Identity & Authority: Reconomy – Signal Evidence & AI Readability

Reconomy

(https://www.reconomy.co.uk) 📸 Data Snapshot: August 19, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
5 Impact Weight: 15 / 100
33% Reputation

There is a significant technical authority gap evidenced by the broken heading hierarchy and duplicate H3 elements. The Organization schema is present but lacks deep integration, such as Person schema for the leadership team or sameAs links to external industry certifications. While the company claims to be a ‘global leader,’ the structured data does not reflect the granular expertise or individual authorities behind the brand.

The site makes bold performance claims like ‘The global leaders in circularity’ without providing a third-party ranking or source to validate this status. Conversely, the specific performance claims within the testimonials, such as ASOS delivering ‘significant service and cost benefits,’ are more credible because they are attached to a named entity. The disconnect lies between the hyperbolic marketing headings and the more measured, substantive client statements.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
    {
        "@context": "https://schema.org",
        "@type": "Organization",
        "name": "Reconomy",
        "url": "https://www.reconomy.com",
        "telephone": "03331501345",
        "email": "enquiries@reconomy.com",
        "sameAs": [
            "https://www.youtube.com/channel/UCNxKbwhTY_HnsW1Cq1a8oRQ",
            "https://www.linkedin.com/company/reconomy"
        ],
        "address": {
            "@type": "PostalAddress",
            "streetAddress": "50-51 Wells St, ",
            "addressLocality": "Fitzrovia, London ",
            "postalCode": "W1T 3PP"
        }
    },
    {
        "@context": "https://schema.org",
        "@graph": [
            {
                "@type": "WebPage",
                "@id": "https://www.reconomy.com/",
                "url": "https://www.reconomy.com/",
                "name": "Think Circular | Circular Economy Company | Reconomy",
                "isPartOf": {
                    "@id": "https://www.reconomy.com/#website"
                },
                "about": {
                    "@id": "https://www.reconomy.com/#organization"
                },
                "primaryImageOfPage": {
                    "@id": "https://www.reconomy.com/#primaryimage"
                },
                "image": {
                    "@id": "https://www.reconomy.com/#primaryimage"
                },
                "thumbnailUrl": "https://www.reconomy.com/wp-content/uploads/2025/05/Reconomy_Logo_RGB-2.png",
                "datePublished": "2019-12-16T10:29:37+00:00",
                "dateModified": "2026-06-26T09:23:50+00:00",
                "description": "Find out why Reconomy is the leading voice for sustainability and the circular economy in our sector. Discover today",
                "breadcrumb": {
                    "@id": "https://www.reconomy.com/#breadcrumb"
                },
                "inLanguage": "en-GB",
                "potentialAction": [
                    {
                        "@type": "ReadAction",
                        "target": [
                            "https://www.reconomy.com/"
                        ]
                    }
                ]
            },
            {
                "@type": "ImageObject",
                "inLanguage": "en-GB",
                "@id": "https://www.reconomy.com/#primaryimage",
                "url": "https://www.reconomy.com/wp-content/uploads/2025/05/Reconomy_Logo_RGB-2.png",
                "contentUrl": "https://www.reconomy.com/wp-content/uploads/2025/05/Reconomy_Logo_RGB-2.png",
                "width": 1920,
                "height": 433,
                "caption": "The Reconomy logo"
            },
            {
                "@type": "BreadcrumbList",
                "@id": "https://www.reconomy.com/#breadcrumb",
                "itemListElement": [
                    {
                        "@type": "ListItem",
                        "position": 1,
                        "name": "Home"
                    }
                ]
            },
            {
                "@type": "WebSite",
                "@id": "https://www.reconomy.com/#website",
                "url": "https://www.reconomy.com/",
                "name": "Reconomy",
                "description": "Think Circular",
                "publisher": {
                    "@id": "https://www.reconomy.com/#organization"
                },
                "potentialAction": [
                    {
                        "@type": "SearchAction",
                        "target": {
                            "@type": "EntryPoint",
                            "urlTemplate": "https://www.reconomy.com/?s={search_term_string}"
                        },
                        "query-input": {
                            "@type": "PropertyValueSpecification",
                            "valueRequired": true,
                            "valueName": "search_term_string"
                        }
                    }
                ],
                "inLanguage": "en-GB"
            },
            {
                "@type": "Organization",
                "@id": "https://www.reconomy.com/#organization",
                "name": "Reconomy",
                "url": "https://www.reconomy.com/",
                "logo": {
                    "@type": "ImageObject",
                    "inLanguage": "en-GB",
                    "@id": "https://www.reconomy.com/#/schema/logo/image/",
                    "url": "https://www.reconomy.com/wp-content/uploads/2026/03/Reconomy-logo.png",
                    "contentUrl": "https://www.reconomy.com/wp-content/uploads/2026/03/Reconomy-logo.png",
                    "width": 696,
                    "height": 696,
                    "caption": "Reconomy"
                },
                "image": {
                    "@id": "https://www.reconomy.com/#/schema/logo/image/"
                },
                "sameAs": [
                    "https://www.linkedin.com/company/reconomy/",
                    "https://www.youtube.com/@WeAreReconomy"
                ]
            }
        ]
    }
]
🛡️ Trust Signals — external proof links that back the declared identity
57Review mentions (all pages)
0External proof links (all pages)
PageReviewsProof links
/ (home) 57 0