant-original",
"productGroupID": "1791933874225",
"description": " Treating others with compassion and empathy: it’s what all the cool kids are doing. Remind yourself and the folks in your life of the value of kindness with this black pennant with cream script surrounded by flowers.Size: 9" x 27"Color: Black body, cream, green and pink details ",
"image": "https://oxfordpennant.com/cdn/shop/files/CooltoBeKind_Pennant_1_1024x1024.png?v=1694365316",
"audience": {
"@type": "PeopleAudience",
"@id": "PeopleAudience",
"audienceType": "Country",
"name": "United States"
},
"category": "Pennant",
"hasVariant": [
{
"@id": "/products/its-cool-to-be-kind-pennant-everyday-hooray-x-oxford-pennant-original?variant=14299682537521#variant",
"@type": "Product",
"image": "https:files/CooltoBeKind_Pennant_1.png",
"name": "It's Cool To Be Kind Pennant • Everyday Hooray x Oxford Pennant Original - Default Title ",
"brand": {
"@type": "Brand",
"name": "Oxford Pennant"
},
"description": " Treating others with compassion and empathy: it’s what all the cool kids are doing. Remind yourself and the folks in your life of the value of kindness with this black pennant with cream script surrounded by flowers.Size: 9" x 27"Color: Black body, cream, green and pink details ",
"offers": {
"@id": "/products/its-cool-to-be-kind-pennant-everyday-hooray-x-oxford-pennant-original?variant=14299682537521#offer",
"@type": "Offer",
"priceCurrency": "USD",
"price": "29.00",
"itemCondition": "http://schema.org/NewCondition",
"availability": "http://schema.org/InStock",
"url": "/products/its-cool-to-be-kind-pennant-everyday-hooray-x-oxford-pennant-original?variant=14299682537521",
"gtin12": "850007582265",
"shippingDetails": {
"@type": "OfferShippingDetails",
"shippingRate": {
"@type": "MonetaryAmount",
"value": 0,
"currency": "USD"
},
"weight": {
"@type": "QuantitativeValue",
"value": "0.03 lb"
},
"shippingDestination": {
"@type": "DefinedRegion",
"addressCountry": "US"
},
"deliveryTime": {
"@type": "ShippingDeliveryTime",
"businessDays": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"https://schema.org/Monday",
"https://schema.org/Tuesday",
"https://schema.org/Wednesday",
"https://schema.org/Thursday",
"https://schema.org/Friday"
]
},
"handlingTime": {
"@type": "QuantitativeValue",
"minValue": 0,
"maxValue": 1,
"unitCode": "DAY"
},
"transitTime": {
"@type": "QuantitativeValue",
"minValue": 1,
"maxValue": 3,
"unitCode": "DAY"
}
}
},
"hasMerchantReturnPolicy": {
"@type": "MerchantReturnPolicy",
"applicableCountry": "US",
"returnPolicyCountry": "US",
"returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
"refundType": "FullRefund",
"merchantReturnDays": 30,
"returnMethod": "https://schema.org/ReturnByMail",
"returnFees": "https://schema.org/ReturnFeesCustomerResponsibility",
"merchantReturnLink": "https://oxfordpennant.com/pages/returns-shipping"
},
"acceptedPaymentMethod": [
"http://purl.org/goodrelations/v1#PaymentMethodCreditCard",
"http://purl.org/goodrelations/v1#GoogleCheckout",
"http://purl.org/goodrelations/v1#PayPal",
"http://purl.org/goodrelations/v1#DirectDebit"
],
"priceValidUntil": "2027-05-24"
},
"sku": "OP-PT-0927-BLK-CBK"
}
],
"aggregateRating": {
"@type": "AggregateRating",
"reviewCount": 1,
"ratingValue": 5
}
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Oxford Pennant",
"logo": "https://oxfordpennant.com/cdn/shop/files/OxfordPennant-Logo-Full-cropped_73f67f36-a22a-4f89-9090-9bd483da827b.svg?v=1723473607&width=500",
"sameAs": [
"https://twitter.com/oxfordpennant",
"https://facebook.com/oxfordpennant",
"https://www.pinterest.com/oxfordpennant/",
"https://www.instagram.com/oxfordpennant/",
"",
"",
"",
"https://www.youtube.com/@OxfordPennant/shorts",
""
],
"url": "https://oxfordpennant.com"
}
]
🛡️ Trust Signals — external proof links that back the declared identity
390Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 104 | 1 |
| /pages/pennant-customizer/ | 192 | 1 |
| /products/all-yall-are-welcome-camp-flag-tate-farms-x-oxford-pennant/ | 50 | 1 |
| /products/its-cool-to-be-kind-pennant-everyday-hooray-x-oxford-pennant-original/ | 44 | 1 |
Explore the other reputation pillars for Oxford Pennant
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Oxford Pennant, captured on May 25, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Oxford Pennant: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://oxfordpennant.com to view the most current version of its content and see directly what this company is about and what it offers.