Based on 3391 businesses audited.
Tervis has 19.3 points more reputation than the average for Ecommerce & Online Retail.
Ecommerce & Online Retail Reputation: Tervis (tervis.com)
Tervis is a rare high-substance legacy brand that treats its website as a functional tool rather than a brochure. By providing granular manufacturing constraints and physical contact points, it effectively neutralizes the typical bullshit of the ecommerce sector. It is a benchmark for transparency in the direct-to-consumer space.
Ecommerce & Online Retail Reputation: Tervis (tervis.com)
The site perfectly aligns with the Ecommerce and Online Retail category for drinkware. The presence of SKU-specific variations, tiered bulk pricing, and a custom product builder (Customyzer) confirms a mature direct-to-consumer retail model.
“The score of 83 reflects a very low level of bullshit. The points were primarily deducted in the Identity and Authority pillar due to the absence of structured data (schema) and in the Semantic Coherence pillar because of UI text leakage into the heading structure. The information density is among the highest for the retail category.”