ACTIVE.com
(https://active.com) 📸 Data Snapshot: May 29, 2026Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.
The site displays a review_count of 52 on the homepage and 19 on sub-pages with a proof_links_count of 1, suggesting that while reviews are gathered, they are not deeply linked to third-party verification platforms. Claims of being science and research-backed or expert-tested are presented as blanket statements without direct links to specific methodology or laboratory credentials. However, the presence of real, dated event registrations serves as its own form of functional proof.
Proof density is high regarding ‘Event Proof’—the site provides over 1,900 running events and specific triathlon categories. However, ‘Editorial Proof’ for the training advice and nutrition tips is low, as these articles lack cited peer-reviewed sources in the clean text provided. The ratio of specific nouns (event titles, locations) to power words is high, which grounds the site in substance rather than fluff.
Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.
🛡️ Trust Signals — reviews, proof links, trust-theatre check
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 52 | 1 |
| /search/ | 19 | 1 |
| /triathlon/ | 19 | 1 |
| /running/ | 19 | 1 |
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
{
"@context": "https://schema.org",
"@type": "WebSite",
"url": "https://www.active.com",
"potentialAction": {
"@type": "SearchAction",
"target": "https://www.active.com/search?keywords={search_term_string}",
"query-input": "required name=search_term_string"
}
}
/triathlon/
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Triathlon",
"item": "/triathlon"
}
]
}
/running/
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Running",
"item": "/running"
}
]
}
This page presents a snapshot of public data from ACTIVE.com, captured on May 29, 2026, to show how machine logic reads Trust & Proof signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to ACTIVE.com: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://active.com to view the most current version of its content and see directly what this company is about and what it offers.