Based on 3393 businesses audited.
WIKING Modellbau has 21.3 points more reputation than the average for Ecommerce & Online Retail.
Ecommerce & Online Retail Reputation: WIKING Modellbau (wiking.de)
WIKING is an outlier in the ecommerce space, functioning more as a high-fidelity archive than a sales-pitch site. It contains almost zero ‘bullshit’ because its signal (historical precision) is perfectly mirrored by its substance (highly specific product data).
Ecommerce & Online Retail Reputation: WIKING Modellbau (wiking.de)
The site perfectly matches the scale model manufacturing and retail category. The content is saturated with industry-specific terminology such as scales (1:87, 1:160) and specific historical automotive nomenclature.
“The score of 85 reflects an extremely low level of BS. The only points lost were due to technical gaps (missing schema and meta data) and a lack of external proof links, rather than the presence of deceptive or fluffy content.”