Chorley Skips
(https://chorleyskiphire.co.uk) 📸 Data Snapshot: May 21, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
7
Impact Weight: 15 / 100
47% Reputation
There is a notable authority gap regarding the lack of a Waste Carrier Licence number, which is a critical regulatory requirement for this industry. The schema.org implementation is basic, using generic WebPage and WebSite types while failing to utilize LocalBusiness schema to define opening hours, geographic coordinates, or service areas. There are no named team members or directors, with authority attributed to an anonymous Chorley Skips team, providing no verifiable Person digital footprint. The technical implementation is functional but flawed, noted by the absence of an H1 tag on the homepage.
The site makes several bold performance claims, such as being experts in the northwest and eliminating the risk of accidents and injuries on-site. These claims are not supported by safety statistics, certification logos (such as ISO 45001), or specific project results. The marketing tone shifts from expert partner on the homepage to a purely transactional vendor on the sub-pages, creating a disconnect between the promised consultancy and the actual product delivery. Without third-party verification of the 90% recycling rate, the eco-friendly positioning remains a marketing assertion rather than a proven outcome.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://chorleyskiphire.co.uk/",
"url": "https://chorleyskiphire.co.uk/",
"name": "Chorley Skips | Chorley Skip Hire | Waste Removal Services Online",
"isPartOf": {
"@id": "https://chorleyskiphire.co.uk/#website"
},
"datePublished": "2016-04-19T16:17:12+00:00",
"dateModified": "2023-07-04T06:20:39+00:00",
"description": "Chorley Skips deliver skips to Chorley and surrounding areas. For more information on Skip Hire Chorley, visit our website today.",
"breadcrumb": {
"@id": "https://chorleyskiphire.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://chorleyskiphire.co.uk/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://chorleyskiphire.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://chorleyskiphire.co.uk/#website",
"url": "https://chorleyskiphire.co.uk/",
"name": "Chorley Skips",
"description": "Chorley Skip Hire",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://chorleyskiphire.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/book-a-skip/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://chorleyskiphire.co.uk/book-a-skip/",
"url": "https://chorleyskiphire.co.uk/book-a-skip/",
"name": "Book a Skip | Chorley Skips",
"isPartOf": {
"@id": "https://chorleyskiphire.co.uk/#website"
},
"datePublished": "2018-07-30T12:53:33+00:00",
"dateModified": "2025-04-17T14:48:52+00:00",
"description": "Book a Skip today with Chorley Skips. We provide Domestic, Industrial and Commercial Skips in a range of sizes!",
"breadcrumb": {
"@id": "https://chorleyskiphire.co.uk/book-a-skip/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://chorleyskiphire.co.uk/book-a-skip/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://chorleyskiphire.co.uk/book-a-skip/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://chorleyskiphire.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Book a Skip"
}
]
},
{
"@type": "WebSite",
"@id": "https://chorleyskiphire.co.uk/#website",
"url": "https://chorleyskiphire.co.uk/",
"name": "Chorley Skips",
"description": "Chorley Skip Hire",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://chorleyskiphire.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/skip-hire/domestic-skips/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://chorleyskiphire.co.uk/skip-hire/domestic-skips/",
"url": "https://chorleyskiphire.co.uk/skip-hire/domestic-skips/",
"name": "Domestic Skips | Domestic Skip Hire | Chorley Skips",
"isPartOf": {
"@id": "https://chorleyskiphire.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://chorleyskiphire.co.uk/skip-hire/domestic-skips/#primaryimage"
},
"image": {
"@id": "https://chorleyskiphire.co.uk/skip-hire/domestic-skips/#primaryimage"
},
"thumbnailUrl": "https://chorleyskiphire.co.uk/wp-content/uploads/2016/09/iStock_65899733_LARGE.jpg",
"datePublished": "2016-09-24T19:12:57+00:00",
"dateModified": "2023-06-08T10:53:21+00:00",
"description": "We provide domestic skips for hire in a range of sizes including Mini Skips ideal for home renovations. Visit our website now!",
"breadcrumb": {
"@id": "https://chorleyskiphire.co.uk/skip-hire/domestic-skips/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://chorleyskiphire.co.uk/skip-hire/domestic-skips/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://chorleyskiphire.co.uk/skip-hire/domestic-skips/#primaryimage",
"url": "https://chorleyskiphire.co.uk/wp-content/uploads/2016/09/iStock_65899733_LARGE.jpg",
"contentUrl": "https://chorleyskiphire.co.uk/wp-content/uploads/2016/09/iStock_65899733_LARGE.jpg",
"width": "2715",
"height": "1810",
"caption": "Domestic Skips"
},
{
"@type": "BreadcrumbList",
"@id": "https://chorleyskiphire.co.uk/skip-hire/domestic-skips/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://chorleyskiphire.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Our Skips",
"item": "https://chorleyskiphire.co.uk/skip-hire/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Domestic Skips"
}
]
},
{
"@type": "WebSite",
"@id": "https://chorleyskiphire.co.uk/#website",
"url": "https://chorleyskiphire.co.uk/",
"name": "Chorley Skips",
"description": "Chorley Skip Hire",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://chorleyskiphire.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/contact-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://chorleyskiphire.co.uk/contact-us/",
"url": "https://chorleyskiphire.co.uk/contact-us/",
"name": "Contact Chorley Skip Hire",
"isPartOf": {
"@id": "https://chorleyskiphire.co.uk/#website"
},
"datePublished": "2016-04-25T17:04:56+00:00",
"dateModified": "2026-01-14T11:07:37+00:00",
"description": "Have a question or looking to book your next domestic, commercial or industrial skip? Get in touch with Chorley Skip Hire for more details on our services!",
"breadcrumb": {
"@id": "https://chorleyskiphire.co.uk/contact-us/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://chorleyskiphire.co.uk/contact-us/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://chorleyskiphire.co.uk/contact-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://chorleyskiphire.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact Us"
}
]
},
{
"@type": "WebSite",
"@id": "https://chorleyskiphire.co.uk/#website",
"url": "https://chorleyskiphire.co.uk/",
"name": "Chorley Skips",
"description": "Chorley Skip Hire",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://chorleyskiphire.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/about-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://chorleyskiphire.co.uk/about-us/",
"url": "https://chorleyskiphire.co.uk/about-us/",
"name": "About Us | Skip Hire Services | Chorley Skips",
"isPartOf": {
"@id": "https://chorleyskiphire.co.uk/#website"
},
"datePublished": "2016-04-25T16:23:01+00:00",
"dateModified": "2023-05-30T09:52:44+00:00",
"description": "We provide Skip Hire Services in Chorley and offer a range of Skips. Click here to find out everything you need to know About Us!",
"breadcrumb": {
"@id": "https://chorleyskiphire.co.uk/about-us/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://chorleyskiphire.co.uk/about-us/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://chorleyskiphire.co.uk/about-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://chorleyskiphire.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About Us"
}
]
},
{
"@type": "WebSite",
"@id": "https://chorleyskiphire.co.uk/#website",
"url": "https://chorleyskiphire.co.uk/",
"name": "Chorley Skips",
"description": "Chorley Skip Hire",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://chorleyskiphire.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
/skip-hire/commercial-skips/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://chorleyskiphire.co.uk/skip-hire/commercial-skips/",
"url": "https://chorleyskiphire.co.uk/skip-hire/commercial-skips/",
"name": "Commercial Skips | Commercial Skip Hire | Chorley Skips",
"isPartOf": {
"@id": "https://chorleyskiphire.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://chorleyskiphire.co.uk/skip-hire/commercial-skips/#primaryimage"
},
"image": {
"@id": "https://chorleyskiphire.co.uk/skip-hire/commercial-skips/#primaryimage"
},
"thumbnailUrl": "https://chorleyskiphire.co.uk/wp-content/uploads/2016/09/Commercial-Skip.jpg",
"datePublished": "2016-09-24T17:28:13+00:00",
"dateModified": "2023-06-06T11:34:37+00:00",
"description": "Chorley Skip Hire has a huge range of commercial skips, including Enclosed Skips, in a variety of sizes that all have their own purpose.",
"breadcrumb": {
"@id": "https://chorleyskiphire.co.uk/skip-hire/commercial-skips/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://chorleyskiphire.co.uk/skip-hire/commercial-skips/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://chorleyskiphire.co.uk/skip-hire/commercial-skips/#primaryimage",
"url": "https://chorleyskiphire.co.uk/wp-content/uploads/2016/09/Commercial-Skip.jpg",
"contentUrl": "https://chorleyskiphire.co.uk/wp-content/uploads/2016/09/Commercial-Skip.jpg",
"width": "848",
"height": "565",
"caption": "Commercial Skip"
},
{
"@type": "BreadcrumbList",
"@id": "https://chorleyskiphire.co.uk/skip-hire/commercial-skips/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://chorleyskiphire.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Our Skips",
"item": "https://chorleyskiphire.co.uk/skip-hire/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Commercial Skips"
}
]
},
{
"@type": "WebSite",
"@id": "https://chorleyskiphire.co.uk/#website",
"url": "https://chorleyskiphire.co.uk/",
"name": "Chorley Skips",
"description": "Chorley Skip Hire",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://chorleyskiphire.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
130Review mentions (all pages)
24External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 22 | 3 |
| /book-a-skip/ | 20 | 4 |
| /skip-hire/domestic-skips/ | 22 | 4 |
| /contact-us/ | 22 | 5 |
| /about-us/ | 22 | 4 |
| /skip-hire/commercial-skips/ | 22 | 4 |
Explore the other reputation pillars for Chorley Skips
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Chorley Skips, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Chorley Skips: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://chorleyskiphire.co.uk to view the most current version of its content and see directly what this company is about and what it offers.