ACTIVE TRENDZ LTD
(https://activetrendz.co.uk) 📸 Data Snapshot: June 21, 2026
Information Density — The Lens
Classify each sentence as substantive or hollow. Grounding markers — numbers, currencies, dates, technical units, named entities — outweigh marketing adjectives. When fluff sits right next to hard evidence, the fluff is forgiven.
Info Density
Power-words vs. Substance ratio.
8
Impact Weight: 30 / 100
27% Reputation
The site suffers from high heading fluff saturation, with H2 tags like LATEST DROPS and WHATS POPULAR providing zero specific brand or category intelligence. Substance is further diluted by extreme concept repetition; every product listed on the homepage and collections pages uses duplicate H3 tags for the same title (e.g., Saucony ProGrid Omni 9 OG – Grey appears twice for every single entry). Body substance is minimal, consisting of generic marketing copy such as ‘Lightweight, stretch-woven fabric moves with you’ without any technical material specifications or performance metrics. Specificity is almost entirely absent across the site, with no mention of inventory depth, partnership details, or verifiable technical data.
Information Density is read straight from the body copy: how much of the text carries grounded, checkable substance versus hollow filler. Below is the clean text the engine analyzed, then the industry’s known generic-claim patterns to weigh it against.
📝 The Narrative — clean text per page (the substance-vs-filler signal)
HOMEPAGE (https://activetrendz.co.uk) ACTIVETRENDZ – ACTIVE TRENDZ LTD
[H2] LATEST DROPS [IMG: Saucony ProGrid Omni 9 OG - Grey] [H3] Saucony ProGrid Omni 9 OG - Grey [H3] Saucony ProGrid Omni 9 OG - Grey Regular price £175.00 GBP Regular price Sale price £175.00 GBP Unit price / per Choose options [IMG: BERGHAUS THERAN TRACKSUIT - KHAKI / BLACK] [H3] BERGHAUS THERAN TRACKSUIT - KHAKI / BLACK [H3] BERGHAUS THERAN TRACKSUIT - KHAKI / BLACK Regular price £160.00 GBP Regular price Sale price £160.00 GBP Unit price / per Choose options [IMG: ASICS CORE SHORT SET - BEIGE] [H3] ASICS CORE SHORT SET - BEIGE [H3] ASICS CORE SHORT SET - BEIGE Regular price £90.00 GBP Regular price Sale price £90.00 GBP Unit price / per Choose options [IMG: NIKE MILER UV SHORT SET -TEAL] [H3] NIKE MILER UV SHORT SET -TEAL [H3] NIKE MILER UV SHORT SET -TEAL Regular price £90.00 GBP Regular price Sale price £90.00 GBP Unit price / per Choose options [IMG: NIKE TN+ SPORTSWEAR SET - NEON / BEIGE] [H3] NIKE TN+ SPORTSWEAR SET - NEON / BEIGE [H3] NIKE TN+ SPORTSWEAR SET - NEON / BEIGE Regular price £125.00 GBP Regular price Sale price £125.00 GBP Unit price / per Choose options [IMG: BERGHAUS TECH SET - TEAL / GREY] [IMG: BERGHAUS TECH SET - TEAL / GREY] [H3] BERGHAUS TECH SET - TEAL / GREY [H3] BERGHAUS TECH SET - TEAL / GREY Regular price £100.00 GBP Regular price Sale price £100.00 GBP Unit price / per Choose options [IMG: ASICS CORE VEST SET - BLUE] [H3] ASICS CORE VEST SET - BLUE [H3] ASICS CORE VEST SET - BLUE Regular price £75.00 GBP Regular price Sale price £75.00 GBP Unit price / per Choose options [IMG: UNDER ARMOUR TECH SET - ORANGE PASTEL] [H3] UNDER ARMOUR TECH SET - ORANGE PASTEL [H3] UNDER ARMOUR TECH SET - ORANGE PASTEL Regular price £75.00 GBP Regular price Sale price £75.00 GBP Unit price / per Choose options 1 / of 8 View all [H2] WHATS POPULAR [IMG: T SHIRTS] [H3] T SHIRTS [H3] T SHIRTS [IMG: FULL SETS] [H3] FULL SETS [H3] FULL SETS [IMG: TRACKSUITS] [H3] TRACKSUITS [H3] TRACKSUITS [IMG: SHORTS] [H3] SHORTS [H3] SHORTS [IMG: PANTS] [H3] PANTS [H3] PANTS [IMG: FOOTWEAR] [H3] FOOTWEAR [H3] FOOTWEAR View all [H2] THIS WEEKS BEST SELLER Skip to product information Open media 1 in modal ACTIVE TRENDZ LTD [H2] BERGHAUS 1/4 ZIP WAVER SHORT SET - GREY Regular price £140.00 GBP Regular price Sale price £140.00 GBP Unit price / per Sale Sold out Tax included. HALF ZIP S M L XL XXL SHORTS S M L XL XXL Quantity Decrease quantity for BERGHAUS 1/4 ZIP WAVER SHORT SET - GREY Increase quantity for BERGHAUS 1/4 ZIP WAVER SHORT SET - GREY Share Share Link Close share Copy link View full details [IMG: BERGHAUS 1/4 ZIP WAVER SHORT SET - GREY]
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SUB-PAGE (https://activetrendz.co.uk/collections/footwear/) FOOTWEAR – ACTIVE TRENDZ LTD
[H1] Collection: FOOTWEAR [IMG: NIKE P-6000 TRAINERS - WORN BLUE] [H3] NIKE P-6000 TRAINERS - WORN BLUE Sale [H3] NIKE P-6000 TRAINERS - WORN BLUE Regular price £80.00 GBP Regular price £104.99 GBP Sale price £80.00 GBP Unit price / per Sale [IMG: ASICS GEL 1130 TRAINERS - GRAY / CLAY] [IMG: ASICS GEL 1130 TRAINERS - GRAY / CLAY] [H3] ASICS GEL 1130 TRAINERS - GRAY / CLAY [H3] ASICS GEL 1130 TRAINERS - GRAY / CLAY Regular price £130.00 GBP Regular price Sale price £130.00 GBP Unit price / per [IMG: ADIDAS YEEZY 350 BOOST V2 CORE BLACK RED] [H3] ADIDAS YEEZY 350 BOOST V2 CORE BLACK RED [H3] ADIDAS YEEZY 350 BOOST V2 CORE BLACK RED Regular price £199.99 GBP Regular price Sale price £199.99 GBP Unit price / per [IMG: ADIDAS YEEZY 350 BOOST - PIRATE BLACK] [H3] ADIDAS YEEZY 350 BOOST - PIRATE BLACK [H3] ADIDAS YEEZY 350 BOOST - PIRATE BLACK Regular price £164.99 GBP Regular price Sale price £164.99 GBP Unit price / per [IMG: NIKE DUNK LOW PANDA GS] [H3] NIKE DUNK LOW PANDA GS [H3] NIKE DUNK LOW PANDA GS Regular price £64.99 GBP Regular price Sale price £64.99 GBP Unit price / per [IMG: MENS NIKE DUNK LOW - GREY FOG] [H3] MENS NIKE DUNK LOW - GREY FOG Sale [H3] MENS NIKE DUNK LOW - GREY FOG Regular price £64.99 GBP Regular price £94.99 GBP Sale price £64.99 GBP Unit price / per Sale [IMG: ASICS GEL KAYANO 14 - OBSIDIAN GREY / MAROON] [H3] ASICS GEL KAYANO 14 - OBSIDIAN GREY / MAROON [H3] ASICS GEL KAYANO 14 - OBSIDIAN GREY / MAROON Regular price £149.99 GBP Regular price Sale price £149.99 GBP Unit price / per [IMG: ASICS GEL 1130 - SKY BLUE] [IMG: ASICS GEL 1130 - SKY BLUE] [H3] ASICS GEL 1130 - SKY BLUE [H3] ASICS GEL 1130 - SKY BLUE Regular price £140.00 GBP Regular price Sale price £140.00 GBP Unit price / per [IMG: Saucony ProGrid Omni 9 OG - Grey] [H3] Saucony ProGrid Omni 9 OG - Grey [H3] Saucony ProGrid Omni 9 OG - Grey Regular price £175.00 GBP Regular price Sale price £175.00 GBP Unit price / per
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SUB-PAGE (https://activetrendz.co.uk/collections/latest/) LATEST – ACTIVE TRENDZ LTD
[H1] Collection: LATEST [IMG: Saucony ProGrid Omni 9 OG - Grey] [H3] Saucony ProGrid Omni 9 OG - Grey [H3] Saucony ProGrid Omni 9 OG - Grey Regular price £175.00 GBP Regular price Sale price £175.00 GBP Unit price / per [IMG: BERGHAUS THERAN TRACKSUIT - KHAKI / BLACK] [H3] BERGHAUS THERAN TRACKSUIT - KHAKI / BLACK [H3] BERGHAUS THERAN TRACKSUIT - KHAKI / BLACK Regular price £160.00 GBP Regular price Sale price £160.00 GBP Unit price / per [IMG: ASICS CORE SHORT SET - BEIGE] [H3] ASICS CORE SHORT SET - BEIGE [H3] ASICS CORE SHORT SET - BEIGE Regular price £90.00 GBP Regular price Sale price £90.00 GBP Unit price / per [IMG: NIKE MILER UV SHORT SET -TEAL] [H3] NIKE MILER UV SHORT SET -TEAL [H3] NIKE MILER UV SHORT SET -TEAL Regular price £90.00 GBP Regular price Sale price £90.00 GBP Unit price / per [IMG: NIKE TN+ SPORTSWEAR SET - NEON / BEIGE] [H3] NIKE TN+ SPORTSWEAR SET - NEON / BEIGE [H3] NIKE TN+ SPORTSWEAR SET - NEON / BEIGE Regular price £125.00 GBP Regular price Sale price £125.00 GBP Unit price / per [IMG: BERGHAUS TECH SET - TEAL / GREY] [IMG: BERGHAUS TECH SET - TEAL / GREY] [H3] BERGHAUS TECH SET - TEAL / GREY [H3] BERGHAUS TECH SET - TEAL / GREY Regular price £100.00 GBP Regular price Sale price £100.00 GBP Unit price / per [IMG: ASICS CORE VEST SET - BLUE] [H3] ASICS CORE VEST SET - BLUE [H3] ASICS CORE VEST SET - BLUE Regular price £75.00 GBP Regular price Sale price £75.00 GBP Unit price / per [IMG: UNDER ARMOUR TECH SET - ORANGE PASTEL] [H3] UNDER ARMOUR TECH SET - ORANGE PASTEL [H3] UNDER ARMOUR TECH SET - ORANGE PASTEL Regular price £75.00 GBP Regular price Sale price £75.00 GBP Unit price / per [IMG: ASICS CORE TRACKSUIT - GREY / NEON] [H3] ASICS CORE TRACKSUIT - GREY / NEON [H3] ASICS CORE TRACKSUIT - GREY / NEON Regular price £160.00 GBP Regular price Sale price £160.00 GBP Unit price / per [IMG: MONTERRAIN OMBRÉ SHORT SET - TWO TONE TEAL] [H3] MONTERRAIN OMBRÉ SHORT SET - TWO TONE TEAL [H3] MONTERRAIN OMBRÉ SHORT SET - TWO TONE TEAL Regular price £95.00 GBP Regular price Sale price £95.00 GBP Unit price / per [IMG: ASICS IBUKI CORE TRI SET - ORANGE / BLUE / YAMBUKI] [IMG: ASICS IBUKI CORE TRI SET - ORANGE / BLUE / YAMBUKI] [H3] ASICS IBUKI CORE TRI SET - ORANGE / BLUE / YAMBUKI [H3] ASICS IBUKI CORE TRI SET - ORANGE / BLUE / YAMBUKI Regular price £205.00 GBP Regular price Sale price £205.00 GBP Unit price / per [IMG: MONTERRAIN SPACE WINDBREAKER SET - GREY] [H3] MONTERRAIN SPACE WINDBREAKER SET - GREY [H3] MONTERRAIN SPACE WINDBREAKER SET - GREY Regular price £145.00 GBP Regular price Sale price £145.00 GBP Unit price / per [IMG: BERGHAUS 1/4 ZIP WAVER SHORT SET - TEAL BLUE] [H3] BERGHAUS 1/4 ZIP WAVER SHORT SET - TEAL BLUE [H3] BERGHAUS 1/4 ZIP WAVER SHORT SET - TEAL BLUE Regular price £140.00 GBP Regular price Sale price £140.00 GBP Unit price / per [IMG: BERGHAUS TECH SET - BLACK / KHAKI] [H3] BERGHAUS TECH SET - BLACK / KHAKI [H3] BERGHAUS TECH SET - BLACK / KHAKI Regular price £100.00 GBP Regular price Sale price £100.00 GBP Unit price / per [IMG: NIKE TN+ SPORTSWEAR SET - WHITE / BLUE] [H3] NIKE TN+ SPORTSWEAR SET - WHITE / BLUE [H3] NIKE TN+ SPORTSWEAR SET - WHITE / BLUE Regular price £125.00 GBP Regular price Sale price £125.00 GBP Unit price / per [IMG: ASICS IBUKI SHORT SET - BLUE / YAMBUKI] [H3] ASICS IBUKI SHORT SET - BLUE / YAMBUKI [H3] ASICS IBUKI SHORT SET - BLUE / YAMBUKI Regular price £115.00 GBP Regular price Sale price £115.00 GBP Unit price / per
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SUB-PAGE (https://activetrendz.co.uk/collections/nike-sets/) FULL SETS – ACTIVE TRENDZ LTD
[H1] Collection: FULL SETS [IMG: ASICS CORE SHORT SET - BEIGE] [H3] ASICS CORE SHORT SET - BEIGE [H3] ASICS CORE SHORT SET - BEIGE Regular price £90.00 GBP Regular price Sale price £90.00 GBP Unit price / per [IMG: NIKE MILER UV SHORT SET -TEAL] [H3] NIKE MILER UV SHORT SET -TEAL [H3] NIKE MILER UV SHORT SET -TEAL Regular price £90.00 GBP Regular price Sale price £90.00 GBP Unit price / per [IMG: NIKE TN+ SPORTSWEAR SET - NEON / BEIGE] [H3] NIKE TN+ SPORTSWEAR SET - NEON / BEIGE [H3] NIKE TN+ SPORTSWEAR SET - NEON / BEIGE Regular price £125.00 GBP Regular price Sale price £125.00 GBP Unit price / per [IMG: UNDER ARMOUR TECH SET - ORANGE PASTEL] [H3] UNDER ARMOUR TECH SET - ORANGE PASTEL [H3] UNDER ARMOUR TECH SET - ORANGE PASTEL Regular price £75.00 GBP Regular price Sale price £75.00 GBP Unit price / per [IMG: ASICS CORE VEST SET - BLUE] [H3] ASICS CORE VEST SET - BLUE [H3] ASICS CORE VEST SET - BLUE Regular price £75.00 GBP Regular price Sale price £75.00 GBP Unit price / per [IMG: BERGHAUS TECH SET - TEAL / GREY] [IMG: BERGHAUS TECH SET - TEAL / GREY] [H3] BERGHAUS TECH SET - TEAL / GREY [H3] BERGHAUS TECH SET - TEAL / GREY Regular price £100.00 GBP Regular price Sale price £100.00 GBP Unit price / per [IMG: NIKE TN+ SPORTSWEAR SET - WHITE / BLUE] [H3] NIKE TN+ SPORTSWEAR SET - WHITE / BLUE [H3] NIKE TN+ SPORTSWEAR SET - WHITE / BLUE Regular price £125.00 GBP Regular price Sale price £125.00 GBP Unit price / per [IMG: NIKE TN+ SPORTSWEAR SET - BLACK / RED] [H3] NIKE TN+ SPORTSWEAR SET - BLACK / RED [H3] NIKE TN+ SPORTSWEAR SET - BLACK / RED Regular price £125.00 GBP Regular price Sale price £125.00 GBP Unit price / per [IMG: ASICS IBUKI SHORT SET - BLUE / YAMBUKI] [H3] ASICS IBUKI SHORT SET - BLUE / YAMBUKI [H3] ASICS IBUKI SHORT SET - BLUE / YAMBUKI Regular price £115.00 GBP Regular price Sale price £115.00 GBP Unit price / per [IMG: BERGHAUS TECH SET - BLACK / KHAKI] [H3] BERGHAUS TECH SET - BLACK / KHAKI [H3] BERGHAUS TECH SET - BLACK / KHAKI Regular price £100.00 GBP Regular price Sale price £100.00 GBP Unit price / per [IMG: MONTERRAIN SPACE WINDBREAKER SET - GREY] [H3] MONTERRAIN SPACE WINDBREAKER SET - GREY [H3] MONTERRAIN SPACE WINDBREAKER SET - GREY Regular price £145.00 GBP Regular price Sale price £145.00 GBP Unit price / per [IMG: ASICS IBUKI CORE TRI SET - ORANGE / BLUE / YAMBUKI] [IMG: ASICS IBUKI CORE TRI SET - ORANGE / BLUE / YAMBUKI] [H3] ASICS IBUKI CORE TRI SET - ORANGE / BLUE / YAMBUKI [H3] ASICS IBUKI CORE TRI SET - ORANGE / BLUE / YAMBUKI Regular price £205.00 GBP Regular price Sale price £205.00 GBP Unit price / per [IMG: MONTERRAIN OMBRÉ SHORT SET - TWO TONE TEAL] [H3] MONTERRAIN OMBRÉ SHORT SET - TWO TONE TEAL [H3] MONTERRAIN OMBRÉ SHORT SET - TWO TONE TEAL Regular price £95.00 GBP Regular price Sale price £95.00 GBP Unit price / per [IMG: MONTIREX MTX RUN WINDBREAKER SET -GREY / BLUE] [H3] MONTIREX MTX RUN WINDBREAKER SET -GREY / BLUE [H3] MONTIREX MTX RUN WINDBREAKER SET -GREY / BLUE Regular price £130.00 GBP Regular price Sale price £130.00 GBP Unit price / per [IMG: MONTIREX MTX RUN WINDBREAKER SET - NAVY] [H3] MONTIREX MTX RUN WINDBREAKER SET - NAVY [H3] MONTIREX MTX RUN WINDBREAKER SET - NAVY Regular price £130.00 GBP Regular price Sale price £130.00 GBP Unit price / per [IMG: NIKE REPEL UV TRACKSUIT - BLUE / WHITE] [H3] NIKE REPEL UV TRACKSUIT - BLUE / WHITE [H3] NIKE REPEL UV TRACKSUIT - BLUE / WHITE Regular price £180.00 GBP Regular price Sale price £180.00 GBP Unit price / per
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🧭 Industry Context — common generic-claim patterns in Fashion, Apparel & Accessories to weigh the text against
Generic Claims:
premium quality fabrics, designed to last, fashion for every body, affordable luxury, the latest trends, express your style…
Red Flags:
sustainable claims with no supply chain disclosure, handmade claims for mass-produced items, luxury positioning with fast-fashion pricing, model photos but no product flat-lay or detail shots, ethical claims without factory audit information, perpetual sale suggesting inflated original pricing…
Semantic Drift Patterns:
homepage claims sustainable but no supply chain transparency, claims ethical production but no factory information, homepage shows luxury positioning but pricing is fast-fashion, claims handmade but product pages show industrial production…
Proof Expectations:
specific material sourcing details and origins, factory names and locations for ethical claims, sustainability certifications (GOTS, OEKO-TEX, B Corp), real product photography with accurate color representation, detailed size charts with measurement methodology, clear return policy with wear-and-return stance…
Explore the other reputation pillars for ACTIVE TRENDZ LTD
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from ACTIVE TRENDZ LTD, captured on June 21, 2026, to show how machine logic reads Information Density signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to ACTIVE TRENDZ LTD: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://activetrendz.co.uk to view the most current version of its content and see directly what this company is about and what it offers.