Wholesale Chess
(https://wholesalechess.com) 📸 Data Snapshot: June 20, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
A significant authority gap exists in the structured data, as the schema_json shows an empty sameAs array, failing to link the business to external social or professional profiles. While the site references the Frank Camaratta Signature series, it lacks Person schema or sameAs links to verify his expertise or connection to the brand. The Organization schema is minimal, lacking founder details or formal expertise properties that would substantiate the claim of being a leading industry supplier. This technical omission weakens the brand’s professional footprint despite its large inventory.
The performance claims are largely product-focused and verifiable via the product images and specifications provided. The claim of high quality for affordable prices is demonstrated by the specific weights (Single vs Triple Weighted) and materials (Silicone vs Vinyl) listed with transparent pricing. There are no bold, unverifiable service performance claims like we increase your ELO by 200 points, which keeps the disconnect low. The primary disconnect is the lack of proof for the largest supplier meta-claim.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Wholesale Chess",
"logo": "https://www.wholesalechess.com/cdn/shop/files/ws_chess-logo.png?v=1756845077&width=600",
"sameAs": [],
"url": "https://www.wholesalechess.com"
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Wholesale Chess",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.wholesalechess.com/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"url": "https://www.wholesalechess.com"
}
]
/collections/tournament-chess-sets/
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Wholesale Chess",
"logo": "https://www.wholesalechess.com/cdn/shop/files/ws_chess-logo.png?v=1756845077&width=600",
"sameAs": [],
"url": "https://www.wholesalechess.com"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.wholesalechess.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Chess Sets",
"item": "https://www.wholesalechess.com/collections/chess-sets"
},
{
"@type": "ListItem",
"position": 3,
"name": "Tournament Chess Sets",
"item": "https://www.wholesalechess.com/collections/tournament-chess-sets"
}
]
}
]
/collections/chess-boxes/
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Wholesale Chess",
"logo": "https://www.wholesalechess.com/cdn/shop/files/ws_chess-logo.png?v=1756845077&width=600",
"sameAs": [],
"url": "https://www.wholesalechess.com"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.wholesalechess.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Chess Boxes",
"item": "https://www.wholesalechess.com/collections/chess-boxes"
}
]
}
]
/collections/chess-tables/
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Wholesale Chess",
"logo": "https://www.wholesalechess.com/cdn/shop/files/ws_chess-logo.png?v=1756845077&width=600",
"sameAs": [],
"url": "https://www.wholesalechess.com"
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.wholesalechess.com"
},
{
"@type": "ListItem",
"position": 2,
"name": "Chess Boards",
"item": "https://www.wholesalechess.com/collections/chess-boards"
},
{
"@type": "ListItem",
"position": 3,
"name": "Wood Chess Boards",
"item": "https://www.wholesalechess.com/collections/wood-chess-boards"
},
{
"@type": "ListItem",
"position": 4,
"name": "Chess Tables",
"item": "https://www.wholesalechess.com/collections/chess-tables"
}
]
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 278 | 0 |
| /collections/tournament-chess-sets/ | 263 | 0 |
| /collections/chess-boxes/ | 263 | 0 |
| /collections/chess-tables/ | 263 | 0 |
This page presents a snapshot of public data from Wholesale Chess, captured on June 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Wholesale Chess: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://wholesalechess.com to view the most current version of its content and see directly what this company is about and what it offers.