Spitfire Wheels
(https://spitfirewheels.com) 📸 Data Snapshot: June 19, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
There is a technical credibility gap regarding structured data; while the site references numerous experts (pro skaters), it fails to use Person schema or sameAs links to verify their digital footprint. The heading hierarchy is also technically deficient, with the crawl reporting empty h1 and headings_h2_h6 fields across multiple pages, which contradicts the brand’s established market authority.
The site makes almost no unsubstantiated performance claims, focusing instead on physical specifications (durometer and shape). The only minor disconnect is the reference to ‘Rude Awakening Pro Wheels’ without a description of the ‘pro’ benefits, though this is standard for the industry. The Fall 2025 page mentions a collaboration with the SF Fire Department which, while specific, lacks a link to the partner’s verification of the fundraiser.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.spitfirewheels.com/#website",
"url": "https://www.spitfirewheels.com/",
"name": "Spitfire Wheels",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.spitfirewheels.com/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"@id": "https://www.spitfirewheels.com/#primaryimage",
"inLanguage": "en-US",
"url": "https://www.spitfirewheels.com/wp-content/uploads/2026/05/sf-sm26-d1-share.jpg",
"contentUrl": "https://www.spitfirewheels.com/wp-content/uploads/2026/05/sf-sm26-d1-share.jpg",
"width": 1200,
"height": 630
},
{
"@type": "WebPage",
"@id": "https://www.spitfirewheels.com/#webpage",
"url": "https://www.spitfirewheels.com/",
"name": "Spitfire Wheels: Summer 2026 - Drop 1 - Spitfire Wheels",
"isPartOf": {
"@id": "https://www.spitfirewheels.com/#website"
},
"datePublished": "2026-05-07T17:22:38+00:00",
"dateModified": "2026-05-07T17:22:38+00:00",
"description": "Spitfire’s newest drop with Diego Todd’s punch to the face, Rude Awakening Pro Wheels stacked in coffee cups, Nikolai’s bighead, and Ishod’s custom Lock-In Classics are now available in 93 Duro.",
"breadcrumb": {
"@id": "https://www.spitfirewheels.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.spitfirewheels.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.spitfirewheels.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
}
]
}
/summer-2026/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.spitfirewheels.com/#website",
"url": "https://www.spitfirewheels.com/",
"name": "Spitfire Wheels",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.spitfirewheels.com/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"@id": "https://www.spitfirewheels.com/#primaryimage",
"inLanguage": "en-US",
"url": "https://www.spitfirewheels.com/wp-content/uploads/2026/05/sf-sm26-d1-share.jpg",
"contentUrl": "https://www.spitfirewheels.com/wp-content/uploads/2026/05/sf-sm26-d1-share.jpg",
"width": 1200,
"height": 630
},
{
"@type": "WebPage",
"@id": "https://www.spitfirewheels.com/#webpage",
"url": "https://www.spitfirewheels.com/",
"name": "Spitfire Wheels: Summer 2026 - Drop 1 - Spitfire Wheels",
"isPartOf": {
"@id": "https://www.spitfirewheels.com/#website"
},
"datePublished": "2026-05-07T17:22:38+00:00",
"dateModified": "2026-05-07T17:22:38+00:00",
"description": "Spitfire’s newest drop with Diego Todd’s punch to the face, Rude Awakening Pro Wheels stacked in coffee cups, Nikolai’s bighead, and Ishod’s custom Lock-In Classics are now available in 93 Duro.",
"breadcrumb": {
"@id": "https://www.spitfirewheels.com/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.spitfirewheels.com/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.spitfirewheels.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
}
]
}
/spring-2026/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.spitfirewheels.com/#website",
"url": "https://www.spitfirewheels.com/",
"name": "Spitfire Wheels",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.spitfirewheels.com/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"@id": "https://www.spitfirewheels.com/spring-2026/#primaryimage",
"inLanguage": "en-US",
"url": "https://www.spitfirewheels.com/wp-content/uploads/2026/03/sf-sp26-d2-share.jpg",
"contentUrl": "https://www.spitfirewheels.com/wp-content/uploads/2026/03/sf-sp26-d2-share.jpg",
"width": 1200,
"height": 630
},
{
"@type": "WebPage",
"@id": "https://www.spitfirewheels.com/spring-2026/#webpage",
"url": "https://www.spitfirewheels.com/spring-2026/",
"name": "Spitfire Wheels: Spring 2026 - Drop 2",
"isPartOf": {
"@id": "https://www.spitfirewheels.com/#website"
},
"datePublished": "2026-01-21T19:46:23+00:00",
"dateModified": "2026-03-18T23:25:50+00:00",
"description": "Fabiana Delfino flips the script on some space invaders. Zion cruises past Jupiter on his new Cosmic Classics. Plus tried and true: OG Classic Multi-balls, Floral Classics, and the Original Charred Remains apparel. Spitfire’s Spring Drop 2 is here.",
"breadcrumb": {
"@id": "https://www.spitfirewheels.com/spring-2026/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.spitfirewheels.com/spring-2026/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.spitfirewheels.com/spring-2026/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.spitfirewheels.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Spitfire Wheels: Spring 2026 – Drop 2"
}
]
}
]
}
/fall-2025/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebSite",
"@id": "https://www.spitfirewheels.com/#website",
"url": "https://www.spitfirewheels.com/",
"name": "Spitfire Wheels",
"description": "",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.spitfirewheels.com/?s={search_term_string}"
},
"query-input": "required name=search_term_string"
}
],
"inLanguage": "en-US"
},
{
"@type": "ImageObject",
"@id": "https://www.spitfirewheels.com/fall-2025/#primaryimage",
"inLanguage": "en-US",
"url": "https://www.spitfirewheels.com/wp-content/uploads/2025/12/sf-sffd-benefit-capsule-share.jpg",
"contentUrl": "https://www.spitfirewheels.com/wp-content/uploads/2025/12/sf-sffd-benefit-capsule-share.jpg",
"width": 1200,
"height": 630
},
{
"@type": "WebPage",
"@id": "https://www.spitfirewheels.com/fall-2025/#webpage",
"url": "https://www.spitfirewheels.com/fall-2025/",
"name": "Spitfire Wheels: Fall 2025",
"isPartOf": {
"@id": "https://www.spitfirewheels.com/#website"
},
"datePublished": "2025-08-07T16:39:13+00:00",
"dateModified": "2025-12-01T20:58:41+00:00",
"description": "We’re proud to announce a new collaboration with Spitfire and our neighborhood SF Fire Department station, Engine 29. A portion of the proceeds will be donated directly to the San Francisco Fire Fighters Toy Program to support their ongoing work to help kids in need, including their Skateboard Day Give Back event this December. 13th.",
"breadcrumb": {
"@id": "https://www.spitfirewheels.com/fall-2025/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.spitfirewheels.com/fall-2025/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.spitfirewheels.com/fall-2025/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.spitfirewheels.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Spitfire Wheels: Fall 2025"
}
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 0 |
| /summer-2026/ | 2 | 0 |
| /spring-2026/ | 2 | 0 |
| /fall-2025/ | 2 | 0 |
This page presents a snapshot of public data from Spitfire Wheels, captured on June 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Spitfire Wheels: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://spitfirewheels.com to view the most current version of its content and see directly what this company is about and what it offers.