American Hat Company
(https://americanhat.net) 📸 Data Snapshot: May 26, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
14
Impact Weight: 15 / 100
93% Reputation
Authority is well-established through specific naming of industry legends like Keith Maddox (The Hat King) and modern ropers like Jordan Jo Hollabaugh. While the schema_json lacks Person entities for these individuals, their industry footprint is authenticated via the PRCA partnership and detailed company history. The technical hierarchy is clean and supports the brand’s established legacy.
There is no disconnect between claims and evidence. The site claims durability and backs it with technical descriptions of the double-pressing straw process and the use of belly beaver fibers. Performance is further validated by the endorsement of professional rodeo athletes who require gear that survives ‘the harshest of winters and heaviest of rains.’
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://americanhat.net/",
"url": "https://americanhat.net/",
"name": "Home - American Hat Company",
"isPartOf": {
"@id": "https://americanhat.net/#website"
},
"about": {
"@id": "https://americanhat.net/#organization"
},
"datePublished": "2024-08-15T16:49:17+00:00",
"dateModified": "2026-04-01T15:31:32+00:00",
"description": "Each American Hat Company cowboy hat is handmade with expert craftsmanship on American soil with the finest materials available.",
"breadcrumb": {
"@id": "https://americanhat.net/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://americanhat.net/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://americanhat.net/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home"
}
]
},
{
"@type": "WebSite",
"@id": "https://americanhat.net/#website",
"url": "https://americanhat.net/",
"name": "American Hat Company",
"description": "The Ultimate Standard",
"publisher": {
"@id": "https://americanhat.net/#organization"
},
"alternateName": "American Hat Co.",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://americanhat.net/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://americanhat.net/#organization",
"name": "American Hat Company",
"alternateName": "American Hat Co.",
"url": "https://americanhat.net/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://americanhat.net/#/schema/logo/image/",
"url": "https://americanhat.net/wp-content/uploads/2024/08/American-Hat-Co-Logo.png",
"contentUrl": "https://americanhat.net/wp-content/uploads/2024/08/American-Hat-Co-Logo.png",
"width": 800,
"height": 345,
"caption": "American Hat Company"
},
"image": {
"@id": "https://americanhat.net/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/americanhatcompany/",
"https://x.com/americanhatco",
"https://www.instagram.com/americanhatco",
"https://www.linkedin.com/company/american-hat-co/"
]
}
]
}
/about-us-2/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://americanhat.net/about-us-2/",
"url": "https://americanhat.net/about-us-2/",
"name": "Our Story - American Hat Company",
"isPartOf": {
"@id": "https://americanhat.net/#website"
},
"datePublished": "2024-08-15T16:51:15+00:00",
"dateModified": "2025-10-07T14:14:05+00:00",
"description": "American Hat Company shares their story of the traditions that shaped their company. From Sam Silver to Keith Maddox.",
"breadcrumb": {
"@id": "https://americanhat.net/about-us-2/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://americanhat.net/about-us-2/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://americanhat.net/about-us-2/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://americanhat.net/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Our Story"
}
]
},
{
"@type": "WebSite",
"@id": "https://americanhat.net/#website",
"url": "https://americanhat.net/",
"name": "American Hat Company",
"description": "The Ultimate Standard",
"publisher": {
"@id": "https://americanhat.net/#organization"
},
"alternateName": "American Hat Co.",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://americanhat.net/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://americanhat.net/#organization",
"name": "American Hat Company",
"alternateName": "American Hat Co.",
"url": "https://americanhat.net/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://americanhat.net/#/schema/logo/image/",
"url": "https://americanhat.net/wp-content/uploads/2024/08/American-Hat-Co-Logo.png",
"contentUrl": "https://americanhat.net/wp-content/uploads/2024/08/American-Hat-Co-Logo.png",
"width": 800,
"height": 345,
"caption": "American Hat Company"
},
"image": {
"@id": "https://americanhat.net/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/americanhatcompany/",
"https://x.com/americanhatco",
"https://www.instagram.com/americanhatco",
"https://www.linkedin.com/company/american-hat-co/"
]
}
]
}
/hat-sizes-shapes-and-colors/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "WebPage",
"@id": "https://americanhat.net/hat-sizes-shapes-and-colors/",
"url": "https://americanhat.net/hat-sizes-shapes-and-colors/",
"name": "Hat Sizes, Shapes, and Colors - American Hat Company",
"isPartOf": {
"@id": "https://americanhat.net/#website"
},
"datePublished": "2024-08-29T19:10:52+00:00",
"dateModified": "2025-09-03T17:44:07+00:00",
"description": "American Hat Company offers a variety of hat shapes, sizes, and colors ensuring the hat is custom crafted for each wearer.",
"breadcrumb": {
"@id": "https://americanhat.net/hat-sizes-shapes-and-colors/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://americanhat.net/hat-sizes-shapes-and-colors/"
]
}
]
},
{
"@type": "BreadcrumbList",
"@id": "https://americanhat.net/hat-sizes-shapes-and-colors/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://americanhat.net/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Hat Sizes, Shapes, and Colors"
}
]
},
{
"@type": "WebSite",
"@id": "https://americanhat.net/#website",
"url": "https://americanhat.net/",
"name": "American Hat Company",
"description": "The Ultimate Standard",
"publisher": {
"@id": "https://americanhat.net/#organization"
},
"alternateName": "American Hat Co.",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://americanhat.net/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://americanhat.net/#organization",
"name": "American Hat Company",
"alternateName": "American Hat Co.",
"url": "https://americanhat.net/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://americanhat.net/#/schema/logo/image/",
"url": "https://americanhat.net/wp-content/uploads/2024/08/American-Hat-Co-Logo.png",
"contentUrl": "https://americanhat.net/wp-content/uploads/2024/08/American-Hat-Co-Logo.png",
"width": 800,
"height": 345,
"caption": "American Hat Company"
},
"image": {
"@id": "https://americanhat.net/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/americanhatcompany/",
"https://x.com/americanhatco",
"https://www.instagram.com/americanhatco",
"https://www.linkedin.com/company/american-hat-co/"
]
}
]
}
/the-changing-of-the-guard-felt-to-straw/
{
"@context": "https://schema.org",
"@graph": [
{
"@type": "Article",
"@id": "https://americanhat.net/the-changing-of-the-guard-felt-to-straw/#article",
"isPartOf": {
"@id": "https://americanhat.net/the-changing-of-the-guard-felt-to-straw/"
},
"author": {
"name": "admin",
"@id": "https://americanhat.net/#/schema/person/b0284b65be5b89cf19cd0b9d26126fb8"
},
"headline": "The Changing of the Guard – Felt to Straw",
"datePublished": "2026-04-06T07:00:57+00:00",
"mainEntityOfPage": {
"@id": "https://americanhat.net/the-changing-of-the-guard-felt-to-straw/"
},
"wordCount": 542,
"commentCount": 0,
"publisher": {
"@id": "https://americanhat.net/#organization"
},
"image": {
"@id": "https://americanhat.net/the-changing-of-the-guard-felt-to-straw/#primaryimage"
},
"thumbnailUrl": "https://americanhat.net/wp-content/uploads/2026/04/Website-Article-Images.png",
"keywords": [
"american hat",
"american hat co",
"american hat company",
"american hat compay",
"american hats",
"changing of the guard",
"cowboy",
"cowboy hat",
"felt to straw",
"fort worth",
"hat",
"hats",
"positive times",
"prca",
"rodeo",
"straw",
"straw hat"
],
"articleSection": {
"1": "What's New HOME Page",
"2": "What's New Page"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "CommentAction",
"name": "Comment",
"target": [
"https://americanhat.net/the-changing-of-the-guard-felt-to-straw/#respond"
]
}
]
},
{
"@type": "WebPage",
"@id": "https://americanhat.net/the-changing-of-the-guard-felt-to-straw/",
"url": "https://americanhat.net/the-changing-of-the-guard-felt-to-straw/",
"name": "The Changing of the Guard - Felt to Straw - American Hat Company",
"isPartOf": {
"@id": "https://americanhat.net/#website"
},
"primaryImageOfPage": {
"@id": "https://americanhat.net/the-changing-of-the-guard-felt-to-straw/#primaryimage"
},
"image": {
"@id": "https://americanhat.net/the-changing-of-the-guard-felt-to-straw/#primaryimage"
},
"thumbnailUrl": "https://americanhat.net/wp-content/uploads/2026/04/Website-Article-Images.png",
"datePublished": "2026-04-06T07:00:57+00:00",
"breadcrumb": {
"@id": "https://americanhat.net/the-changing-of-the-guard-felt-to-straw/#breadcrumb"
},
"inLanguage": "en-US",
"potentialAction": [
{
"@type": "ReadAction",
"target": [
"https://americanhat.net/the-changing-of-the-guard-felt-to-straw/"
]
}
]
},
{
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://americanhat.net/the-changing-of-the-guard-felt-to-straw/#primaryimage",
"url": "https://americanhat.net/wp-content/uploads/2026/04/Website-Article-Images.png",
"contentUrl": "https://americanhat.net/wp-content/uploads/2026/04/Website-Article-Images.png",
"width": 1800,
"height": 1200
},
{
"@type": "BreadcrumbList",
"@id": "https://americanhat.net/the-changing-of-the-guard-felt-to-straw/#breadcrumb",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://americanhat.net/"
},
{
"@type": "ListItem",
"position": 2,
"name": "The Changing of the Guard – Felt to Straw"
}
]
},
{
"@type": "WebSite",
"@id": "https://americanhat.net/#website",
"url": "https://americanhat.net/",
"name": "American Hat Company",
"description": "The Ultimate Standard",
"publisher": {
"@id": "https://americanhat.net/#organization"
},
"alternateName": "American Hat Co.",
"potentialAction": [
{
"@type": "SearchAction",
"target": {
"@type": "EntryPoint",
"urlTemplate": "https://americanhat.net/?s={search_term_string}"
},
"query-input": {
"@type": "PropertyValueSpecification",
"valueRequired": true,
"valueName": "search_term_string"
}
}
],
"inLanguage": "en-US"
},
{
"@type": "Organization",
"@id": "https://americanhat.net/#organization",
"name": "American Hat Company",
"alternateName": "American Hat Co.",
"url": "https://americanhat.net/",
"logo": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://americanhat.net/#/schema/logo/image/",
"url": "https://americanhat.net/wp-content/uploads/2024/08/American-Hat-Co-Logo.png",
"contentUrl": "https://americanhat.net/wp-content/uploads/2024/08/American-Hat-Co-Logo.png",
"width": 800,
"height": 345,
"caption": "American Hat Company"
},
"image": {
"@id": "https://americanhat.net/#/schema/logo/image/"
},
"sameAs": [
"https://www.facebook.com/americanhatcompany/",
"https://x.com/americanhatco",
"https://www.instagram.com/americanhatco",
"https://www.linkedin.com/company/american-hat-co/"
]
},
{
"@type": "Person",
"@id": "https://americanhat.net/#/schema/person/b0284b65be5b89cf19cd0b9d26126fb8",
"name": "admin",
"image": {
"@type": "ImageObject",
"inLanguage": "en-US",
"@id": "https://secure.gravatar.com/avatar/160cbf1463748540d491d0ac58fdfff48a1a85573ffc52d1f62862addd2d3c73?s=96&d=mm&r=g",
"url": "https://secure.gravatar.com/avatar/160cbf1463748540d491d0ac58fdfff48a1a85573ffc52d1f62862addd2d3c73?s=96&d=mm&r=g",
"contentUrl": "https://secure.gravatar.com/avatar/160cbf1463748540d491d0ac58fdfff48a1a85573ffc52d1f62862addd2d3c73?s=96&d=mm&r=g",
"caption": "admin"
},
"sameAs": [
"https://americanhat.net"
],
"url": "https://americanhat.net/author/admin/"
}
]
}
🛡️ Trust Signals — external proof links that back the declared identity
16Review mentions (all pages)
8External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 4 | 2 |
| /about-us-2/ | 4 | 2 |
| /hat-sizes-shapes-and-colors/ | 4 | 2 |
| /the-changing-of-the-guard-felt-to-straw/ | 4 | 2 |
Explore the other reputation pillars for American Hat Company
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from American Hat Company, captured on May 26, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to American Hat Company: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://americanhat.net to view the most current version of its content and see directly what this company is about and what it offers.