Shop Joe

(https://snowjoe.com) 📸 Data Snapshot: June 20, 2026

Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Pillar: Identity & Authority Analysis Diagnosis: Expert Verifiability & Schema Depth

Identity & Authority Expert verifiability & Schema depth.

15 Impact Weight: 15 / 100

100% Reputation

Diagnosis: Authority Gaps

Authority is well-established through detailed Organization schema and clear warranty terms (2-Year Standard Warranty). There are no gaps regarding the brand’s identity; however, the absence of a named founder or technical leadership in the schema prevents it from reaching a perfect verification score, though this is common and often acceptable in product-led e-commerce models.

Evidence: Performance vs. Claims

The performance claims are largely technical and verifiable (e.g., 100-MPH wind speed for blowers). The only disconnect is the hyperbolic America’s #1 ranking, which lacks a cited source. Aside from that, the site demonstrates the performance of its tools through specific metrics (Amp, PSI, Voltage) rather than vague promises.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps

Homepage schema

{
    "0": {
        "@context": "http://schema.org",
        "@type": "Organization",
        "name": "Shop Joe",
        "logo": "https:files/S_Logo_Chrome_300_px.png",
        "sameAs": {
            "0": "",
            "1": "https://www.facebook.com/SnowJoeCo/",
            "2": "",
            "3": "https://www.instagram.com/snowjoeco/",
            "4": "",
            "_items_truncated": true
        },
        "url": "https://shopjoe.com",
        "_truncated": true,
        "_original_size": 23839
    },
    "1": {
        "@context": "http://schema.org",
        "@type": "WebSite",
        "name": "Shop Joe",
        "potentialAction": {
            "@type": "SearchAction",
            "target": "https://shopjoe.com/search?q={search_term_string}",
            "query-input": "required name=search_term_string"
        },
        "url": "https://shopjoe.com",
        "_truncated": true,
        "_original_size": 23839
    },
    "2": {
        "@context": "https://schema.org",
        "@type": "SocialMediaPosting",
        "@id": "https://shopjoe.com/#17990570579322451",
        "datePublished": "2024-01-07T22:36:14Z",
        "headline": "2024 First Snowfall ❄️☃️\nFirst Snowblower show ?\n.\n.\n#2024winter #snowjoe #snowblower #winter #20... on Instagram",
        "url": "https://www.instagram.com/reel/C10wWwlOzPA/",
        "author": {
            "@type": "Organization",
            "name": "Snow Joe® + Sun Joe®",
            "url": "https://www.instagram.com/sengarstories"
        },
        "sharedContent": {
            "@type": "VideoObject",
            "name": "Instagram video by Snow Joe® + Sun Joe®",
            "thumbnailUrl": "https://scontent.cdninstagram.com/v/t51.71878-15/503037589_1359982621896571_2587984860837862802_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=104&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0xJUFMuYmVzdF9pbWFnZV91cmxnZW4uQzMifQ%3D%3D&_nc_ohc=FhsOxTKOAHMQ7kNvwGzptuT&_nc_oc=AdqF3_91NegsBoyZUlK4Q19pBSdNC2ThQNiskbY_z5oC8cUaEQFAkvZkZ3AUMwCHfpo&_nc_zt=23&_nc_ht=scontent.cdninstagram.com&edm=ADw42QoEAAAA&_nc_gid=kKsxgZvZ4t8yMjWaRZ3veQ&_nc_tpa=Q5bMBQE30jHUlekXxOOFWphnCT7Gl61Nq17Sp213olGSc4vGknA_pZ4YozTyTx6cjD-QU2OH",
            "contentUrl": "https://scontent.cdninstagram.com/o1/v/t2/f2/m82/AQMdvSrf_CUP2x2OigUZdj_PkkxT9ZphkpJ_TTJ8vZpaY6l9urlkTA4vulHCEDTxxBdwxAvLV4w9NDu5G80Xn_78jVeA8vBgUPFYLzg.mp4?_nc_cat=101&_nc_sid=5e9851&_nc_ht=scontent.cdninstagram.com&_nc_ohc=BOiikf1J91QQ7kNvwE9efRw&efg=eyJ2ZW5jb2RlX3RhZyI6Inhwdl9wcm9ncmVzc2l2ZS5JTlNUQUdSQU0uQ0xJUFMuQzMuNzIwLmRhc2hfYmFzZWxpbmVfMV92MSIsInhwdl9hc3NldF9pZCI6MTAzNTAwODgzNzcyNzI4NiwiYXNzZXRfYWdlX2RheXMiOjg5MywidmlfdXNlY2FzZV9pZCI6MTAwOTksImR1cmF0aW9uX3MiOjgsIndhdGNoX3RpbWVfcyI6MCwidXJ",
            "uploadDate": "2024-01-07T22:36:14Z",
            "description": "2024 First Snowfall ❄️☃️\nFirst Snowblower show ?\n.\n.\n#2024winter #snowjoe #snowblower #winter #2024snow #réel #trend #trending"
        },
        "image": "https://scontent.cdninstagram.com/v/t51.71878-15/503037589_1359982621896571_2587984860837862802_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=104&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0xJUFMuYmVzdF9pbWFnZV91cmxnZW4uQzMifQ%3D%3D&_nc_ohc=FhsOxTKOAHMQ7kNvwGzptuT&_nc_oc=AdqF3_91NegsBoyZUlK4Q19pBSdNC2ThQNiskbY_z5oC8cUaEQFAkvZkZ3AUMwCHfpo&_nc_zt=23&_nc_ht=scontent.cdninstagram.com&edm=ADw42QoEAAAA&_nc_gid=kKsxgZvZ4t8yMjWaRZ3veQ&_nc_tpa=Q5bMBQE30jHUlekXxOOFWphnCT7Gl61Nq17Sp213olGSc4vGknA_pZ4YozTyTx6cjD-QU2OH",
        "_truncated": true,
        "_original_size": 23839
    },
    "3": {
        "@context": "https://schema.org",
        "@type": "SocialMediaPosting",
        "@id": "https://shopjoe.com/#18045095798287684",
        "datePublished": "2025-07-24T12:34:48Z",
        "headline": "Small but mighty!!?\nThis Sun Joe electric pressure washer saves garage space and blasts mower gri... on Instagram",
        "url": "https://www.instagram.com/reel/DMfyTTcR5cu/",
        "author": {
            "@type": "Organization",
            "name": "Snow Joe® + Sun Joe®",
            "url": "https://www.instagram.com/azlawndad"
        },
        "sharedContent": {
            "@type": "VideoObject",
            "name": "Instagram video by Snow Joe® + Sun Joe®",
            "thumbnailUrl": "https://scontent.cdninstagram.com/v/t51.82787-15/523913614_17938904109047250_2677093676494277775_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=111&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0xJUFMuYmVzdF9pbWFnZV91cmxnZW4uQzMifQ%3D%3D&_nc_ohc=uBIoBzTMOb8Q7kNvwEYj8z9&_nc_oc=AdqPpq8WAii7JstwS1D4jvxuZ8FAHVKRRtMB2JRgrPPhs5DVZZelWBOYaPw2BLXmNmA&_nc_zt=23&_nc_ht=scontent.cdninstagram.com&edm=ADw42QoEAAAA&_nc_gid=0PUlAnk8ZRi5r2H4zD4KYQ&_nc_tpa=Q5bMBQF4sgNdoUomqMQw6pmxM5N5INrOLwjYUJoieexCsVB_w8xcxXiSVWoFh_lcHpNnKDp",
            "contentUrl": "https://scontent.cdninstagram.com/o1/v/t2/f2/m367/AQOiZbRj7-YCfOrkGlpapbrnjupbi5aZkgTYQvqj27NKTJG9RLW3cPHMtfxITM_hDV9U2-sW54z9QDOCNPmY9YJGgeG2KQ-gSkagLPc.mp4?_nc_cat=110&_nc_sid=5e9851&_nc_ht=scontent.cdninstagram.com&_nc_ohc=P3j7_ajmngAQ7kNvwF7jNBe&efg=eyJ2ZW5jb2RlX3RhZyI6Inhwdl9wcm9ncmVzc2l2ZS5JTlNUQUdSQU0uQ0xJUFMuQzMuNzIwLmRhc2hfYmFzZWxpbmVfMV92MSIsInhwdl9hc3NldF9pZCI6MjMzNTI1NTQ2MzU5NzYyOSwiYXNzZXRfYWdlX2RheXMiOjMyOSwidmlfdXNlY2FzZV9pZCI6MTAwOTksImR1cmF0aW9uX3MiOjcwLCJ1cmxnZW5fc291cmNlIjoid3",
            "uploadDate": "2025-07-24T12:34:48Z",
            "description": "Small but mighty!!?\nThis Sun Joe electric pressure washer saves garage space and blasts mower grime like a champ. It also makes washing cars and la..."
        },
        "image": "https://scontent.cdninstagram.com/v/t51.82787-15/523913614_17938904109047250_2677093676494277775_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=111&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0xJUFMuYmVzdF9pbWFnZV91cmxnZW4uQzMifQ%3D%3D&_nc_ohc=uBIoBzTMOb8Q7kNvwEYj8z9&_nc_oc=AdqPpq8WAii7JstwS1D4jvxuZ8FAHVKRRtMB2JRgrPPhs5DVZZelWBOYaPw2BLXmNmA&_nc_zt=23&_nc_ht=scontent.cdninstagram.com&edm=ADw42QoEAAAA&_nc_gid=0PUlAnk8ZRi5r2H4zD4KYQ&_nc_tpa=Q5bMBQF4sgNdoUomqMQw6pmxM5N5INrOLwjYUJoieexCsVB_w8xcxXiSVWoFh_lcHpNnKDp",
        "_truncated": true,
        "_original_size": 23839
    },
    "4": {
        "@context": "https://schema.org",
        "@type": "SocialMediaPosting",
        "@id": "https://shopjoe.com/#18086749687552562",
        "datePublished": "2025-01-09T17:29:32Z",
        "headline": "Thank you @samsclub and @snowjoeco! I’m not sponsored but I should be! Let me be your Joe! Everyo... on Instagram",
        "url": "https://www.instagram.com/reel/DEnx1rJhaRC/",
        "author": {
            "@type": "Organization",
            "name": "Snow Joe® + Sun Joe®",
            "url": "https://www.instagram.com/mrdavidgreyson"
        },
        "sharedContent": {
            "@type": "VideoObject",
            "name": "Instagram video by Snow Joe® + Sun Joe®",
            "thumbnailUrl": "https://scontent.cdninstagram.com/v/t51.71878-15/471740063_1340162047335818_1442271966769476235_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=102&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0xJUFMuYmVzdF9pbWFnZV91cmxnZW4uQzMifQ%3D%3D&_nc_ohc=d22FD2MZTwcQ7kNvwEWKNtA&_nc_oc=AdrqRBRgS0zDQa1n8P6BrASMKqX14RW_6E6AqugkG69P30-jsA12WxuYzUzvkh8OnME&_nc_zt=23&_nc_ht=scontent.cdninstagram.com&edm=ADw42QoEAAAA&_nc_gid=QoKCZdSD5ZJldK-gb7hdyg&_nc_tpa=Q5bMBQFWNS7C-nhDtPd-fJLkvQ9MqH0jmrwosHzAw0ECTGktSHzZvsyb_1bj5fUkCH-qReXn",
            "contentUrl": "https://scontent.cdninstagram.com/o1/v/t2/f2/m367/AQNh5EUuRTA8CSh7Y9AQzk3QSgGtGSpsElantohab25zGNO0gEq14-g9ckixbZCPmXKvWAkVViyamZi8VPVj5BO9hpsqwN-6DjbHnF0.mp4?_nc_cat=106&_nc_sid=5e9851&_nc_ht=scontent.cdninstagram.com&_nc_ohc=DmtZUUKENHYQ7kNvwGuw2De&efg=eyJ2ZW5jb2RlX3RhZyI6Inhwdl9wcm9ncmVzc2l2ZS5JTlNUQUdSQU0uQ0xJUFMuQzMuNTc2LmRhc2hfYmFzZWxpbmVfMV92MSIsInhwdl9hc3NldF9pZCI6MTMzMzQwMzU2NzY2NzA3NCwiYXNzZXRfYWdlX2RheXMiOjUyNSwidmlfdXNlY2FzZV9pZCI6MTAwOTksImR1cmF0aW9uX3MiOjUwMywidXJsZ2VuX3NvdXJjZSI6In",
            "uploadDate": "2025-01-09T17:29:32Z",
            "description": "Thank you @samsclub and @snowjoeco! I’m not sponsored but I should be! Let me be your Joe! Everyone tag Sam’s club and snow Joe in the comments! #s..."
        },
        "image": "https://scontent.cdninstagram.com/v/t51.71878-15/471740063_1340162047335818_1442271966769476235_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=102&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0xJUFMuYmVzdF9pbWFnZV91cmxnZW4uQzMifQ%3D%3D&_nc_ohc=d22FD2MZTwcQ7kNvwEWKNtA&_nc_oc=AdrqRBRgS0zDQa1n8P6BrASMKqX14RW_6E6AqugkG69P30-jsA12WxuYzUzvkh8OnME&_nc_zt=23&_nc_ht=scontent.cdninstagram.com&edm=ADw42QoEAAAA&_nc_gid=QoKCZdSD5ZJldK-gb7hdyg&_nc_tpa=Q5bMBQFWNS7C-nhDtPd-fJLkvQ9MqH0jmrwosHzAw0ECTGktSHzZvsyb_1bj5fUkCH-qReXn",
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    "_items_truncated": true
}

/collections/lawn-mowers-dethatchers/

{
    "0": {
        "@context": "http://schema.org",
        "@type": "Organization",
        "name": "Shop Joe",
        "logo": "https:files/S_Logo_Chrome_300_px.png",
        "sameAs": {
            "0": "",
            "1": "https://www.facebook.com/SnowJoeCo/",
            "2": "",
            "3": "https://www.instagram.com/snowjoeco/",
            "4": "",
            "_items_truncated": true
        },
        "url": "https://shopjoe.com",
        "_truncated": true,
        "_original_size": 23839
    },
    "1": {
        "@context": "http://schema.org",
        "@type": "WebSite",
        "name": "Shop Joe",
        "potentialAction": {
            "@type": "SearchAction",
            "target": "https://shopjoe.com/search?q={search_term_string}",
            "query-input": "required name=search_term_string"
        },
        "url": "https://shopjoe.com",
        "_truncated": true,
        "_original_size": 23839
    },
    "2": {
        "@context": "https://schema.org",
        "@type": "SocialMediaPosting",
        "@id": "https://shopjoe.com/#17990570579322451",
        "datePublished": "2024-01-07T22:36:14Z",
        "headline": "2024 First Snowfall ❄️☃️\nFirst Snowblower show ?\n.\n.\n#2024winter #snowjoe #snowblower #winter #20... on Instagram",
        "url": "https://www.instagram.com/reel/C10wWwlOzPA/",
        "author": {
            "@type": "Organization",
            "name": "Snow Joe® + Sun Joe®",
            "url": "https://www.instagram.com/sengarstories"
        },
        "sharedContent": {
            "@type": "VideoObject",
            "name": "Instagram video by Snow Joe® + Sun Joe®",
            "thumbnailUrl": "https://scontent.cdninstagram.com/v/t51.71878-15/503037589_1359982621896571_2587984860837862802_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=104&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0xJUFMuYmVzdF9pbWFnZV91cmxnZW4uQzMifQ%3D%3D&_nc_ohc=FhsOxTKOAHMQ7kNvwGzptuT&_nc_oc=AdqF3_91NegsBoyZUlK4Q19pBSdNC2ThQNiskbY_z5oC8cUaEQFAkvZkZ3AUMwCHfpo&_nc_zt=23&_nc_ht=scontent.cdninstagram.com&edm=ADw42QoEAAAA&_nc_gid=kKsxgZvZ4t8yMjWaRZ3veQ&_nc_tpa=Q5bMBQE30jHUlekXxOOFWphnCT7Gl61Nq17Sp213olGSc4vGknA_pZ4YozTyTx6cjD-QU2OH",
            "contentUrl": "https://scontent.cdninstagram.com/o1/v/t2/f2/m82/AQMdvSrf_CUP2x2OigUZdj_PkkxT9ZphkpJ_TTJ8vZpaY6l9urlkTA4vulHCEDTxxBdwxAvLV4w9NDu5G80Xn_78jVeA8vBgUPFYLzg.mp4?_nc_cat=101&_nc_sid=5e9851&_nc_ht=scontent.cdninstagram.com&_nc_ohc=BOiikf1J91QQ7kNvwE9efRw&efg=eyJ2ZW5jb2RlX3RhZyI6Inhwdl9wcm9ncmVzc2l2ZS5JTlNUQUdSQU0uQ0xJUFMuQzMuNzIwLmRhc2hfYmFzZWxpbmVfMV92MSIsInhwdl9hc3NldF9pZCI6MTAzNTAwODgzNzcyNzI4NiwiYXNzZXRfYWdlX2RheXMiOjg5MywidmlfdXNlY2FzZV9pZCI6MTAwOTksImR1cmF0aW9uX3MiOjgsIndhdGNoX3RpbWVfcyI6MCwidXJ",
            "uploadDate": "2024-01-07T22:36:14Z",
            "description": "2024 First Snowfall ❄️☃️\nFirst Snowblower show ?\n.\n.\n#2024winter #snowjoe #snowblower #winter #2024snow #réel #trend #trending"
        },
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        "@type": "SocialMediaPosting",
        "@id": "https://shopjoe.com/#18045095798287684",
        "datePublished": "2025-07-24T12:34:48Z",
        "headline": "Small but mighty!!?\nThis Sun Joe electric pressure washer saves garage space and blasts mower gri... on Instagram",
        "url": "https://www.instagram.com/reel/DMfyTTcR5cu/",
        "author": {
            "@type": "Organization",
            "name": "Snow Joe® + Sun Joe®",
            "url": "https://www.instagram.com/azlawndad"
        },
        "sharedContent": {
            "@type": "VideoObject",
            "name": "Instagram video by Snow Joe® + Sun Joe®",
            "thumbnailUrl": "https://scontent.cdninstagram.com/v/t51.82787-15/523913614_17938904109047250_2677093676494277775_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=111&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiQ0xJUFMuYmVzdF9pbWFnZV91cmxnZW4uQzMifQ%3D%3D&_nc_ohc=uBIoBzTMOb8Q7kNvwEYj8z9&_nc_oc=AdqPpq8WAii7JstwS1D4jvxuZ8FAHVKRRtMB2JRgrPPhs5DVZZelWBOYaPw2BLXmNmA&_nc_zt=23&_nc_ht=scontent.cdninstagram.com&edm=ADw42QoEAAAA&_nc_gid=0PUlAnk8ZRi5r2H4zD4KYQ&_nc_tpa=Q5bMBQF4sgNdoUomqMQw6pmxM5N5INrOLwjYUJoieexCsVB_w8xcxXiSVWoFh_lcHpNnKDp",
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            "uploadDate": "2025-07-24T12:34:48Z",
            "description": "Small but mighty!!?\nThis Sun Joe electric pressure washer saves garage space and blasts mower grime like a champ. It also makes washing cars and la..."
        },
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    "4": {
        "@context": "https://schema.org",
        "@type": "SocialMediaPosting",
        "@id": "https://shopjoe.com/#18086749687552562",
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            "uploadDate": "2025-07-24T12:34:48Z",
            "description": "Small but mighty!!?\nThis Sun Joe electric pressure washer saves garage space and blasts mower grime like a champ. It also makes washing cars and la..."
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            "description": "Thank you @samsclub and @snowjoeco! I’m not sponsored but I should be! Let me be your Joe! Everyone tag Sam’s club and snow Joe in the comments! #s..."
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🛡️ Trust Signals — external proof links that back the declared identity

536Review mentions (all pages)

12External proof links (all pages)

Page	Reviews	Proof links
/ (home)	134	3
/collections/lawn-mowers-dethatchers/	134	3
/collections/hoses/	134	3
/collections/chainsaws-pole-saws/	134	3

Explore the other reputation pillars for Shop Joe

Information Density → Semantic Coherence → Trust & Proof → Commodity Fingerprint →

Analysis Disclosure & Source Attribution

This page presents a snapshot of public data from Shop Joe, captured on June 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.

Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.

Notice to Shop Joe: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.

Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.

To all users: You are encouraged to visit the live site at https://snowjoe.com to view the most current version of its content and see directly what this company is about and what it offers.

Identity & Authority: Shop Joe – Signal Evidence & AI Readability

Shop Joe