Based on 3389 businesses audited.
Rawlings has 25.3 points more reputation than the average for Ecommerce & Online Retail.
Ecommerce & Online Retail Reputation: Rawlings (rawlings.com)
A masterclass in substance-driven ecommerce. Rawlings relies on its historical authority and technical product data rather than marketing fluff, resulting in one of the lowest BS scores possible for a retail entity.
Ecommerce & Online Retail Reputation: Rawlings (rawlings.com)
Rawlings perfectly fits the Ecommerce & Online Retail category, specifically for sporting goods. The content is heavily weighted toward product technical specifications, seasonal sales (Father’s Day, CWS), and professional baseball equipment leagues.
“The score of 89 is driven by the nearly total absence of industry jargon and high technical specificity in product descriptions. The small penalties originate from technical implementation gaps, such as null schema and missing meta-data, rather than content bullshit.”