Semantic Coherence: The HPower Group – Signal Evidence & AI Readability

Skip to main content

Static OverlayHPower GroupDelivering World-Class Events and Venues

[H2] WHO WE ARE
Venue Development & Consultancy Event Development & Management

The HPower Group is a BAFTA award-winning privately owned event and venue management company.
In the event management field, we specialise in delivering and selling successful large-scale public events for ourselves and for our clients. The Group creates and manages sporting, military and national commemorative and celebratory events both in the UK and world-wide. We offer a full event service, comprising creative direction, sales and marketing, media and broadcast management, sponsorship and hospitality, production and logistics.
In the venue management field we provide specialist services for equestrian venues. These include feasibility studies, scope, project management, contractor management and venue operation.
We pride ourselves on delivering unique events and venues that break boundaries.

[H2] VENUE DEVELOPMENT & CONSULTANCY

[H4] VenueDevelopment

[H4] VenueOperations

[H2] EVENT DEVELOPMENT & MANAGEMENT

[H4] Event Creation& Direction

[H4] Event Production& Logistics

[H4] Media & BroadcastManagement

[H4] Marketing andPromotions

[H4] ExhibitionStand Sales

[H4] Sponsor andHospitality Sales &Management

[H4] SportingCompetitionManagement

[IMG: HPower-services-equestrian]
Equestrian Showreel
Equestrian Showreel
We organise world-class equestrian events including Royal Windsor Horse Show and Olympia, The London International Horse Show. We have experience in all equestrian disciplines.

[IMG: HPower-services-commemorative]
Commemorative & Military Showreel
Commemorative & Military Showreel
We manage commemorative, celebratory and military events on behalf of Royal Courts and Households, Governments and Government Departments both in the UK and overseas.

0

[H5] crew meals served at VJ Day 80, 2025

0

[H5] horses across the four arenas at Royal Windsor Horse Show 2025

0

[H5] Champagne Taittinger bottles served at London International Horse Show 2024

0

[H5] miles travelled by ponies for the Shetland Pony Grand National at the Longines Hong Kong International Horse Show 2025

[H2] TESTIMONIALS

It was a fantastic Royal Windsor Horse Show. We were delighted to be part of such a special event. Thank you and all the team for your support.
Pavel Ermakov
Hermes

Land Rover continue our long association as presenting partner to Royal Windsor Horse Show. This year’s show was particularly special being the Platinum Jubilee and also seeing it return to its full scale and splendour. We extend our congratulations to the organisers and everyone involved in delivering such a wonderful event.
Terry Kilkenny
Land Rover

Trading at shows run by HPower are by far the most efficient and most pleasurable events to attend. The structure and processes in place to run the events make it an easy decision on whether to attend or not. Paperwork is informative and easy to understand and if there are any issues or special requests they are dealt with quickly and effectively.
Cecilia Phillips
Phillips-UK - Exhibitor and Official Merchandise for Royal Windsor Horse Show and London International Horse Show

HPower is a hard-working company organising successful Equestrian events. They work well with exhibitors to problem solve and deliver solutions. Great marketing and good communications throughout give the events the best possible chance to achieve the right audience and enhance our sales.
Adrian Charley
Townfields Saddlers

It was truly a pleasure working with the HPower Team on VJ Day 80; they provided invaluable support, guidance, dedication and laughs throughout the whole project.
The amount of time and commitment that all the team and suppliers gave, including the attention to detail across all aspects of event infrastructure and set, really contributed to the success of the day. Seeing how much care and attention had gone into every single part of the installation was so special and moving to see.
Katherine Brooks
Head of Remembrance Events, Royal British Legion

I write to express my sincere gratitude for all your support to the D-Day 75 commemorations last week in Portsmouth and Normandy. I saw at first hand the extraordinary work that HPower did to provide both the amazing facilities and first-rate logistical support to both Defence and The Royal British Legion. We simply could not have done it without you.
Rear Admiral Jim Macleod
Assistant Chief of Defence Staff (Personnel Capability) and Defence Services Secretary

[H2] OUR STORY

HPower began life in 1989, with two full-time employees, including its owner Simon Brooks-Ward. Its first clients were in football, sailing and golf (The Ryder Cup) but very quickly the company began taking on equestrian events, which now include London International Horse Show, Royal Windsor Horse Show, and the Longines Hong Kong International Horse Show.

Read More

[H2] OUR TEAM

The core HPower team comprises 16 people. For every project, we have a wide network of trusted contractors from which we draw to add to the core staff and create a project team that is best suited for each event. This offers us the ability to work very flexibly throughout the year and for any given project. The core team’s skills cover every aspect of event management – from logistics to sports management, to creative to sponsorship management to hospitality to media management.

The company ethos is to go beyond the brief and work hard as a team to deliver outstanding events.

Meet the Team

[H2] BE PART OF OUR TEAM

[H2] EVENTS & VENUES

[IMG: Royal Windsor Endurance]
[IMG: Talk Horse]
[IMG: D-Day 75]
[IMG: RWHS]
[IMG: First World War Centenary]
[IMG: HMQ90]
[IMG: Euston Park Endurance]
[IMG: DJP]
[IMG: Amaala]
[IMG: London 2012]
[IMG: London International Horse Show]
[IMG: Platinum Jubilee Celebration]
[IMG: Rushford Endurance]

[IMG: Equestrian-LIHS]
London International Horse Show
London International Horse Show

[IMG: Equestrian-RWHS_OkenAA_RWHS14kh4319]
Royal Windsor Horse Show
Royal Windsor Horse Show

[IMG: Equestrian-PJC]
Platinum Jubilee Celebration
Platinum Jubilee Celebration

75th Anniversary of D-Day
75th Anniversary of D-Day

Copyright © 2026 HPower Event Management, Promotions, Hospitality
London web design Red Giant

Skip to main content

A small team who manage big projects.  We draw on over 30 years of experience in designing and managing events from start to finish and in providing consultancy and management services to venue owners and developers and international sports competition organisers.  Our well-established relationships with a huge network of sub-contractors means we are able to provide bespoke solutions for events and projects of all sizes. Our skills cover the following areas:

All
Event Development & Management
Venue Development & Consultancy

Event Creation and Direction

[H4] Event Creation and Direction
We have more than 25 years of experience in creating and directing events. Whether these are client events or our own, we draw on our skills to deliver from start to finish.
Original thinking, script writing and story boarding
Casting and artist management
Full production services, including artistic and musical direction
Examples of work in which we have started with a blank page and created world-class events include The Platinum Jubilee Celebration (2022), The Queen’s 90th Birthday Celebration (2016 – for which the company won a BAFTA) and The Diamond Jubilee Pageant (2012) all of which were broadcast world-wide to audiences of millions.
HPower also advised on creative content for The Commemoration of the Centenary of the First World War in Belgium (2014), managed on behalf of The Department of Culture, Media and Sport, and The Windsor Castle Royal Tattoos (2008 – 2011), televised by the BBC and ITV.

Venue Development

[H4] Venue Development
HPower Group has a highly skilled team who has worked with venue owners and developers to create high-end equestrian venues. These have been in the UK and overseas.
Feasibility Studies
Management of the tender process for suppliers and contractors
Project Management
Budget Management
Licensing
Health and Safety, and Environmental Policy implementation
Examples of our work include:
London 2012, Greenwich Park (venue for equestrian disciplines)
AMAALA
Riyadh Consultancy: integration of horses and camels into Riyadh’s urban fabric

Event Production and Logistics

[H4] Event Production and Logistics
Our production team offers a full service for all types of events. From planning through to event delivery, the services we provide and manage will usually include the following:
Event Planning and Design
Onsite Management of Construction and Design
Identification, Contraction and Management of Suppliers and Contractors
Technical Sound, Light and Rigging Design and Production
Transportation Plans
Accreditation Planning, Management and Delivery
Venue Licence Applications
Management of External Services (i.e. Police, Security, Traffic Management)
Event Budget Management
Security Planning, Management and Delivery
Environmental Policy Compliance
Health and Safety Compliance

Venue Operations

[H4] Venue Operations
Our experienced venue operations team has run equestrian venues around the world. Our skills include:
Equestrian programme development and implementation for venues
Budget Management
Equestrian Management
Performers Management
Site Management
Examples of our work include:
AMAALA
Shanghai International Horse Show
The Al Maktoum Challenge

Media and Broadcast Management

[H4] Media and Broadcast Management
We have strong experience in working with broadcast media. Many of the events we deliver are created with broadcasters for international television audiences. Examples include:
The Commemoration of Ypres, The Third Battle of the Somme (2017)
The Queen’s 90th Birthday Celebration (2016)
The Diamond Jubilee Pageant (2012)
Olympia, The London International Horse Show (annual)
The Commemoration of the Centenary of The First World War, Mons, Belgium (2014)
The Windsor Castle Royal Tattoos (2008 – 2011)
The Centenary of the Battle of the Somme at Thiepval (2016)
We regularly deliver live broadcasts for sporting and national occasions for international TV audiences. We have experience in broadcast contractual and TV rights requirements when managing events. We work with contractors to deliver the technical requirements of host broadcasters and news crews. We also have experience of streaming sporting events online and work with independent production companies to produce commissioned programmes around our events or to live stream on event.
At all our events we manage media wishing to attend. This includes media accreditation, photographer management on site, running the Press Office and Press Conferences.

Marketing and Promotions

[H4] Marketing and Promotions
Our experienced team manages all Marketing and Communications for HPower events and also works with outside organisers and clients to offer an excellent range of expertise. We are sales focused and annually deliver more than £4m in ticket sales across a range of events. We will work with clients to understand their requirements and provide them with the best solutions. We have excellent media contacts in the equestrian and consumer press and we own and manage large customer databases.
Areas of work include:
Strategic Planning
Customer Relationship Management (CRM)
Marketing and Communications Campaign Implementation
Social Media Campaign Management
Box Office Management
Press Accreditation and Press Operations on site
Public Relations Campaigns
Crisis Management
Budget Management
GDPR Compliance

Exhibition Stand Sales

[H4] Exhibition Stand Sales
Shopping is an integral part of many HPower events. Visitors to our shows will regularly spend a considerable part of their time browsing through the stands and making purchases. Our sales team will create, sell and deliver large-scale shopping halls within our events.
Olympia, The London International Horse Show and Royal Windsor Horse Show are annual events run by HPower Group. Both have shopping villages with more than 200 exhibitor stands.
Our service includes:
Identification of Potential Shops / Exhibitors
Targeting Associations and Key Exhibitor Groups
Exhibition Stand Sales
Designing and Creating On-Floor Attractions and Features
Floorplan and Contractor Management
Exhibitor Management Pre-Event and On-Site

Sponsorship and Hospitality Sales

[H4] Sponsorship and Hospitality Sales
We have strong experience in identifying potential sponsors and developing and selling in sponsorship of an event.
We have developed excellent relationships with a number of key brands who have become loyal sponsors at our shows, including Land Rover, Rolex, H&M, Champagne Taittinger, DAKS, Laurent Perrier, Porsche, Hermes, Alltech, and Longines (all current or past sponsors)
Dedicated sponsorship management team ensures high service levels
Focus on delivering a sponsorship experience which provides excellent returns on investment
Manage the selling and management of VIP hospitality offering, including on-site hostessing, house management and management of caterers
Experience of managing large parties of up to 300 people as an additional offering to an event experience

Sporting Competition Management

[H4] Sporting Competition Management
Our Sporting Competition Management team offers a turnkey operation in running national and international sporting events.
Working with International Governing bodies and Federations
Development of competition timetable
National Federation liaison
Athlete liaison
Athlete transportation and accommodation logistics
Officials’ appointments and logistics
Day-to-day competition management
Health and Safety Management – Public and Sporting
Medical Provision – Public and Sporting
Steward Management
Venue Layout, Overlay and Management – Public and Sporting
Specific Sporting Infrastructure

Copyright © 2026 HPower Event Management, Promotions, Hospitality
London web design Red Giant

Skip to main content

HPower began life in 1989, with two full-time employees, including its owner Simon Brooks-Ward. Its first clients were in football, sailing and golf (The Ryder Cup) but very quickly the company began taking on equestrian events, which now include London International Horse Show, Royal Windsor Horse Show, and the Longines Hong Kong International Horse Show.

In 1992, the company was invited to organise Luciano Pavarotti’s Nations Cup Horse Show at his home in Modena, Italy, which we did for 10 years and in 1997 we took on Royal Windsor Horse Show, an annual event in the Private grounds of Windsor Castle. Since then, the portfolio of events has grown and we have organised equestrian events from Las Vegas to Seville, from Santa Barbara to Rome and from Jerez to Dubai. In addition, we have been integral to two Olympic Games and two World Equestrian Games.
In 2012 we started to provide consultancy and management for international venue developers and operators. This area has grown significantly in the last five years – a recognition of the experience our team has, having worked on the London 2012 Olympics, The Shanghai International Horse Festival, The Al Maktoum Memorial Challenge, AMAALA (an ultra-luxury resort in Saudi Arabia to be opened in 2024) and other equestrian projects in the middle east.
We’re not just about equestrian; our production skills developed over 30 years have seen us organising and producing national celebrations and commemorations, including four major events for The Queen (Golden, Diamond and Platinum Jubilee Celebration as well as her 90th Birthday), one for The Prince of Wales, five First World War national commemorations in France and Belgium, annual D-Day commemorations for The Royal British Legion and MOD along with multiple other military commemorations. We are the contracted event delivery company for The Royal British Legion.
Our people are the key to our business success. Many of our team have been with the company for more than 10 years, ensuring that this continuity gives our clients a depth of experience seldom found elsewhere. Our ethos is to work hard, to deliver beyond the brief, to be agile and, above all, to enjoy what we do.

[H2] HPower Group – Corporate Social Responsibility, Environmental and Sustainability Policies
[H3] Introduction from The Chairman and Chief Executive
The HPower Group creates and delivers its own and its clients’ events and provides consultancy for event organisers, governments and venues. Our expertise lies in equestrian, military and national commemorative events and we operate worldwide.
All events that we deliver and consultancy work that we undertake include a Corporate Social Responsibility plan and have clear direction on minimising environmental impact and maximising sustainability.
We are committed to providing a positive working environment for our staff.
Our Corporate Social Responsibility Statement, Environment & Sustainability Policy and Equality & Diversity Policy are published below along with our Privacy Policy, Modern Slavery Statement and our Human Rights Statement. These are shared with all employees and with the relevant suppliers. These are reviewed and updated annually.
Each year the Senior Management Team identifies areas that we believe can be improved. As technologies and opportunities advance, we are committed to regularly reviewing our practices and adopting new technologies in order to improve our record in all areas.
At the end of each year the achievements against these areas are reviewed and new targets are set. All employees are involved in this process and we have found that there is huge commitment from our staff, at all levels, to continually develop.
Simon Brooks-Ward CVO CBE TD VR
Chairman and Chief Executive

[H4] Corporate Social Responsibility

[H2] HPower Group Corporate Social Responsibility Statement
[H3] Introduction
HPower Group Is a holding company for a number of Limited Companies. These include HPower International Ltd, Windsor Equestrian Promotions Limited, Royal Windsor Endurance and HPG Endurance. The Group owns and manages the annual Royal Windsor Horse Show and Royal Windsor Endurance and manages on behalf of Clarion Events Limited, the annual London International Horse Show. In addition, every year that are likely to be one-off events and consultancy projects. Examples of the one-off events include the Platinum Jubilee Celebration in Windsor (2022), the D-Day 75th anniversary for the MOD and The Royal British Legion (2019), the Falklands 40 Anniversary commemoration for The Royal British Legion (2022), and the Rushford Endurance Rides (2022).
[H3] HPower Group Employees
Our staff are the core of our business and we are committed to ensuring that they have a positive and enjoyable working environment. We take their health and welfare very seriously. We have a small core team of c. 20 employees, many of whom have been with the company for other ten years which we believe is proof that we are able to achieve a company culture and working environment which have a positive impact on the lives of our employees.
Our Culture
Our company culture is important to us; in the event industry it is paramount that employees work as one team. There are five pillars which we believe create our positive company culture:
We work as one team
We communicate
We respect each other
We take decisions
We feel pride in what we do
Looking after our people
In our industry experience is everything, it is therefore important to retain staff. in addition to a positive culture there are tangible benefits provided by HPower.
Workplace pension plan
Travel insurance
Complimentary flu shots
Days off in lieu of weekend working
Generous annual leave allowance
Codes of conduct designed to protect employees from harassment or discrimination in any form
Provision of a safe work environment
Support for employees in achieving a sensible work/life balance
Flexible Working
Many of our employees will work from home at least one day a week. We trust our employees to use their home working time effectively. We believe that this flexibility provides a good balance for our employees.
Annual Appraisals
At the end of all calendar years all employees undertake an annual appraisal. This is the opportunity for their line manager to discuss with them their achievements, any areas for improvement and goals for the future year. It is also the opportunity for the employee to air any concerns or grievances. At this meeting the employee is informed of their renumeration package for the future year.
Training
HPower has a training policy which invites every member of staff to suggest ways that they, or their team may improve their skills through training. There is a training budget available annually for all individual team members.
Diversity and Inclusion
HPower accepts its responsibility to ensure equality and diversity in all areas of operation. Our Equality and Diversity Policy can be found here. We also require our supply chain to demonstrate that they have appropriate policies in place.
Internships / Work Experience
HPower have worked with universities and schools in the past to take on internships. We provide a reasonable renumeration to our interns and work with them and their educational establishments to ensure that they maximise the benefits of the internship. We ensure that the intern is exposed to all working areas of the company and would normally expect them to work at one or more events.
[H3] Charity and Community Engagement
Supporting Charities
Royal Windsor Horse Show and The London International Horse Show which both take place annually, have a different Show charity every year. The charity is chosen through submission of applications and then selection by the Show Committee. Charities that have been supported in the past include World Horse Welfare, Starlight, The Ebony Horse Trust, The Brooke, The Horse Trust and Richard House Hospice amongst many others. One-off events, such as The Platinum Jubilee Celebration will donate any surplus profits to selected charities. In the past these have included The Queen’s Trust and The Royal British Legion. The Queens 90th birthday celebration held in 2016 in Windsor raised over £1,000,000 for charities.
In addition, Royal Windsor Horse Show supports ABF, The Soldiers Charity annually and HPower International Ltd is a sponsor of The Last Post Association.
The London Academy
For the second third time this year, HPower is running the London Academy as a part of its engagement programme for London International Horse Show. The Academy helps improve the skills of disadvantaged young riders. This year we are working with Ebony Riding Club who are the show’s official charity.
Supporting the Local Community
Windsor and Eton Town Partnership
HPower Group is a paying Member of the Windsor and Eton Town Partnership. This partnership is a public and private sector venture with the support of the Royal Borough of Windsor and Maidenhead and a number of other locally based key businesses and organisations. Expertise and resources are pooled to meet local needs and common objectives. These include accesibility, the environment, safety and security, and the promotion of the town.
Volunteers Programme
HPower Group runs a volunteers programme for Royal Windsor Horse Show, London International Horse Show, Royal Windsor Endurance and Rushford Endurance. Over 450 volunteers will take part in the programme across the course of the year. HPower Group recognizes the importance of looking after the volunteers so that they benefit as much as they can from their participation in the programme. Volunteers are welcomed as part of the event team and provided with complimentary clothing, meals, parking, tickets for friends and family and programmes. Many of our volunteers have been with us for over five years.
Financial benefits that our events bring to the local community
Large-scale events will bring positive economic benefits to the communities in which they are located. These include:
Hotel and B&B occupancy
Increased footfall for retailers
Restaurant reservations
Attendance at other local attractions
Community engagement
[H3] The Armed Forces Covenant
HPower Group holds the Silver award for the Government’s defence employer recognition scheme – The Armed Forces Covenant. This scheme asks the employer to proactively demonstrate that service personnel and members of the armed forces community are not unfairly disadvantaged as part of their recruiting and selection processes. The employer must actively ensure that their workforce is aware of their positive policies towards defence people issues.
[H3] Working with our Supply Chain
In the event industry we rely on a number of key suppliers to work with us in delivering the event. It is important that our suppliers understand our working policies and that their working practises help us ensure that we deliver against these policies.
Sourcing and contracting key suppliers
Contracts are negotiated through the supply chain process, with most on long-term (three-year) contracts. Our four key criteria when assessing suppliers are:
Cost – competitive pricing | value for money
Opportunity – How flexible can they be (knowing criteria may change).
Sustainability – What policies do they have and how do they make their business/product as sustainable as possible.
Experience – Due diligence based on past experience of using this supplier
Fair treatment of our suppliers
HPower include in our procurement processes the insistence that our suppliers shall not threaten workers with or subject them to harsh or inhumane treatment including sexual harassment, sexual abuse, corporal punishment, mental coercion, verbal abuse or unreasonable restrictions on the ability to complete a work-related task. We maintain a diverse workforce and all personnel are treated equally regardless of race, gender, religion or age. This is endorsed by our own working practices and Equality and Diversity policy.
This Corporate Social Responsibility Statement can be downloaded here.

[H4] Environment & Sustainability

[H2] HPower Group Environment & Sustainability Policy
[H3] General Introduction
HPower Group Is a holding company for a number of Limited Companies. These include HPower International Ltd, Windsor Equestrian Promotions Limited, Royal Windsor Endurance and HPG Endurance. The Group owns and manages the annual Royal Windsor Horse Show and manages, on behalf of Clarion Events Limited, the annual London International Horse Show. In addition, every year there are likely to be one or two one-off events and consultancy projects. Examples of the one-off events include the Platinum Jubilee Celebration in Windsor (2022), the D-Day 75th anniversary for the MOD and the Royal British Legion (2019), the Falklands 40 Anniversary commemoration for the Royal British Legion (2022), and the Rushford Endurance Rides (2022).
Whether it is our own event or one on behalf of a client, HPower’s mission is to deliver exceptional events that make a positive contribution to society and our shared future. We aim to manage our operations with environmental practices and social responsibility at their core. We endeavour to play a leadership role, inspiring audiences, the wider events industry and society to make positive changes that contribute to a positive future for all.
Sustainability and the Environment
HPower underpin their approach to all events with the understanding that sustainability should be fundamental to the management and monitoring of all services and supply of equipment. The work begins with appropriate design and event plans that demonstrate how we will deliver the requirements in line with our clients’ sustainability expectations. E.g.: a) using energy efficiently; b) reduction in total waste; c) reduction in environmental impact of staff and visitor travel; d) sustainable catering procurement; e) national heritage protection, g). local sourcing where possible.
Net Zero Carbon Events Initiative
HPower Group is a member of the Net Zero Carbon Events Initiative and Pledge. This initiative offers support for event organisers to help them:
Map the carbon emissions of an event
Calculate the carbon footprint of an event
Create opportunities and goals for carbon reduction
Manage offsetting of residual emissions
Make credible Net Zero claims and interim milestones
Collaborate with other industries
Environmental statement
We are committed to having the lowest possible negative impact on the natural world, and endeavour to make a net positive contribution by:
Actively measuring and monitoring environmental impacts
Reducing waste and managing disposal responsibly
Reducing supply chain impacts of all types
Identifying and capitalising on positive behaviour change opportunities
Managing relationships with fairness and social responsibility
We recognise that

Skip to main content

For information about The HPower Group, media should contact Jo Peck at jo.peck@hpower.co.uk or by telephone on 01753 847900.
[H2] Accreditation for Events
We run a full press office for every event we organise. Please visit the websites for each event to submit your request for accreditation.
Royal Windsor Horse Show
London International Horse Show
[H2] Photographs
We run a separate online photo gallery for media which includes photographs of most recent events. Please request the link to the gallery by emailing Wiggy Bamforth on elizabethb@hpower.co.uk

Copyright © 2026 HPower Event Management, Promotions, Hospitality
London web design Red Giant