Saxo
(https://saxo.com) 📸 Data Snapshot: June 19, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is established through comprehensive structured data and associations with recognized entities like the publisher Gyldendal. The use of Book and Product schema with specific author properties (Person schema for Ole Lund Kirkegaard) bridges the gap between claims and digital footprint. The site lacks authority gaps as it provides verified business details and a clear logistics framework.
Performance claims are limited to verifiable logistics and membership benefits. The site does not rely on vague success stories, instead opting for specific delivery windows (Uge 27) and calculated savings (e.g., Du sparer kr. 15,00). The marketing tone is transactional and transparent, with zero disconnect between promised and actual product availability.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
/dk/kalle-og-kaptajn-skipper_bog_9788702441819/
[
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Skønlitteratur",
"item": "https://www.saxo.com/dk/alle/skoenlitteratur"
},
{
"@type": "ListItem",
"position": 2,
"name": "Børnebøger",
"item": "https://www.saxo.com/dk/alle/boerneboeger"
},
{
"@type": "ListItem",
"position": 3,
"name": "Børnebøger, ungdomsbøger og undervisningsmidler",
"item": "https://www.saxo.com/dk/alle/boerneboeger-ungdomsboeger-og-undervisningsmidler"
},
{
"@type": "ListItem",
"position": 4,
"name": "Skønlitteratur for børn og unge og sande fortællinger",
"item": "https://www.saxo.com/dk/alle/skoenlitteratur-for-boern-og-unge-og-sande-fortaellinger"
},
{
"@type": "ListItem",
"position": 5,
"name": "Skønlitteratur for børn og unge: humor",
"item": "https://www.saxo.com/dk/alle/skoenlitteratur-for-boern-og-unge-humor"
},
{
"@type": "ListItem",
"position": 6,
"name": "Kalle og Kaptajn Skipper",
"item": "https://www.saxo.com/dk/kalle-og-kaptajn-skipper_bog_9788702441819"
}
]
},
{
"@id": "https://www.saxo.com/dk/kalle-og-kaptajn-skipper_bog_9788702441819",
"@context": "https://schema.org",
"@type": "Book",
"image": "https://imgcdn.saxo.com/_9788702441819",
"name": "Kalle og Kaptajn Skipper",
"keywords": "Kalle og Kaptajn Skipper, Ole Lund Kirkegaard, Nana Bang Kirkegaard, Bog, indbundet",
"url": "https://www.saxo.com/dk/kalle-og-kaptajn-skipper_bog_9788702441819",
"isbn": "9788702441819",
"genre": "Skønlitteratur for børn og unge: humor",
"bookFormat": "https://schema.org/Paperback",
"numberOfPages": "104",
"datePublished": "2026-06-17",
"publisher": {
"@type": "Organization",
"name": "Gyldendal",
"url": "https://www.saxo.com/dk/forlag/gyldendal_1822"
},
"author": [
{
"@type": "Person",
"name": "Ole Lund Kirkegaard",
"url": "https://www.saxo.com/dk/forfatter/ole-lund-kirkegaard_4340024"
},
{
"@type": "Person",
"name": "Nana Bang Kirkegaard",
"url": "https://www.saxo.com/dk/forfatter/nana-bang-kirkegaard_22042788"
}
],
"inLanguage": {
"@type": "Language",
"name": "Dansk",
"alternateName": "dan"
},
"aggregateRating": {
"@type": "AggregateRating",
"reviewCount": "7",
"ratingValue": "4.70"
},
"offers": {
"@type": "Offer",
"price": "159.95",
"priceValidUntil": "",
"priceCurrency": "DKK",
"availability": "https://schema.org/OutOfStock",
"itemCondition": "https://schema.org/NewCondition",
"url": "https://www.saxo.com/dk/kalle-og-kaptajn-skipper_bog_9788702441819",
"seller": {
"alternateName": "Saxo.com",
"telephone": "+4538150510",
"address": {
"streetAddress": "Rådhuspladsen 37",
"postalCode": "1785",
"addressLocality": "København V",
"addressCountry": "DK"
},
"email": "info@saxo.com",
"logo": "https://www.saxo.com/assets/images/icons/saxo_logo_2019-241x120.png",
"image": "https://www.saxo.com/assets/images/icons/saxo_logo_2019-241x120.png",
"@type": "Organization",
"name": "Saxo",
"url": "https://www.saxo.com"
},
"hasMerchantReturnPolicy": {
"@type": "MerchantReturnPolicy",
"@id": "https://support.saxo.com/da/articles/87-sadan-sender-du-retur",
"returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
"merchantReturnDays": 45,
"applicableCountry": "DK",
"returnMethod": "https://schema.org/ReturnByMail",
"returnFees": "https://schema.org/ReturnShippingFees",
"returnShippingFeesAmount": {
"@type": "MonetaryAmount",
"value": "39.95",
"currency": "DKK"
},
"refundType": [
"https://schema.org/FullRefund",
"https://schema.org/StoreCreditRefund"
],
"returnLabelSource": "https://schema.org/ReturnLabelDownloadAndPrint"
},
"additionalProperty": {
"@type": "PropertyValue",
"name": "Return shipping",
"value": "Customer may choose a giftcard and get full amount or choose moneyback on card and pay shipping fee."
},
"shippingDetails": [
{
"@type": "OfferShippingDetails",
"name": "Dao Pakkeshop",
"shippingDestination": {
"@type": "DefinedRegion",
"addressCountry": "DK"
},
"shippingRate": {
"@type": "MonetaryAmount",
"value": "39.95",
"currency": "DKK"
},
"deliveryTime": {
"@type": "ShippingDeliveryTime",
"handlingTime": {
"@type": "QuantitativeValue",
"minValue": 0,
"maxValue": 1,
"unitCode": "DAY"
},
"transitTime": {
"@type": "QuantitativeValue",
"minValue": 1,
"maxValue": 2,
"unitCode": "DAY"
}
}
}
]
},
"description": "<p>Kalle bor i en lille fiskerby og drømmer om at komme ud på de syv have og opleve det helt store eventyr. En dag lægger Kaptajn Skipper til kaj med det gode skib Esmaralda. I ly af mørket sniger Kalle sig om bord – og eventyret kan begynde!</p><p>Historien om <em>Kalle og Kaptajn Skipper</em> er et ikke tidligere udgivet, originalt manuskript fra Ole Lund Kirkegaards skuffe – færdigskrevet af hans datter, Nana Bang Kirkegaard.</p><p>Illustrationer af Mikkel Straarup Møller.</p>",
"potentialAction": {
"@type": "ReadAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.saxo.com/dk/kalle-og-kaptajn-skipper_bog_9788702441819",
"actionPlatform": [
"https://schema.org/DesktopWebPlatform",
"https://schema.org/AndroidPlatform",
"https://schema.org/IOSPlatform"
]
}
}
},
{
"@context": "https://schema.org",
"@type": "Product",
"name": "Kalle og Kaptajn Skipper",
"image": [
"https://imgcdn.saxo.com/_9788702441819"
],
"description": "Kalle bor i en lille fiskerby og drømmer om at komme ud på de syv have og opleve det helt store eventyr. En dag lægger Kaptajn Skipper til kaj med det gode skib Esmaralda. I ly af mørket sniger Kalle sig om bord – og eventyret kan begynde!Historien om ...",
"sku": "9788702441819",
"gtin13": "9788702441819",
"brand": {
"@type": "Brand",
"name": "Gyldendal"
},
"aggregateRating": {
"@type": "AggregateRating",
"reviewCount": "7",
"ratingValue": "4.70"
},
"offers": {
"@type": "Offer",
"price": "159.95",
"priceValidUntil": "",
"priceCurrency": "DKK",
"availability": "https://schema.org/OutOfStock",
"itemCondition": "https://schema.org/NewCondition",
"url": "https://www.saxo.com/dk/kalle-og-kaptajn-skipper_bog_9788702441819",
"seller": {
"alternateName": "Saxo.com",
"telephone": "+4538150510",
"address": {
"streetAddress": "Rådhuspladsen 37",
"postalCode": "1785",
"addressLocality": "København V",
"addressCountry": "DK"
},
"email": "info@saxo.com",
"logo": "https://www.saxo.com/assets/images/icons/saxo_logo_2019-241x120.png",
"image": "https://www.saxo.com/assets/images/icons/saxo_logo_2019-241x120.png",
"@type": "Organization",
"name": "Saxo",
"url": "https://www.saxo.com"
},
"hasMerchantReturnPolicy": {
"@type": "MerchantReturnPolicy",
"@id": "https://support.saxo.com/da/articles/87-sadan-sender-du-retur",
"returnPolicyCategory": "https://schema.org/MerchantReturnFiniteReturnWindow",
"merchantReturnDays": 45,
"applicableCountry": "DK",
"returnMethod": "https://schema.org/ReturnByMail",
"returnFees": "https://schema.org/ReturnShippingFees",
"returnShippingFeesAmount": {
"@type": "MonetaryAmount",
"value": "39.95",
"currency": "DKK"
},
"refundType": [
"https://schema.org/FullRefund",
"https://schema.org/StoreCreditRefund"
],
"returnLabelSource": "https://schema.org/ReturnLabelDownloadAndPrint"
},
"additionalProperty": {
"@type": "PropertyValue",
"name": "Return shipping",
"value": "Customer may choose a giftcard and get full amount or choose moneyback on card and pay shipping fee."
},
"shippingDetails": [
{
"@type": "OfferShippingDetails",
"name": "Dao Pakkeshop",
"shippingDestination": {
"@type": "DefinedRegion",
"addressCountry": "DK"
},
"shippingRate": {
"@type": "MonetaryAmount",
"value": "39.95",
"currency": "DKK"
},
"deliveryTime": {
"@type": "ShippingDeliveryTime",
"handlingTime": {
"@type": "QuantitativeValue",
"minValue": 0,
"maxValue": 1,
"unitCode": "DAY"
},
"transitTime": {
"@type": "QuantitativeValue",
"minValue": 1,
"maxValue": 2,
"unitCode": "DAY"
}
}
}
]
}
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 55 | 1 |
| /dk/forfatter/elle-kennedy_4436442/ | 117 | 1 |
| /dk/medlemskaber/ | 427 | 1 |
| /dk/kalle-og-kaptajn-skipper_bog_9788702441819/ | 57 | 1 |
This page presents a snapshot of public data from Saxo, captured on June 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Saxo: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://saxo.com to view the most current version of its content and see directly what this company is about and what it offers.