Springbar

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(https://springbar.com) 📸 Data Snapshot: May 24, 2026

Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Pillar: Identity & Authority Analysis Diagnosis: Expert Verifiability & Schema Depth

Identity & Authority Expert verifiability & Schema depth.

12 Impact Weight: 15 / 100

80% Reputation

Diagnosis: Authority Gaps

There is a notable technical authority gap on the history page where the heading hierarchy is broken, featuring multiple H1 tags and empty H1 markers (e.g., [H1] 1944-1957 followed by an empty [H1]). While the Organization schema is well-implemented with a physical address and telephone (435-512-0738), it lacks sameAs links to external social profiles or historical archives that would further solidify its digital footprint.

Evidence: Performance vs. Claims

The site makes bold performance claims such as ‘legendary in heavy weather’ and ‘masterpiece of simplicity and function.’ While the historical narrative provides context for these claims, the lack of contemporary technical data sheets or specific ‘heavy weather’ case studies in the text data represents a minor gap between marketing tone and demonstrated proof.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps

Homepage schema

[
    {
        "@context": "http://schema.org",
        "@type": "WebSite",
        "name": "Springbar",
        "url": "https://springbar.com"
    },
    {
        "@context": "https://schema.org",
        "@type": "WebSite",
        "name": "Springbar",
        "alternateName": [],
        "@id": "https://springbar.com/#website",
        "url": "https://springbar.com",
        "potentialAction": {
            "@type": "SearchAction",
            "target": {
                "@type": "EntryPoint",
                "urlTemplate": "https://springbar.com/search?q={query}"
            },
            "query-input": "required name=query"
        }
    },
    {
        "@context": "https://schema.org",
        "@type": "WebPage",
        "@id": "https://springbar.com/#json-ld-for-seo-webpage",
        "url": "https://springbar.com/",
        "image": null,
        "primaryImageOfPage": null,
        "dateCreated": null,
        "datePublished": null
    },
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "@id": "https://springbar.com/#org",
        "name": "Springbar",
        "url": "https://springbar.com",
        "description": "Home of Jack Kirkham's Original Canvas Tent Designs. Easy to pitch, legendary in heavy weather, and built to last a lifetime - there's nothing like a genuine Springbar®. Making tents by hand in Salt Lake City, Utah since 1961. Discover a new pleasure in camping.",
        "telephone": "435-512-0738",
        "logo": "//springbar.com/cdn/shop/files/WEB-Springbar-Logo-Update-Hi-222222.png?v=1674516524",
        "image": "//springbar.com/cdn/shop/files/WEB-Springbar-Logo-Update-Hi-222222.png?v=1674516524",
        "sameAs": [],
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "4026 S W Temple",
            "addressLocality": "Salt Lake City",
            "addressRegion": "Utah",
            "postalCode": "84107",
            "addressCountry": "US"
        },
        "contactPoint": [
            {
                "@type": "ContactPoint",
                "telephone": "435-512-0738",
                "email": ""
            }
        ]
    }
]

/pages/history/

{
    "0": {
        "@context": "http://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "item": {
                    "@id": "/pages/history",
                    "name": "History"
                }
            }
        ],
        "_truncated": true,
        "_original_size": 19355
    },
    "1": {
        "@context": "http://schema.org",
        "@type": "WebSite",
        "name": "Springbar",
        "url": "https://springbar.com",
        "_truncated": true,
        "_original_size": 19355
    },
    "2": {
        "@context": "https://schema.org",
        "@type": "WebPage",
        "@id": "https://springbar.com/pages/history#json-ld-for-seo-webpage",
        "url": "https://springbar.com/pages/history",
        "image": null,
        "primaryImageOfPage": null,
        "dateCreated": "2020-03-03 17:50:12.000000 MST",
        "datePublished": "2020-03-03 17:50:12.000000 MST",
        "_truncated": true,
        "_original_size": 19355
    },
    "3": {
        "@context": "https://schema.org",
        "@type": "Organization",
        "@id": "https://springbar.com/#org",
        "name": "Springbar",
        "url": "https://springbar.com",
        "description": "Home of Jack Kirkham's Original Canvas Tent Designs. Easy to pitch, legendary in heavy weather, and built to last a lifetime - there's nothing like a genuine Springbar®. Making tents by hand in Salt Lake City, Utah since 1961. Discover a new pleasure in camping.",
        "telephone": "435-512-0738",
        "logo": "//springbar.com/cdn/shop/files/WEB-Springbar-Logo-Update-Hi-222222.png?v=1674516524",
        "image": "//springbar.com/cdn/shop/files/WEB-Springbar-Logo-Update-Hi-222222.png?v=1674516524",
        "sameAs": [],
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "4026 S W Temple",
            "addressLocality": "Salt Lake City",
            "addressRegion": "Utah",
            "postalCode": "84107",
            "addressCountry": "US"
        },
        "contactPoint": [
            {
                "@type": "ContactPoint",
                "telephone": "435-512-0738",
                "email": ""
            }
        ],
        "_truncated": true,
        "_original_size": 19355
    },
    "4": {
        "@context": "https://schema.org",
        "@type": "Article",
        "@id": "https://springbar.com/pages/history#article",
        "url": "https://springbar.com/pages/history",
        "mainEntityOfPage": "https://springbar.com/pages/history",
        "name": "History",
        "author": {
            "@type": "Person",
            "name": "Shopify API",
            "url": "https://springbar.com"
        },
        "publisher": {
            "@type": "Organization",
            "logo": {
                "@type": "ImageObject",
                "url": "//springbar.com/cdn/shop/files/WEB-Springbar-Logo-Update-Hi-222222.png?v=1674516524"
            },
            "name": "Springbar"
        },
        "headline": "History",
        "image": {
            "@type": "ImageObject",
            "url": "//springbar.com/cdn/shop/files/WEB-Springbar-Logo-Update-Hi-222222.png?v=1674516524"
        },
        "datePublished": "2020-03-03 17:50:12 -0700",
        "dateModified": "2020-03-03 17:50:12 -0700",
        "description": "     \n      \n    \n \nOur History Canvas Products Cut & Sewn in Salt Lake City, Utah Since 1944 Makers of Jack Kirkham’s Springbar® Tent Since 1961\n         \n \nOur History Canvas Products Cut & Sewn in Salt Lake City, Utah Since 1944 Makers of Jack Kirkham’s Springbar® Tent Since 1961\n   \nOur History Canvas Products Cut & Sewn in Salt Lake City, Utah Since 1944 Makers of Jack Kirkham’s Springbar® Tent Since 1961\n           \n      \n                                                       ",
        "articleBody": "     \n      \n    \n \nOur History Canvas Products Cut & Sewn in Salt Lake City, Utah Since 1944 Makers of Jack Kirkham’s Springbar® Tent Since 1961\n         \n \nOur History Canvas Products Cut & Sewn in Salt Lake City, Utah Since 1944 Makers of Jack Kirkham’s Springbar® Tent Since 1961\n   \nOur History Canvas Products Cut & Sewn in Salt Lake City, Utah Since 1944 Makers of Jack Kirkham’s Springbar® Tent Since 1961\n           \n      \n                                                       ",
        "_truncated": true,
        "_original_size": 19355
    },
    "_items_truncated": true
}

/collections/tents-in-stock-today/

[
    {
        "@context": "http://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "item": {
                    "@id": "https://springbar.com/collections",
                    "name": "Collections"
                }
            },
            {
                "@type": "ListItem",
                "position": 2,
                "item": {
                    "@id": "https://springbar.com/collections/tents-in-stock-today",
                    "name": "Tents in Stock Today"
                }
            }
        ]
    },
    {
        "@context": "http://schema.org",
        "@type": "WebSite",
        "name": "Springbar",
        "url": "https://springbar.com"
    },
    {
        "@context": "https://schema.org",
        "@type": "WebPage",
        "@id": "https://springbar.com/collections/tents-in-stock-today#json-ld-for-seo-webpage",
        "url": "https://springbar.com/collections/tents-in-stock-today",
        "image": null,
        "primaryImageOfPage": null,
        "dateCreated": "2023-03-21 14:18:27.000000 MDT",
        "datePublished": "2023-03-21 14:18:27.000000 MDT"
    },
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "@id": "https://springbar.com/#org",
        "name": "Springbar",
        "url": "https://springbar.com",
        "description": "Home of Jack Kirkham's Original Canvas Tent Designs. Easy to pitch, legendary in heavy weather, and built to last a lifetime - there's nothing like a genuine Springbar®. Making tents by hand in Salt Lake City, Utah since 1961. Discover a new pleasure in camping.",
        "telephone": "435-512-0738",
        "logo": "//springbar.com/cdn/shop/files/WEB-Springbar-Logo-Update-Hi-222222.png?v=1674516524",
        "image": "//springbar.com/cdn/shop/files/WEB-Springbar-Logo-Update-Hi-222222.png?v=1674516524",
        "sameAs": [],
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "4026 S W Temple",
            "addressLocality": "Salt Lake City",
            "addressRegion": "Utah",
            "postalCode": "84107",
            "addressCountry": "US"
        },
        "contactPoint": [
            {
                "@type": "ContactPoint",
                "telephone": "435-512-0738",
                "email": ""
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "name": "Springbar",
                "item": "https://springbar.com/"
            },
            {
                "@type": "ListItem",
                "position": 2,
                "name": "Tents in Stock Today"
            }
        ]
    }
]

/pages/contact/

[
    {
        "@context": "http://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "item": {
                    "@id": "/pages/contact",
                    "name": "Contact"
                }
            }
        ]
    },
    {
        "@context": "http://schema.org",
        "@type": "WebSite",
        "name": "Springbar",
        "url": "https://springbar.com"
    },
    {
        "@context": "https://schema.org",
        "@type": "WebPage",
        "@id": "https://springbar.com/pages/contact#json-ld-for-seo-webpage",
        "url": "https://springbar.com/pages/contact",
        "image": null,
        "primaryImageOfPage": null,
        "dateCreated": "2019-11-03 15:21:18.000000 MST",
        "datePublished": "2019-11-03 15:21:18.000000 MST"
    },
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "@id": "https://springbar.com/#org",
        "name": "Springbar",
        "url": "https://springbar.com",
        "description": "Home of Jack Kirkham's Original Canvas Tent Designs. Easy to pitch, legendary in heavy weather, and built to last a lifetime - there's nothing like a genuine Springbar®. Making tents by hand in Salt Lake City, Utah since 1961. Discover a new pleasure in camping.",
        "telephone": "435-512-0738",
        "logo": "//springbar.com/cdn/shop/files/WEB-Springbar-Logo-Update-Hi-222222.png?v=1674516524",
        "image": "//springbar.com/cdn/shop/files/WEB-Springbar-Logo-Update-Hi-222222.png?v=1674516524",
        "sameAs": [],
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "4026 S W Temple",
            "addressLocality": "Salt Lake City",
            "addressRegion": "Utah",
            "postalCode": "84107",
            "addressCountry": "US"
        },
        "contactPoint": [
            {
                "@type": "ContactPoint",
                "telephone": "435-512-0738",
                "email": ""
            }
        ]
    },
    {
        "@context": "https://schema.org",
        "@type": "Article",
        "@id": "https://springbar.com/pages/contact#article",
        "url": "https://springbar.com/pages/contact",
        "mainEntityOfPage": "https://springbar.com/pages/contact",
        "name": "Contact",
        "author": {
            "@type": "Person",
            "name": "Springbar",
            "url": "https://springbar.com"
        },
        "publisher": {
            "@type": "Organization",
            "logo": {
                "@type": "ImageObject",
                "url": "//springbar.com/cdn/shop/files/WEB-Springbar-Logo-Update-Hi-222222.png?v=1674516524"
            },
            "name": "Springbar"
        },
        "headline": "Contact",
        "image": {
            "@type": "ImageObject",
            "url": "//springbar.com/cdn/shop/files/WEB-Springbar-Logo-Update-Hi-222222.png?v=1674516524"
        },
        "datePublished": "2019-11-03 15:21:18 -0700",
        "dateModified": "2019-11-03 15:21:18 -0700",
        "description": " \nFor service and support — send us an email or give us a call. Please include your name and order number.\nservice@springbar.com\n(801) 486-4161\n \nRetail Shop \"At the Factory\"\nLocation: 4026 S West Temple, Millcreek, Utah 84107\nHours:  9AM - 5PM      Monday - Friday\n ",
        "articleBody": " \nFor service and support — send us an email or give us a call. Please include your name and order number.\nservice@springbar.com\n(801) 486-4161\n \nRetail Shop \"At the Factory\"\nLocation: 4026 S West Temple, Millcreek, Utah 84107\nHours:  9AM - 5PM      Monday - Friday\n "
    },
    {
        "@context": "https://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "name": "Springbar",
                "item": "https://springbar.com/"
            },
            {
                "@type": "ListItem",
                "position": 2,
                "name": "Contact"
            }
        ]
    }
]

🛡️ Trust Signals — external proof links that back the declared identity

1909Review mentions (all pages)

4External proof links (all pages)

Page	Reviews	Proof links
/ (home)	530	1
/pages/history/	465	1
/collections/tents-in-stock-today/	525	1
/pages/contact/	389	1

Explore the other reputation pillars for Springbar

Information Density → Semantic Coherence → Trust & Proof → Commodity Fingerprint →

Analysis Disclosure & Source Attribution

This page presents a snapshot of public data from Springbar, captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.

Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.

Notice to Springbar: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.

Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.

To all users: You are encouraged to visit the live site at https://springbar.com to view the most current version of its content and see directly what this company is about and what it offers.

Identity & Authority: Springbar – Signal Evidence & AI Readability

Springbar