Alan’s Skip Hire - Identity & Authority Signals in Energy, Utilities & Environmental Services

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Alan's Skip Hire

(http://www.alansskips.co.uk) 📸 Data Snapshot: May 22, 2026

Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Pillar: Identity & Authority Analysis Diagnosis: Expert Verifiability & Schema Depth

Identity & Authority Expert verifiability & Schema depth.

9 Impact Weight: 15 / 100

60% Reputation

Diagnosis: Authority Gaps

Authority is primarily established through ‘Over 35 years experience,’ yet there is no named expertise or leadership footprint. The schema_json includes basic Organization and WebSite types with social media links (sameAs), but lacks Person schema or links to specific professional certifications for the waste management industry. The authority is corporate rather than personal, which is standard but lacks the ‘expertise’ proof suggested by the tenure claims.

Evidence: Performance vs. Claims

There is a disconnect between the claim of ‘amazing value’ and the lack of a published pricing table, requiring a postcode entry to see any actual rates. Furthermore, the ‘100% waste sorted’ claim is a high-performance environmental promise that lacks any demonstrating data, such as recycling rate percentages or circular economy reporting.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps

Homepage schema

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.alansskips.co.uk/",
            "url": "https://www.alansskips.co.uk/",
            "name": "Skip Hire | Skip Hire Prices",
            "isPartOf": {
                "@id": "https://www.alansskips.co.uk/#website"
            },
            "about": {
                "@id": "https://www.alansskips.co.uk/#organization"
            },
            "datePublished": "2017-05-16T07:02:31+00:00",
            "dateModified": "2026-04-10T14:25:43+00:00",
            "description": "Alan’s Skip Hire, Skip Hire For Cheshire, The North West, The Wirral and North Wales. We Offer The Most Reliable And Low-Cost Skip Hire Service Around.",
            "breadcrumb": {
                "@id": "https://www.alansskips.co.uk/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.alansskips.co.uk/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.alansskips.co.uk/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.alansskips.co.uk/#website",
            "url": "https://www.alansskips.co.uk/",
            "name": "Alans Skip Hire",
            "description": "Your Local No.1 Skip Hire Firm!",
            "publisher": {
                "@id": "https://www.alansskips.co.uk/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.alansskips.co.uk/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "Organization",
            "@id": "https://www.alansskips.co.uk/#organization",
            "name": "Alan's Skip Hire",
            "url": "https://www.alansskips.co.uk/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://www.alansskips.co.uk/#/schema/logo/image/",
                "url": "https://www.alansskips.co.uk/wp-content/uploads/2018/05/alans-skips-favicon.png",
                "contentUrl": "https://www.alansskips.co.uk/wp-content/uploads/2018/05/alans-skips-favicon.png",
                "width": 128,
                "height": 128,
                "caption": "Alan's Skip Hire"
            },
            "image": {
                "@id": "https://www.alansskips.co.uk/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/alansskips/",
                "https://x.com/alansskips",
                "https://www.linkedin.com/company/803599/"
            ]
        }
    ]
}

/book-a-skip/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.alansskips.co.uk/book-a-skip/",
            "url": "https://www.alansskips.co.uk/book-a-skip/",
            "name": "Book a Skip Online | Book A Skip Online Today",
            "isPartOf": {
                "@id": "https://www.alansskips.co.uk/#website"
            },
            "datePublished": "2017-05-16T10:47:20+00:00",
            "dateModified": "2023-03-27T09:34:13+00:00",
            "description": "In most cases, when you book a skip online, we can even get a skip delivered to you on the same day.",
            "breadcrumb": {
                "@id": "https://www.alansskips.co.uk/book-a-skip/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.alansskips.co.uk/book-a-skip/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.alansskips.co.uk/book-a-skip/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.alansskips.co.uk/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Book a Skip Online"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.alansskips.co.uk/#website",
            "url": "https://www.alansskips.co.uk/",
            "name": "Alans Skip Hire",
            "description": "Your Local No.1 Skip Hire Firm!",
            "publisher": {
                "@id": "https://www.alansskips.co.uk/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.alansskips.co.uk/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "Organization",
            "@id": "https://www.alansskips.co.uk/#organization",
            "name": "Alan's Skip Hire",
            "url": "https://www.alansskips.co.uk/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://www.alansskips.co.uk/#/schema/logo/image/",
                "url": "https://www.alansskips.co.uk/wp-content/uploads/2018/05/alans-skips-favicon.png",
                "contentUrl": "https://www.alansskips.co.uk/wp-content/uploads/2018/05/alans-skips-favicon.png",
                "width": 128,
                "height": 128,
                "caption": "Alan's Skip Hire"
            },
            "image": {
                "@id": "https://www.alansskips.co.uk/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/alansskips/",
                "https://x.com/alansskips",
                "https://www.linkedin.com/company/803599/"
            ]
        }
    ]
}

/skip-hire/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.alansskips.co.uk/skip-hire/",
            "url": "https://www.alansskips.co.uk/skip-hire/",
            "name": "Prices",
            "isPartOf": {
                "@id": "https://www.alansskips.co.uk/#website"
            },
            "datePublished": "2017-05-22T06:58:51+00:00",
            "dateModified": "2025-07-02T15:06:50+00:00",
            "description": "Low Skip Hire Prices for over 35 years, Alan’s Skips has given customers amazing value, reliability and a hassle free service.",
            "breadcrumb": {
                "@id": "https://www.alansskips.co.uk/skip-hire/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.alansskips.co.uk/skip-hire/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.alansskips.co.uk/skip-hire/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.alansskips.co.uk/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Prices"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.alansskips.co.uk/#website",
            "url": "https://www.alansskips.co.uk/",
            "name": "Alans Skip Hire",
            "description": "Your Local No.1 Skip Hire Firm!",
            "publisher": {
                "@id": "https://www.alansskips.co.uk/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.alansskips.co.uk/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "Organization",
            "@id": "https://www.alansskips.co.uk/#organization",
            "name": "Alan's Skip Hire",
            "url": "https://www.alansskips.co.uk/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://www.alansskips.co.uk/#/schema/logo/image/",
                "url": "https://www.alansskips.co.uk/wp-content/uploads/2018/05/alans-skips-favicon.png",
                "contentUrl": "https://www.alansskips.co.uk/wp-content/uploads/2018/05/alans-skips-favicon.png",
                "width": 128,
                "height": 128,
                "caption": "Alan's Skip Hire"
            },
            "image": {
                "@id": "https://www.alansskips.co.uk/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/alansskips/",
                "https://x.com/alansskips",
                "https://www.linkedin.com/company/803599/"
            ]
        }
    ]
}

/roll-on-roll-off-skip-hire/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.alansskips.co.uk/roll-on-roll-off-skip-hire/",
            "url": "https://www.alansskips.co.uk/roll-on-roll-off-skip-hire/",
            "name": "Roll On Roll Off Skip Hire | RORO Skip Hire",
            "isPartOf": {
                "@id": "https://www.alansskips.co.uk/#website"
            },
            "datePublished": "2017-05-22T07:00:52+00:00",
            "dateModified": "2023-05-10T14:09:09+00:00",
            "breadcrumb": {
                "@id": "https://www.alansskips.co.uk/roll-on-roll-off-skip-hire/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.alansskips.co.uk/roll-on-roll-off-skip-hire/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.alansskips.co.uk/roll-on-roll-off-skip-hire/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.alansskips.co.uk/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Roll-on Roll-off Skip Hire"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.alansskips.co.uk/#website",
            "url": "https://www.alansskips.co.uk/",
            "name": "Alans Skip Hire",
            "description": "Your Local No.1 Skip Hire Firm!",
            "publisher": {
                "@id": "https://www.alansskips.co.uk/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.alansskips.co.uk/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "Organization",
            "@id": "https://www.alansskips.co.uk/#organization",
            "name": "Alan's Skip Hire",
            "url": "https://www.alansskips.co.uk/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://www.alansskips.co.uk/#/schema/logo/image/",
                "url": "https://www.alansskips.co.uk/wp-content/uploads/2018/05/alans-skips-favicon.png",
                "contentUrl": "https://www.alansskips.co.uk/wp-content/uploads/2018/05/alans-skips-favicon.png",
                "width": 128,
                "height": 128,
                "caption": "Alan's Skip Hire"
            },
            "image": {
                "@id": "https://www.alansskips.co.uk/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/alansskips/",
                "https://x.com/alansskips",
                "https://www.linkedin.com/company/803599/"
            ]
        }
    ]
}

/services/tipper-truck-hire/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.alansskips.co.uk/services/tipper-truck-hire/",
            "url": "https://www.alansskips.co.uk/services/tipper-truck-hire/",
            "name": "Tipper Truck Hire",
            "isPartOf": {
                "@id": "https://www.alansskips.co.uk/#website"
            },
            "datePublished": "2017-05-22T06:59:13+00:00",
            "dateModified": "2022-08-04T11:49:25+00:00",
            "breadcrumb": {
                "@id": "https://www.alansskips.co.uk/services/tipper-truck-hire/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.alansskips.co.uk/services/tipper-truck-hire/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.alansskips.co.uk/services/tipper-truck-hire/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.alansskips.co.uk/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Services",
                    "item": "https://www.alansskips.co.uk/?page_id=9"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Tipper Truck Hire"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.alansskips.co.uk/#website",
            "url": "https://www.alansskips.co.uk/",
            "name": "Alans Skip Hire",
            "description": "Your Local No.1 Skip Hire Firm!",
            "publisher": {
                "@id": "https://www.alansskips.co.uk/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.alansskips.co.uk/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "Organization",
            "@id": "https://www.alansskips.co.uk/#organization",
            "name": "Alan's Skip Hire",
            "url": "https://www.alansskips.co.uk/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://www.alansskips.co.uk/#/schema/logo/image/",
                "url": "https://www.alansskips.co.uk/wp-content/uploads/2018/05/alans-skips-favicon.png",
                "contentUrl": "https://www.alansskips.co.uk/wp-content/uploads/2018/05/alans-skips-favicon.png",
                "width": 128,
                "height": 128,
                "caption": "Alan's Skip Hire"
            },
            "image": {
                "@id": "https://www.alansskips.co.uk/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/alansskips/",
                "https://x.com/alansskips",
                "https://www.linkedin.com/company/803599/"
            ]
        }
    ]
}

/services/topsoil/

{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.alansskips.co.uk/services/topsoil/",
            "url": "https://www.alansskips.co.uk/services/topsoil/",
            "name": "Topsoil | Alans Skip Hire",
            "isPartOf": {
                "@id": "https://www.alansskips.co.uk/#website"
            },
            "datePublished": "2017-05-22T06:59:35+00:00",
            "dateModified": "2018-12-07T11:51:15+00:00",
            "breadcrumb": {
                "@id": "https://www.alansskips.co.uk/services/topsoil/#breadcrumb"
            },
            "inLanguage": "en-GB",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.alansskips.co.uk/services/topsoil/"
                    ]
                }
            ]
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.alansskips.co.uk/services/topsoil/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.alansskips.co.uk/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Services",
                    "item": "https://www.alansskips.co.uk/?page_id=9"
                },
                {
                    "@type": "ListItem",
                    "position": 3,
                    "name": "Topsoil"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.alansskips.co.uk/#website",
            "url": "https://www.alansskips.co.uk/",
            "name": "Alans Skip Hire",
            "description": "Your Local No.1 Skip Hire Firm!",
            "publisher": {
                "@id": "https://www.alansskips.co.uk/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.alansskips.co.uk/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-GB"
        },
        {
            "@type": "Organization",
            "@id": "https://www.alansskips.co.uk/#organization",
            "name": "Alan's Skip Hire",
            "url": "https://www.alansskips.co.uk/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://www.alansskips.co.uk/#/schema/logo/image/",
                "url": "https://www.alansskips.co.uk/wp-content/uploads/2018/05/alans-skips-favicon.png",
                "contentUrl": "https://www.alansskips.co.uk/wp-content/uploads/2018/05/alans-skips-favicon.png",
                "width": 128,
                "height": 128,
                "caption": "Alan's Skip Hire"
            },
            "image": {
                "@id": "https://www.alansskips.co.uk/#/schema/logo/image/"
            },
            "sameAs": [
                "https://www.facebook.com/alansskips/",
                "https://x.com/alansskips",
                "https://www.linkedin.com/company/803599/"
            ]
        }
    ]
}

🛡️ Trust Signals — external proof links that back the declared identity

140Review mentions (all pages)

0External proof links (all pages)

Page	Reviews	Proof links
/ (home)	38	0
/book-a-skip/	22	0
/skip-hire/	22	0
/roll-on-roll-off-skip-hire/	22	0
/services/tipper-truck-hire/	14	0
/services/topsoil/	22	0

Explore the other reputation pillars for Alan's Skip Hire

Information Density → Semantic Coherence → Trust & Proof → Commodity Fingerprint →

Analysis Disclosure & Source Attribution

This page presents a snapshot of public data from Alan's Skip Hire, captured on May 22, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.

Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.

Notice to Alan's Skip Hire: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.

Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.

To all users: You are encouraged to visit the live site at http://www.alansskips.co.uk to view the most current version of its content and see directly what this company is about and what it offers.

Identity & Authority: Alan’s Skip Hire – Signal Evidence & AI Readability

Alan's Skip Hire