Applegreen
(https://applegreenstores.com) 📸 Data Snapshot: June 20, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
A significant technical authority gap exists in the structured data. The schema_json for the website still contains the default description Just another Applegreen site, which is a major technical oversight for a company of this scale. While the text names the founders and key executives, there is no corresponding Person schema or sameAs links to verify their digital footprint or professional history. Furthermore, the broken heading hierarchy on the About Us page (empty H2 tags) suggests that the site’s technical maintenance does not match the corporate claim of a major petrol forecourt retailer.
The primary disconnect is the lack of empirical evidence for the low fuel prices always promise. While the site provides a fuel calculator and a specific 4c per litre average saving for fuelgood, it does not show how its prices currently compare to competitors. The fuel revolution claim is standard marketing hyperbole, but it is grounded in the mention of 100% traceable and quality assured fuel. The performance claims regarding growth are well-supported by the specific timeline from 1992 to the present.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://applegreenstores.com/",
"url": "https://applegreenstores.com/",
"name": "Applegreen | Low Fuel Prices Always Petrol & Diesel |",
"isPartOf": {
"@id": "https://applegreenstores.com/#website"
},
"primaryImageOfPage": {
"@id": "https://applegreenstores.com/#primaryimage"
},
"image": {
"@id": "https://applegreenstores.com/#primaryimage"
},
"thumbnailUrl": "https://applegreenstores.com/wp-content/uploads/2018/07/home-hero2-kids-cropped.jpg",
"datePublished": "2018-06-27T00:05:24+00:00",
"dateModified": "2026-04-09T10:09:45+00:00",
"description": "Applegreen strives to constantly improve our offering to our customers and deliver on our low fuel prices, always, promise. With fuelgood, we are doing exactly this.",
"breadcrumb": {
"@id": "https://applegreenstores.com/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://applegreenstores.com/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://applegreenstores.com/#primaryimage",
"url": "https://applegreenstores.com/wp-content/uploads/2018/07/home-hero2-kids-cropped.jpg",
"contentUrl": "https://applegreenstores.com/wp-content/uploads/2018/07/home-hero2-kids-cropped.jpg",
"width": 1920,
"height": 1108
},
{
"@type": "BreadcrumbList",
"@id": "https://applegreenstores.com/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://applegreenstores.com/#website",
"url": "https://applegreenstores.com/",
"name": "Applegreen",
"description": "Just another Applegreen site",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://applegreenstores.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/about-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://applegreenstores.com/about-us/",
"url": "https://applegreenstores.com/about-us/",
"name": "Quality Low Fuel Prices Always | Applegreen Ireland",
"isPartOf": {
"@id": "https://applegreenstores.com/#website"
},
"primaryImageOfPage": {
"@id": "https://applegreenstores.com/about-us/#primaryimage"
},
"image": {
"@id": "https://applegreenstores.com/about-us/#primaryimage"
},
"thumbnailUrl": "https://applegreenstores.com/wp-content/uploads/2018/06/about-hero.jpg",
"datePublished": "2018-06-27T04:42:57+00:00",
"dateModified": "2024-11-19T13:26:14+00:00",
"description": "Applegreen is proud to be an Irish company and a true Irish success story offering a ‘low fuel prices, always’ promise.",
"breadcrumb": {
"@id": "https://applegreenstores.com/about-us/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://applegreenstores.com/about-us/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://applegreenstores.com/about-us/#primaryimage",
"url": "https://applegreenstores.com/wp-content/uploads/2018/06/about-hero.jpg",
"contentUrl": "https://applegreenstores.com/wp-content/uploads/2018/06/about-hero.jpg",
"width": 1920,
"height": 1280
},
{
"@type": "BreadcrumbList",
"@id": "https://applegreenstores.com/about-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://applegreenstores.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About Us"
}
]
},
{
"@type": "WebSite",
"@id": "https://applegreenstores.com/#website",
"url": "https://applegreenstores.com/",
"name": "Applegreen",
"description": "Just another Applegreen site",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://applegreenstores.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/corporate/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://applegreenstores.com/corporate/",
"url": "https://applegreenstores.com/corporate/",
"name": "We’re here to take your business forward | Applegreen Corporate",
"isPartOf": {
"@id": "https://applegreenstores.com/corporate/#website"
},
"primaryImageOfPage": {
"@id": "https://applegreenstores.com/corporate/#primaryimage"
},
"image": {
"@id": "https://applegreenstores.com/corporate/#primaryimage"
},
"thumbnailUrl": "https://applegreenstores.com/corporate/wp-content/uploads/sites/2/2018/06/corporate-hero.jpg",
"datePublished": "2018-06-27T06:44:51+00:00",
"dateModified": "2022-02-04T10:57:37+00:00",
"breadcrumb": {
"@id": "https://applegreenstores.com/corporate/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://applegreenstores.com/corporate/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://applegreenstores.com/corporate/#primaryimage",
"url": "https://applegreenstores.com/corporate/wp-content/uploads/sites/2/2018/06/corporate-hero.jpg",
"contentUrl": "https://applegreenstores.com/corporate/wp-content/uploads/sites/2/2018/06/corporate-hero.jpg",
"width": 1920,
"height": 1080
},
{
"@type": "BreadcrumbList",
"@id": "https://applegreenstores.com/corporate/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://applegreenstores.com/corporate/#website",
"url": "https://applegreenstores.com/corporate/",
"name": "Applegreen Corporate",
"description": "Just another Applegreen site",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://applegreenstores.com/corporate/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/food-coffee/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://applegreenstores.com/food-coffee/",
"url": "https://applegreenstores.com/food-coffee/",
"name": "Delicious Fresh Food & Premium Coffee | Applegreen Ireland",
"isPartOf": {
"@id": "https://applegreenstores.com/#website"
},
"primaryImageOfPage": {
"@id": "https://applegreenstores.com/food-coffee/#primaryimage"
},
"image": {
"@id": "https://applegreenstores.com/food-coffee/#primaryimage"
},
"thumbnailUrl": "https://applegreenstores.com/wp-content/uploads/2018/07/foodcoffee-hero-crop.jpg",
"datePublished": "2018-06-27T01:37:36+00:00",
"dateModified": "2025-12-12T11:08:50+00:00",
"description": "Discover a range of delicious meals and drinks at Applegreen. Whether you're on the go or taking a break, drop into your local Applegreen.",
"breadcrumb": {
"@id": "https://applegreenstores.com/food-coffee/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://applegreenstores.com/food-coffee/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://applegreenstores.com/food-coffee/#primaryimage",
"url": "https://applegreenstores.com/wp-content/uploads/2018/07/foodcoffee-hero-crop.jpg",
"contentUrl": "https://applegreenstores.com/wp-content/uploads/2018/07/foodcoffee-hero-crop.jpg",
"width": 1915,
"height": 841
},
{
"@type": "BreadcrumbList",
"@id": "https://applegreenstores.com/food-coffee/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://applegreenstores.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Food and Coffee"
}
]
},
{
"@type": "WebSite",
"@id": "https://applegreenstores.com/#website",
"url": "https://applegreenstores.com/",
"name": "Applegreen",
"description": "Just another Applegreen site",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://applegreenstores.com/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 1 |
| /about-us/ | 2 | 1 |
| /corporate/ | 2 | 1 |
| /food-coffee/ | 2 | 1 |
This page presents a snapshot of public data from Applegreen, captured on June 20, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Applegreen: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://applegreenstores.com to view the most current version of its content and see directly what this company is about and what it offers.