Active Pump Services Ltd
(https://activepumpservices.co.uk) 📸 Data Snapshot: June 21, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
A significant authority gap exists due to the lack of named experts; while claiming ‘family-owned’ status and ‘100 years of combined experience,’ no individual founders or lead engineers are named or linked via Person schema. Technically, the site is missing an H1 tag on the homepage, which creates a gap between its claim of ‘technological advancement’ and its actual SEO implementation. Schema is present but lacks sameAs links to external social or registry footprints.
Performance claims are generally grounded in physical infrastructure realities rather than marketing hype. For example, the claim of 24/7 rapid emergency call-outs is paired with a specific phone number and a localized service area (Sussex, Surrey, etc.). The disconnect is low because the company frames its performance around ‘minimising disruption’ and ‘statutory compliance’ rather than abstract revenue growth.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "BreadcrumbList",
"@id": "https://active-pump-services.co.uk/#breadcrumblist",
"itemListElement": [
{
"@type": "ListItem",
"@id": "https://active-pump-services.co.uk#listItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "Organization",
"@id": "https://active-pump-services.co.uk/#organization",
"name": "Active Pump Services Ltd",
"description": "Expert and professional pump and drainage installation of Active Pump Services Ltd serving client in South East and West of England.",
"url": "https://active-pump-services.co.uk/"
},
{
"@type": "WebPage",
"@id": "https://active-pump-services.co.uk/#webpage",
"url": "https://active-pump-services.co.uk/",
"name": "Home - Active Pump Services Ltd",
"description": "Welcome to Active Pump Services Limited (APS) Get a Quote Your Trusted Team for drainage, CCTV surveys, pump engineering, boreholes and irrigation, wastewater management, civils and groundworks including landscaping — we are open 24/7 days, across the South East & West of England including Greater London. call 01903 734 030 emergency call-out our services Your",
"inLanguage": "en-GB",
"isPartOf": {
"@id": "https://active-pump-services.co.uk/#website"
},
"breadcrumb": {
"@id": "https://active-pump-services.co.uk/#breadcrumblist"
},
"datePublished": "2025-07-21T09:44:17+00:00",
"dateModified": "2026-06-08T15:39:48+00:00"
},
{
"@type": "WebSite",
"@id": "https://active-pump-services.co.uk/#website",
"url": "https://active-pump-services.co.uk/",
"name": "Active Pump Services Ltd",
"description": "Expert and professional pump and drainage installation of Active Pump Services Ltd serving client in South East and West of England.",
"inLanguage": "en-GB",
"publisher": {
"@id": "https://active-pump-services.co.uk/#organization"
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 3 | 2 |
This page presents a snapshot of public data from Active Pump Services Ltd, captured on June 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Active Pump Services Ltd: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://activepumpservices.co.uk to view the most current version of its content and see directly what this company is about and what it offers.