Information Density: DreamHack – Signal Evidence & AI Readability

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[H1] dreamhack

WE PLAY TOGETHER.

[H1] ATLANTA

Days Hours Min Sec

GWCC, ATLANTA, GA

May 15 – 17, 2026

Buy Tickets

Learn More

BirminghamStockholmAtlantaBirminghamStockholmAtlantaBirminghamStockholmAtlantaStockholm

[H1] UPCOMING Festivals

Stockholm 2026

Birmingham 2027

[H2] STOCKHOLM

November 27 – 29, 2026

Building on the success of the 2025 event, DreamHack Stockholm had over 60 000 people coming from 70 countries around the world, DreamHack Stockholm 2026 promises to deliver an even more immersive and expansive experience for gaming enthusiasts.

Explore Stockholm

[H2] Birmingham

April 2 – 4, 2027

DreamHack Birmingham 2027 takes over the NEC. With Cosplay Competitions, Indie games, Music, Creator Showcases, and more. From April 2 – 4, 2027, experience the UK’s ultimate gaming festival and celebrate gaming culture together.

Explore Birmingham

[H2] Gaming

[H2] EXPO

[H4] CREATORS

[H2] COSPLAY

[H2] ESPORTS

[H1] Press & Updates

[IMG: From Underdog to Legend: DreamHack Knockout Paves Way to ESL Pro League]
[H4] From Underdog to Legend: DreamHack Knockout Paves Way to ESL Pro League
June 17, 2025June 17, Atlanta / Stockholm: The world’s leading gaming lifestyle festival DreamHack, a part of ESL FACEIT Group, is thrilled to…Read More
[IMG: DreamHack Dallas Takes Over Texas with Over 1 Million Square Feet of Nonstop Gaming Action]
[H4] DreamHack Dallas Takes Over Texas with Over 1 Million Square Feet of Nonstop Gaming Action
May 27, 2025The Lone Star State’s Premier Gaming Festival Welcomes 62,000+ Attendees for a Weekend of Culture, Competition, and Connection.Read More
[IMG: THE FINALS Major at DreamHack Stockholm]
[H4] THE FINALS Major at DreamHack Stockholm
May 20, 2025The 16 strongest squads in the world will face off live at THE FINALS Major at DreamHack Stockholm.Read More

We PlayTogetherWePlayTogetherWePlayTogetherWePlayTogether

[H3] GAMING ISN’T JUST ABOUT COMPETITION OR LEADERBOARDS. IT’S ABOUT THE MOMENTS
THAT STICK WITH YOU.

At DreamHack, gaming isn’t just something we do—it’s something we live. It’s the roar of the crowd in a clutch moment, the spark of creativity in a cosplayer’s masterpiece, and the late-night grind with friends.
It’s a place where casual fans and elite pros stand side by side, where every shout, every laugh, every win fuels the same energy.
Together, we don’t just play. We build. We celebrate.
We push gaming forward—side by side, screen to screen, moment to moment.

This is DreamHack.
Play Louder.
Play Together.

More about DreamHack

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[H2] DON'T MISS A SINGLE UPDATE!

Now you can receive updates, surveys, and raffle invitations straight into your inbox. Choose which areas of interest you want to hear about or to know when ticket sales go live! There will also be promo codes or per-sales exclusive to our mailing lists.

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[H1] Let's talk

Join DreamHack as a partner or sponsor

[H2] Partner up with us!

At DreamHack, we offer an immersive platform for your brand to connect with a passionate global audience.

Whether you’re looking to secure dedicated floorspace in our expo for a custom activation or become an integral part of our signature areas—such as Freeplay, Mainstage, and Creator Hub—we provide the perfect stage for creative expression. Engage with fans on-site and digitally via our app, sponsor tournaments, or support exclusive content segments, and let us help you craft unique experiences that resonate at festivals around the world. Join us as a partner and unlock unparalleled opportunities to showcase your innovation in the dynamic world of DreamHack.

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[IMG: 20250524_Sophie-Barrowclough_DH-Dallas_05491-Enhanced-NR]
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[H3] Official Partner

[H3] Official Support partner

[H3] DREAMHACK Commercial TEAM

Andreas JernbergVP Commercialpartner@dreamhack.com

Martin SircHead of Brand Partnershipspartner@dreamhack.com

John KarlssonBrand Partnership Managerpartner@dreamhack.com

Gabe YocumSales Managerpartner@dreamhack.com

[H1] ARE YOU A BRAND? PUBLISHER? contact US

Please note that this form is for partner or sponsorship activations. If you are a creator, cosplayer, headliner, or have a general question, feel free to email marketing@dreamhack.com instead.

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[H1] Dreamhack

[H3] Since ’94, where friends meet, reconnect, and celebrate.

DreamHack is where the gaming world comes to life. More than a festival, it’s a celebration of play, competition, and community — all under one roof. Whether you’re here to meet your favorite creators, compete on stage, watch the greatest tournaments, explore new games, or adventure into our immersive expo, DreamHack is the place to connect, share, and create unforgettable moments. From esports tournaments and cosplay championships to music, gaming, and hands-on experiences, every corner is alive with energy and excitement. DreamHack is part of ESL FACEIT Group, the leading competitive games and esports company.

[H1] we work with the best

DreamHack has a range of partners and publishers joining our side, using DreamHack as their platform to show to the masses!

[H2] Part of ESL FACEIT GROUP

At ESL FACEIT GROUP, we help gaming communities thrive by creating worlds beyond gameplay that unite players, fans, and creators around the esports and games they love.Our brands build, connect and nurture beyond game ecosystems to unlock more fun, fame and fortune, for gamers across the globe.Working with our developer, publisher, brand, and media partners, we deliver unique experiences that accelerate gaming culture and make gamer communities flourish.

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[H1] STOCKHOLM

Stockholmsmässan

November 27 – 29, 2026

Buy Tickets

Get Involved

EsportsExpoFreeplayArtist AlleyCosplayCreatorsCompetitionGaming

[H1] WHAT TO EXPECT?

Bring your friends and come join us for the best weekend ever at DreamHack, the Ultimate Gaming Festival!

[H3] TCG & tabletop

With over 100 booths featuring exhibitors, artists, indie creators, and partners, there’s something for everyone.

Find out more

[H3] Cosplay

DreamHack is your cosplay hub. Join workshops, show off your skills, compete, and connect with the community!

Explore

Apply

[H3] Artist Alley

The DreamHack Artist Alley brings together artists showcasing gaming, comics, original art, and creative works full of awesomeness.

Learn More

Apply

[H3] Indie PLAYGROUND

The Indie Playground is a hands-on space packed with sci-fi adventures, cozy games, horror, chaotic multiplayer fun, and hidden indie gems.

Explore

Apply

[H1] Community Hall

Hall C has entered its main character era. Step inside for meet & greets, tabletop, Artist Alley, photo ops, community moments, and plenty of reasons to stay a little longer.

Explore the Hall

Bring your Community

[H3] OVER 250 GUESTS ARE coming

The DreamHack Creator Program is a creators all-access pass to the festival!

From content creators, to streamers, to YouTubers, to cosplayers, to TV stars. DreamHack Stockholm will be STACKED with creators.

MORE INFO COMING SOON

[H3] The Grand Major 2026

We’re bringing the high-octane, arena-shaking energy of THE FINALS back to the Stockholmsmässan from November 27–29.

Learn more

[H3] Expo

With over 100 booths featuring exhibitors, artists, indie creators, and partners, there’s something for everyone.

Explore

[H3] QUEST

Back again with a bang, DreamHack Quest is an interactive way to experience the festival turning your DreamHack weekend into a live, Cyberpunk-inspired playable adventure.

Find out more

[H3] ARCADE

Hang out with your friends, discover new favorites, and spend the weekend exploring one of the most playful and energetic areas at DreamHack, No coins needed ?

Explore

[H3] PC Freeplay

Leave your setup at home,  we’ve got you covered! The Freeplay area is packed with PCs and consoles ready for you to game, compete, and just have fun.

Explore

[H3] Community Row

A home base for fan groups, shared passions, and communities ready to welcome you.

Explore

Get Involved

[H3] Community Stage

Panels, performances, games, and showcases community-made moments brought to you by people who love their thing and are dangerously good at making you love it too.

Explore

[H3] Creator hub

Creator Hub is the place to be for creators at DreamHack, a place where creators, fans and partners come together in one place!

Coming soon

[H3] CHAT VS CHAMPS

Take on our champs in various different challenges and if you beat them they will be going on the Wheel of Punishments!

Coming soon

[H3] DreamHack Stage

The DreamHack Stage at the festival is the epicenter of fun and excitement! From cosplay to interactive creator led programming and fun games. It’s non-stop entertainment, all weekend long.

Coming soon

[H3] MERCH STORE

Event specific merch? We got you! We’ll also be bringing other official DreamHack items so make sure to check it out on-site.

Coming soon

[H3] LOCK IN YOUR TICKET TODAY

Don’t miss out on the best weekend of 2025!

Lock in your ticket

weplayTogetherweplayTogetherweplayTogetherweplayTogetherweplayTogether

[H1] Updates

June 5, 2026

[H3] Get involved at DreamHack Stockholm 2026

Read More

May 26, 2026

[H3] Goodbye, BYOC

Read More

April 29, 2026

[H3] DreamHack genererar över 100 miljoner kronor till Stockholm

Read More

[H2] We play Together

DreamHack is the ultimate fusion of digital delight and sleep-deprived excitement for all things gaming and all those who love gaming!Picture this: a magical realm where gamers from all walks of life unite under one gigantic roof, armed with their trusty keyboards and fueled by an insatiable passion for pixels. The glow of screens paints the air with a neon aura allowing you to experience, conquer, and share with newfound friends.

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[IMG: DreamHack_About_slider3.jpg]
[IMG: DreamHack_About_slider4.jpg]

[H2] DON'T MISS A SINGLE UPDATE!

Now you can receive updates, surveys, and raffle invitations straight into your inbox. Choose which areas of interest you want to hear about or to know when ticket sales go live! There will also be promo codes or per-sales exclusive to our mailing lists.

subscribe

[H2] Stockholmsmässan

[H3] Stockholmsmässan

[H3] Newsletter, surveys & raffles