David Brown Skip Hire
(http://www.davidbrownskiphire.co.uk) 📸 Data Snapshot: May 22, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is primarily based on longevity claims (‘Established Over 30 Years’) that are not supported by the technical implementation. The schema_json is default WordPress/LocalBusiness boilerplate with no Organization sameAs links to regulatory bodies or Person schema for the namesake founder, David Brown. While the company claims expert status in hazardous waste and asbestos, there is no digital footprint or professional accreditation linked for the ‘team of experts’ mentioned in the text. This creates a technical credibility gap between the claim of being an industry specialist and the reality of a generic digital presence.
The disconnect between the claim of ‘Superior services’ and the evidence provided is substantial. The site makes marketing-heavy assertions regarding ‘efficient disposal’ and ‘environmental commitment’ but provides no case studies, no recycling rate data (e.g., ‘we recycle 90% of waste’), and no commercial client logos. The ‘Waste Management’ page uses 2,838 characters to describe services without citing a single measurable outcome or named project. This results in a ‘trust us’ model rather than a ‘proof-led’ model.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.davidbrownskiphire.co.uk/",
"url": "https://www.davidbrownskiphire.co.uk/",
"name": "David Brown Skip Hire | Waste Disposal Essex & Hertfordshire",
"isPartOf": {
"@id": "https://www.davidbrownskiphire.co.uk/#website"
},
"datePublished": "2019-04-25T16:07:36+00:00",
"dateModified": "2023-11-22T11:04:57+00:00",
"description": "David Brown Skip Hire are waste disposal experts. We offer domestic & commercial skips and waste management solutions across Essex & Hertfordshire.",
"breadcrumb": {
"@id": "https://www.davidbrownskiphire.co.uk/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.davidbrownskiphire.co.uk/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.davidbrownskiphire.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.davidbrownskiphire.co.uk/#website",
"url": "https://www.davidbrownskiphire.co.uk/",
"name": "David Brown Skip Hire",
"description": "Just another WordPress site",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.davidbrownskiphire.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/skip-hire/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.davidbrownskiphire.co.uk/skip-hire/",
"url": "https://www.davidbrownskiphire.co.uk/skip-hire/",
"name": "Skip Hire Across Essex & Hertfordshire | Rent a Skip",
"isPartOf": {
"@id": "https://www.davidbrownskiphire.co.uk/#website"
},
"datePublished": "2019-04-25T16:08:09+00:00",
"dateModified": "2026-03-30T16:47:24+00:00",
"description": "Great prices on commercial & domestic skips from David Brown Skip Hire. We offer a range of mini, midi & maxi skips around Harlow, Bishops Stortford, Epping",
"breadcrumb": {
"@id": "https://www.davidbrownskiphire.co.uk/skip-hire/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.davidbrownskiphire.co.uk/skip-hire/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.davidbrownskiphire.co.uk/skip-hire/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.davidbrownskiphire.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Skip Hire"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.davidbrownskiphire.co.uk/#website",
"url": "https://www.davidbrownskiphire.co.uk/",
"name": "David Brown Skip Hire",
"description": "Just another WordPress site",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.davidbrownskiphire.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/contact-us/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.davidbrownskiphire.co.uk/contact-us/",
"url": "https://www.davidbrownskiphire.co.uk/contact-us/",
"name": "Order a Skip in Essex | Contact David Brown Skip Hire",
"isPartOf": {
"@id": "https://www.davidbrownskiphire.co.uk/#website"
},
"datePublished": "2019-04-25T14:52:40+00:00",
"dateModified": "2020-04-16T15:37:31+00:00",
"description": "Contact the friendly experts at David Brown Skip Hire in Essex today! We'll be happy to help with advice and information, or to help you order a skip...",
"breadcrumb": {
"@id": "https://www.davidbrownskiphire.co.uk/contact-us/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.davidbrownskiphire.co.uk/contact-us/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.davidbrownskiphire.co.uk/contact-us/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.davidbrownskiphire.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.davidbrownskiphire.co.uk/#website",
"url": "https://www.davidbrownskiphire.co.uk/",
"name": "David Brown Skip Hire",
"description": "Just another WordPress site",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.davidbrownskiphire.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/locations/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.davidbrownskiphire.co.uk/locations/",
"url": "https://www.davidbrownskiphire.co.uk/locations/",
"name": "Skip Hire Hertfordshire & Skips in Essex | David Brown Skips",
"isPartOf": {
"@id": "https://www.davidbrownskiphire.co.uk/#website"
},
"datePublished": "2019-04-25T16:07:31+00:00",
"dateModified": "2021-08-13T09:19:52+00:00",
"description": "Are you looking for skip hire in Hertfordshire or Skips in Essex? David Brown Skip Hire have loactions in Ware, Harlow, Epping, Stansted, Hoddesdon...",
"breadcrumb": {
"@id": "https://www.davidbrownskiphire.co.uk/locations/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.davidbrownskiphire.co.uk/locations/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.davidbrownskiphire.co.uk/locations/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.davidbrownskiphire.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Locations"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.davidbrownskiphire.co.uk/#website",
"url": "https://www.davidbrownskiphire.co.uk/",
"name": "David Brown Skip Hire",
"description": "Just another WordPress site",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.davidbrownskiphire.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/waste-management/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.davidbrownskiphire.co.uk/waste-management/",
"url": "https://www.davidbrownskiphire.co.uk/waste-management/",
"name": "Waste Management in Bishops Stortford, Stansted & Ware",
"isPartOf": {
"@id": "https://www.davidbrownskiphire.co.uk/#website"
},
"datePublished": "2019-04-25T16:08:26+00:00",
"dateModified": "2021-12-20T15:04:32+00:00",
"description": "Here at David Brown Skip Hire, we offer a range of waste management services across Bishops Stortford, Stansted & Ware, including asbestos removal.",
"breadcrumb": {
"@id": "https://www.davidbrownskiphire.co.uk/waste-management/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.davidbrownskiphire.co.uk/waste-management/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.davidbrownskiphire.co.uk/waste-management/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.davidbrownskiphire.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Waste Management"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.davidbrownskiphire.co.uk/#website",
"url": "https://www.davidbrownskiphire.co.uk/",
"name": "David Brown Skip Hire",
"description": "Just another WordPress site",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.davidbrownskiphire.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
/about/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.davidbrownskiphire.co.uk/about/",
"url": "https://www.davidbrownskiphire.co.uk/about/",
"name": "Local Skip Hire Hertfordshire & Essex | David Brown Skips",
"isPartOf": {
"@id": "https://www.davidbrownskiphire.co.uk/#website"
},
"datePublished": "2019-04-25T16:07:08+00:00",
"dateModified": "2020-12-16T11:10:25+00:00",
"description": "Offering local skip hire across Essex & Hertfordshire for over 30 years. Learn more about our affordable commercial & domestic waste disposal services...",
"breadcrumb": {
"@id": "https://www.davidbrownskiphire.co.uk/about/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.davidbrownskiphire.co.uk/about/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.davidbrownskiphire.co.uk/about/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.davidbrownskiphire.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "About"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.davidbrownskiphire.co.uk/#website",
"url": "https://www.davidbrownskiphire.co.uk/",
"name": "David Brown Skip Hire",
"description": "Just another WordPress site",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.davidbrownskiphire.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 2 | 2 |
| /skip-hire/ | 2 | 2 |
| /contact-us/ | 2 | 2 |
| /locations/ | 2 | 2 |
| /waste-management/ | 2 | 2 |
| /about/ | 2 | 2 |
This page presents a snapshot of public data from David Brown Skip Hire, captured on May 22, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to David Brown Skip Hire: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.davidbrownskiphire.co.uk to view the most current version of its content and see directly what this company is about and what it offers.