Epsom Skip Hire
(http://epsomskiphire.co.uk) 📸 Data Snapshot: May 22, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Authority is primarily established through a physical address in the LocalBusiness schema (The Chalk Pit, College Road) rather than named experts. There is no Person schema or sameAs links to social proof or professional directories, leaving the 30 years of experience claim entirely unverifiable. The technical implementation is hampered by a significant authority gap in the form of a 404 error on secondary pages, which diminishes professional credibility.
The most significant disconnect is between the claim of being Licensed Waste Disposal Specialists and the lack of a visible Environment Agency waste carrier license number. While the site talks extensively about responsible waste transfer and the preservation of the environment, it fails to demonstrate this with specific data or case studies showing where the 90% of recycled material actually goes. The marketing tone is authoritative, but the evidentiary support is purely self-declared.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Epsom Skip Hire",
"image": "https://www.epsomskiphirecoltd.co.uk/assets/images/logo.png",
"@id": "",
"url": "https://www.epsomskiphirecoltd.co.uk/",
"telephone": "01372 744190",
"address": {
"@type": "PostalAddress",
"streetAddress": "The Chalk Pit College Road",
"addressLocality": "Epsom",
"postalCode": "KT17 4JA",
"addressCountry": "GB"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 51.3265178,
"longitude": -0.2409957
},
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "07:00",
"closes": "18:00"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Saturday",
"opens": "07:00",
"closes": "13:00"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 4 | 0 |
| /cdn-cgi/l/email-protection/ | 0 | 0 |
This page presents a snapshot of public data from Epsom Skip Hire, captured on May 22, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Epsom Skip Hire: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://epsomskiphire.co.uk to view the most current version of its content and see directly what this company is about and what it offers.