Party City
(https://partycity.com) 📸 Data Snapshot: May 31, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
12
Impact Weight: 15 / 100
80% Reputation
Authority gaps are low due to robust Organization schema that includes a physical address in NJ, social links, and clear customer service contact points. There is a lack of named expert authority (Person schema) for the ‘Balloon Blogs,’ but this is typical for a product-led ecommerce model where the brand identity outweighs individual expert personas.
The marketing tone ‘Party Starts the Second They Rise’ is a typical emotional hook, but it doesn’t disconnect from the site’s primary function. The most aggressive claims are logistics-based, such as ‘Get the Whole Party Delivered Today,’ which are substantiating via Zip Code entry fields and DoorDash integration markers.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Party City",
"url": "https://www.partycity.com",
"logo": "https://www.partycity.com/cdn/shop/files/party-city-logo.png?v=1767083092&width=500",
"address": {
"@type": "PostalAddress",
"streetAddress": "603 Sweetland Avenue",
"addressLocality": "",
"addressRegion": "NJ",
"postalCode": "07205",
"addressCountry": "US"
},
"contactPoint": {
"@type": "ContactPoint",
"email": "customercare@partycity.com",
"contactType": "customer service",
"areaServed": "US",
"availableLanguage": "en"
},
"sameAs": [
"http://facebook.com/PartyCity/",
"https://www.pinterest.com/partycity/",
"https://www.youtube.com/user/partycity",
"https://www.instagram.com/partycity/",
"https://www.linkedin.com/company/party-city/"
]
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Party City",
"alternateName": [
"Party City Store",
"Official Party City"
],
"url": "https://www.partycity.com"
}
]
/pages/coupons-deals-clearance-promo-codes/ — no schema detected (entity gap)
/collections/same-day-delivery-party-supplies/
[
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"name": "Same Day Delivery Party Supplies",
"url": "https://www.partycity.com/collections/same-day-delivery-party-supplies?page=1",
"mainEntity": {
"@type": "ItemList",
"numberOfItems": 676,
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"url": "https://www.partycity.com/products/fresh-cut-mini-carnation-flower-bouquet-10-ct",
"name": "Fresh-cut Mini Carnation Flower Bouquet (10 ct)",
"image": "https://www.partycity.com/cdn/shop/files/1019829.jpg?v=1773220214&width=600"
},
{
"@type": "ListItem",
"position": 2,
"url": "https://www.partycity.com/products/34in-number-balloon",
"name": "34in Number (0-9) Balloon, Assorted Colors",
"image": "https://www.partycity.com/cdn/shop/files/CN552238_white-gold_0_20-_20Standard.jpg?v=1773223668&width=600"
},
{
"@type": "ListItem",
"position": 3,
"url": "https://www.partycity.com/products/round-balloon-18in",
"name": "Round Balloon, 17in, Assorted Colors",
"image": "https://www.partycity.com/cdn/shop/files/C44994.jpg?v=1773227017&width=600"
},
{
"@type": "ListItem",
"position": 4,
"url": "https://www.partycity.com/products/disney-princess-foil-balloon-bouquet-5pc-once-upon-a-time",
"name": "Disney Princess Foil Balloon Bouquet, 5pc - Once Upon A Time",
"image": "https://www.partycity.com/cdn/shop/files/982583.jpg?v=1773229277&width=600"
},
{
"@type": "ListItem",
"position": 5,
"url": "https://www.partycity.com/products/super-mario-bros-foil-balloon-bouquet-5pc",
"name": "Super Mario Bros Foil Balloon Bouquet, 5pc",
"image": "https://www.partycity.com/cdn/shop/files/974002.jpg?v=1773213517&width=600"
},
{
"@type": "ListItem",
"position": 6,
"url": "https://www.partycity.com/products/satin-red-heart-foil-balloon-bouquet-12pc",
"name": "Satin Red Heart Foil Balloon Bouquet, 12pc",
"image": "https://www.partycity.com/cdn/shop/files/1020145.jpg?v=1773208444&width=600"
},
{
"@type": "ListItem",
"position": 7,
"url": "https://www.partycity.com/products/happy-retirement-foil-balloon-27in-x-16in-officially-retired",
"name": "Happy Retirement Foil Balloon, 27in x 16in - Officially Retired",
"image": "https://www.partycity.com/cdn/shop/files/748563.jpg?v=1773229265&width=600"
},
{
"@type": "ListItem",
"position": 8,
"url": "https://www.partycity.com/products/plastic-cups-18oz-50ct",
"name": "Plastic Cups, 18oz, 50ct, Assorted Colors",
"image": "https://www.partycity.com/cdn/shop/files/C920100_yellow.jpg?v=1773216569&width=600"
},
{
"@type": "ListItem",
"position": 9,
"url": "https://www.partycity.com/products/plastic-table-cover",
"name": "Plastic Table Cover, 54in x 108in, Assorted Colors",
"image": "https://www.partycity.com/cdn/shop/files/C10691_red.jpg?v=1776232615&width=600"
},
{
"@type": "ListItem",
"position": 10,
"url": "https://www.partycity.com/products/blush-birthday-foil-balloon-bouquet-5pc",
"name": "Blush Birthday Foil Balloon Bouquet, 5pc",
"image": "https://www.partycity.com/cdn/shop/files/891359.jpg?v=1773217203&width=600"
},
{
"@type": "ListItem",
"position": 11,
"url": "https://www.partycity.com/products/plastic-cutlery-set-24ct",
"name": "Plastic Cutlery Set, 24ct, Assorted Colors",
"image": "https://www.partycity.com/cdn/shop/files/C113875_bright-pink_fac938eb-bd0d-4198-8609-8232a7b49edb.jpg?v=1773217658&width=600"
},
{
"@type": "ListItem",
"position": 12,
"url": "https://www.partycity.com/products/pop-up-trash-bin",
"name": "Pop-Up Trash Bin, Assorted Colors",
"image": "https://www.partycity.com/cdn/shop/files/C660688_caribbean-blue.jpg?v=1773226939&width=600"
},
{
"@type": "ListItem",
"position": 13,
"url": "https://www.partycity.com/products/holographic-celebration-happy-birthday-balloon",
"name": "Holographic Celebration Happy Birthday Balloon",
"image": "https://www.partycity.com/cdn/shop/files/218883.jpg?v=1773223741&width=600"
},
{
"@type": "ListItem",
"position": 14,
"url": "https://www.partycity.com/products/blush-pink-happy-birthday-balloon-15in-x-16in-orbz%C2%AE",
"name": "Blush Pink Happy Birthday Balloon, 15in x 16in - Orbz®",
"image": "https://www.partycity.com/cdn/shop/files/869934.jpg?v=1773220585&width=600"
},
{
"@type": "ListItem",
"position": 15,
"url": "https://www.partycity.com/products/star-foil-balloon-19in",
"name": "Star Foil Balloon, 19in, Assorted Colors",
"image": "https://www.partycity.com/cdn/shop/files/C45004.jpg?v=1773216605&width=600"
},
{
"@type": "ListItem",
"position": 16,
"url": "https://www.partycity.com/products/black-gold-congrats-graduate-cardstock-banner-set-10ft-2pc",
"name": "Black & Gold Congrats Graduate Cardstock Banner Set, 10ft, 2pc",
"image": "https://www.partycity.com/cdn/shop/files/953402.jpg?v=1773222424&width=600"
},
{
"@type": "ListItem",
"position": 17,
"url": "https://www.partycity.com/products/metallic-blush-happy-birthday-foil-balloon-18in",
"name": "Metallic Blush Happy Birthday Foil Balloon, 18in",
"image": "https://www.partycity.com/cdn/shop/files/919604.jpg?v=1773220574&width=600"
},
{
"@type": "ListItem",
"position": 18,
"url": "https://www.partycity.com/products/plastic-lunch-plates-9in-50ct",
"name": "Plastic Lunch Plates, 9in, 50ct, Assorted Colors, 20ct",
"image": "https://www.partycity.com/cdn/shop/files/CN12177_white_20_20-_20Standard_56a3975c-9702-4a6a-a64f-0aab5905d2f6.jpg?v=1773206637&width=600"
},
{
"@type": "ListItem",
"position": 19,
"url": "https://www.partycity.com/products/17in-heart-balloon",
"name": "Heart Balloon, 17in, Assorted Colors",
"image": "https://www.partycity.com/cdn/shop/files/C209860_red.jpg?v=1773430792&width=600"
},
{
"@type": "ListItem",
"position": 20,
"url": "https://www.partycity.com/products/prismatic-sparkle-happy-birthday-hexagonal-foil-balloon-23in-x-22in",
"name": "Prismatic Sparkle Happy Birthday Hexagonal Foil Balloon, 23in x 22in",
"image": "https://www.partycity.com/cdn/shop/files/919606.jpg?v=1773228820&width=600"
}
]
}
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.partycity.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Same Day Delivery Party Supplies",
"item": "https://www.partycity.com/collections/same-day-delivery-party-supplies"
}
]
}
]
/collections/balloons/
[
{
"@context": "https://schema.org",
"@type": "CollectionPage",
"name": "Balloons",
"url": "https://www.partycity.com/collections/balloons?page=1",
"mainEntity": {
"@type": "ItemList",
"numberOfItems": 666,
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"url": "https://www.partycity.com/products/34in-number-balloon",
"name": "34in Number (0-9) Balloon, Assorted Colors",
"image": "https://www.partycity.com/cdn/shop/files/CN552238_white-gold_0_20-_20Standard.jpg?v=1773223668&width=600"
},
{
"@type": "ListItem",
"position": 2,
"url": "https://www.partycity.com/products/round-balloon-18in",
"name": "Round Balloon, 17in, Assorted Colors",
"image": "https://www.partycity.com/cdn/shop/files/C44994.jpg?v=1773227017&width=600"
},
{
"@type": "ListItem",
"position": 3,
"url": "https://www.partycity.com/products/super-mario-bros-foil-balloon-bouquet-5pc",
"name": "Super Mario Bros Foil Balloon Bouquet, 5pc",
"image": "https://www.partycity.com/cdn/shop/files/974002.jpg?v=1773213517&width=600"
},
{
"@type": "ListItem",
"position": 4,
"url": "https://www.partycity.com/products/star-foil-balloon-19in",
"name": "Star Foil Balloon, 19in, Assorted Colors",
"image": "https://www.partycity.com/cdn/shop/files/C45004.jpg?v=1773216605&width=600"
},
{
"@type": "ListItem",
"position": 5,
"url": "https://www.partycity.com/products/satin-round-balloon-17in-1",
"name": "Satin Round Balloon, 17in, Assorted Colors",
"image": "https://www.partycity.com/cdn/shop/files/C794701_gold.jpg?v=1773223559&width=600"
},
{
"@type": "ListItem",
"position": 6,
"url": "https://www.partycity.com/products/curling-ribbon-1",
"name": "Curling Ribbon, 350 yards, Assorted Colors",
"image": "https://www.partycity.com/cdn/shop/files/C105379_pastel-blue.jpg?v=1773230300&width=600"
},
{
"@type": "ListItem",
"position": 7,
"url": "https://www.partycity.com/products/birthday-celebration-latex-balloons-15ct",
"name": "Birthday Celebration Latex Balloons, 15ct",
"image": "https://www.partycity.com/cdn/shop/files/1022300.jpg?v=1773230285&width=600"
},
{
"@type": "ListItem",
"position": 8,
"url": "https://www.partycity.com/products/mario-luigi-foil-balloon-18in-super-mario-bros",
"name": "Mario & Luigi Foil Balloon, 18in - Super Mario Bros",
"image": "https://www.partycity.com/cdn/shop/files/974031.jpg?v=1773229591&width=600"
},
{
"@type": "ListItem",
"position": 9,
"url": "https://www.partycity.com/products/party-of-the-ages-birthday-latex-balloons-6ct",
"name": "Party Of The Ages Birthday Latex Balloons, 6ct, Ages",
"image": "https://www.partycity.com/cdn/shop/files/N1017640_40_20-_20Standard.jpg?v=1773229546&width=600"
},
{
"@type": "ListItem",
"position": 10,
"url": "https://www.partycity.com/products/disney-princess-foil-balloon-bouquet-5pc-once-upon-a-time",
"name": "Disney Princess Foil Balloon Bouquet, 5pc - Once Upon A Time",
"image": "https://www.partycity.com/cdn/shop/files/982583.jpg?v=1773229277&width=600"
},
{
"@type": "ListItem",
"position": 11,
"url": "https://www.partycity.com/products/happy-retirement-foil-balloon-27in-x-16in-officially-retired",
"name": "Happy Retirement Foil Balloon, 27in x 16in - Officially Retired",
"image": "https://www.partycity.com/cdn/shop/files/748563.jpg?v=1773229265&width=600"
},
{
"@type": "ListItem",
"position": 12,
"url": "https://www.partycity.com/products/hello-baby-soft-jungle-round-foil-balloon-18in",
"name": "Hello Baby Soft Jungle Round Foil Balloon, 18in",
"image": "https://www.partycity.com/cdn/shop/files/941555_2.png?v=1779156768&width=600"
},
{
"@type": "ListItem",
"position": 13,
"url": "https://www.partycity.com/products/giant-football-balloon-31in",
"name": "Giant Football Balloon, 31in",
"image": "https://www.partycity.com/cdn/shop/files/945654.jpg?v=1773229217&width=600"
},
{
"@type": "ListItem",
"position": 14,
"url": "https://www.partycity.com/products/18in-round-cheers-gold-and-neutral-dots-foil-balloon",
"name": "18in Round Cheers Gold and Neutral Dots Foil Balloon",
"image": "https://www.partycity.com/cdn/shop/files/1016319.jpg?v=1773229206&width=600"
},
{
"@type": "ListItem",
"position": 15,
"url": "https://www.partycity.com/products/sending-you-sunshine-foil-balloon-23in",
"name": "Sending You Sunshine Foil Balloon, 23in",
"image": "https://www.partycity.com/cdn/shop/files/1007878.jpg?v=1773229203&width=600"
},
{
"@type": "ListItem",
"position": 16,
"url": "https://www.partycity.com/products/giant-wishful-mermaid-balloon",
"name": "Giant Wishful Mermaid Balloon",
"image": "https://www.partycity.com/cdn/shop/files/794373.jpg?v=1773229126&width=600"
},
{
"@type": "ListItem",
"position": 17,
"url": "https://www.partycity.com/products/pink-star-foil-balloon-19in",
"name": "Pink Star Foil Balloon, 19in",
"image": "https://www.partycity.com/cdn/shop/files/C45004_pink_5c942c3b-8b7d-4203-9fe6-83b072e686b3.jpg?v=1773229120&width=600"
},
{
"@type": "ListItem",
"position": 18,
"url": "https://www.partycity.com/products/giant-engagement-ring-foil-balloon-30in",
"name": "Giant Engagement Ring Foil Balloon, 30in, Assorted Colors",
"image": "https://www.partycity.com/cdn/shop/files/C846715_gold_5a935200-e77c-4535-ad15-403aa6988b92.jpg?v=1773229079&width=600"
},
{
"@type": "ListItem",
"position": 19,
"url": "https://www.partycity.com/products/cheers-confetti-bubbly-bottle-foil-balloon-36in",
"name": "Cheers Confetti Bubbly Bottle Foil Balloon, 36in",
"image": "https://www.partycity.com/cdn/shop/files/1016887.jpg?v=1773228917&width=600"
},
{
"@type": "ListItem",
"position": 20,
"url": "https://www.partycity.com/products/6ct-12in-black-gold-graduation-cap-star-confetti-balloons",
"name": "6ct, 12in, Black & Gold Graduation Cap & Star Confetti Balloons",
"image": "https://www.partycity.com/cdn/shop/files/954827_01.png?v=1779402639&width=600"
}
]
}
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.partycity.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Balloons",
"item": "https://www.partycity.com/collections/balloons"
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
19Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 1 | 1 |
| /pages/coupons-deals-clearance-promo-codes/ | 1 | 1 |
| /collections/same-day-delivery-party-supplies/ | 15 | 1 |
| /collections/balloons/ | 2 | 1 |
Explore the other reputation pillars for Party City
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Party City, captured on May 31, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Party City: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://partycity.com to view the most current version of its content and see directly what this company is about and what it offers.