Identity & Authority: ABOUT YOU – Signal Evidence & AI Readability

ABOUT YOU

(https://aboutyou.lt) 📸 Data Snapshot: June 21, 2026
Identity & Authority — The Lens

Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.

Identity & Authority Expert verifiability & Schema depth.
10 Impact Weight: 15 / 100
67% Reputation

Authority is tied to celebrity names (Lena Gercke, Tatiana Zidekova), yet there is a gap in technical authority as the schema_json lacks Person schema to formally define these experts or founders. Technical implementation is clean, but meta_description fields are empty on multiple sub-pages, indicating a reliance on template-driven SEO rather than high-authority content curation. The digital footprint for ‘expertise’ is restricted to the commercial sale of these names rather than shared fashion knowledge.

The site makes vague performance claims regarding the ‘pleasure’ of shopping and its own expertise in trends without providing any proprietary frameworks or measurable style outcomes. However, as a retailer, its primary claim is ‘availability,’ which the extensive brand list and real-time size availability in the product feed successfully demonstrate. The disconnect remains in the ‘experience’ marketing versus the ‘utility’ reality.

Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.

🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage — no schema detected (entity gap)
/c/moterims/batai-20207/
[
    {
        "@context": "http://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "item": {
                    "@id": "/c/moterims-20201",
                    "name": "Moterims"
                }
            },
            {
                "@type": "ListItem",
                "position": 2,
                "item": {
                    "@id": "/c/moterims/batai-20207",
                    "name": "Batai"
                }
            }
        ],
        "_truncated": true,
        "_original_size": 11296
    },
    {
        "@context": "https://schema.org",
        "@type": "ItemList",
        "itemListElement": {
            "0": {
                "@type": "ListItem",
                "position": 1,
                "item": {
                    "@type": "Product",
                    "name": "Sandalai 'Elanur'",
                    "image": "https://cdn.aboutstatic.com/file/images/e600f80f5ba179ded3aa0ad90850ff8e.png",
                    "offers": {
                        "@type": "AggregateOffer",
                        "lowPrice": "22.45",
                        "highPrice": "44.90",
                        "priceCurrency": "EUR"
                    },
                    "url": "www.aboutyou.lt/p/about-you/sandalai-elanur-31745819"
                }
            },
            "1": {
                "@type": "ListItem",
                "position": 2,
                "item": {
                    "@type": "Product",
                    "name": "Sportbačiai be auliuko 'Ctas'",
                    "image": "https://cdn.aboutstatic.com/file/images/5bee6cde8f36c5a84f8c5b03b4490f98.png",
                    "offers": {
                        "@type": "AggregateOffer",
                        "lowPrice": "53.94",
                        "highPrice": "89.90",
                        "priceCurrency": "EUR"
                    },
                    "url": "www.aboutyou.lt/p/converse/sportbaciai-be-auliuko-ctas-30723364"
                }
            },
            "2": {
                "@type": "ListItem",
                "position": 3,
                "item": {
                    "@type": "Product",
                    "name": "Sportbačiai be auliuko 'GAZELLE BOLD'",
                    "image": "https://cdn.aboutstatic.com/file/images/6717dc3c252ca0558002ac257c2fb9c9.png",
                    "offers": {
                        "@type": "AggregateOffer",
                        "lowPrice": "83.30",
                        "highPrice": "119.00",
                        "priceCurrency": "EUR"
                    },
                    "url": "www.aboutyou.lt/p/adidas-originals/sportbaciai-be-auliuko-gazelle-bold-31095605"
                }
            },
            "3": {
                "@type": "ListItem",
                "position": 4,
                "item": {
                    "@type": "Product",
                    "name": "Sportbačiai be auliuko 'Field General'",
                    "image": "https://cdn.aboutstatic.com/file/images/2a4f5aaabfb5908c02c5021815c0399d.jpg",
                    "offers": {
                        "@type": "AggregateOffer",
                        "lowPrice": "48.93",
                        "highPrice": "119.00",
                        "priceCurrency": "EUR"
                    },
                    "url": "www.aboutyou.lt/p/nike-sportswear/sportbaciai-be-auliuko-field-general-29207747"
                }
            },
            "4": {
                "@type": "ListItem",
                "position": 5,
                "item": {
                    "@type": "Product",
                    "name": "Sandalai 'Maybole'",
                    "image": "https://cdn.aboutstatic.com/file/images/d9001bcc08f066461f6ab4ff2b2433fd.png",
                    "offers": {
                        "@type": "AggregateOffer",
                        "lowPrice": "143.20",
                        "highPrice": "179.00",
                        "priceCurrency": "EUR"
                    },
                    "url": "www.aboutyou.lt/p/dr-martens/sandalai-maybole-25292555"
                }
            },
            "_items_truncated": true
        },
        "_truncated": true,
        "_original_size": 11296
    }
]
/c/moterims/aksesuarai-20203/
[
    {
        "@context": "http://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "item": {
                    "@id": "/c/moterims-20201",
                    "name": "Moterims"
                }
            },
            {
                "@type": "ListItem",
                "position": 2,
                "item": {
                    "@id": "/c/moterims/aksesuarai-20203",
                    "name": "Aksesuarai"
                }
            }
        ],
        "_truncated": true,
        "_original_size": 10834
    },
    {
        "@context": "https://schema.org",
        "@type": "ItemList",
        "itemListElement": {
            "0": {
                "@type": "ListItem",
                "position": 1,
                "item": {
                    "@type": "Product",
                    "name": "Apyrankė 'Signature'",
                    "image": "https://cdn.aboutstatic.com/file/images/518460b3c1e97cfbb686a75b1c42a1b9.jpg",
                    "offers": {
                        "@type": "AggregateOffer",
                        "lowPrice": "58.00",
                        "highPrice": "290.00",
                        "priceCurrency": "EUR"
                    },
                    "url": "www.aboutyou.lt/p/coach/apyranke-signature-29803536"
                }
            },
            "1": {
                "@type": "ListItem",
                "position": 2,
                "item": {
                    "@type": "Product",
                    "name": "Akiniai nuo saulės",
                    "image": "https://cdn.aboutstatic.com/file/images/051c2cf3ae8f6f7f9fb9bfe70e6a8bc0.png",
                    "offers": {
                        "@type": "AggregateOffer",
                        "lowPrice": "206.10",
                        "highPrice": "229.00",
                        "priceCurrency": "EUR"
                    },
                    "url": "www.aboutyou.lt/p/marc-jacobs/akiniai-nuo-saules-18193757"
                }
            },
            "2": {
                "@type": "ListItem",
                "position": 3,
                "item": {
                    "@type": "Product",
                    "name": "Rankinė 'Half Logo Venezia 4.0'",
                    "image": "https://cdn.aboutstatic.com/file/images/90e8db9661409c04eeae516ce62067a0.jpg",
                    "offers": {
                        "@type": "AggregateOffer",
                        "lowPrice": "37.77",
                        "highPrice": "69.95",
                        "priceCurrency": "EUR"
                    },
                    "url": "www.aboutyou.lt/p/desigual/rankine-half-logo-venezia-4-0-31848063"
                }
            },
            "3": {
                "@type": "ListItem",
                "position": 4,
                "item": {
                    "@type": "Product",
                    "name": "Auskarai",
                    "image": "https://cdn.aboutstatic.com/file/images/1a47cb027da2e293fbbc386281837e23.jpg",
                    "offers": {
                        "@type": "AggregateOffer",
                        "lowPrice": "34.00",
                        "highPrice": "170.00",
                        "priceCurrency": "EUR"
                    },
                    "url": "www.aboutyou.lt/p/coach/auskarai-29804546"
                }
            },
            "4": {
                "@type": "ListItem",
                "position": 5,
                "item": {
                    "@type": "Product",
                    "name": "Auskarai 'Rachel'",
                    "image": "https://cdn.aboutstatic.com/file/38ae60a5bede1a58348f443cbe585b81",
                    "offers": {
                        "@type": "AggregateOffer",
                        "lowPrice": "35.96",
                        "highPrice": "39.95",
                        "priceCurrency": "EUR"
                    },
                    "url": "www.aboutyou.lt/p/pilgrim/auskarai-rachel-4475140"
                }
            },
            "_items_truncated": true
        },
        "_truncated": true,
        "_original_size": 10834
    }
]
/c/moterims/drabuziai-20204/
[
    {
        "@context": "http://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "item": {
                    "@id": "/c/moterims-20201",
                    "name": "Moterims"
                }
            },
            {
                "@type": "ListItem",
                "position": 2,
                "item": {
                    "@id": "/c/moterims/drabuziai-20204",
                    "name": "Drabužiai"
                }
            }
        ],
        "_truncated": true,
        "_original_size": 10668
    },
    {
        "@context": "https://schema.org",
        "@type": "ItemList",
        "itemListElement": {
            "0": {
                "@type": "ListItem",
                "position": 1,
                "item": {
                    "@type": "Product",
                    "name": "Demisezoninė striukė",
                    "image": "https://cdn.aboutstatic.com/file/images/4bd2709c365c4fcb94b976881c38ebbc.png",
                    "offers": {
                        "@type": "AggregateOffer",
                        "lowPrice": "44.95",
                        "highPrice": "105.00",
                        "priceCurrency": "EUR"
                    },
                    "url": "www.aboutyou.lt/p/nike-sportswear/demisezonine-striuke-30419633"
                }
            },
            "1": {
                "@type": "ListItem",
                "position": 2,
                "item": {
                    "@type": "Product",
                    "name": "Sijonas",
                    "image": "https://cdn.aboutstatic.com/file/images/34eae6480b1a7bfa2592f9cd654b4a05.png",
                    "offers": {
                        "@type": "AggregateOffer",
                        "lowPrice": "27.45",
                        "highPrice": "69.90",
                        "priceCurrency": "EUR"
                    },
                    "url": "www.aboutyou.lt/p/nike-sportswear/sijonas-27331634"
                }
            },
            "2": {
                "@type": "ListItem",
                "position": 3,
                "item": {
                    "@type": "Product",
                    "name": "„Baggy“ Džinsai ''94 Baggy Wide Leg'",
                    "image": "https://cdn.aboutstatic.com/file/images/65e385f85ffe9cdb5a9fbf79a373bf3b.png",
                    "offers": {
                        "@type": "AggregateOffer",
                        "lowPrice": "48.93",
                        "highPrice": "79.95",
                        "priceCurrency": "EUR"
                    },
                    "url": "www.aboutyou.lt/p/levi-s/dzinsai-94-baggy-wide-leg-9499376"
                }
            },
            "3": {
                "@type": "ListItem",
                "position": 4,
                "item": {
                    "@type": "Product",
                    "name": "Plačios klešnės Džinsai 'STELLA'",
                    "image": "https://cdn.aboutstatic.com/file/images/be648f1af7479183ca3973e92bddcdf0.png",
                    "offers": {
                        "@type": "AggregateOffer",
                        "lowPrice": "71.92",
                        "highPrice": "89.90",
                        "priceCurrency": "EUR"
                    },
                    "url": "www.aboutyou.lt/p/lee/dzinsai-stella-27732632"
                }
            },
            "4": {
                "@type": "ListItem",
                "position": 5,
                "item": {
                    "@type": "Product",
                    "name": "Demisezoninė striukė 'NMPaulina'",
                    "image": "https://cdn.aboutstatic.com/file/images/5ea309313b8234d78ef4b2e9df8c4ea4.jpg",
                    "offers": {
                        "@type": "AggregateOffer",
                        "lowPrice": "80.99",
                        "highPrice": "89.99",
                        "priceCurrency": "EUR"
                    },
                    "url": "www.aboutyou.lt/p/noisy-may/demisezonine-striuke-nmpaulina-10581747"
                }
            },
            "_items_truncated": true
        },
        "_truncated": true,
        "_original_size": 10668
    }
]
🛡️ Trust Signals — external proof links that back the declared identity
51Review mentions (all pages)
4External proof links (all pages)
PageReviewsProof links
/ (home) 18 1
/c/moterims/batai-20207/ 11 1
/c/moterims/aksesuarai-20203/ 11 1
/c/moterims/drabuziai-20204/ 11 1