Identity & Authority: Circular IQ – Signal Evidence & AI Readability

Circular IQ

(https://www.circular-iq.com) 📸 Data Snapshot: May 17, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
13 Impact Weight: 15 / 100
87% Reputation

Authority is well-established through structured data, with Roy Vercoulen correctly identified in Schema.org as an Expert and Advisor. The technical implementation is clean, with a logical heading hierarchy and detailed Organization schema. Minor gaps exist only in the absence of sameAs links for team members to further verify their digital footprints outside the domain.

The site makes bold speed claims, such as ‘the fastest, easiest way to understand performance’, which are difficult to quantify. However, this is partially mitigated by the technical explanation of using ‘proxy values from our expertly-researched database’ to fill data gaps, providing a logical basis for the claimed efficiency.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Organization",
            "@id": "https://circular-iq.com/#organization",
            "name": "Circular IQ",
            "url": "https://circular-iq.com",
            "logo": {
                "@type": "ImageObject",
                "@id": "https://circular-iq.com/#logo",
                "url": "https://circular-iq.com/wp-content/uploads/2024/06/Logo@2x.png",
                "contentUrl": "https://circular-iq.com/wp-content/uploads/2024/06/Logo@2x.png",
                "caption": "Circular IQ",
                "inLanguage": "en-US",
                "width": "561",
                "height": "200"
            }
        },
        {
            "@type": "WebSite",
            "@id": "https://circular-iq.com/#website",
            "url": "https://circular-iq.com",
            "name": "Circular IQ",
            "alternateName": "CIQ",
            "publisher": {
                "@id": "https://circular-iq.com/#organization"
            },
            "inLanguage": "en-US",
            "potentialAction": {
                "@type": "SearchAction",
                "target": "https://circular-iq.com/?s={search_term_string}",
                "query-input": "required name=search_term_string"
            }
        },
        {
            "@type": "ImageObject",
            "@id": "https://circular-iq.com/wp-content/uploads/2024/07/Hero4.png",
            "url": "https://circular-iq.com/wp-content/uploads/2024/07/Hero4.png",
            "width": "1487",
            "height": "942",
            "inLanguage": "en-US"
        },
        {
            "@type": "WebPage",
            "@id": "https://circular-iq.com/#webpage",
            "url": "https://circular-iq.com/",
            "name": "Circular IQ - Measure your circular economy performance - Circular IQ",
            "datePublished": "2024-11-20T13:18:02+00:00",
            "dateModified": "2026-02-08T21:42:00+00:00",
            "about": {
                "@id": "https://circular-iq.com/#organization"
            },
            "isPartOf": {
                "@id": "https://circular-iq.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://circular-iq.com/wp-content/uploads/2024/07/Hero4.png"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "Person",
            "@id": "https://circular-iq.com/author/kasper/",
            "name": "Kasper",
            "url": "https://circular-iq.com/author/kasper/",
            "image": {
                "@type": "ImageObject",
                "@id": "https://secure.gravatar.com/avatar/55f774e180d3a4f4a6e82e277c96835768af070bfd152aadbdb14b94330e7b3f?s=96&d=mm&r=g",
                "url": "https://secure.gravatar.com/avatar/55f774e180d3a4f4a6e82e277c96835768af070bfd152aadbdb14b94330e7b3f?s=96&d=mm&r=g",
                "caption": "Kasper",
                "inLanguage": "en-US"
            },
            "worksFor": {
                "@id": "https://circular-iq.com/#organization"
            }
        },
        {
            "@type": "Article",
            "headline": "Circular IQ - Measure your circular economy performance - Circular IQ",
            "keywords": "Circular IQ,CIQ,Circulariq",
            "datePublished": "2024-11-20T13:18:02+00:00",
            "dateModified": "2026-02-08T21:42:00+00:00",
            "author": {
                "@id": "https://circular-iq.com/author/kasper/",
                "name": "Kasper"
            },
            "publisher": {
                "@id": "https://circular-iq.com/#organization"
            },
            "description": "The fastest, easiest way to understand what drives your performance and how to improve it",
            "name": "Circular IQ - Measure your circular economy performance - Circular IQ",
            "@id": "https://circular-iq.com/#richSnippet",
            "isPartOf": {
                "@id": "https://circular-iq.com/#webpage"
            },
            "image": {
                "@id": "https://circular-iq.com/wp-content/uploads/2024/07/Hero4.png"
            },
            "inLanguage": "en-US",
            "mainEntityOfPage": {
                "@id": "https://circular-iq.com/#webpage"
            }
        }
    ]
}
/contact/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Organization",
            "@id": "https://circular-iq.com/#organization",
            "name": "Circular IQ",
            "url": "https://circular-iq.com",
            "logo": {
                "@type": "ImageObject",
                "@id": "https://circular-iq.com/#logo",
                "url": "https://circular-iq.com/wp-content/uploads/2024/06/Logo@2x.png",
                "contentUrl": "https://circular-iq.com/wp-content/uploads/2024/06/Logo@2x.png",
                "caption": "Circular IQ",
                "inLanguage": "en-US",
                "width": "561",
                "height": "200"
            }
        },
        {
            "@type": "WebSite",
            "@id": "https://circular-iq.com/#website",
            "url": "https://circular-iq.com",
            "name": "Circular IQ",
            "alternateName": "CIQ",
            "publisher": {
                "@id": "https://circular-iq.com/#organization"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "ImageObject",
            "@id": "https://circular-iq.com/wp-content/uploads/2024/06/Logo@2x.png",
            "url": "https://circular-iq.com/wp-content/uploads/2024/06/Logo@2x.png",
            "width": "561",
            "height": "200",
            "inLanguage": "en-US"
        },
        {
            "@type": "WebPage",
            "@id": "https://circular-iq.com/contact/#webpage",
            "url": "https://circular-iq.com/contact/",
            "name": "Contact - Circular IQ",
            "datePublished": "2023-09-20T05:22:52+00:00",
            "dateModified": "2026-01-20T08:41:59+00:00",
            "isPartOf": {
                "@id": "https://circular-iq.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://circular-iq.com/wp-content/uploads/2024/06/Logo@2x.png"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "Person",
            "@id": "https://circular-iq.com/author/pxuvpzys1i0w2mo/",
            "name": "P@xUVPZyS1i0W2MO",
            "url": "https://circular-iq.com/author/pxuvpzys1i0w2mo/",
            "image": {
                "@type": "ImageObject",
                "@id": "https://secure.gravatar.com/avatar/71d46713501e5badc7db665e9a95e4e87eb53b3533a454140b419febff4c2ff2?s=96&d=mm&r=g",
                "url": "https://secure.gravatar.com/avatar/71d46713501e5badc7db665e9a95e4e87eb53b3533a454140b419febff4c2ff2?s=96&d=mm&r=g",
                "caption": "P@xUVPZyS1i0W2MO",
                "inLanguage": "en-US"
            },
            "worksFor": {
                "@id": "https://circular-iq.com/#organization"
            }
        },
        {
            "@type": "Article",
            "headline": "Contact - Circular IQ",
            "datePublished": "2023-09-20T05:22:52+00:00",
            "dateModified": "2026-01-20T08:41:59+00:00",
            "author": {
                "@id": "https://circular-iq.com/author/pxuvpzys1i0w2mo/",
                "name": "P@xUVPZyS1i0W2MO"
            },
            "publisher": {
                "@id": "https://circular-iq.com/#organization"
            },
            "description": "We are here to help you! Tell us how we can help & we’ll be in touch with an expert within a business day.",
            "name": "Contact - Circular IQ",
            "@id": "https://circular-iq.com/contact/#richSnippet",
            "isPartOf": {
                "@id": "https://circular-iq.com/contact/#webpage"
            },
            "image": {
                "@id": "https://circular-iq.com/wp-content/uploads/2024/06/Logo@2x.png"
            },
            "inLanguage": "en-US",
            "mainEntityOfPage": {
                "@id": "https://circular-iq.com/contact/#webpage"
            }
        }
    ]
}
/careers/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Organization",
            "@id": "https://circular-iq.com/#organization",
            "name": "Circular IQ",
            "url": "https://circular-iq.com",
            "logo": {
                "@type": "ImageObject",
                "@id": "https://circular-iq.com/#logo",
                "url": "https://circular-iq.com/wp-content/uploads/2024/06/Logo@2x.png",
                "contentUrl": "https://circular-iq.com/wp-content/uploads/2024/06/Logo@2x.png",
                "caption": "Circular IQ",
                "inLanguage": "en-US",
                "width": "561",
                "height": "200"
            }
        },
        {
            "@type": "WebSite",
            "@id": "https://circular-iq.com/#website",
            "url": "https://circular-iq.com",
            "name": "Circular IQ",
            "alternateName": "CIQ",
            "publisher": {
                "@id": "https://circular-iq.com/#organization"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "ImageObject",
            "@id": "https://circular-iq.com/wp-content/uploads/2025/01/CIQ-Logo-Original.svg",
            "url": "https://circular-iq.com/wp-content/uploads/2025/01/CIQ-Logo-Original.svg",
            "width": "200",
            "height": "200",
            "inLanguage": "en-US"
        },
        {
            "@type": "WebPage",
            "@id": "https://circular-iq.com/careers/#webpage",
            "url": "https://circular-iq.com/careers/",
            "name": "Careers - Circular IQ",
            "datePublished": "2024-10-15T22:02:13+00:00",
            "dateModified": "2025-06-26T19:39:07+00:00",
            "isPartOf": {
                "@id": "https://circular-iq.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://circular-iq.com/wp-content/uploads/2025/01/CIQ-Logo-Original.svg"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "Person",
            "@id": "https://circular-iq.com/author/wunderworks/",
            "name": "wunderworks",
            "url": "https://circular-iq.com/author/wunderworks/",
            "image": {
                "@type": "ImageObject",
                "@id": "https://secure.gravatar.com/avatar/0f5c9af58bf22af57cf715851ee6a9995788c589fd9252cebe42ef408aa051fe?s=96&d=mm&r=g",
                "url": "https://secure.gravatar.com/avatar/0f5c9af58bf22af57cf715851ee6a9995788c589fd9252cebe42ef408aa051fe?s=96&d=mm&r=g",
                "caption": "wunderworks",
                "inLanguage": "en-US"
            },
            "worksFor": {
                "@id": "https://circular-iq.com/#organization"
            }
        },
        {
            "@type": "Article",
            "headline": "Careers - Circular IQ",
            "datePublished": "2024-10-15T22:02:13+00:00",
            "dateModified": "2025-06-26T19:39:07+00:00",
            "author": {
                "@id": "https://circular-iq.com/author/wunderworks/",
                "name": "wunderworks"
            },
            "publisher": {
                "@id": "https://circular-iq.com/#organization"
            },
            "description": "We are a Dutch startup with an international & hybrid/remote team of circularity heroes, creating digital tools that help businesses across the globe move",
            "name": "Careers - Circular IQ",
            "@id": "https://circular-iq.com/careers/#richSnippet",
            "isPartOf": {
                "@id": "https://circular-iq.com/careers/#webpage"
            },
            "image": {
                "@id": "https://circular-iq.com/wp-content/uploads/2025/01/CIQ-Logo-Original.svg"
            },
            "inLanguage": "en-US",
            "mainEntityOfPage": {
                "@id": "https://circular-iq.com/careers/#webpage"
            }
        }
    ]
}
/blog/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Organization",
            "@id": "https://circular-iq.com/#organization",
            "name": "Circular IQ",
            "url": "https://circular-iq.com",
            "logo": {
                "@type": "ImageObject",
                "@id": "https://circular-iq.com/#logo",
                "url": "https://circular-iq.com/wp-content/uploads/2024/06/Logo@2x.png",
                "contentUrl": "https://circular-iq.com/wp-content/uploads/2024/06/Logo@2x.png",
                "caption": "Circular IQ",
                "inLanguage": "en-US",
                "width": "561",
                "height": "200"
            }
        },
        {
            "@type": "WebSite",
            "@id": "https://circular-iq.com/#website",
            "url": "https://circular-iq.com",
            "name": "Circular IQ",
            "alternateName": "CIQ",
            "publisher": {
                "@id": "https://circular-iq.com/#organization"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "ImageObject",
            "@id": "https://circular-iq.com/wp-content/uploads/2024/06/Logo@2x.png",
            "url": "https://circular-iq.com/wp-content/uploads/2024/06/Logo@2x.png",
            "width": "561",
            "height": "200",
            "inLanguage": "en-US"
        },
        {
            "@type": "WebPage",
            "@id": "https://circular-iq.com/blog/#webpage",
            "url": "https://circular-iq.com/blog/",
            "name": "Blog - Circular IQ",
            "datePublished": "2024-07-17T11:44:54+00:00",
            "dateModified": "2025-01-28T13:22:14+00:00",
            "isPartOf": {
                "@id": "https://circular-iq.com/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://circular-iq.com/wp-content/uploads/2024/06/Logo@2x.png"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "Person",
            "@id": "https://circular-iq.com/author/kasper/",
            "name": "Kasper",
            "url": "https://circular-iq.com/author/kasper/",
            "image": {
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                "@id": "https://secure.gravatar.com/avatar/55f774e180d3a4f4a6e82e277c96835768af070bfd152aadbdb14b94330e7b3f?s=96&d=mm&r=g",
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                "caption": "Kasper",
                "inLanguage": "en-US"
            },
            "worksFor": {
                "@id": "https://circular-iq.com/#organization"
            }
        },
        {
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            "headline": "Blog - Circular IQ",
            "datePublished": "2024-07-17T11:44:54+00:00",
            "dateModified": "2025-01-28T13:22:14+00:00",
            "author": {
                "@id": "https://circular-iq.com/author/kasper/",
                "name": "Kasper"
            },
            "publisher": {
                "@id": "https://circular-iq.com/#organization"
            },
            "description": "Circular IQ Blog",
            "name": "Blog - Circular IQ",
            "@id": "https://circular-iq.com/blog/#richSnippet",
            "isPartOf": {
                "@id": "https://circular-iq.com/blog/#webpage"
            },
            "image": {
                "@id": "https://circular-iq.com/wp-content/uploads/2024/06/Logo@2x.png"
            },
            "inLanguage": "en-US",
            "mainEntityOfPage": {
                "@id": "https://circular-iq.com/blog/#webpage"
            }
        }
    ]
}
/podcast/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "Organization",
            "@id": "https://circular-iq.com/#organization",
            "name": "Circular IQ",
            "url": "https://circular-iq.com",
            "logo": {
                "@type": "ImageObject",
                "@id": "https://circular-iq.com/#logo",
                "url": "https://circular-iq.com/wp-content/uploads/2024/06/Logo@2x.png",
                "contentUrl": "https://circular-iq.com/wp-content/uploads/2024/06/Logo@2x.png",
                "caption": "Circular IQ",
                "inLanguage": "en-US",
                "width": "561",
                "height": "200"
            }
        },
        {
            "@type": "WebSite",
            "@id": "https://circular-iq.com/#website",
            "url": "https://circular-iq.com",
            "name": "Circular IQ",
            "alternateName": "CIQ",
            "publisher": {
                "@id": "https://circular-iq.com/#organization"
            },
            "inLanguage": "en-US"
        },
        {
            "@type": "ImageObject",
            "@id": "https://circular-iq.com/wp-content/uploads/2024/06/Logo@2x.png",
            "url": "https://circular-iq.com/wp-content/uploads/2024/06/Logo@2x.png",
            "width": "561",
            "height": "200",
            "inLanguage": "en-US"
        },
        {
            "@type": "WebPage",
            "@id": "https://circular-iq.com/podcast/#webpage",
            "url": "https://circular-iq.com/podcast/",
            "name": "Podcast - Circular IQ",
            "datePublished": "2025-01-13T09:16:05+00:00",
            "dateModified": "2025-01-28T13:21:13+00:00",
            "isPartOf": {
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            },
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            },
            "inLanguage": "en-US"
        },
        {
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            "@id": "https://circular-iq.com/author/nielscircular-iq-com/",
            "name": "niels@circular-iq.com",
            "url": "https://circular-iq.com/author/nielscircular-iq-com/",
            "image": {
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                "inLanguage": "en-US"
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                "name": "niels@circular-iq.com"
            },
            "publisher": {
                "@id": "https://circular-iq.com/#organization"
            },
            "description": "Circular IQ Podcast",
            "name": "Podcast - Circular IQ",
            "@id": "https://circular-iq.com/podcast/#richSnippet",
            "isPartOf": {
                "@id": "https://circular-iq.com/podcast/#webpage"
            },
            "image": {
                "@id": "https://circular-iq.com/wp-content/uploads/2024/06/Logo@2x.png"
            },
            "inLanguage": "en-US",
            "mainEntityOfPage": {
                "@id": "https://circular-iq.com/podcast/#webpage"
            }
        }
    ]
}
/baseline-assesment/
{
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    "@graph": [
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            "@type": "Organization",
            "@id": "https://circular-iq.com/#organization",
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            "logo": {
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                "caption": "Circular IQ",
                "inLanguage": "en-US",
                "width": "561",
                "height": "200"
            }
        },
        {
            "@type": "WebSite",
            "@id": "https://circular-iq.com/#website",
            "url": "https://circular-iq.com",
            "name": "Circular IQ",
            "alternateName": "CIQ",
            "publisher": {
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            },
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        },
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            "url": "https://circular-iq.com/home5/baseline-assesment/",
            "name": "Baseline assessment - Circular IQ",
            "datePublished": "2024-07-25T06:32:20+00:00",
            "dateModified": "2024-12-10T08:37:40+00:00",
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🛡️ Trust Signals — external proof links that back the declared identity
64Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 32 0
/contact/ 0 0
/careers/ 0 0
/blog/ 0 0
/podcast/ 0 0
/baseline-assesment/ 32 0