ASH Waste Services
(https://ashwasteservices.co.uk) 📸 Data Snapshot: June 21, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
A significant authority gap exists due to the total absence of named leadership or technical experts despite claiming ’35 years of experience.’ The schema_json is basic and lacks Organization or Person entities that could link the brand to verifiable directors or professional bodies via sameAs links. While the company registration and VAT numbers are provided on the contact page, the brand remains a ‘faceless entity’ with no digital footprint for its ‘dedicated team.’
The site makes bold performance claims regarding its carbon-neutral status and its ability to ‘maximize recycling and reuse’ for businesses of all sizes. While the timeline on the environmental page provides some context, there are no specific case studies showing actual recycling percentages or carbon reduction metrics for named clients. The disconnect lies between the high-level ‘18,000 customers’ claim and the zero-instance count of specific customer success stories with verifiable data.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.ashwasteservices.co.uk/",
"url": "https://www.ashwasteservices.co.uk/",
"name": "Ash Waste Services: Waste Management Services",
"isPartOf": {
"@id": "https://www.ashwasteservices.co.uk/#website"
},
"datePublished": "2025-06-06T13:04:23+00:00",
"dateModified": "2026-04-23T15:34:14+00:00",
"description": "Get an instant quote from our sales team & benefit from a huge range of waste management offers!",
"breadcrumb": {
"@id": "https://www.ashwasteservices.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.ashwasteservices.co.uk/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.ashwasteservices.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.ashwasteservices.co.uk/#website",
"url": "https://www.ashwasteservices.co.uk/",
"name": "ASH Waste Services",
"description": "Your Local No.1 Waste Experts",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.ashwasteservices.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/get-a-quote/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.ashwasteservices.co.uk/get-a-quote/",
"url": "https://www.ashwasteservices.co.uk/get-a-quote/",
"name": "Get a Quote - ASH Waste Services",
"isPartOf": {
"@id": "https://www.ashwasteservices.co.uk/#website"
},
"datePublished": "2018-02-18T11:09:04+00:00",
"dateModified": "2022-12-14T12:11:13+00:00",
"breadcrumb": {
"@id": "https://www.ashwasteservices.co.uk/get-a-quote/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.ashwasteservices.co.uk/get-a-quote/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.ashwasteservices.co.uk/get-a-quote/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.ashwasteservices.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Get a Quote"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.ashwasteservices.co.uk/#website",
"url": "https://www.ashwasteservices.co.uk/",
"name": "ASH Waste Services",
"description": "Your Local No.1 Waste Experts",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.ashwasteservices.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/environmental-pledge/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.ashwasteservices.co.uk/environmental-pledge/",
"url": "https://www.ashwasteservices.co.uk/environmental-pledge/",
"name": "ENVIRONMENTAL PLEDGE - ASH Waste Services",
"isPartOf": {
"@id": "https://www.ashwasteservices.co.uk/#website"
},
"datePublished": "2021-11-04T16:10:25+00:00",
"dateModified": "2025-09-16T08:48:05+00:00",
"breadcrumb": {
"@id": "https://www.ashwasteservices.co.uk/environmental-pledge/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.ashwasteservices.co.uk/environmental-pledge/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.ashwasteservices.co.uk/environmental-pledge/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.ashwasteservices.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "ENVIRONMENTAL PLEDGE"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.ashwasteservices.co.uk/#website",
"url": "https://www.ashwasteservices.co.uk/",
"name": "ASH Waste Services",
"description": "Your Local No.1 Waste Experts",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.ashwasteservices.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/contact/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.ashwasteservices.co.uk/contact/",
"url": "https://www.ashwasteservices.co.uk/contact/",
"name": "Contact us - ASH Waste Services",
"isPartOf": {
"@id": "https://www.ashwasteservices.co.uk/#website"
},
"datePublished": "2017-05-17T10:56:31+00:00",
"dateModified": "2022-12-13T17:22:23+00:00",
"breadcrumb": {
"@id": "https://www.ashwasteservices.co.uk/contact/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.ashwasteservices.co.uk/contact/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.ashwasteservices.co.uk/contact/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.ashwasteservices.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact us"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.ashwasteservices.co.uk/#website",
"url": "https://www.ashwasteservices.co.uk/",
"name": "ASH Waste Services",
"description": "Your Local No.1 Waste Experts",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.ashwasteservices.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 18 | 1 |
| /get-a-quote/ | 36 | 0 |
| /environmental-pledge/ | 19 | 0 |
| /contact/ | 36 | 0 |
This page presents a snapshot of public data from ASH Waste Services, captured on June 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to ASH Waste Services: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://ashwasteservices.co.uk to view the most current version of its content and see directly what this company is about and what it offers.