United By Blue
(https://unitedbyblue.com) 📸 Data Snapshot: May 24, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority gaps are the primary driver of the score, as the schema_json is null across all four crawled pages. There is a lack of structured Organization or Person schema to verify the leadership team or corporate registration. While the 2024 Impact Report is referenced, the lack of technical authority signals (like sameAs links or structured expertise markers) creates a disconnect between the brand’s scale and its digital footprint.
The marketing tone is aspirational but grounded in demonstrated actions. The bold claim of removing over 5 million pounds of trash is supported by named international partners such as Plastic Bank and Sungai Watch. This mitigates the disconnect usually found in brands making unquantified ‘eco-friendly’ assertions.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 581 | 2 |
| /collections/candles/ | 69 | 2 |
| /pages/sustainability/ | 22 | 2 |
| /collections/reusable-kits-drinkware/ | 205 | 2 |
This page presents a snapshot of public data from United By Blue, captured on May 24, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to United By Blue: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://unitedbyblue.com to view the most current version of its content and see directly what this company is about and what it offers.