AMA Waste
(https://www.amawaste.co.uk) 📸 Data Snapshot: May 21, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
9
Impact Weight: 15 / 100
60% Reputation
Authority gaps exist primarily at the individual level; while ‘dedicated account managers’ are promised, no specific staff members are named or linked via Person schema. The organization’s authority is largely inherited from its parent company, Reconomy, rather than established through a visible leadership team or a verifiable digital footprint for its internal experts.
The bold claim that ‘98% of our customers’ waste is recycled’ is a significant performance metric that lacks a direct link to an audit report or real-time data visualization. While the site provides a ‘Live demo’ link for waste reports, the actual 98% figure remains an unsubstantiated, high-performance assertion in the static text. This disconnect is mitigated by the specific client list which implies a level of enterprise-grade compliance.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.amawaste.co.uk/",
"url": "https://www.amawaste.co.uk/",
"name": "Sustainable Commercial Waste Services | AMA Waste",
"isPartOf": {
"@id": "https://www.amawaste.co.uk/#website"
},
"about": {
"@id": "https://www.amawaste.co.uk/#organization"
},
"primaryImageOfPage": {
"@id": "https://www.amawaste.co.uk/#primaryimage"
},
"image": {
"@id": "https://www.amawaste.co.uk/#primaryimage"
},
"thumbnailUrl": "http://www.amawaste.co.uk/wp-content/uploads/2024/10/VolkerLaser-3543x591-cc-scaled.png",
"datePublished": "2022-10-18T08:57:04+00:00",
"dateModified": "2026-01-05T10:54:48+00:00",
"description": "At AMA Waste, our commercial waste services are built on strong relationships and giving something back to the communities we serve.",
"breadcrumb": {
"@id": "https://www.amawaste.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.amawaste.co.uk/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.amawaste.co.uk/#primaryimage",
"url": "https://www.amawaste.co.uk/wp-content/uploads/2024/10/VolkerLaser-3543x591-cc-scaled.png",
"contentUrl": "https://www.amawaste.co.uk/wp-content/uploads/2024/10/VolkerLaser-3543x591-cc-scaled.png",
"width": 2560,
"height": 427,
"caption": "Volker Laser Logo"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.amawaste.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.amawaste.co.uk/#website",
"url": "https://www.amawaste.co.uk/",
"name": "AMA Waste",
"description": "",
"publisher": {
"@id": "https://www.amawaste.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.amawaste.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.amawaste.co.uk/#organization",
"name": "AMA Waste",
"url": "https://www.amawaste.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.amawaste.co.uk/#/schema/logo/image/",
"url": null,
"contentUrl": null,
"width": null,
"height": null,
"caption": "AMA Waste"
},
"image": {
"@id": "https://www.amawaste.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/AMAWaste/",
"https://x.com/AMAWaste",
"https://www.linkedin.com/company/ama-skips/"
]
}
]
}
/about/csr/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.amawaste.co.uk/about/csr/",
"url": "https://www.amawaste.co.uk/about/csr/",
"name": "Corporate Social Responsibility (CSR) | AMA Waste",
"isPartOf": {
"@id": "https://www.amawaste.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.amawaste.co.uk/about/csr/#primaryimage"
},
"image": {
"@id": "https://www.amawaste.co.uk/about/csr/#primaryimage"
},
"thumbnailUrl": "http://www.amawaste.co.uk/wp-content/uploads/2021/03/Charity-Logos-Crash.png",
"datePublished": "2021-03-16T15:53:05+00:00",
"dateModified": "2026-01-05T11:40:58+00:00",
"description": "Beyond the day job, our team is committed to supporting local communities and giving something back to those who need it most",
"breadcrumb": {
"@id": "https://www.amawaste.co.uk/about/csr/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.amawaste.co.uk/about/csr/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.amawaste.co.uk/about/csr/#primaryimage",
"url": "https://www.amawaste.co.uk/wp-content/uploads/2021/03/Charity-Logos-Crash.png",
"contentUrl": "https://www.amawaste.co.uk/wp-content/uploads/2021/03/Charity-Logos-Crash.png",
"width": 2102,
"height": 2102,
"caption": "Crash Charity Logo in White"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.amawaste.co.uk/about/csr/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.amawaste.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About",
"item": "https://www.amawaste.co.uk/about/"
},
{
"@type": "ListItem",
"position": 3,
"name": "CSR"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.amawaste.co.uk/#website",
"url": "https://www.amawaste.co.uk/",
"name": "AMA Waste",
"description": "",
"publisher": {
"@id": "https://www.amawaste.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.amawaste.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.amawaste.co.uk/#organization",
"name": "AMA Waste",
"url": "https://www.amawaste.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.amawaste.co.uk/#/schema/logo/image/",
"url": null,
"contentUrl": null,
"width": null,
"height": null,
"caption": "AMA Waste"
},
"image": {
"@id": "https://www.amawaste.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/AMAWaste/",
"https://x.com/AMAWaste",
"https://www.linkedin.com/company/ama-skips/"
]
}
]
}
/waste-management/commercial-waste-collection/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.amawaste.co.uk/waste-management/commercial-waste-collection/",
"url": "https://www.amawaste.co.uk/waste-management/commercial-waste-collection/",
"name": "Commercial Waste Collection & Trade Disposal | AMA Waste",
"isPartOf": {
"@id": "https://www.amawaste.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.amawaste.co.uk/waste-management/commercial-waste-collection/#primaryimage"
},
"image": {
"@id": "https://www.amawaste.co.uk/waste-management/commercial-waste-collection/#primaryimage"
},
"thumbnailUrl": "http://www.amawaste.co.uk/wp-content/uploads/2021/03/AMA-Values-Icons_Nationwide-coverage.png",
"datePublished": "2021-03-19T01:40:57+00:00",
"dateModified": "2026-01-05T10:58:49+00:00",
"description": "With our 30 years’ experience in commercial waste collection, you can be sure of an efficient service. Get a quote today.",
"breadcrumb": {
"@id": "https://www.amawaste.co.uk/waste-management/commercial-waste-collection/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.amawaste.co.uk/waste-management/commercial-waste-collection/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.amawaste.co.uk/waste-management/commercial-waste-collection/#primaryimage",
"url": "https://www.amawaste.co.uk/wp-content/uploads/2021/03/AMA-Values-Icons_Nationwide-coverage.png",
"contentUrl": "https://www.amawaste.co.uk/wp-content/uploads/2021/03/AMA-Values-Icons_Nationwide-coverage.png",
"width": 2174,
"height": 2252,
"caption": "Nationwide Coverage in white"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.amawaste.co.uk/waste-management/commercial-waste-collection/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.amawaste.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Commercial Waste Management & Recycling",
"item": "https://www.amawaste.co.uk/waste-management/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Commercial & Trade Waste Collection"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.amawaste.co.uk/#website",
"url": "https://www.amawaste.co.uk/",
"name": "AMA Waste",
"description": "",
"publisher": {
"@id": "https://www.amawaste.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.amawaste.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.amawaste.co.uk/#organization",
"name": "AMA Waste",
"url": "https://www.amawaste.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.amawaste.co.uk/#/schema/logo/image/",
"url": null,
"contentUrl": null,
"width": null,
"height": null,
"caption": "AMA Waste"
},
"image": {
"@id": "https://www.amawaste.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/AMAWaste/",
"https://x.com/AMAWaste",
"https://www.linkedin.com/company/ama-skips/"
]
}
]
}
/waste-management/muckaway/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.amawaste.co.uk/waste-management/muckaway/",
"url": "https://www.amawaste.co.uk/waste-management/muckaway/",
"name": "Muckaway & Grab Lorry | AMA Waste",
"isPartOf": {
"@id": "https://www.amawaste.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.amawaste.co.uk/waste-management/muckaway/#primaryimage"
},
"image": {
"@id": "https://www.amawaste.co.uk/waste-management/muckaway/#primaryimage"
},
"thumbnailUrl": "http://www.amawaste.co.uk/wp-content/uploads/2021/03/AMA-Values-Icons_Nationwide-coverage.png",
"datePublished": "2021-03-09T06:58:01+00:00",
"dateModified": "2026-01-05T10:59:18+00:00",
"description": "Our muckaway service supplies trucks, grab lorries & tippers to ensure fast, safe, reliable removal of commercial waste. Get a quote today.",
"breadcrumb": {
"@id": "https://www.amawaste.co.uk/waste-management/muckaway/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.amawaste.co.uk/waste-management/muckaway/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.amawaste.co.uk/waste-management/muckaway/#primaryimage",
"url": "https://www.amawaste.co.uk/wp-content/uploads/2021/03/AMA-Values-Icons_Nationwide-coverage.png",
"contentUrl": "https://www.amawaste.co.uk/wp-content/uploads/2021/03/AMA-Values-Icons_Nationwide-coverage.png",
"width": 2174,
"height": 2252,
"caption": "Nationwide Coverage in white"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.amawaste.co.uk/waste-management/muckaway/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.amawaste.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Commercial Waste Management & Recycling",
"item": "https://www.amawaste.co.uk/waste-management/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Muckaway"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.amawaste.co.uk/#website",
"url": "https://www.amawaste.co.uk/",
"name": "AMA Waste",
"description": "",
"publisher": {
"@id": "https://www.amawaste.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.amawaste.co.uk/?s={search_term_string}"
},
"query-input": {
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"valueRequired": true,
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}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.amawaste.co.uk/#organization",
"name": "AMA Waste",
"url": "https://www.amawaste.co.uk/",
"logo": {
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"caption": "AMA Waste"
},
"image": {
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},
"sameAs": [
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"https://x.com/AMAWaste",
"https://www.linkedin.com/company/ama-skips/"
]
}
]
}
/waste-management/site-clearance/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.amawaste.co.uk/waste-management/site-clearance/",
"url": "https://www.amawaste.co.uk/waste-management/site-clearance/",
"name": "Site Clearances | Waste Disposal & Recycling | AMA Waste",
"isPartOf": {
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},
"primaryImageOfPage": {
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},
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},
"thumbnailUrl": "http://www.amawaste.co.uk/wp-content/uploads/2021/03/AMA-Values-Icons_Nationwide-coverage.png",
"datePublished": "2021-03-09T08:02:15+00:00",
"dateModified": "2026-01-05T10:59:56+00:00",
"description": "AMA Waste offers expert site clearances, providing efficient and reliable waste management solutions for businesses across the UK.",
"breadcrumb": {
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},
"inLanguage": "en-GB",
"potentialAction": [
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"target": [
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},
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"width": 2174,
"height": 2252,
"caption": "Nationwide Coverage in white"
},
{
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"itemListElement": [
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"name": "Home",
"item": "https://www.amawaste.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Commercial Waste Management & Recycling",
"item": "https://www.amawaste.co.uk/waste-management/"
},
{
"@type": "ListItem",
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"name": "Site Clearance"
}
]
},
{
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"url": "https://www.amawaste.co.uk/",
"name": "AMA Waste",
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"publisher": {
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},
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},
"query-input": {
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}
}
],
"inLanguage": "en-GB"
},
{
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"@id": "https://www.amawaste.co.uk/#organization",
"name": "AMA Waste",
"url": "https://www.amawaste.co.uk/",
"logo": {
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"width": null,
"height": null,
"caption": "AMA Waste"
},
"image": {
"@id": "https://www.amawaste.co.uk/#/schema/logo/image/"
},
"sameAs": [
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"https://x.com/AMAWaste",
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]
}
]
}
/waste-management/hazardous-waste/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.amawaste.co.uk/waste-management/hazardous-waste/",
"url": "https://www.amawaste.co.uk/waste-management/hazardous-waste/",
"name": "Hazardous Waste Disposal, Management & Recycling | AMA Waste",
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"primaryImageOfPage": {
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},
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"datePublished": "2021-02-24T09:21:46+00:00",
"dateModified": "2026-01-05T11:00:56+00:00",
"description": "All kinds of hazardous waste disposed of safely and efficiently by a specialist team with decades of experience. Call us today for a quote.",
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},
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"width": 2174,
"height": 2252,
"caption": "Nationwide Coverage in white"
},
{
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},
{
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"name": "Commercial Waste Management & Recycling",
"item": "https://www.amawaste.co.uk/waste-management/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Hazardous Waste"
}
]
},
{
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"name": "AMA Waste",
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},
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},
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}
}
],
"inLanguage": "en-GB"
},
{
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"name": "AMA Waste",
"url": "https://www.amawaste.co.uk/",
"logo": {
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"inLanguage": "en-GB",
"@id": "https://www.amawaste.co.uk/#/schema/logo/image/",
"url": null,
"contentUrl": null,
"width": null,
"height": null,
"caption": "AMA Waste"
},
"image": {
"@id": "https://www.amawaste.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/AMAWaste/",
"https://x.com/AMAWaste",
"https://www.linkedin.com/company/ama-skips/"
]
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
19Review mentions (all pages)
6External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 3 | 1 |
| /about/csr/ | 3 | 1 |
| /waste-management/commercial-waste-collection/ | 3 | 1 |
| /waste-management/muckaway/ | 4 | 1 |
| /waste-management/site-clearance/ | 3 | 1 |
| /waste-management/hazardous-waste/ | 3 | 1 |
Explore the other reputation pillars for AMA Waste
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from AMA Waste, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to AMA Waste: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.amawaste.co.uk to view the most current version of its content and see directly what this company is about and what it offers.