Identity & Authority: Petrobras – Signal Evidence & AI Readability

Petrobras

(https://petrobras.com.br) 📸 Data Snapshot: May 24, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
13 Impact Weight: 15 / 100
87% Reputation

Authority gaps are nearly non-existent due to the robust Organization schema which correctly identifies the founder (Getúlio Vargas), the founding date (1953), and a force of 50,000 employees. A minor gap exists in the ‘Nossa Energia’ section where scientists and experts are pictured but not named with individual Person schema or sameAs digital footprints.

The site avoids bold, unsubstantiated marketing claims. Instead of saying ‘we are the best,’ it provides a ‘Caderno de Mudanças Climáticas e Transição Energética 2025’ with specific trajectories for emission reductions. The disconnect between marketing tone and technical reality is minimized by the inclusion of the ‘Ficha com Dados de Segurança’ (FDS) for products.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
    "@context": "https://schema.org",
    "@type": "Organization",
    "name": "Petrobras",
    "legalName": "Petrobras",
    "url": "https://petrobras.com.br/",
    "logo": "https://petrobras.com.br/documents/2677942/35467433/logo-petrobras.png/79a2bf8e-1e26-e799-92d5-6479f945f6f6?version=1.0&t=1747939566000",
    "foundingDate": "1953-10-03",
    "founders": [
        {
            "@type": "Person",
            "name": "Getúlio Vargas"
        }
    ],
    "contactPoint": [
        {
            "@type": "ContactPoint",
            "telephone": "0800 728 9001",
            "contactType": "SAC",
            "email": "sac@petrobras.com.br",
            "areaServed": "BR"
        }
    ],
    "sameAs": [
        "https://www.instagram.com/petrobras/",
        "https://www.facebook.com/petrobras"
    ],
    "numberOfEmployees": "50000",
    "areaServed": [
        "BR"
    ],
    "address": [
        {
            "@type": "PostalAddress",
            "streetAddress": "Av. Henrique Valadares, 28, Centro",
            "addressLocality": "Rio de Janeiro",
            "addressRegion": "Rio de Janeiro",
            "postalCode": "20231-030",
            "addressCountry": "BR"
        }
    ]
}
/sustentabilidade/selecoes-publicas/ — no schema detected (entity gap)
/quem-somos/produtos/ — no schema detected (entity gap)
/quem-somos/estagios/ — no schema detected (entity gap)
🛡️ Trust Signals — external proof links that back the declared identity
95Review mentions (all pages)
4External proof links (all pages)
PageReviewsProof links
/ (home) 37 1
/sustentabilidade/selecoes-publicas/ 20 1
/quem-somos/produtos/ 19 1
/quem-somos/estagios/ 19 1