Simplicity
(https://simplicity.com) 📸 Data Snapshot: May 24, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
10
Impact Weight: 15 / 100
67% Reputation
Authority is established through specific designer names and a 160-year history mention in the text (‘A Stitch In Time’). However, there is a gap in structured identity; the schema_json is a basic BreadcrumbList and lacks Organization or Person schema to link these famous designers to the digital entity. Technical credibility is slightly hampered by a messy heading hierarchy where H2 tags often precede the H1 tag.
The site avoids bold, unsubstantiated performance claims. Most assertions are utilitarian (e.g., ‘70% Off’, ‘273 Results’). The ‘Unique Construction’ H1 on the homepage is the closest to a performance claim, but it is immediately followed by specific patterns that demonstrate those construction techniques, closing the disconnect.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://simplicity.com/",
"name": "Home"
}
}
]
}
/new-sewing-patterns/
{
"0": {
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://simplicity.com/",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://simplicity.com/new-sewing-patterns/",
"name": "New Sewing Patterns"
}
}
],
"_truncated": true,
"_original_size": 15346
},
"1": {
"@context": "http://schema.org/",
"@type": "Product",
"name": "N6821 | New Look Sewing Pattern Misses' Dress in Two Lengths",
"sku": "N6821",
"gtin14": "",
"mpn": "",
"gtin": "",
"brand": {
"@type": "Brand",
"url": "",
"name": "New Look"
},
"description": "",
"image": "https://cdn11.bigcommerce.com/s-154ncqg253/images/stencil/276x379/products/14043/99709/N6821_Front__48853.1778530458.jpg",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"price": "5.99",
"itemCondition": "http://schema.org/NewCondition",
"availability": "http://schema.org/InStock",
"url": "/new-look/n6821"
},
"review": {
"@type": "Review",
"author": {
"@type": "Person",
"name": "N6821 | New Look Sewing Pattern Misses' Dress in Two Lengths",
"url": "/new-look/n6821"
}
},
"_truncated": true,
"_original_size": 15346
},
"2": {
"@context": "http://schema.org/",
"@type": "Product",
"name": "V2176 | Vogue Patterns Misses' Midi Dress by Rachel Comey",
"sku": "V2176",
"gtin14": "",
"mpn": "",
"gtin": "",
"brand": {
"@type": "Brand",
"url": "",
"name": "Vogue Patterns"
},
"description": "",
"image": "https://cdn11.bigcommerce.com/s-154ncqg253/images/stencil/276x379/products/14024/99588/V2176_Front__01887.1776805427.jpg",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"price": "25.2",
"itemCondition": "http://schema.org/NewCondition",
"availability": "http://schema.org/InStock",
"url": "/vogue-patterns/v2176"
},
"review": {
"@type": "Review",
"author": {
"@type": "Person",
"name": "V2176 | Vogue Patterns Misses' Midi Dress by Rachel Comey",
"url": "/vogue-patterns/v2176"
}
},
"_truncated": true,
"_original_size": 15346
},
"3": {
"@context": "http://schema.org/",
"@type": "Product",
"name": "N6830 | New Look Sewing Pattern Misses' Jacket, Top, Pants and Shorts",
"sku": "N6830",
"gtin14": "",
"mpn": "",
"gtin": "",
"brand": {
"@type": "Brand",
"url": "",
"name": "New Look"
},
"description": "",
"image": "https://cdn11.bigcommerce.com/s-154ncqg253/images/stencil/276x379/products/14051/99783/N6830_Front__91667.1778530473.jpg",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"price": "5.99",
"itemCondition": "http://schema.org/NewCondition",
"availability": "http://schema.org/InStock",
"url": "/new-look/n6830"
},
"review": {
"@type": "Review",
"author": {
"@type": "Person",
"name": "N6830 | New Look Sewing Pattern Misses' Jacket, Top, Pants and Shorts",
"url": "/new-look/n6830"
}
},
"_truncated": true,
"_original_size": 15346
},
"4": {
"@context": "http://schema.org/",
"@type": "Product",
"name": "V2183 | Vogue Patterns Misses' Spiral Skirt",
"sku": "V2183",
"gtin14": "",
"mpn": "",
"gtin": "",
"brand": {
"@type": "Brand",
"url": "",
"name": "Vogue Patterns"
},
"description": "",
"image": "https://cdn11.bigcommerce.com/s-154ncqg253/images/stencil/276x379/products/14031/99633/V2183_Front__22760.1776805437.jpg",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"price": "24.5",
"itemCondition": "http://schema.org/NewCondition",
"availability": "http://schema.org/InStock",
"url": "/vogue-patterns/v2183"
},
"review": {
"@type": "Review",
"author": {
"@type": "Person",
"name": "V2183 | Vogue Patterns Misses' Spiral Skirt",
"url": "/vogue-patterns/v2183"
}
},
"_truncated": true,
"_original_size": 15346
},
"_items_truncated": true
}
/collections/vintage/
{
"0": {
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://simplicity.com/",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://simplicity.com/collections/vintage/",
"name": "Vintage"
}
}
],
"_truncated": true,
"_original_size": 15684
},
"1": {
"@context": "http://schema.org/",
"@type": "Product",
"name": "B7093 | Butterick Sewing Pattern 1980s Misses' Blouse",
"sku": "B7093",
"gtin14": "",
"mpn": "",
"gtin": "",
"brand": {
"@type": "Brand",
"url": "",
"name": "Butterick"
},
"description": "",
"image": "https://cdn11.bigcommerce.com/s-154ncqg253/images/stencil/276x379/products/13995/99409/B7093_Front__05499.1774640720.jpg",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"price": "16.77",
"itemCondition": "http://schema.org/NewCondition",
"availability": "http://schema.org/InStock",
"url": "/butterick/b7093"
},
"review": {
"@type": "Review",
"author": {
"@type": "Person",
"name": "B7093 | Butterick Sewing Pattern 1980s Misses' Blouse",
"url": "/butterick/b7093"
}
},
"_truncated": true,
"_original_size": 15684
},
"2": {
"@context": "http://schema.org/",
"@type": "Product",
"name": "V9189 | Vogue Patterns 1960s Misses' Shorts and Tapered Pants",
"sku": "V9189",
"gtin14": "",
"mpn": "",
"gtin": "",
"brand": {
"@type": "Brand",
"url": "",
"name": "Vogue Patterns"
},
"description": "",
"image": "https://cdn11.bigcommerce.com/s-154ncqg253/images/stencil/276x379/products/8037/34988/v9189-a__82334__22437.1679924861.jpg",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"price": "19.25",
"itemCondition": "http://schema.org/NewCondition",
"availability": "http://schema.org/InStock",
"url": "/vogue-patterns/v9189"
},
"review": {
"@type": "Review",
"author": {
"@type": "Person",
"name": "V9189 | Vogue Patterns 1960s Misses' Shorts and Tapered Pants",
"url": "/vogue-patterns/v9189"
}
},
"_truncated": true,
"_original_size": 15684
},
"3": {
"@context": "http://schema.org/",
"@type": "Product",
"name": "B7092 | Butterick Sewing Pattern 1960s Misses' Evening Dresses",
"sku": "B7092",
"gtin14": "",
"mpn": "",
"gtin": "",
"brand": {
"@type": "Brand",
"url": "",
"name": "Butterick"
},
"description": "",
"image": "https://cdn11.bigcommerce.com/s-154ncqg253/images/stencil/276x379/products/13994/99402/B7092_Front__48131.1774640718.jpg",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"price": "16.77",
"itemCondition": "http://schema.org/NewCondition",
"availability": "http://schema.org/InStock",
"url": "/butterick/b7092"
},
"review": {
"@type": "Review",
"author": {
"@type": "Person",
"name": "B7092 | Butterick Sewing Pattern 1960s Misses' Evening Dresses",
"url": "/butterick/b7092"
}
},
"_truncated": true,
"_original_size": 15684
},
"4": {
"@context": "http://schema.org/",
"@type": "Product",
"name": "S3213 | Simplicity Sewing Pattern 1980s Misses' Lace Trimmed Dress in Two Lengths by Gunne Sax by Jessica McClintock",
"sku": "S3213",
"gtin14": "",
"mpn": "",
"gtin": "",
"brand": {
"@type": "Brand",
"url": "",
"name": "Simplicity"
},
"description": "",
"image": "https://cdn11.bigcommerce.com/s-154ncqg253/images/stencil/276x379/products/13721/97226/S3213_Front__56955.1769448048.jpg",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"price": "16.77",
"itemCondition": "http://schema.org/NewCondition",
"availability": "http://schema.org/InStock",
"url": "/simplicity/s3213"
},
"review": {
"@type": "Review",
"author": {
"@type": "Person",
"name": "S3213 | Simplicity Sewing Pattern 1980s Misses' Lace Trimmed Dress in Two Lengths b…",
"url": "/simplicity/s3213"
}
},
"_truncated": true,
"_original_size": 15684
},
"_items_truncated": true
}
/women/tops-patterns/
{
"0": {
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://simplicity.com/",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://simplicity.com/women-patterns/",
"name": "Women"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@id": "https://simplicity.com/women/tops-patterns/",
"name": "Tops"
}
}
],
"_truncated": true,
"_original_size": 15429
},
"1": {
"@context": "http://schema.org/",
"@type": "Product",
"name": "B7080 | Butterick Sewing Pattern Misses' Stand Collar Blouse with Sleeve Variations",
"sku": "B7080",
"gtin14": "",
"mpn": "",
"gtin": "",
"brand": {
"@type": "Brand",
"url": "",
"name": "Butterick"
},
"description": "",
"image": "https://cdn11.bigcommerce.com/s-154ncqg253/images/stencil/276x379/products/13982/99313/B7080_Front__43057.1774640694.jpg",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"price": "16.07",
"itemCondition": "http://schema.org/NewCondition",
"availability": "http://schema.org/InStock",
"url": "/butterick/b7080"
},
"review": {
"@type": "Review",
"author": {
"@type": "Person",
"name": "B7080 | Butterick Sewing Pattern Misses' Stand Collar Blouse with Sleeve Variations",
"url": "/butterick/b7080"
}
},
"_truncated": true,
"_original_size": 15429
},
"2": {
"@context": "http://schema.org/",
"@type": "Product",
"name": "N6829 | New Look Sewing Pattern Misses' Pants in Two Lengths and Knit Tops",
"sku": "N6829",
"gtin14": "",
"mpn": "",
"gtin": "",
"brand": {
"@type": "Brand",
"url": "",
"name": "New Look"
},
"description": "",
"image": "https://cdn11.bigcommerce.com/s-154ncqg253/images/stencil/276x379/products/14050/99771/N6829_Front__13317.1778530470.jpg",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"price": "5.99",
"itemCondition": "http://schema.org/NewCondition",
"availability": "http://schema.org/InStock",
"url": "/new-look/n6829"
},
"review": {
"@type": "Review",
"author": {
"@type": "Person",
"name": "N6829 | New Look Sewing Pattern Misses' Pants in Two Lengths and Knit Tops",
"url": "/new-look/n6829"
}
},
"_truncated": true,
"_original_size": 15429
},
"3": {
"@context": "http://schema.org/",
"@type": "Product",
"name": "V2179 | Vogue Patterns Misses' and Miss Petite Bow Blouse With Sleeve Variations",
"sku": "V2179",
"gtin14": "",
"mpn": "",
"gtin": "",
"brand": {
"@type": "Brand",
"url": "",
"name": "Vogue Patterns"
},
"description": "",
"image": "https://cdn11.bigcommerce.com/s-154ncqg253/images/stencil/276x379/products/14027/99607/V2179_Front__82365.1776805431.jpg",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"price": "24.5",
"itemCondition": "http://schema.org/NewCondition",
"availability": "http://schema.org/InStock",
"url": "/vogue-patterns/v2179"
},
"review": {
"@type": "Review",
"author": {
"@type": "Person",
"name": "V2179 | Vogue Patterns Misses' and Miss Petite Bow Blouse With Sleeve Variations",
"url": "/vogue-patterns/v2179"
}
},
"_truncated": true,
"_original_size": 15429
},
"4": {
"@context": "http://schema.org/",
"@type": "Product",
"name": "N6828 | New Look Sewing Pattern Misses' Pants and Shirt",
"sku": "N6828",
"gtin14": "",
"mpn": "",
"gtin": "",
"brand": {
"@type": "Brand",
"url": "",
"name": "New Look"
},
"description": "",
"image": "https://cdn11.bigcommerce.com/s-154ncqg253/images/stencil/276x379/products/14049/99763/N6828_Front__82171.1778530468.jpg",
"offers": {
"@type": "Offer",
"priceCurrency": "USD",
"price": "5.99",
"itemCondition": "http://schema.org/NewCondition",
"availability": "http://schema.org/InStock",
"url": "/new-look/n6828"
},
"review": {
"@type": "Review",
"author": {
"@type": "Person",
"name": "N6828 | New Look Sewing Pattern Misses' Pants and Shirt",
"url": "/new-look/n6828"
}
},
"_truncated": true,
"_original_size": 15429
},
"_items_truncated": true
}
🛡️ Trust Signals — external proof links that back the declared identity
246Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 23 | 1 |
| /new-sewing-patterns/ | 72 | 1 |
| /collections/vintage/ | 79 | 1 |
| /women/tops-patterns/ | 72 | 1 |
Explore the other reputation pillars for Simplicity
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Simplicity, captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Simplicity: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://simplicity.com to view the most current version of its content and see directly what this company is about and what it offers.