Skip Hire UK
(https://www.skiphireuk.co.uk) 📸 Data Snapshot: May 21, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
10
Impact Weight: 15 / 100
67% Reputation
The structured data is technically sound, utilizing Organization schema with a physical address in Telford (TF3 3BD) and clear social SameAs links. However, there is a total absence of Person schema or named experts; the blog posts are not attributed to specific individuals, and no leadership team is identified. This creates an authority gap where the business exists as a faceless corporate entity rather than a brand led by industry experts.
The site makes bold performance claims regarding ‘fast and reliable delivery’ and ‘best price skip hire’ without providing specific logistical metrics or historical fulfillment data. While the aggregate rating supports these claims, the site lacks case studies showing how they managed complex waste requirements for trade or industrial customers. The marketing tone remains high-level, contrasting with the technical precision of the skip dimension data.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.skiphireuk.co.uk/",
"url": "https://www.skiphireuk.co.uk/",
"name": "Skip Hire and Man and Van Collections | Skip Hire UK",
"isPartOf": {
"@id": "https://www.skiphireuk.co.uk/#website"
},
"about": {
"@id": "https://www.skiphireuk.co.uk/#organization"
},
"primaryImageOfPage": {
"@id": "https://www.skiphireuk.co.uk/#primaryimage"
},
"image": {
"@id": "https://www.skiphireuk.co.uk/#primaryimage"
},
"thumbnailUrl": "https://www.skiphireuk.co.uk/wp-content/uploads/2019/10/Skip-Sizes-3D_4-Yard.png",
"datePublished": "2024-09-10T09:05:39+00:00",
"dateModified": "2026-05-21T10:36:26+00:00",
"description": "Low cost skip hire and man and van collections from SkipHire UK. Hassle free online ordering for skip hire and man and van collections anywhere in the UK",
"breadcrumb": {
"@id": "https://www.skiphireuk.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.skiphireuk.co.uk/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.skiphireuk.co.uk/#primaryimage",
"url": "https://www.skiphireuk.co.uk/wp-content/uploads/2019/10/Skip-Sizes-3D_4-Yard.png",
"contentUrl": "https://www.skiphireuk.co.uk/wp-content/uploads/2019/10/Skip-Sizes-3D_4-Yard.png",
"width": 738,
"height": 403,
"caption": "Skip Sizes (3D)_4 Yard"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.skiphireuk.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.skiphireuk.co.uk/#website",
"url": "https://www.skiphireuk.co.uk/",
"name": "Skip Hire UK",
"description": "Low cost household and trade skip hire!",
"publisher": {
"@id": "https://www.skiphireuk.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.skiphireuk.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.skiphireuk.co.uk/#organization",
"name": "Skip Hire UK",
"url": "https://www.skiphireuk.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.skiphireuk.co.uk/#/schema/logo/image/",
"url": "https://www.skiphireuk.co.uk/wp-content/uploads/2019/08/skiphire-email-header.png",
"contentUrl": "https://www.skiphireuk.co.uk/wp-content/uploads/2019/08/skiphire-email-header.png",
"width": 600,
"height": 100,
"caption": "Skip Hire UK"
},
"image": {
"@id": "https://www.skiphireuk.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/SkipHireUk1"
]
}
]
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Skip Hire UK",
"url": "https://www-skiphireuk.co.uk",
"address": [
{
"@type": "PostalAddress",
"streetAddress": "Kelsall House",
"addressLocality": "Telford ",
"postalCode": "TF3 3BD"
}
],
"logo": "https://www.skiphireuk.co.uk/wp-content/uploads/2019/08/skiphire-email-header.png",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "03331501153",
"email": "hello@skiphireuk.co.uk",
"faxNumber": "",
"contactType": "customer service"
}
],
"sameAs": [
"https://www.facebook.com/Skip-Hire-UK-1888681351239863",
"https://twitter.com/@skiphireuk1"
]
},
{
"@context": "https://schema.org/",
"@type": "CreativeWorkSeries",
"name": "Skip Hire UK",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.7",
"ratingCount": "2618",
"bestRating": "5",
"worstRating": "1"
}
}
]
/blog/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.skiphireuk.co.uk/blog/",
"url": "https://www.skiphireuk.co.uk/blog/",
"name": "Latest news | Skip Hire UK",
"isPartOf": {
"@id": "https://www.skiphireuk.co.uk/#website"
},
"datePublished": "2024-09-10T09:06:46+00:00",
"dateModified": "2024-10-22T07:24:16+00:00",
"description": "Discover the latest news on Skip Hire UK and the world of waste management from one of the UK’s leading skip hire providers.",
"breadcrumb": {
"@id": "https://www.skiphireuk.co.uk/blog/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.skiphireuk.co.uk/blog/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://www.skiphireuk.co.uk/blog/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.skiphireuk.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Blog"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.skiphireuk.co.uk/#website",
"url": "https://www.skiphireuk.co.uk/",
"name": "Skip Hire UK",
"description": "Low cost household and trade skip hire!",
"publisher": {
"@id": "https://www.skiphireuk.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.skiphireuk.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.skiphireuk.co.uk/#organization",
"name": "Skip Hire UK",
"url": "https://www.skiphireuk.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.skiphireuk.co.uk/#/schema/logo/image/",
"url": "https://www.skiphireuk.co.uk/wp-content/uploads/2019/08/skiphire-email-header.png",
"contentUrl": "https://www.skiphireuk.co.uk/wp-content/uploads/2019/08/skiphire-email-header.png",
"width": 600,
"height": 100,
"caption": "Skip Hire UK"
},
"image": {
"@id": "https://www.skiphireuk.co.uk/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/SkipHireUk1"
]
}
]
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Skip Hire UK",
"url": "https://www-skiphireuk.co.uk",
"address": [
{
"@type": "PostalAddress",
"streetAddress": "Kelsall House",
"addressLocality": "Telford ",
"postalCode": "TF3 3BD"
}
],
"logo": "https://www.skiphireuk.co.uk/wp-content/uploads/2019/08/skiphire-email-header.png",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "03331501153",
"email": "hello@skiphireuk.co.uk",
"faxNumber": "",
"contactType": "customer service"
}
],
"sameAs": [
"https://www.facebook.com/Skip-Hire-UK-1888681351239863",
"https://twitter.com/@skiphireuk1"
]
},
{
"@context": "https://schema.org/",
"@type": "CreativeWorkSeries",
"name": "Skip Hire UK",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.7",
"ratingCount": "2618",
"bestRating": "5",
"worstRating": "1"
}
}
]
/product/6-yard-skip/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.skiphireuk.co.uk/product/6-yard-skip/",
"url": "https://www.skiphireuk.co.uk/product/6-yard-skip/",
"name": "6 Yard Skip | Midi and medium sized skip hire | Skip Hire UK",
"isPartOf": {
"@id": "https://www.skiphireuk.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.skiphireuk.co.uk/product/6-yard-skip/#primaryimage"
},
"image": {
"@id": "https://www.skiphireuk.co.uk/product/6-yard-skip/#primaryimage"
},
"thumbnailUrl": "https://www.skiphireuk.co.uk/wp-content/uploads/2024/09/Skip-Sizes-3D_6-yard.png",
"datePublished": "2024-09-08T17:49:02+00:00",
"dateModified": "2025-02-01T12:13:03+00:00",
"description": "Low cost 6 yard skip and midi skips ideal for small home, garden waste and general rubbish removal. Book online today with SkipHire UK.",
"breadcrumb": {
"@id": "https://www.skiphireuk.co.uk/product/6-yard-skip/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://www.skiphireuk.co.uk/product/6-yard-skip/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.skiphireuk.co.uk/product/6-yard-skip/#primaryimage",
"url": "https://www.skiphireuk.co.uk/wp-content/uploads/2024/09/Skip-Sizes-3D_6-yard.png",
"contentUrl": "https://www.skiphireuk.co.uk/wp-content/uploads/2024/09/Skip-Sizes-3D_6-yard.png",
"width": 738,
"height": 403,
"caption": "6 yard skip icon"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.skiphireuk.co.uk/product/6-yard-skip/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.skiphireuk.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Shop",
"item": "https://www.skiphireuk.co.uk/shop/"
},
{
"@type": "ListItem",
"position": 3,
"name": "6 Yard Skip"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.skiphireuk.co.uk/#website",
"url": "https://www.skiphireuk.co.uk/",
"name": "Skip Hire UK",
"description": "Low cost household and trade skip hire!",
"publisher": {
"@id": "https://www.skiphireuk.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.skiphireuk.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.skiphireuk.co.uk/#organization",
"name": "Skip Hire UK",
"url": "https://www.skiphireuk.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.skiphireuk.co.uk/#/schema/logo/image/",
"url": "https://www.skiphireuk.co.uk/wp-content/uploads/2019/08/skiphire-email-header.png",
"contentUrl": "https://www.skiphireuk.co.uk/wp-content/uploads/2019/08/skiphire-email-header.png",
"width": 600,
"height": 100,
"caption": "Skip Hire UK"
},
"image": {
"@id": "https://www.skiphireuk.co.uk/#/schema/logo/image/"
},
"sameAs": [
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]
}
]
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Skip Hire UK",
"url": "https://www-skiphireuk.co.uk",
"address": [
{
"@type": "PostalAddress",
"streetAddress": "Kelsall House",
"addressLocality": "Telford ",
"postalCode": "TF3 3BD"
}
],
"logo": "https://www.skiphireuk.co.uk/wp-content/uploads/2019/08/skiphire-email-header.png",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "03331501153",
"email": "hello@skiphireuk.co.uk",
"faxNumber": "",
"contactType": "customer service"
}
],
"sameAs": [
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"https://twitter.com/@skiphireuk1"
]
},
{
"@context": "https://schema.org/",
"@type": "CreativeWorkSeries",
"name": "Skip Hire UK",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.7",
"ratingCount": "2618",
"bestRating": "5",
"worstRating": "1"
}
},
{
"@context": "https://schema.org/",
"@graph": [
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"name": "Home",
"@id": "https://www.skiphireuk.co.uk"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"name": "Skip Hire",
"@id": "https://www.skiphireuk.co.uk/product-category/skip-hire/"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"name": "6 Yard Skip",
"@id": "https://www.skiphireuk.co.uk/product/6-yard-skip/"
}
}
]
},
{
"@context": "https://schema.org/",
"@type": "Product",
"@id": "https://www.skiphireuk.co.uk/product/6-yard-skip/#product",
"name": "6 Yard Skip",
"url": "https://www.skiphireuk.co.uk/product/6-yard-skip/",
"description": "Hire Details\r\nItems that cannot go in the skip; carpet, mattresses, upholstered furniture, paint tins, plasterboard, white goods, electrical items, tyres, asbestos, medical waste, gas cylinders, fuels, solvents/aerosols, food, liquids and Japanese knotweed.This is the largest skip available for inert waste such as soil, bricks, rubble, sand and hardcore.\r\n\r\nSkips must be level loaded.\r\n\r\nAt least 10 ft width is needed to access your property – if you need this checking, please contact the team.\r\nApprox. dimensions:\r\n260cm (L) x 170cm (W) x 107cm (H).\r\n\r\n*Sizes are subject to minor change, dependent on manufacturer*\r\n\r\nDownload Do's and Don'ts PDF\r\nWhy choose a 6 yard skip?\r\n\r\n \tLargest skip size available for soils and rubble\r\n \tGreat for larger bulkier items\r\n \tEasily fits on most driveways\r\n\r\nIf you require a same day or next day delivery, call us on 03331 501 153 to speak to an expert advisor.",
"image": "https://www.skiphireuk.co.uk/wp-content/uploads/2024/09/Skip-Sizes-3D_6-yard.png",
"sku": 19,
"offers": [
{
"@type": "Offer",
"priceSpecification": [
{
"@type": "UnitPriceSpecification",
"price": "0.00",
"priceCurrency": "GBP",
"valueAddedTaxIncluded": true,
"validThrough": "2027-12-31"
}
],
"priceValidUntil": "2027-12-31",
"availability": "https://schema.org/InStock",
"url": "https://www.skiphireuk.co.uk/product/6-yard-skip/",
"seller": {
"@type": "Organization",
"name": "Skip Hire UK",
"url": "https://www.skiphireuk.co.uk"
}
}
]
}
]
}
]
/product/8-yard-skip/
[
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://www.skiphireuk.co.uk/product/8-yard-skip/",
"url": "https://www.skiphireuk.co.uk/product/8-yard-skip/",
"name": "8 Yard Skip | Traditional Builders Skip for all waste types |Skip Hire UK",
"isPartOf": {
"@id": "https://www.skiphireuk.co.uk/#website"
},
"primaryImageOfPage": {
"@id": "https://www.skiphireuk.co.uk/product/8-yard-skip/#primaryimage"
},
"image": {
"@id": "https://www.skiphireuk.co.uk/product/8-yard-skip/#primaryimage"
},
"thumbnailUrl": "https://www.skiphireuk.co.uk/wp-content/uploads/2024/10/Skip-Sizes-3D_8-yard-600x328-1.png",
"datePublished": "2024-09-08T17:49:58+00:00",
"dateModified": "2025-02-01T12:13:10+00:00",
"description": "Our low cost 8 yard builders skip is ideal for larger domestic projects and general construction works. Book online today with SkipHire UK",
"breadcrumb": {
"@id": "https://www.skiphireuk.co.uk/product/8-yard-skip/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
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]
}
]
},
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"inLanguage": "en-GB",
"@id": "https://www.skiphireuk.co.uk/product/8-yard-skip/#primaryimage",
"url": "https://www.skiphireuk.co.uk/wp-content/uploads/2024/10/Skip-Sizes-3D_8-yard-600x328-1.png",
"contentUrl": "https://www.skiphireuk.co.uk/wp-content/uploads/2024/10/Skip-Sizes-3D_8-yard-600x328-1.png",
"width": 600,
"height": 328,
"caption": "skip sizes 8 yard icon"
},
{
"@type": "BreadcrumbList",
"@id": "https://www.skiphireuk.co.uk/product/8-yard-skip/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://www.skiphireuk.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Shop",
"item": "https://www.skiphireuk.co.uk/shop/"
},
{
"@type": "ListItem",
"position": 3,
"name": "8 Yard Skip"
}
]
},
{
"@type": "WebSite",
"@id": "https://www.skiphireuk.co.uk/#website",
"url": "https://www.skiphireuk.co.uk/",
"name": "Skip Hire UK",
"description": "Low cost household and trade skip hire!",
"publisher": {
"@id": "https://www.skiphireuk.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://www.skiphireuk.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://www.skiphireuk.co.uk/#organization",
"name": "Skip Hire UK",
"url": "https://www.skiphireuk.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://www.skiphireuk.co.uk/#/schema/logo/image/",
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"contentUrl": "https://www.skiphireuk.co.uk/wp-content/uploads/2019/08/skiphire-email-header.png",
"width": 600,
"height": 100,
"caption": "Skip Hire UK"
},
"image": {
"@id": "https://www.skiphireuk.co.uk/#/schema/logo/image/"
},
"sameAs": [
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]
}
]
},
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "Skip Hire UK",
"url": "https://www-skiphireuk.co.uk",
"address": [
{
"@type": "PostalAddress",
"streetAddress": "Kelsall House",
"addressLocality": "Telford ",
"postalCode": "TF3 3BD"
}
],
"logo": "https://www.skiphireuk.co.uk/wp-content/uploads/2019/08/skiphire-email-header.png",
"contactPoint": [
{
"@type": "ContactPoint",
"telephone": "03331501153",
"email": "hello@skiphireuk.co.uk",
"faxNumber": "",
"contactType": "customer service"
}
],
"sameAs": [
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"https://twitter.com/@skiphireuk1"
]
},
{
"@context": "https://schema.org/",
"@type": "CreativeWorkSeries",
"name": "Skip Hire UK",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "4.7",
"ratingCount": "2618",
"bestRating": "5",
"worstRating": "1"
}
},
{
"@context": "https://schema.org/",
"@graph": [
{
"@context": "https://schema.org/",
"@type": "BreadcrumbList",
"itemListElement": [
{
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"position": 1,
"item": {
"name": "Home",
"@id": "https://www.skiphireuk.co.uk"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"name": "Skip Hire",
"@id": "https://www.skiphireuk.co.uk/product-category/skip-hire/"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"name": "8 Yard Skip",
"@id": "https://www.skiphireuk.co.uk/product/8-yard-skip/"
}
}
]
},
{
"@context": "https://schema.org/",
"@type": "Product",
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🛡️ Trust Signals — external proof links that back the declared identity
163Review mentions (all pages)
24External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 23 | 4 |
| /blog/ | 19 | 3 |
| /product/6-yard-skip/ | 33 | 5 |
| /product/8-yard-skip/ | 33 | 4 |
| /product/12-yard-skip/ | 33 | 5 |
| /locations/ | 22 | 3 |
Explore the other reputation pillars for Skip Hire UK
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Skip Hire UK, captured on May 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Skip Hire UK: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://www.skiphireuk.co.uk to view the most current version of its content and see directly what this company is about and what it offers.