WastePro
(http://www.wastepro.co.uk) 📸 Data Snapshot: May 22, 2026
Trust & Proof — The Lens
Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
Trust & Proof
Verifiable evidence vs. Trust Theatre.
11
Impact Weight: 20 / 100
55% Reputation
Trust theatre is present but subtle; the site claims to be a ‘premier solution’ and ‘unparalleled in the industry’ while providing a review_count of only 3 or 4 across various pages. The proof_links_count of 5 to 8 refers to standard directory links (Yell, Google, Facebook) rather than verified industrial certifications or safety accreditations. There are bold performance claims such as ‘guaranteeing the safety and security of your cargo’ without external insurance verification links or safety data sheets (SDS) accessible to users.
The ratio of proof to fluff is low; the only verifiable proof points are the location (SA14 9SU), the parent company name, and the specific truck weight ranges (7.5t – 44t). Vague assertions like ‘modern, well-maintained’ and ‘eco-friendly transportation’ lack supporting data such as fleet age, Euro 6 compliance percentages, or carbon savings reports. Across 6 pages, the site contains zero named client testimonials or dated case studies, resulting in a density of approximately 1 proof point per 2,000 characters of text.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
19Review mentions (all pages)
33External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 3 | 5 |
| /contact-wastepro/ | 4 | 8 |
| /haulage-swansea/ | 3 | 5 |
| /small-plant-hire-swansea/ | 3 | 5 |
| /portaloo-hire-swansea/ | 3 | 5 |
| /bowser-hire-swansea/ | 3 | 5 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://wastepro.co.uk/",
"url": "https://wastepro.co.uk/",
"name": "Swansea Haulage Company | WastePro | South Wales Hauliers",
"isPartOf": {
"@id": "https://wastepro.co.uk/#website"
},
"about": {
"@id": "https://wastepro.co.uk/#organization"
},
"primaryImageOfPage": {
"@id": "https://wastepro.co.uk/#primaryimage"
},
"image": {
"@id": "https://wastepro.co.uk/#primaryimage"
},
"thumbnailUrl": "https://i0.wp.com/wastepro.co.uk/wp-content/uploads/2021/10/Haulage-img-8.jpg?fit=1600%2C1200&ssl=1",
"datePublished": "2023-08-11T12:53:00+00:00",
"dateModified": "2023-09-27T10:36:11+00:00",
"description": "Our Swansea haulage company offers other services ranging from portaloos, facade cleaning, bowser hire, septic tank emptying and much more.",
"breadcrumb": {
"@id": "https://wastepro.co.uk/#breadcrumb"
},
"inLanguage": "en-GB",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://wastepro.co.uk/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://wastepro.co.uk/#primaryimage",
"url": "https://i0.wp.com/wastepro.co.uk/wp-content/uploads/2021/10/Haulage-img-8.jpg?fit=1600%2C1200&ssl=1",
"contentUrl": "https://i0.wp.com/wastepro.co.uk/wp-content/uploads/2021/10/Haulage-img-8.jpg?fit=1600%2C1200&ssl=1",
"width": 1600,
"height": 1200,
"caption": "One of our Swansea haulage company trucks"
},
{
"@type": "BreadcrumbList",
"@id": "https://wastepro.co.uk/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://wastepro.co.uk/#website",
"url": "https://wastepro.co.uk/",
"name": "WastePro",
"description": "WastePro",
"publisher": {
"@id": "https://wastepro.co.uk/#organization"
},
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://wastepro.co.uk/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-GB"
},
{
"@type": "Organization",
"@id": "https://wastepro.co.uk/#organization",
"name": "WastePro",
"url": "https://wastepro.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://wastepro.co.uk/#/schema/logo/image/",
"url": "https://wastepro.co.uk/wp-content/uploads/2021/03/WastePro-Logo.png",
"contentUrl": "https://wastepro.co.uk/wp-content/uploads/2021/03/WastePro-Logo.png",
"width": 509,
"height": 140,
"caption": "WastePro"
},
"image": {
"@id": "https://wastepro.co.uk/#/schema/logo/image/"
}
}
]
}
/contact-wastepro/
{
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"@id": "https://wastepro.co.uk/contact-wastepro/",
"url": "https://wastepro.co.uk/contact-wastepro/",
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"datePublished": "2023-08-13T21:31:21+00:00",
"dateModified": "2024-04-02T15:30:17+00:00",
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},
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]
}
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"width": 960,
"height": 720,
"caption": "Domestic skips on the back of our Swansea haulage company lorry being delivered to our premises"
},
{
"@type": "BreadcrumbList",
"@id": "https://wastepro.co.uk/contact-wastepro/#breadcrumb",
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"item": "https://wastepro.co.uk/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Contact"
}
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},
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"url": "https://wastepro.co.uk/",
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},
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},
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"url": "https://wastepro.co.uk/",
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"caption": "WastePro"
},
"image": {
"@id": "https://wastepro.co.uk/#/schema/logo/image/"
}
}
]
}
/haulage-swansea/
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"@id": "https://wastepro.co.uk/haulage-swansea/",
"url": "https://wastepro.co.uk/haulage-swansea/",
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"isPartOf": {
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},
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"datePublished": "2023-08-13T15:05:21+00:00",
"dateModified": "2023-09-27T10:38:22+00:00",
"description": "First-class customer care and pricing for haulage in Swansea. Our Welsh hauliers provide these services from Carmarthenshire to Neath.",
"breadcrumb": {
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},
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"caption": "A photo of our Swansea haulage company delivering a roof to a site"
},
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},
{
"@type": "ListItem",
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"name": "Haulage"
}
]
},
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"url": "https://wastepro.co.uk/",
"name": "WastePro",
"description": "WastePro",
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},
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},
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}
}
]
}
/small-plant-hire-swansea/
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"url": "https://wastepro.co.uk/small-plant-hire-swansea/",
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"dateModified": "2023-09-27T10:39:07+00:00",
"description": "First-class customer care and pricing for small plant hire in Swansea. WastePro provides these services from Carmarthenshire to Neath.",
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},
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"caption": "Photo of a digger which our small plant hire services could hire out"
},
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}
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}
/portaloo-hire-swansea/
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"dateModified": "2023-09-27T10:39:53+00:00",
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}
/bowser-hire-swansea/
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"url": "https://wastepro.co.uk/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-GB",
"@id": "https://wastepro.co.uk/#/schema/logo/image/",
"url": "https://wastepro.co.uk/wp-content/uploads/2021/03/WastePro-Logo.png",
"contentUrl": "https://wastepro.co.uk/wp-content/uploads/2021/03/WastePro-Logo.png",
"width": 509,
"height": 140,
"caption": "WastePro"
},
"image": {
"@id": "https://wastepro.co.uk/#/schema/logo/image/"
}
}
]
}
Explore the other reputation pillars for WastePro
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from WastePro, captured on May 22, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to WastePro: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at http://www.wastepro.co.uk to view the most current version of its content and see directly what this company is about and what it offers.