EDF Energy
(https://edfenergy.com) 📸 Data Snapshot: May 28, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority gaps exist primarily in the technical schema implementation. The homepage uses Article schema rather than Organization or EnergyBusiness schema, which is a technical mismatch for a corporate landing page. While the site mentions Which? trusted experts and engineers at Hinkley Point C, there is no Person schema or direct SameAs digital footprint for these authorities within the crawled data, creating a minor gap in individual expert verification.
The performance claims are largely connected to specific proofs. The claim of being Britain’s biggest generator of zero carbon electricity is consistently footnoted with a (3) or (1) reference, indicating a reliance on audited data. The claim that the Sunday Saver is easy to join is supported by a 4-step technical process and specific smart meter requirements, leaving little room for marketing fluff to obscure the reality of the offer.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org/",
"@type": "Article",
"headline": "EDF - Gas and Electricity Suppliers for Home and Business",
"alternativeHeadline": "With EDF you’ll always get great customer service",
"keywords": "energy, gas, electric, electricity, supplier, gas and electricity supplier, switch energy suppliers, cheap energy supplier, cheapest energy supplier, best energy supplier, big six, how to switch energy suppliers, which is the best energy supplier, who is the cheapest energy company, low carbon, zero carbon, net zero, green",
"description": "EDF is the best energy supplier of zero carbon electricity in the UK. With the stability and experience of a big six energy company offering cheap green energy, an excellent Trustpilot customer service rating, easy to contact with quick responses, EDF is the best all-round supplier of the cheapest energy deals in the UK. Get a quote to switch suppliers and start enjoying EDF’s flexible standard, prepayment and fixed tariffs.",
"disambiguatingDescription": "EDF is a British integrated energy company and supplier of low carbon electricity, wholly owned by French parent company Électricité de France",
"speakable": "EDF is the best energy supplier of zero carbon electricity in the UK. With the stability and experience of a big six energy company offering cheap green energy, an excellent Trustpilot customer service rating, easy to contact with quick responses, EDF is the best all-round supplier of the cheapest energy deals in the UK. Get a quote to switch suppliers and start enjoying EDF’s flexible standard, prepayment and fixed tariffs.",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://www.edfenergy.com/"
},
"publisher": {
"@type": "Organization",
"name": "EDF Energy",
"url": "https://www.edfenergy.com/",
"sameas": "https://www.wikidata.org/wiki/Q3045865",
"logo": {
"@type": "ImageObject",
"url": "https://www.edfenergy.com/profiles/spire_profile/themes/custom/spire/svg/edf-colour.svg"
}
}
}
/gas-and-electricity/price-cap-predictions/
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Why are the price figures on my smart meter display not the same as on my bill?",
"acceptedAnswer": {
"@type": "Answer",
"text": "The figures on your smart meter in-home display will differ slightly from the bill as they include VAT, whereas your bill shows VAT in a separate section. The energy costs on your smart meter display also take into account the daily standing charge."
}
},
{
"@type": "Question",
"name": "Why is my smart meter display showing electricity information but not gas?",
"acceptedAnswer": {
"@type": "Answer",
"text": "If your meters have been installed in the last week please wait a couple more days as it can take longer for the gas to update for the first time. If it’s been more than a week give us a call on 0333 009 7000. Lines are open Monday to Friday 8am to 8pm and Saturday 8am to 2pm."
}
},
{
"@type": "Question",
"name": "Why is my smart meter display saying I'm using gas when I'm not?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Your standing charge shows on your smart meter in-home display each day whether you’re using energy or not. The daily standing charge for the previous day is added at midnight for an Aclara meter. For an Itron meter it’s added for the current day just after midnight."
}
},
{
"@type": "Question",
"name": "If I press the wrong buttons on my smart meter display will I alter the prices?",
"acceptedAnswer": {
"@type": "Answer",
"text": "No. Your prices should remain unaffected if you press a different button from the one you meant to press."
}
},
{
"@type": "Question",
"name": "Why is my smart meter display showing the old prices when I've changed my tariff?",
"acceptedAnswer": {
"@type": "Answer",
"text": "It can take up to ten working days for your new prices to be loaded onto your smart meter in-home display. If the prices still don’t show after that time, give us a call on 0333 009 7000. Lines are open Monday to Friday 8am to 8pm and Saturday 8am to 2pm."
}
},
{
"@type": "Question",
"name": "Do I have to leave my smart meter display plugged in?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes, your smart meter in-home display isn’t designed to be portable. It needs to be plugged into the mains to run. The supplied rechargeable batteries are for short periods when no mains power is available, for example when moving the device from one plug socket to another."
}
},
{
"@type": "Question",
"name": "I haven’t got a smart meter in-home display, how do I get one?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Get in touch and we’ll arrange an appointment for you to have one installed. Give us a call on 0333 009 7000. Lines are open Monday to Friday 8am to 8pm and Saturday 8am to 2pm."
}
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 7 | 3 |
| /energy-efficiency/sunday-saver-challenge/ | 1 | 0 |
| /gas-and-electricity/price-cap-predictions/ | 3 | 0 |
| /myaccount/change-tariff/ | 0 | 0 |
This page presents a snapshot of public data from EDF Energy, captured on May 28, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to EDF Energy: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://edfenergy.com to view the most current version of its content and see directly what this company is about and what it offers.