Identity & Authority: Tiger Tags – Signal Evidence & AI Readability

Tiger Tags

(https://tigertags.co.uk) 📸 Data Snapshot: May 21, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
14 Impact Weight: 15 / 100
93% Reputation

Authority gaps are minimal as the brand provides a physical business address in Ashford, Kent and names its founders. The structured data (LocalBusiness schema) is well-implemented with telephone and social media links. A slight gap exists because the named experts (Sonja and Joe) are not supported by individual Person schema or direct professional social links (sameAs) beyond the brand accounts.

There is a strong connection between performance claims and demonstrated proof. Claims regarding label durability are backed by specific testing parameters, such as being tumble dry safe and surviving multiple washing machine cycles. The assertion of a 17-year history is substantiated by the detailed narrative of their parent company, Print Junction, founded in 2007.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@type": "LocalBusiness",
    "name": "Tiger Tags",
    "description": "High-quality personalised name labels, clothing labels, school name tags, waterproof stickers and iron-on labels with fast UK delivery.",
    "url": "https://tigertags.co.uk/",
    "telephone": "0800 612 7381",
    "email": "info@tigertags.co.uk",
    "address": {
        "@type": "PostalAddress",
        "streetAddress": "Cobbs Woods House",
        "addressLocality": "Ashford",
        "addressRegion": "Kent",
        "postalCode": "TN23 1EP",
        "addressCountry": "GB"
    },
    "openingHours": [
        "Mo-Fr 09:00-17:00"
    ],
    "geo": {
        "@type": "GeoCoordinates",
        "latitude": 51.1518492,
        "longitude": 0.8569481
    },
    "sameAs": [
        "https://www.facebook.com/tigertagscouk",
        "https://www.instagram.com/tigertagscouk/",
        "https://x.com/xmas4schools"
    ]
}
/label-designer/
{
    "@context": "https://schema.org",
    "@type": "ItemList",
    "itemListElement": [
        {
            "@type": "ListItem",
            "position": 1,
            "item": {
                "@type": "Product",
                "name": "Child's Name - Name Stickers",
                "image": "https://tigertags.co.uk/images/pages/name-stickers/name-labels-for-children.avif",
                "description": "52x self-adhesive name labels for clothing and items. Can be washed at up to 60°C in the washing machine and dishwasher.",
                "sku": "NAME-STICKERS",
                "brand": {
                    "@type": "Brand",
                    "name": "Tiger Tags"
                },
                "offers": {
                    "@type": "Offer",
                    "priceCurrency": "GBP",
                    "price": "12.95",
                    "availability": "https://schema.org/InStock",
                    "itemCondition": "https://schema.org/NewCondition",
                    "url": "https://tigertags.co.uk/label-designer",
                    "shippingDetails": {
                        "@type": "OfferShippingDetails",
                        "shippingRate": {
                            "@type": "MonetaryAmount",
                            "value": "0",
                            "currency": "GBP"
                        },
                        "shippingDestination": [
                            {
                                "@type": "DefinedRegion",
                                "addressCountry": "UK"
                            }
                        ],
                        "deliveryTime": {
                            "@type": "ShippingDeliveryTime",
                            "businessDays": {
                                "@type": "OpeningHoursSpecification",
                                "dayOfWeek": [
                                    "https://schema.org/Monday",
                                    "https://schema.org/Tuesday",
                                    "https://schema.org/Wednesday",
                                    "https://schema.org/Thursday",
                                    "https://schema.org/Friday"
                                ]
                            },
                            "cutoffTime": "23:59",
                            "handlingTime": {
                                "@type": "QuantitativeValue",
                                "minValue": 0,
                                "maxValue": 2,
                                "unitCode": "DAY"
                            },
                            "transitTime": {
                                "@type": "QuantitativeValue",
                                "minValue": 0,
                                "maxValue": 2,
                                "unitCode": "DAY"
                            }
                        }
                    }
                }
            }
        },
        {
            "@type": "ListItem",
            "position": 2,
            "item": {
                "@type": "Product",
                "name": "Child's Name - Iron-on Labels",
                "image": "https://tigertags.co.uk/images/sliders/new/desktop/slide1/personalised-name-stickers.webp",
                "description": "52x iron-on name labels for clothing and textiles. Can be washed up to 40°C in the washing machine and are also tumble dry safe.",
                "sku": "IRON-ON-LABELS",
                "brand": {
                    "@type": "Brand",
                    "name": "Tiger Tags"
                },
                "offers": {
                    "@type": "Offer",
                    "priceCurrency": "GBP",
                    "price": "12.95",
                    "availability": "https://schema.org/InStock",
                    "itemCondition": "https://schema.org/NewCondition",
                    "url": "https://tigertags.co.uk/label-designer",
                    "shippingDetails": {
                        "@type": "OfferShippingDetails",
                        "shippingRate": {
                            "@type": "MonetaryAmount",
                            "value": "0",
                            "currency": "GBP"
                        },
                        "shippingDestination": [
                            {
                                "@type": "DefinedRegion",
                                "addressCountry": "UK"
                            }
                        ],
                        "deliveryTime": {
                            "@type": "ShippingDeliveryTime",
                            "businessDays": {
                                "@type": "OpeningHoursSpecification",
                                "dayOfWeek": [
                                    "https://schema.org/Monday",
                                    "https://schema.org/Tuesday",
                                    "https://schema.org/Wednesday",
                                    "https://schema.org/Thursday",
                                    "https://schema.org/Friday"
                                ]
                            },
                            "cutoffTime": "23:59",
                            "handlingTime": {
                                "@type": "QuantitativeValue",
                                "minValue": 0,
                                "maxValue": 2,
                                "unitCode": "DAY"
                            },
                            "transitTime": {
                                "@type": "QuantitativeValue",
                                "minValue": 0,
                                "maxValue": 2,
                                "unitCode": "DAY"
                            }
                        }
                    }
                }
            }
        },
        {
            "@type": "ListItem",
            "position": 3,
            "item": {
                "@type": "Product",
                "name": "Child's Name - Special Bundle Offer",
                "image": "https://tigertags.co.uk/images/pages/home/school-name-tags-wellies.avif",
                "description": "52x name stickers and 52x iron-on labels. Specially priced bundle for a bumper pack of both stick-on and iron-on tags.",
                "sku": "SPECIAL-BUNDLE",
                "brand": {
                    "@type": "Brand",
                    "name": "Tiger Tags"
                },
                "offers": {
                    "@type": "Offer",
                    "priceCurrency": "GBP",
                    "price": "16.95",
                    "availability": "https://schema.org/InStock",
                    "itemCondition": "https://schema.org/NewCondition",
                    "url": "https://tigertags.co.uk/label-designer",
                    "shippingDetails": {
                        "@type": "OfferShippingDetails",
                        "shippingRate": {
                            "@type": "MonetaryAmount",
                            "value": "0",
                            "currency": "GBP"
                        },
                        "shippingDestination": [
                            {
                                "@type": "DefinedRegion",
                                "addressCountry": "UK"
                            }
                        ],
                        "deliveryTime": {
                            "@type": "ShippingDeliveryTime",
                            "businessDays": {
                                "@type": "OpeningHoursSpecification",
                                "dayOfWeek": [
                                    "https://schema.org/Monday",
                                    "https://schema.org/Tuesday",
                                    "https://schema.org/Wednesday",
                                    "https://schema.org/Thursday",
                                    "https://schema.org/Friday"
                                ]
                            },
                            "cutoffTime": "23:59",
                            "handlingTime": {
                                "@type": "QuantitativeValue",
                                "minValue": 0,
                                "maxValue": 2,
                                "unitCode": "DAY"
                            },
                            "transitTime": {
                                "@type": "QuantitativeValue",
                                "minValue": 0,
                                "maxValue": 2,
                                "unitCode": "DAY"
                            }
                        }
                    }
                }
            }
        }
    ]
}
/fundraising/ — no schema detected (entity gap)
/about/ — no schema detected (entity gap)
/blog/ — no schema detected (entity gap)
/iron-on-name-labels/ — no schema detected (entity gap)
🛡️ Trust Signals — external proof links that back the declared identity
31Review mentions (all pages)
6External proof links (all pages)
PageReviewsProof links
/ (home) 0 1
/label-designer/ 0 1
/fundraising/ 1 1
/about/ 6 1
/blog/ 17 1
/iron-on-name-labels/ 7 1