Trust & Proof: Andaaz Fashion – Signal Evidence & AI Readability

Andaaz Fashion

(https://andaazfashion.co.uk) 📸 Data Snapshot: June 21, 2026
Trust & Proof — The Lens

Count trust words (review, testimonial, rating, verified) against real outbound proof links (Google, Trustpilot, Clutch, G2, Yelp). Lots of trust language with zero verification links is trust theatre. Unlinked logo galleries count against it.

Trust & Proof Verifiable evidence vs. Trust Theatre.
9 Impact Weight: 20 / 100
45% Reputation

The site exhibits moderate Trust Theatre. While it claims to be ‘Trusted and Loved’ and displays numerous five-star reviews from named users like ‘Priya’ and ‘Himanshi Rishi,’ these reviews are formatted as internal text blocks rather than linked to a third-party verification platform like Trustpilot or Google Reviews. With a proof_links_count of only 2 against nearly 40 reviews per page, the ‘Verified Purchase’ badges are self-asserted and lack an external proof path. The constant use of 5-star graphics in image alt-text is a classic trust theatre pattern.

Proof density is split between high-density technical product specifications and low-density trust signals. Each product has a unique SKU (e.g., LSTV129697) and a detailed description of ‘cutdana, pearl, resham thread’ work, providing high evidence of product existence. Conversely, the ratio of verifiable external evidence to internal assertions is low, as the site lacks links to external press, certifications (like GOTS for fabrics), or third-party audit logs for its ‘ethical’ or ‘designer’ claims.

Trust & Proof is read by weighing trust language against real verification. Below is the page-by-page tally of review mentions and external proof links, then the schema markup that may (or may not) declare verifiable ratings and identity proof.

🛡️ Trust Signals — reviews, proof links, trust-theatre check
143Review mentions (all pages)
8External proof links (all pages)
PageReviewsProof links
/ (home) 36 2
/wedding-dresses-online/ 38 2
/jewellery/ 30 2
/womens/sarees/ 39 2
🔗 Identity & Technical Layer — schema JSON-LD: declared ratings, reviews & identity proof
Homepage schema
[
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        "@context": "http://schema.org",
        "@type": "WebSite",
        "url": "https://www.andaazfashion.co.uk/",
        "name": "Andaaz Fashion",
        "potentialAction": {
            "@type": "SearchAction",
            "target": "https://www.andaazfashion.co.uk/tsearch/?q={search_term_string}",
            "query-input": "required name=search_term_string"
        }
    },
    {
        "@context": "http://schema.org",
        "@type": "ClothingStore",
        "name": "Andaaz Fashion",
        "telephone": "+44 (0) 125 354 2431",
        "email": "service@andaazfashion.com",
        "address": {
            "@type": "PostalAddress",
            "addressLocality": "",
            "addressRegion": "",
            "streetAddress": "",
            "postalCode": ""
        },
        "sameAs": [
            [
                "https://www.facebook.com/andaazfashion.co.uk",
                "https://twitter.com/andaaz_fashion",
                "https://www.linkedin.com/company/andaaz-fashion-uk",
                "https://www.instagram.com/andaaz_fashion_uk_/",
                "https://www.youtube.com/channel/UCwTGSS5xuNqtIbBeggjCZrQ"
            ]
        ],
        "image": "https://assets2.andaazfashion.com/media/seller_image/default/andaaz-logo.png",
        "url": "https://www.andaazfashion.co.uk/"
    },
    {
        "@context": "http://schema.org/",
        "@type": "WebPage",
        "speakable": {
            "@type": "SpeakableSpecification",
            "cssSelector": [
                ".footer-content"
            ],
            "xpath": [
                "/html/head/title"
            ]
        }
    }
]
/wedding-dresses-online/
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        "@context": "http://schema.org",
        "@type": "WebSite",
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        "name": "Andaaz Fashion",
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    },
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        "@context": "http://schema.org",
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        "name": "Andaaz Fashion",
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        "email": "service@andaazfashion.com",
        "address": {
            "@type": "PostalAddress",
            "addressLocality": "",
            "addressRegion": "",
            "streetAddress": "",
            "postalCode": ""
        },
        "sameAs": [
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                "https://twitter.com/andaaz_fashion",
                "https://www.linkedin.com/company/andaaz-fashion-uk",
                "https://www.instagram.com/andaaz_fashion_uk_/",
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            ]
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        "url": "https://www.andaazfashion.co.uk/",
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    },
    {
        "@context": "http://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
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                "item": {
                    "@id": "https://www.andaazfashion.co.uk/",
                    "name": "Home"
                },
                "position": 1
            },
            {
                "@type": "ListItem",
                "item": {
                    "@id": "https://www.andaazfashion.co.uk/womens",
                    "name": "Women Traditional Clothing"
                },
                "position": 2
            },
            {
                "@type": "ListItem",
                "item": {
                    "@id": "https://www.andaazfashion.co.uk/wedding-dresses-online",
                    "name": "Wedding Dresses"
                },
                "position": 3
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    },
    {
        "@context": "http://schema.org/",
        "@type": "WebPage",
        "url": "https://www.andaazfashion.co.uk/wedding-dresses-online",
        "mainEntity": {
            "@context": "http://schema.org",
            "@type": "OfferCatalog",
            "name": "Wedding Dresses",
            "url": "https://www.andaazfashion.co.uk/wedding-dresses-online",
            "numberOfItems": 44,
            "itemListElement": {
                "0": {
                    "@type": "Product",
                    "name": "Mustard Yellow Dori Embroidered Organza Wedding Sharara Suit for Haldi",
                    "description": "Featuring beautiful embroidery, this mustard yellow organza sharara suit will surely make a standout addition at every party you go.This halter neck and sleeveless suit is designed with dori and pearl work.Present with an organza sharara pants in mustard yellow color with mustard yellow organza dupatta.Sharara pants have dori and pearl work.Dupatta embellished in resham thread work.This sharara suit can be customized up to the maximum size available in inches 68.\r\n \r\nSlight color variation may o",
                    "image": "https://assets2.andaazfashion.com/media/catalog/product/cache/1/small_image/275x413/a12781a7f2ccb3d663f7fd01e1bd2e4e/m/u/mustard-yellow-dori-embroidered-organza-sharara-suit-for-haldi-lstv129697-1_2_1.jpg",
                    "offers": {
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                        "price": 139,
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                        "priceCurrency": "GBP",
                        "availability": "http://schema.org/InStock",
                        "itemCondition": "NewCondition"
                    },
                    "productID": "LSTV129697",
                    "color": "Yellow",
                    "brand": {
                        "@type": "Brand",
                        "name": "Andaaz Fashion"
                    },
                    "sku": "LSTV129697",
                    "category": "Wedding Dresses",
                    "mpn": "LSTV129697"
                },
                "1": {
                    "@type": "Product",
                    "name": "Fern Green Silk Embroidered Palazzo Salwar Kameez for Diwali Party",
                    "description": "Be the cynosure of all eyes by wearing this fern green silk palazzo suit which will make you absolutely astoundingly gorgeous and that will be the least interesting thing about you.\r\nThis round neck and full sleeve party wear suit is embellished in resham thread and sequins work.\r\nPaired with silk palazzo pant in fern green color with fern green silk dupatta.\r\nPalazzo pant is plain.\r\nDupatta adorned with resham thread and sequins work.\r\nThis suit can be customized up to Andaaz size 69, suitable ",
                    "image": "https://assets2.andaazfashion.com/media/catalog/product/cache/1/small_image/275x413/a12781a7f2ccb3d663f7fd01e1bd2e4e/s/a/sage-green-silk-embroidered-palazzo-suit-lstv122869-1_2.jpg",
                    "offers": {
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                        "price": 119,
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                        "priceCurrency": "GBP",
                        "availability": "http://schema.org/InStock",
                        "itemCondition": "NewCondition"
                    },
                    "productID": "LSTV122869",
                    "color": "Green",
                    "brand": {
                        "@type": "Brand",
                        "name": "Andaaz Fashion"
                    },
                    "sku": "LSTV122869",
                    "category": "Wedding Dresses",
                    "mpn": "LSTV122869"
                },
                "2": {
                    "@type": "Product",
                    "name": "Black Georgette Anarkali Gown With Zari Work For Party Wear",
                    "description": "Step into the spotlight with this Black Georgette Anarkali Gown, a stunning fusion of traditional elegance and modern charm. Perfectly tailored in a floor-length gown style, this outfit features a graceful round neck and elegant full sleeves for timeless appeal.\r\nThe gown's jacket are crafted from flowing georgette fabric, The ensemble is highlighted by a richly detailed jacket adorned with mirror, resham, sequins, stone, thread, and zari work, offering a perfect touch of opulence.\r\nIts plain wo",
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                    "offers": {
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                        "price": 219,
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                        "priceCurrency": "GBP",
                        "availability": "http://schema.org/InStock",
                        "itemCondition": "NewCondition"
                    },
                    "productID": "LSTV138244",
                    "color": "Black",
                    "brand": {
                        "@type": "Brand",
                        "name": "Andaaz Fashion"
                    },
                    "sku": "LSTV138244",
                    "category": "Wedding Dresses",
                    "mpn": "LSTV138244"
                },
                "3": {
                    "@type": "Product",
                    "name": "Sage Green Georgette Bridesmaid Sharara Suit",
                    "description": "Enhance your ethnic charm by wearing this sage green georgette sharara suit which is surely to set you apart from the rest.\r\nThis noodle strap and sleeveless suit is embellished in resham thread and sequins work.\r\nAvailable with georgette sharara pant in sage green color with sage green net dupatta.\r\nSharara pant has resham thread work.\r\nDupatta perfectly formed using resham thread and sequins work.\r\nThis suit can be customized up to Andaaz size 69, suitable for body bust sizes 65 to 66 inches.\r",
                    "image": "https://assets2.andaazfashion.com/media/catalog/product/cache/1/small_image/275x413/a12781a7f2ccb3d663f7fd01e1bd2e4e/s/a/sage-green-georgette-embroidered-sharara-suit-lstv118254-1_1.jpg",
                    "offers": {
                        "@type": "http://schema.org/Offer",
                        "price": 99,
                        "url": "https://www.andaazfashion.co.uk/sage-green-georgette-embroidered-sharara-suit-lstv118254.html",
                        "priceCurrency": "GBP",
                        "availability": "http://schema.org/InStock",
                        "itemCondition": "NewCondition"
                    },
                    "productID": "LSTV118254",
                    "color": "Green",
                    "brand": {
                        "@type": "Brand",
                        "name": "Andaaz Fashion"
                    },
                    "sku": "LSTV118254",
                    "category": "Wedding Dresses",
                    "mpn": "LSTV118254"
                },
                "4": {
                    "@type": "Product",
                    "name": "Silk Deep Red Zari Embroidered Panelled Style Lehenga ",
                    "description": "Be the cynosure of all eyes by wearing this deep red silk lehenga which will give a very sassy look.\r\nThis v neck and half-sleeve blouse is highlighted with beads, cutdana, pearl, resham thread, sequins, stone, and zari work.\r\nPresent with silk panelled style lehenga in deep red color with deep red organza dupatta.\r\nPanelled style lehenga is designed using beads, cutdana, pearl, resham thread, sequins, stone, and zari work.\r\nDupatta is accentuated with beads, cutdana, pearl, resham thread, sequi",
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                    "offers": {
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                        "price": 349,
                        "url": "https://www.andaazfashion.co.uk/silk-deep-red-zari-embroidered-panelled-style-lehenga-llcv120562.html",
                        "priceCurrency": "GBP",
                        "availability": "http://schema.org/InStock",
                        "itemCondition": "NewCondition"
                    },
                    "productID": "LLCV120562",
                    "color": "Red",
                    "brand": {
                        "@type": "Brand",
                        "name": "Andaaz Fashion"
                    },
                    "sku": "LLCV120562",
                    "category": "Wedding Dresses",
                    "mpn": "LLCV120562"
                },
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            }
        },
        "speakable": {
            "@type": "SpeakableSpecification",
            "cssSelector": [
                "#cust_des_part1"
            ],
            "xpath": [
                "/html/head/title"
            ]
        },
        "_truncated": true,
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    }
]
/jewellery/
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        "@context": "http://schema.org",
        "@type": "WebSite",
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        "name": "Andaaz Fashion",
        "_truncated": true,
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        "telephone": "+44 (0) 125 354 2431",
        "email": "service@andaazfashion.com",
        "address": {
            "@type": "PostalAddress",
            "addressLocality": "",
            "addressRegion": "",
            "streetAddress": "",
            "postalCode": ""
        },
        "sameAs": [
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                "https://twitter.com/andaaz_fashion",
                "https://www.linkedin.com/company/andaaz-fashion-uk",
                "https://www.instagram.com/andaaz_fashion_uk_/",
                "https://www.youtube.com/channel/UCwTGSS5xuNqtIbBeggjCZrQ"
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    },
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        "@context": "http://schema.org",
        "@type": "BreadcrumbList",
        "itemListElement": [
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                "@type": "ListItem",
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                    "@id": "https://www.andaazfashion.co.uk/",
                    "name": "Home"
                },
                "position": 1
            },
            {
                "@type": "ListItem",
                "item": {
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                    "name": "Jewellery"
                },
                "position": 2
            }
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    },
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        "@type": "WebPage",
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        "mainEntity": {
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            "@type": "OfferCatalog",
            "name": "Jewellery",
            "url": "https://www.andaazfashion.co.uk/jewellery",
            "numberOfItems": 44,
            "itemListElement": {
                "0": {
                    "@type": "Product",
                    "name": "Gold Bead Earrings With Maang Tikka For Weddings",
                    "description": "Let your next ethnic occasion be nothing short of dazzling as you flaunt this mesmerisingly vibrant gold brass earrings and maang tikka set. Designed to turn heads and steal the spotlight, this ensemble is all about timeless elegance with a modern twist.\r\n\r\nFeaturing intricate bead work, rich Kundan detailing, elegant pearl accents, and finished with luxurious gold plating, this set radiates regal charm and festive allure. Whether it’s a wedding, sangeet, or celebration, you're sure to grab ever",
                    "image": "https://assets2.andaazfashion.com/media/catalog/product/cache/1/small_image/275x413/a12781a7f2ccb3d663f7fd01e1bd2e4e/a/n/anj-25-355_1_jem.jpg",
                    "offers": {
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                        "price": 29,
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                        "priceCurrency": "GBP",
                        "availability": "http://schema.org/InStock",
                        "itemCondition": "NewCondition"
                    },
                    "productID": "JEM0139602",
                    "color": "Gold",
                    "brand": {
                        "@type": "Brand",
                        "name": "Andaaz Fashion"
                    },
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                    "category": "Jewellery",
                    "mpn": "JEM0139602"
                },
                "1": {
                    "@type": "Product",
                    "name": "Gold Tone Oval Pearl Sheesh Patti For Wedding",
                    "description": "Look fabulous and beautiful with this gold sheesh patti, designed with elegant oval motifs and a statement central medallion that adds a refined festive charm to your ethnic look. Graceful and eye-catching, it pairs beautifully with lehengas, sarees, and other traditional outfits for weddings and celebrations.\r\n\r\nSlight color variation may occur due to photographic lighting and screen settings.",
                    "image": "https://assets2.andaazfashion.com/media/catalog/product/cache/1/small_image/275x413/a12781a7f2ccb3d663f7fd01e1bd2e4e/g/o/gold-tone-oval-pearl-sheesh-patti-for-wedding-jmp0144911.jpg",
                    "offers": {
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                        "price": 19,
                        "url": "https://www.andaazfashion.co.uk/gold-tone-oval-pearl-sheesh-patti-for-wedding-jmp0144911.html",
                        "priceCurrency": "GBP",
                        "availability": "http://schema.org/InStock",
                        "itemCondition": "NewCondition"
                    },
                    "productID": "JMP0144911",
                    "color": "Gold",
                    "brand": {
                        "@type": "Brand",
                        "name": "Andaaz Fashion"
                    },
                    "sku": "JMP0144911",
                    "category": "Jewellery",
                    "mpn": "JMP0144911"
                },
                "2": {
                    "@type": "Product",
                    "name": "Gold Plated Earrings With Maang Tikka For Weddings",
                    "description": "An ideal pick to garner compliments for your ravishing ethnic look, this maroon brass earrings with maang tikka set adds oodles of charm and sophistication to your special occasions.\r\n\r\nFeaturing intricate bead work, radiant gold plating, and shimmering stone accents, this ensemble beautifully enhances your traditional attire with a rich, deep hue that speaks of timeless elegance.\r\n \r\nSlight color variation may occur due to photographic reasons.",
                    "image": "https://assets2.andaazfashion.com/media/catalog/product/cache/1/small_image/275x413/a12781a7f2ccb3d663f7fd01e1bd2e4e/a/n/anj-25-366_1_jem.jpg",
                    "offers": {
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                        "price": 29,
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                        "priceCurrency": "GBP",
                        "availability": "http://schema.org/InStock",
                        "itemCondition": "NewCondition"
                    },
                    "productID": "JEM0139601",
                    "color": "Maroon",
                    "brand": {
                        "@type": "Brand",
                        "name": "Andaaz Fashion"
                    },
                    "sku": "JEM0139601",
                    "category": "Jewellery",
                    "mpn": "JEM0139601"
                },
                "3": {
                    "@type": "Product",
                    "name": "Lavender Purple Stone Earrings For Festival ",
                    "description": "Created exclusively for fashion connoisseurs, these lavender purple brass earrings embellished with lustrous gold plating and sparkling stone work bring oodles of charm to your ethnic ensemble, making you the epitome of timeless elegance.\r\n \r\nSlight color variation may occur due to photographic reasons.",
                    "image": "https://assets2.andaazfashion.com/media/catalog/product/cache/1/small_image/275x413/a12781a7f2ccb3d663f7fd01e1bd2e4e/a/n/anj-25-263_1_jer_2.jpg",
                    "offers": {
                        "@type": "http://schema.org/Offer",
                        "price": 19,
                        "url": "https://www.andaazfashion.co.uk/lavender-purple-stone-earrings-for-festival-jer00396.html",
                        "priceCurrency": "GBP",
                        "availability": "http://schema.org/InStock",
                        "itemCondition": "NewCondition"
                    },
                    "productID": "JER00396",
                    "color": "Purple",
                    "brand": {
                        "@type": "Brand",
                        "name": "Andaaz Fashion"
                    },
                    "sku": "JER00396",
                    "category": "Jewellery",
                    "mpn": "JER00396"
                },
                "4": {
                    "@type": "Product",
                    "name": "Elegant Kundan Zirconia Necklace Set with Matching Earrings",
                    "description": "Radiate festive elegance with this gold-plated necklace set, a timeless fusion of tradition and modern grace. Expertly crafted in alloy, it features intricate Kundan work and sparkling zirconia stones that exude luxury with every shimmer.\r\n\r\nThe set includes a stunning pendant necklace paired with coordinated stud earrings, making it a versatile choice for festivals like Diwali, Eid, Gur Purab, and Navratri. Its refined craftsmanship and rich gold tone beautifully complement ethnic ensembles, en",
                    "image": "https://assets2.andaazfashion.com/media/catalog/product/cache/1/small_image/275x413/a12781a7f2ccb3d663f7fd01e1bd2e4e/a/n/anj-25-597_1_jps.jpg",
                    "offers": {
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                        "price": 29,
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                        "priceCurrency": "GBP",
                        "availability": "http://schema.org/InStock",
                        "itemCondition": "NewCondition"
                    },
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                    "color": "Gold",
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                        "@type": "Brand",
                        "name": "Andaaz Fashion"
                    },
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                    "category": "Jewellery",
                    "mpn": "JNS0141007"
                },
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        "speakable": {
            "@type": "SpeakableSpecification",
            "cssSelector": [
                "#cust_des_part1"
            ],
            "xpath": [
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            ]
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        "_truncated": true,
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    }
]
/womens/sarees/
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    {
        "@context": "http://schema.org",
        "@type": "WebSite",
        "url": "https://www.andaazfashion.co.uk/",
        "name": "Andaaz Fashion",
        "_truncated": true,
        "_original_size": 58487
    },
    {
        "@context": "http://schema.org",
        "@type": "ClothingStore",
        "name": "Andaaz Fashion",
        "telephone": "+44 (0) 125 354 2431",
        "email": "service@andaazfashion.com",
        "address": {
            "@type": "PostalAddress",
            "addressLocality": "",
            "addressRegion": "",
            "streetAddress": "",
            "postalCode": ""
        },
        "sameAs": [
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                "https://www.facebook.com/andaazfashion.co.uk",
                "https://twitter.com/andaaz_fashion",
                "https://www.linkedin.com/company/andaaz-fashion-uk",
                "https://www.instagram.com/andaaz_fashion_uk_/",
                "https://www.youtube.com/channel/UCwTGSS5xuNqtIbBeggjCZrQ"
            ]
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        "url": "https://www.andaazfashion.co.uk/",
        "_truncated": true,
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