Identity & Authority: Epsom Skip Hire – Signal Evidence & AI Readability

Epsom Skip Hire

(http://www.epsomskiphirecoltd.co.uk) 📸 Data Snapshot: May 22, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
5 Impact Weight: 15 / 100
33% Reputation

There is a significant authority gap regarding regulatory compliance; despite the H2 ‘Licensed Waste Disposal Specialists,’ there is no Environment Agency license number or link to the public register. No leadership or team members are named, and the site lacks Person schema or sameAs links, leaving the ‘expert help and advice’ claim entirely faceless.

The most significant disconnect is the claim to ‘recycle more than 90% of the waste we receive.’ This performance metric is presented without an audit, a link to a waste transfer note sample, or a sustainability report to prove the outcome. Marketing assertions of ‘fast and efficient’ removal are not backed by any dated results or speed-of-service metrics.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@type": "LocalBusiness",
    "name": "Epsom Skip Hire",
    "image": "https://www.epsomskiphirecoltd.co.uk/assets/images/logo.png",
    "@id": "",
    "url": "https://www.epsomskiphirecoltd.co.uk/",
    "telephone": "01372 744190",
    "address": {
        "@type": "PostalAddress",
        "streetAddress": "The Chalk Pit College Road",
        "addressLocality": "Epsom",
        "postalCode": "KT17 4JA",
        "addressCountry": "GB"
    },
    "geo": {
        "@type": "GeoCoordinates",
        "latitude": 51.3265178,
        "longitude": -0.2409957
    },
    "openingHoursSpecification": [
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": [
                "Monday",
                "Tuesday",
                "Wednesday",
                "Thursday",
                "Friday"
            ],
            "opens": "07:00",
            "closes": "18:00"
        },
        {
            "@type": "OpeningHoursSpecification",
            "dayOfWeek": "Saturday",
            "opens": "07:00",
            "closes": "13:00"
        }
    ]
}
/cdn-cgi/l/email-protection/ — no schema detected (entity gap)
🛡️ Trust Signals — external proof links that back the declared identity
4Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 4 0
/cdn-cgi/l/email-protection/ 0 0