Ward Bros Skip Hire Ltd.
(https://www.skip-hire-durham.co.uk) 📸 Data Snapshot: May 21, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
9
Impact Weight: 15 / 100
60% Reputation
There are notable authority gaps, primarily the absence of a Waste Carrier License number or specific Environment Agency accreditation details in the text or schema. While the schema correctly identifies the business as a RecyclingCenter, it lacks sameAs links to social profiles or industry bodies, and ‘Expert’ claims are limited to unlinked mentions of ‘waste management specialists.’
The site makes bold comparative performance claims, such as being ‘definitely cheaper than any of the NE companies,’ without providing a price list or comparative audit. Similarly, the claim of ‘aiming to recycle as much as possible’ is unsubstantiated by a specific recycling percentage or diversion report. The marketing tone promises financial and environmental superiority that the content does not numerically demonstrate.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.skip-hire-durham.co.uk/",
"url": "https://www.skip-hire-durham.co.uk/",
"name": "Skip Hire in Durham | Cheap Skips Washington | Ward Bros",
"isPartOf": {
"@id": "https://www.skip-hire-durham.co.uk/#website"
},
"about": {
"@id": "https://www.skip-hire-durham.co.uk/#organization"
},
"primaryImageOfPage": {
"@id": "https://www.skip-hire-durham.co.uk/#primaryimage"
},
"image": {
"@id": "https://www.skip-hire-durham.co.uk/#primaryimage"
},
"thumbnailUrl": "https://www.skip-hire-durham.co.uk/wp-content/uploads/2021/07/banner5.jpg",
"datePublished": "2019-05-22T15:23:59+00:00",
"dateModified": "2024-01-23T13:13:11+00:00",
"description": "Ward Bros offer professional domestic & commercial skip hire in Durham & waste management services in, Washington and surrounding areas.",
"breadcrumb": {
"@id": "https://www.skip-hire-durham.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.skip-hire-durham.co.uk/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.skip-hire-durham.co.uk/#primaryimage",
"url": "https://www.skip-hire-durham.co.uk/wp-content/uploads/2021/07/banner5.jpg",
"contentUrl": "https://www.skip-hire-durham.co.uk/wp-content/uploads/2021/07/banner5.jpg",
"width": 1600,
"height": 1067,
"caption": "Sedgefield"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.skip-hire-durham.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.skip-hire-durham.co.uk/#website",
"url": "https://www.skip-hire-durham.co.uk/",
"name": "Ward Bros Skip Hire Ltd.",
"description": "Great priced skips and fast delivery from your local skip hire company.",
"publisher": {
"@id": "https://www.skip-hire-durham.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.skip-hire-durham.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.skip-hire-durham.co.uk/#organization",
"name": "Ward Bros Skip Hire Services",
"url": "https://www.skip-hire-durham.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.skip-hire-durham.co.uk/#/schema/logo/image/",
"url": "https://www.skip-hire-durham.co.uk/wp-content/uploads/2019/05/logo.png",
"contentUrl": "https://www.skip-hire-durham.co.uk/wp-content/uploads/2019/05/logo.png",
"width": 279,
"height": 44,
"caption": "Ward Bros Skip Hire Services"
},
"image": {
"@id": "https://www.skip-hire-durham.co.uk/#/schema/logo/image/"
}
}
]
},
{
"@context": "http://www.schema.org",
"@type": "RecyclingCenter",
"name": "Ward Bros Skip Hire",
"url": "https://www.skip-hire-durham.co.uk",
"logo": "https://www.skip-hire-durham.co.uk/wp-content/uploads/2019/05/logo.png",
"image": "https://www.skip-hire-durham.co.uk/wp-content/uploads/2019/05/home-page.jpg",
"Pricerange": "£",
"description": "Professional and experienced skip hire and waste management company, providing services to both domestic and commercial customers across Langley Moor, Washington and Durham.",
"address": {
"@type": "PostalAddress",
"streetAddress": "Thistle Road, Littleburn Industrial Estate",
"addressLocality": "Langley Moor",
"telephone": "0191 336 0811",
"addressRegion": "County Durham",
"postalCode": "DH7 8HJ"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "54.7536",
"longitude": "1.6049"
},
"openingHours": "Mo, Tu, We, Th, Fr 09:00-17:30"
}
]
/skip-sizes/
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{
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"@graph": [
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"@type": "WebPage",
"@id": "https://www.skip-hire-durham.co.uk/skip-sizes/",
"url": "https://www.skip-hire-durham.co.uk/skip-sizes/",
"name": "Skip Sizes in Durham | Builders Skips, Mini, Midi, Washington",
"isPartOf": {
"@id": "https://www.skip-hire-durham.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.skip-hire-durham.co.uk/skip-sizes/#primaryimage"
},
"image": {
"@id": "https://www.skip-hire-durham.co.uk/skip-sizes/#primaryimage"
},
"thumbnailUrl": "https://www.skip-hire-durham.co.uk/wp-content/uploads/2021/07/banner5.jpg",
"datePublished": "2019-05-22T15:23:59+00:00",
"dateModified": "2024-01-23T13:29:43+00:00",
"description": "Ward Bros supplies all skip sizes in Durham and Washington from mini skips for domestic use to maxi skips and builders skips.",
"breadcrumb": {
"@id": "https://www.skip-hire-durham.co.uk/skip-sizes/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
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]
}
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},
{
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"inLanguage": "en-GB",
"@id": "https://www.skip-hire-durham.co.uk/skip-sizes/#primaryimage",
"url": "https://www.skip-hire-durham.co.uk/wp-content/uploads/2021/07/banner5.jpg",
"contentUrl": "https://www.skip-hire-durham.co.uk/wp-content/uploads/2021/07/banner5.jpg",
"width": 1600,
"height": 1067,
"caption": "Sedgefield"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.skip-hire-durham.co.uk/skip-sizes/#breadcrumb",
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"item": "https://www.skip-hire-durham.co.uk/"
},
{
"@type": "ListItem",
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"name": "Skip Sizes"
}
]
},
{
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"url": "https://www.skip-hire-durham.co.uk/",
"name": "Ward Bros Skip Hire Ltd.",
"description": "Great priced skips and fast delivery from your local skip hire company.",
"publisher": {
"@id": "https://www.skip-hire-durham.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
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"@type": "EntryPoint",
"urlTemplate": "https://www.skip-hire-durham.co.uk/?s={search_term_string}"
},
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}
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"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.skip-hire-durham.co.uk/#organization",
"name": "Ward Bros Skip Hire Services",
"url": "https://www.skip-hire-durham.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.skip-hire-durham.co.uk/#/schema/logo/image/",
"url": "https://www.skip-hire-durham.co.uk/wp-content/uploads/2019/05/logo.png",
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"width": 279,
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"caption": "Ward Bros Skip Hire Services"
},
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},
{
"@context": "http://www.schema.org",
"@type": "RecyclingCenter",
"name": "Ward Bros Skip Hire",
"url": "https://www.skip-hire-durham.co.uk",
"logo": "https://www.skip-hire-durham.co.uk/wp-content/uploads/2019/05/logo.png",
"image": "https://www.skip-hire-durham.co.uk/wp-content/uploads/2019/05/home-page.jpg",
"Pricerange": "£",
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"address": {
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"telephone": "0191 336 0811",
"addressRegion": "County Durham",
"postalCode": "DH7 8HJ"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "54.7536",
"longitude": "1.6049"
},
"openingHours": "Mo, Tu, We, Th, Fr 09:00-17:30"
}
]
/domestic-skips/
[
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"name": "Domestic Skip Hire in Durham | Mini & Midi Skips Washington",
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"datePublished": "2019-05-22T15:23:59+00:00",
"dateModified": "2024-02-23T09:06:14+00:00",
"description": "Ward Bros offer domestic skip hire in Durham including skip delivery & collection and the disposal of your waste at great prices.",
"breadcrumb": {
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},
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"width": 600,
"height": 400,
"caption": "Domestic Skips in Durham"
},
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"url": "https://www.skip-hire-durham.co.uk/",
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},
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"url": "https://www.skip-hire-durham.co.uk/",
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"Pricerange": "£",
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},
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}
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/commercial-skips/
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},
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}
]
/areas-we-cover/
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"name": "Ward Bros Skip Hire Services",
"url": "https://www.skip-hire-durham.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.skip-hire-durham.co.uk/#/schema/logo/image/",
"url": "https://www.skip-hire-durham.co.uk/wp-content/uploads/2019/05/logo.png",
"contentUrl": "https://www.skip-hire-durham.co.uk/wp-content/uploads/2019/05/logo.png",
"width": 279,
"height": 44,
"caption": "Ward Bros Skip Hire Services"
},
"image": {
"@id": "https://www.skip-hire-durham.co.uk/#/schema/logo/image/"
}
}
]
},
{
"@context": "http://www.schema.org",
"@type": "RecyclingCenter",
"name": "Ward Bros Skip Hire",
"url": "https://www.skip-hire-durham.co.uk",
"logo": "https://www.skip-hire-durham.co.uk/wp-content/uploads/2019/05/logo.png",
"image": "https://www.skip-hire-durham.co.uk/wp-content/uploads/2019/05/home-page.jpg",
"Pricerange": "£",
"description": "Professional and experienced skip hire and waste management company, providing services to both domestic and commercial customers across Langley Moor, Washington and Durham.",
"address": {
"@type": "PostalAddress",
"streetAddress": "Thistle Road, Littleburn Industrial Estate",
"addressLocality": "Langley Moor",
"telephone": "0191 336 0811",
"addressRegion": "County Durham",
"postalCode": "DH7 8HJ"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "54.7536",
"longitude": "1.6049"
},
"openingHours": "Mo, Tu, We, Th, Fr 09:00-17:30"
}
]
/locations/annfield-plain/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.skip-hire-durham.co.uk/locations/annfield-plain/",
"url": "https://www.skip-hire-durham.co.uk/locations/annfield-plain/",
"name": "Skip Hire in Annfield Plain | Cheap Skips | Skip Prices | Skip Company",
"isPartOf": {
"@id": "https://www.skip-hire-durham.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.skip-hire-durham.co.uk/locations/annfield-plain/#primaryimage"
},
"image": {
"@id": "https://www.skip-hire-durham.co.uk/locations/annfield-plain/#primaryimage"
},
"thumbnailUrl": "https://www.skip-hire-durham.co.uk/wp-content/uploads/2021/07/Ward-Bros-15.jpg",
"datePublished": "2022-05-04T20:18:40+00:00",
"dateModified": "2022-05-04T20:29:19+00:00",
"description": "Ward Bros provide skip hire, recycling, disposal and waste management services in Annfield Plain. Great Prices & Fast Delivery on our Skips.",
"breadcrumb": {
"@id": "https://www.skip-hire-durham.co.uk/locations/annfield-plain/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
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]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.skip-hire-durham.co.uk/locations/annfield-plain/#primaryimage",
"url": "https://www.skip-hire-durham.co.uk/wp-content/uploads/2021/07/Ward-Bros-15.jpg",
"contentUrl": "https://www.skip-hire-durham.co.uk/wp-content/uploads/2021/07/Ward-Bros-15.jpg",
"width": 600,
"height": 400,
"caption": "Skip Hire in Spennymoor"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.skip-hire-durham.co.uk/locations/annfield-plain/#breadcrumb",
"itemListElement": [
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"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.skip-hire-durham.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Locations",
"item": "https://www.skip-hire-durham.co.uk/locations/"
},
{
"@type": "ListItem",
"position": 3,
"name": "Annfield Plain"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.skip-hire-durham.co.uk/#website",
"url": "https://www.skip-hire-durham.co.uk/",
"name": "Ward Bros Skip Hire Ltd.",
"description": "Great priced skips and fast delivery from your local skip hire company.",
"publisher": {
"@id": "https://www.skip-hire-durham.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.skip-hire-durham.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.skip-hire-durham.co.uk/#organization",
"name": "Ward Bros Skip Hire Services",
"url": "https://www.skip-hire-durham.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.skip-hire-durham.co.uk/#/schema/logo/image/",
"url": "https://www.skip-hire-durham.co.uk/wp-content/uploads/2019/05/logo.png",
"contentUrl": "https://www.skip-hire-durham.co.uk/wp-content/uploads/2019/05/logo.png",
"width": 279,
"height": 44,
"caption": "Ward Bros Skip Hire Services"
},
"image": {
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}
}
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},
{
"@context": "http://www.schema.org",
"@type": "RecyclingCenter",
"name": "Ward Bros Skip Hire",
"url": "https://www.skip-hire-durham.co.uk",
"logo": "https://www.skip-hire-durham.co.uk/wp-content/uploads/2019/05/logo.png",
"image": "https://www.skip-hire-durham.co.uk/wp-content/uploads/2019/05/home-page.jpg",
"Pricerange": "£",
"description": "Professional and experienced skip hire and waste management company, providing services to both domestic and commercial customers across Langley Moor, Washington and Durham.",
"address": {
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"addressLocality": "Langley Moor",
"telephone": "0191 336 0811",
"addressRegion": "County Durham",
"postalCode": "DH7 8HJ"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "54.7536",
"longitude": "1.6049"
},
"openingHours": "Mo, Tu, We, Th, Fr 09:00-17:30"
}
]
🛡️ Trust Signals — external proof links that back the declared identity
456Review mentions (all pages)
0External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 76 | 0 |
| /skip-sizes/ | 76 | 0 |
| /domestic-skips/ | 76 | 0 |
| /commercial-skips/ | 76 | 0 |
| /areas-we-cover/ | 76 | 0 |
| /locations/annfield-plain/ | 76 | 0 |
Explore the other reputation pillars for Ward Bros Skip Hire Ltd.
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Ward Bros Skip Hire Ltd., captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Ward Bros Skip Hire Ltd.: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.skip-hire-durham.co.uk to view the most current version of its content and see directly what this company is about and what it offers.