Identity & Authority: National Rural Telecommunications Cooperative (NRTC) – Signal Evidence & AI Readability

National Rural Telecommunications Cooperative (NRTC)

(https://nrtc.coop) 📸 Data Snapshot: May 28, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
12 Impact Weight: 15 / 100
80% Reputation

Authority is well-established through naming specific leadership, such as CEO Curtis Knobloch and Operations Manager Eve Tapscott. However, the JSON-LD schema is basic Organization schema and lacks sameAs links to external professional profiles (LinkedIn) or Person schema for the named experts, creating a small digital footprint gap in the structured data.

The marketing tone is surprisingly grounded. Performance claims are usually backed by references to specific reports or member journeys. For example, instead of claiming ‘we are the best,’ they state they ‘track the technology, deployments, and revenues’ through a benchmarking survey with 78 participants, which is a verifiable methodology.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.nrtc.coop/",
            "url": "https://www.nrtc.coop/",
            "name": "National Rural Telecommunications Cooperative | NRTC - National Rural Telecommunications Cooperative | NRTC",
            "isPartOf": {
                "@id": "https://www.nrtc.coop/#website"
            },
            "about": {
                "@id": "https://www.nrtc.coop/#organization"
            },
            "primaryImageOfPage": {
                "@id": "https://www.nrtc.coop/#primaryimage"
            },
            "image": {
                "@id": "https://www.nrtc.coop/#primaryimage"
            },
            "thumbnailUrl": "https://www.nrtc.coop/wp-content/uploads/2022/08/nrtc-default.jpeg",
            "datePublished": "2022-04-24T01:18:15+00:00",
            "dateModified": "2025-07-02T17:03:49+00:00",
            "breadcrumb": {
                "@id": "https://www.nrtc.coop/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.nrtc.coop/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://www.nrtc.coop/#primaryimage",
            "url": "https://www.nrtc.coop/wp-content/uploads/2022/08/nrtc-default.jpeg",
            "contentUrl": "https://www.nrtc.coop/wp-content/uploads/2022/08/nrtc-default.jpeg",
            "width": 357,
            "height": 217
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.nrtc.coop/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.nrtc.coop/#website",
            "url": "https://www.nrtc.coop/",
            "name": "National Rural Telecommunications Cooperative | NRTC",
            "description": "Serving rural utilities and affiliates since 1986",
            "publisher": {
                "@id": "https://www.nrtc.coop/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.nrtc.coop/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://www.nrtc.coop/#organization",
            "name": "NRTC",
            "url": "https://www.nrtc.coop/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://www.nrtc.coop/#/schema/logo/image/",
                "url": "https://nrtccoop.wpengine.com/wp-content/uploads/2022/07/nrtc-logo.svg",
                "contentUrl": "https://nrtccoop.wpengine.com/wp-content/uploads/2022/07/nrtc-logo.svg",
                "width": 124,
                "height": 50,
                "caption": "NRTC"
            },
            "image": {
                "@id": "https://www.nrtc.coop/#/schema/logo/image/"
            }
        }
    ]
}
/resources/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.nrtc.coop/resources/",
            "url": "https://www.nrtc.coop/resources/",
            "name": "Resources - National Rural Telecommunications Cooperative | NRTC",
            "isPartOf": {
                "@id": "https://www.nrtc.coop/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://www.nrtc.coop/resources/#primaryimage"
            },
            "image": {
                "@id": "https://www.nrtc.coop/resources/#primaryimage"
            },
            "thumbnailUrl": "https://www.nrtc.coop/wp-content/uploads/2022/08/nrtc-default.jpeg",
            "datePublished": "2022-05-30T14:31:16+00:00",
            "dateModified": "2026-05-08T18:16:23+00:00",
            "breadcrumb": {
                "@id": "https://www.nrtc.coop/resources/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.nrtc.coop/resources/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://www.nrtc.coop/resources/#primaryimage",
            "url": "https://www.nrtc.coop/wp-content/uploads/2022/08/nrtc-default.jpeg",
            "contentUrl": "https://www.nrtc.coop/wp-content/uploads/2022/08/nrtc-default.jpeg",
            "width": 357,
            "height": 217
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.nrtc.coop/resources/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.nrtc.coop/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Resources"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.nrtc.coop/#website",
            "url": "https://www.nrtc.coop/",
            "name": "National Rural Telecommunications Cooperative | NRTC",
            "description": "Serving rural utilities and affiliates since 1986",
            "publisher": {
                "@id": "https://www.nrtc.coop/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.nrtc.coop/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://www.nrtc.coop/#organization",
            "name": "NRTC",
            "url": "https://www.nrtc.coop/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://www.nrtc.coop/#/schema/logo/image/",
                "url": "https://nrtccoop.wpengine.com/wp-content/uploads/2022/07/nrtc-logo.svg",
                "contentUrl": "https://nrtccoop.wpengine.com/wp-content/uploads/2022/07/nrtc-logo.svg",
                "width": 124,
                "height": 50,
                "caption": "NRTC"
            },
            "image": {
                "@id": "https://www.nrtc.coop/#/schema/logo/image/"
            }
        }
    ]
}
/category/webinar-recordings/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.nrtc.coop/resources/",
            "url": "https://www.nrtc.coop/resources/",
            "name": "Resources - National Rural Telecommunications Cooperative | NRTC",
            "isPartOf": {
                "@id": "https://www.nrtc.coop/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://www.nrtc.coop/resources/#primaryimage"
            },
            "image": {
                "@id": "https://www.nrtc.coop/resources/#primaryimage"
            },
            "thumbnailUrl": "https://www.nrtc.coop/wp-content/uploads/2022/08/nrtc-default.jpeg",
            "datePublished": "2022-05-30T14:31:16+00:00",
            "dateModified": "2026-05-08T18:16:23+00:00",
            "breadcrumb": {
                "@id": "https://www.nrtc.coop/resources/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.nrtc.coop/resources/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://www.nrtc.coop/resources/#primaryimage",
            "url": "https://www.nrtc.coop/wp-content/uploads/2022/08/nrtc-default.jpeg",
            "contentUrl": "https://www.nrtc.coop/wp-content/uploads/2022/08/nrtc-default.jpeg",
            "width": 357,
            "height": 217
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.nrtc.coop/resources/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.nrtc.coop/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Resources"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.nrtc.coop/#website",
            "url": "https://www.nrtc.coop/",
            "name": "National Rural Telecommunications Cooperative | NRTC",
            "description": "Serving rural utilities and affiliates since 1986",
            "publisher": {
                "@id": "https://www.nrtc.coop/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.nrtc.coop/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://www.nrtc.coop/#organization",
            "name": "NRTC",
            "url": "https://www.nrtc.coop/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://www.nrtc.coop/#/schema/logo/image/",
                "url": "https://nrtccoop.wpengine.com/wp-content/uploads/2022/07/nrtc-logo.svg",
                "contentUrl": "https://nrtccoop.wpengine.com/wp-content/uploads/2022/07/nrtc-logo.svg",
                "width": 124,
                "height": 50,
                "caption": "NRTC"
            },
            "image": {
                "@id": "https://www.nrtc.coop/#/schema/logo/image/"
            }
        }
    ]
}
/our-solutions/
{
    "@context": "https://schema.org",
    "@graph": [
        {
            "@type": "WebPage",
            "@id": "https://www.nrtc.coop/our-solutions/",
            "url": "https://www.nrtc.coop/our-solutions/",
            "name": "Our Solutions - National Rural Telecommunications Cooperative | NRTC",
            "isPartOf": {
                "@id": "https://www.nrtc.coop/#website"
            },
            "primaryImageOfPage": {
                "@id": "https://www.nrtc.coop/our-solutions/#primaryimage"
            },
            "image": {
                "@id": "https://www.nrtc.coop/our-solutions/#primaryimage"
            },
            "thumbnailUrl": "https://www.nrtc.coop/wp-content/uploads/2022/09/master-slice-v8.png",
            "datePublished": "2022-05-30T14:31:04+00:00",
            "dateModified": "2025-08-11T18:03:20+00:00",
            "breadcrumb": {
                "@id": "https://www.nrtc.coop/our-solutions/#breadcrumb"
            },
            "inLanguage": "en-US",
            "potentialAction": [
                {
                    "@type": "ReadAction",
                    "target": [
                        "https://www.nrtc.coop/our-solutions/"
                    ]
                }
            ]
        },
        {
            "@type": "ImageObject",
            "inLanguage": "en-US",
            "@id": "https://www.nrtc.coop/our-solutions/#primaryimage",
            "url": "https://www.nrtc.coop/wp-content/uploads/2022/09/master-slice-v8.png",
            "contentUrl": "https://www.nrtc.coop/wp-content/uploads/2022/09/master-slice-v8.png",
            "width": 1920,
            "height": 1080
        },
        {
            "@type": "BreadcrumbList",
            "@id": "https://www.nrtc.coop/our-solutions/#breadcrumb",
            "itemListElement": [
                {
                    "@type": "ListItem",
                    "position": 1,
                    "name": "Home",
                    "item": "https://www.nrtc.coop/"
                },
                {
                    "@type": "ListItem",
                    "position": 2,
                    "name": "Our Solutions"
                }
            ]
        },
        {
            "@type": "WebSite",
            "@id": "https://www.nrtc.coop/#website",
            "url": "https://www.nrtc.coop/",
            "name": "National Rural Telecommunications Cooperative | NRTC",
            "description": "Serving rural utilities and affiliates since 1986",
            "publisher": {
                "@id": "https://www.nrtc.coop/#organization"
            },
            "potentialAction": [
                {
                    "@type": "SearchAction",
                    "target": {
                        "@type": "EntryPoint",
                        "urlTemplate": "https://www.nrtc.coop/?s={search_term_string}"
                    },
                    "query-input": {
                        "@type": "PropertyValueSpecification",
                        "valueRequired": true,
                        "valueName": "search_term_string"
                    }
                }
            ],
            "inLanguage": "en-US"
        },
        {
            "@type": "Organization",
            "@id": "https://www.nrtc.coop/#organization",
            "name": "NRTC",
            "url": "https://www.nrtc.coop/",
            "logo": {
                "@type": "ImageObject",
                "inLanguage": "en-US",
                "@id": "https://www.nrtc.coop/#/schema/logo/image/",
                "url": "https://nrtccoop.wpengine.com/wp-content/uploads/2022/07/nrtc-logo.svg",
                "contentUrl": "https://nrtccoop.wpengine.com/wp-content/uploads/2022/07/nrtc-logo.svg",
                "width": 124,
                "height": 50,
                "caption": "NRTC"
            },
            "image": {
                "@id": "https://www.nrtc.coop/#/schema/logo/image/"
            }
        }
    ]
}
🛡️ Trust Signals — external proof links that back the declared identity
16Review mentions (all pages)
4External proof links (all pages)
PageReviewsProof links
/ (home) 4 1
/resources/ 4 1
/category/webinar-recordings/ 4 1
/our-solutions/ 4 1
Explore the other reputation pillars for National Rural Telecommunications Cooperative (NRTC)