Sur La Table
(https://surlatable.com) 📸 Data Snapshot: June 19, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
The site claims to offer ‘expert instruction’ and ‘gourmet cooking classes,’ but it fails to name specific chefs or instructors within the crawled text or schema. While the Organization schema is robust with sameAs links to social profiles, there is no Person schema or individual digital footprint for the ‘culinary luminaries’ mentioned. This creates a minor authority gap where expertise is institutional rather than individual.
The site avoids bold, unverifiable performance claims like ‘industry-leading’ or ‘best in the world.’ Instead, it focuses on experiential claims such as ‘delicious memories’ and ‘hands-on demos.’ These are substantiated by the detailed class descriptions and the presence of 138 reviews on the store location page, showing a alignment between tone and reality.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Sur La Table",
"url": "https://www.surlatable.com/",
"sameAs": [
"https://www.facebook.com/SurLaTable",
"https://www.instagram.com/surlatable/",
"https://www.pinterest.com/surlatable/",
"https://www.youtube.com/user/SurLaTableCorp"
],
"logo": "https://www.surlatable.com/on/demandware.static/Sites-SLT-Site/-/default/dw4aff1318/images/SLT_Logo.png",
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+1-786-796-0978",
"contactType": "customer service",
"url": "https://www.surlatable.com/customerservice"
}
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"name": "Sur La Table",
"url": "https://www.surlatable.com/",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.surlatable.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
}
}
]
/cooking-classes/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Sur La Table",
"url": "https://www.surlatable.com/",
"sameAs": [
"https://www.facebook.com/SurLaTable",
"https://www.instagram.com/surlatable/",
"https://www.pinterest.com/surlatable/",
"https://www.youtube.com/user/SurLaTableCorp"
],
"logo": "https://www.surlatable.com/on/demandware.static/Sites-SLT-Site/-/default/dw4aff1318/images/SLT_Logo.png",
"contactPoint": {
"@type": "ContactPoint",
"telephone": "+1-786-796-0978",
"contactType": "customer service",
"url": "https://www.surlatable.com/customerservice"
}
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.surlatable.com",
"@type": "Thing",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://www.surlatable.com/cooking-classes/",
"@type": "Thing",
"name": "Cooking Classes"
}
}
]
}
]
/stores/
[
{
"@context": "http://schema.org",
"@type": "LocalBusiness",
"name": "Kitchen Stores & Cooking Classes | Sur La Table Locations",
"url": "https://www.surlatable.com/locations/",
"hasMap": "https://www.surlatable.com/locations/",
"logo": "https://assets.locations.surlatable.com.prod.rioseo.com/images/SLT_Logo.png",
"image": "https://assets.locations.surlatable.com.prod.rioseo.com/images/SLT_Logo.png",
"additionalType": [
"https://en.wikipedia.org/wiki/Sur_La_Table",
"https://en.wikipedia.org/wiki/Kitchen",
"https://en.wikipedia.org/wiki/Home_appliance",
"https://en.wikipedia.org/wiki/Consumer_electronics",
"https://en.wikipedia.org/wiki/List_of_cooking_appliances",
"https://en.wikipedia.org/wiki/Refrigerator",
"https://en.wikipedia.org/wiki/Microwave_oven",
"https://en.wikipedia.org/wiki/Tableware",
"https://en.wikipedia.org/wiki/Cutlery",
"https://en.wikipedia.org/wiki/Plate_(dishware)",
"https://en.wikipedia.org/wiki/Cooking"
],
"sameAs": [
"https://www.facebook.com/SurLaTable",
"https://www.pinterest.com/surlatable/",
"https://www.instagram.com/surlatable/"
],
"address": {
"@type": "PostalAddress",
"telephone": "",
"streetAddress": "",
"addressLocality": "",
"addressRegion": "",
"postalCode": ""
},
"mainEntityOfPage": {
"@type": "WebPage",
"headline": "Kitchen Stores & Cooking Classes | Sur La Table Locations",
"specialty": "Kitchenware",
"url": "https://www.surlatable.com/locations/",
"video": [],
"offers": [
[]
],
"mainContentOfPage": {
"name": "Kitchen Stores & Cooking Classes | Sur La Table Locations",
"text": ""
},
"breadcrumb": {
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://www.surlatable.com/",
"name": "Home"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://www.surlatable.com/locations/",
"name": "Sur La Table"
}
}
]
}
}
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 0 | 3 |
| /account/login/ | 135 | 1 |
| /cooking-classes/ | 2 | 3 |
| /stores/ | 138 | 1 |
This page presents a snapshot of public data from Sur La Table, captured on June 19, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Sur La Table: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://surlatable.com to view the most current version of its content and see directly what this company is about and what it offers.