Trust & Proof: ABOUT YOU – Signal Evidence & AI Readability

ABOUT YOU

(https://aboutyou.si) 📸 Data Snapshot: June 21, 2026
Trust & Proof — The Lens

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Trust & Proof Verifiable evidence vs. Trust Theatre.
10 Impact Weight: 20 / 100
50% Reputation

Trust theatre is present in the static-looking review_count of 18 on the homepage and 11 on all sub-pages, which is suspiciously low and uniform for a large-scale retailer. Despite claims of being a ‘leading’ modna izkušnja, the proof_links_count is only 1 across the entire audit, indicating a lack of external validation or verified third-party review integration. The site relies on ‘Celebrity Collections’ as a proxy for trust without providing verified engagement metrics.

Proof density is high regarding transactional facts (exact prices, available sizes, 30-day returns) but zero regarding editorial or ethical claims. For every 10 brand names listed, there are zero links to sustainability certifications or factory audit information, even in the ‘Upcycling’ and ‘Premium’ sections. The ratio of marketing adjectives to technical specifications in the descriptive text is approximately 5:1.

Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.

🛡️ Trust Signals — reviews, proof links, trust-theatre check
51Review mentions (all pages)
4External proof links (all pages)
PageReviewsProof links
/ (home) 18 1
/c/zenske/obutev-20207/ 11 1
/c/zenske/dodatki-20203/ 11 1
/c/zenske/oblacila-20204/ 11 1
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage — no schema detected (entity gap)
/c/zenske/obutev-20207/
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                "position": 1,
                "item": {
                    "@id": "/c/zenske-20201",
                    "name": "Ženske"
                }
            },
            {
                "@type": "ListItem",
                "position": 2,
                "item": {
                    "@id": "/c/zenske/obutev-20207",
                    "name": "Obutev"
                }
            }
        ],
        "_truncated": true,
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    },
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        "@context": "https://schema.org",
        "@type": "ItemList",
        "itemListElement": {
            "0": {
                "@type": "ListItem",
                "position": 1,
                "item": {
                    "@type": "Product",
                    "name": "Sandali 'Cosima'",
                    "image": "https://cdn.aboutstatic.com/file/images/b69fad07c488d0d7e21ab0b95bbb99ef.png",
                    "offers": {
                        "@type": "AggregateOffer",
                        "lowPrice": "19.95",
                        "highPrice": "39.90",
                        "priceCurrency": "EUR"
                    },
                    "url": "www.aboutyou.si/p/about-you/sandali-cosima-31758127"
                }
            },
            "1": {
                "@type": "ListItem",
                "position": 2,
                "item": {
                    "@type": "Product",
                    "name": "Nizke superge 'Old Skool'",
                    "image": "https://cdn.aboutstatic.com/file/images/c105a4b716dd9b67f650b6d474d68819.jpg",
                    "offers": {
                        "@type": "AggregateOffer",
                        "lowPrice": "41.94",
                        "highPrice": "99.90",
                        "priceCurrency": "EUR"
                    },
                    "url": "www.aboutyou.si/p/vans/nizke-superge-old-skool-31583194"
                }
            },
            "2": {
                "@type": "ListItem",
                "position": 3,
                "item": {
                    "@type": "Product",
                    "name": "Nizke superge 'P-6000'",
                    "image": "https://cdn.aboutstatic.com/file/images/4ebdc456c25c645d88c913ef1a71dfe9.png",
                    "offers": {
                        "@type": "AggregateOffer",
                        "lowPrice": "76.99",
                        "highPrice": "109.99",
                        "priceCurrency": "EUR"
                    },
                    "url": "www.aboutyou.si/p/nike-sportswear/nizke-superge-p-6000-15740635"
                }
            },
            "3": {
                "@type": "ListItem",
                "position": 4,
                "item": {
                    "@type": "Product",
                    "name": "Nizke superge 'Samba'",
                    "image": "https://cdn.aboutstatic.com/file/images/c304095e4eb6d207ad2ad81ce5402a65.png",
                    "offers": {
                        "@type": "AggregateOffer",
                        "lowPrice": "82.50",
                        "highPrice": "110.00",
                        "priceCurrency": "EUR"
                    },
                    "url": "www.aboutyou.si/p/adidas-originals/nizke-superge-samba-18125309"
                }
            },
            "4": {
                "@type": "ListItem",
                "position": 5,
                "item": {
                    "@type": "Product",
                    "name": "Nizke superge 'Shox TL'",
                    "image": "https://cdn.aboutstatic.com/file/images/daa7c60ad04cb068a390740fe39d225d.png",
                    "offers": {
                        "@type": "AggregateOffer",
                        "lowPrice": "144.49",
                        "highPrice": "169.99",
                        "priceCurrency": "EUR"
                    },
                    "url": "www.aboutyou.si/p/nike-sportswear/nizke-superge-shox-tl-16988516"
                }
            },
            "_items_truncated": true
        },
        "_truncated": true,
        "_original_size": 10772
    }
]
/c/zenske/dodatki-20203/
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        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "item": {
                    "@id": "/c/zenske-20201",
                    "name": "Ženske"
                }
            },
            {
                "@type": "ListItem",
                "position": 2,
                "item": {
                    "@id": "/c/zenske/dodatki-20203",
                    "name": "Dodatki"
                }
            }
        ],
        "_truncated": true,
        "_original_size": 10845
    },
    {
        "@context": "https://schema.org",
        "@type": "ItemList",
        "itemListElement": {
            "0": {
                "@type": "ListItem",
                "position": 1,
                "item": {
                    "@type": "Product",
                    "name": "Torba za čez ramo 'Pattina'",
                    "image": "https://cdn.aboutstatic.com/file/images/13398424ee10e3affc387d278a6def6f.png",
                    "offers": {
                        "@type": "AggregateOffer",
                        "lowPrice": "57.50",
                        "highPrice": "115.00",
                        "priceCurrency": "EUR"
                    },
                    "url": "www.aboutyou.si/p/valentino/torba-za-cez-ramo-pattina-23831711"
                }
            },
            "1": {
                "@type": "ListItem",
                "position": 2,
                "item": {
                    "@type": "Product",
                    "name": "Torba za čez ramo 'Foxy Re'",
                    "image": "https://cdn.aboutstatic.com/file/images/595f701a2c8425b8c2bd063ed9db5e87.png",
                    "offers": {
                        "@type": "AggregateOffer",
                        "lowPrice": "71.91",
                        "highPrice": "119.00",
                        "priceCurrency": "EUR"
                    },
                    "url": "www.aboutyou.si/p/valentino/torba-za-cez-ramo-foxy-re-27819896"
                }
            },
            "2": {
                "@type": "ListItem",
                "position": 3,
                "item": {
                    "@type": "Product",
                    "name": "Nahrbtnik 'Elemental'",
                    "image": "https://cdn.aboutstatic.com/file/images/a717182d4bb4c78576389b1c9cb36989.jpg",
                    "offers": {
                        "@type": "AggregateOffer",
                        "lowPrice": "34.19",
                        "highPrice": "37.99",
                        "priceCurrency": "EUR"
                    },
                    "url": "www.aboutyou.si/p/nike/nahrbtnik-elemental-31800762"
                }
            },
            "3": {
                "@type": "ListItem",
                "position": 4,
                "item": {
                    "@type": "Product",
                    "name": "Torba za čez ramo 'NOELLE II CROSSBODY CAMERA'",
                    "image": "https://cdn.aboutstatic.com/file/images/67fed1502bb07e45d5328d6d363be74b.png",
                    "offers": {
                        "@type": "AggregateOffer",
                        "lowPrice": "65.40",
                        "highPrice": "125.00",
                        "priceCurrency": "EUR"
                    },
                    "url": "www.aboutyou.si/p/guess/torba-za-cez-ramo-noelle-ii-crossbody-camera-27049443"
                }
            },
            "4": {
                "@type": "ListItem",
                "position": 5,
                "item": {
                    "@type": "Product",
                    "name": "Torba za čez ramo 'Pattina'",
                    "image": "https://cdn.aboutstatic.com/file/images/bb8620ff4b7132d09ac8b91d0ab2d493.jpg",
                    "offers": {
                        "@type": "AggregateOffer",
                        "lowPrice": "79.92",
                        "highPrice": "129.00",
                        "priceCurrency": "EUR"
                    },
                    "url": "www.aboutyou.si/p/valentino/torba-za-cez-ramo-pattina-15136882"
                }
            },
            "_items_truncated": true
        },
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    }
]
/c/zenske/oblacila-20204/
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        "@type": "BreadcrumbList",
        "itemListElement": [
            {
                "@type": "ListItem",
                "position": 1,
                "item": {
                    "@id": "/c/zenske-20201",
                    "name": "Ženske"
                }
            },
            {
                "@type": "ListItem",
                "position": 2,
                "item": {
                    "@id": "/c/zenske/oblacila-20204",
                    "name": "Oblačila"
                }
            }
        ],
        "_truncated": true,
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    },
    {
        "@context": "https://schema.org",
        "@type": "ItemList",
        "itemListElement": {
            "0": {
                "@type": "ListItem",
                "position": 1,
                "item": {
                    "@type": "Product",
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                    "image": "https://cdn.aboutstatic.com/file/images/37bca603a60c61820938637f4ab18fae.png",
                    "offers": {
                        "@type": "AggregateOffer",
                        "lowPrice": "14.97",
                        "highPrice": "24.95",
                        "priceCurrency": "EUR"
                    },
                    "url": "www.aboutyou.si/p/levi-s/majica-the-perfect-v-neck-4348227"
                }
            },
            "1": {
                "@type": "ListItem",
                "position": 2,
                "item": {
                    "@type": "Product",
                    "name": "Majica 'ONLHeart'",
                    "image": "https://cdn.aboutstatic.com/file/images/c3dc7efce851876d862527e14ccd69d0.png",
                    "offers": {
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                        "priceCurrency": "EUR"
                    },
                    "url": "www.aboutyou.si/p/only/majica-onlheart-23922347"
                }
            },
            "2": {
                "@type": "ListItem",
                "position": 3,
                "item": {
                    "@type": "Product",
                    "name": "Regularen Kavbojke '501®'",
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                        "highPrice": "64.95",
                        "priceCurrency": "EUR"
                    },
                    "url": "www.aboutyou.si/p/levi-s/kavbojke-501-24692155"
                }
            },
            "3": {
                "@type": "ListItem",
                "position": 4,
                "item": {
                    "@type": "Product",
                    "name": "Vrečasti Kavbojke '94 Baggy Wide Leg'",
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                        "priceCurrency": "EUR"
                    },
                    "url": "www.aboutyou.si/p/levi-s/kavbojke-94-baggy-wide-leg-9437950"
                }
            },
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                "item": {
                    "@type": "Product",
                    "name": "Majica 'Essential Tee (2-Pack)'",
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                    "url": "www.aboutyou.si/p/levi-s/majica-essential-tee-2-pack-27952481"
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