Angelus Direct
(https://angelusdirect.com) 📸 Data Snapshot: May 26, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
15
Impact Weight: 15 / 100
100% Reputation
Authority gaps are non-existent. The site provides a complete digital footprint for the brand, including social links (Instagram, TikTok, YouTube) and a verified founder (Tyler Angelos) with associated Person schema and social handles. The technical implementation of schema is robust, including specific ProductCollection and LocalBusiness markers that match the site’s claims.
There is no disconnect between marketing tone and demonstrated capability. The ‘Works Great On’ section lists specific items (Guitars, Waterbottles, Skateboards) which are then visually proven through the ‘Creator Spotlights’ and actual product photography. Claims of being ‘Trusted by Artists’ are substantiated by the inclusion of handles for active customizers.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"@id": "https://angelusdirect.com/#localbusiness",
"mainEntityOfPage": {
"@type": "WebPage",
"name": "Custom Shoes Paint | Find Angelus Paint Near Me",
"url": "https://angelusdirect.com/",
"additionalType": [
"http://www.productontology.org/doc/Personalization",
"http://www.productontology.org/doc/Shoe",
"http://www.productontology.org/doc/Paint",
"http://www.productontology.org/doc/Shoe_polish",
"http://www.productontology.org/doc/Leather",
"http://www.productontology.org/doc/Sneakers",
"http://www.productontology.org/doc/Family_business",
"http://www.productontology.org/doc/Retail",
"http://www.productontology.org/doc/Online_Shopping",
"http://www.productontology.org/doc/Quality_(business)"
],
"about": [
{
"@type": "Thing",
"name": "Custom",
"sameAs": [
"https://en.wikipedia.org/wiki/Personalization",
"https://www.wikidata.org/wiki/Q1000371"
]
},
{
"@type": "Thing",
"name": "Shoe",
"sameAs": [
"https://en.wikipedia.org/wiki/Shoe",
"https://www.wikidata.org/wiki/Q22676"
]
},
{
"@type": "Thing",
"name": "Paint",
"sameAs": [
"https://en.wikipedia.org/wiki/Paint",
"https://www.wikidata.org/wiki/Q174219"
]
},
{
"@type": "Thing",
"name": "Family Business",
"sameAs": [
"https://en.wikipedia.org/wiki/Family_business",
"https://www.wikidata.org/wiki/Q1395324"
]
},
{
"@type": "Thing",
"name": "Shoe Polish",
"sameAs": [
"https://en.wikipedia.org/wiki/Shoe_polish",
"https://www.wikidata.org/wiki/Q913617"
]
},
{
"@type": "Thing",
"name": "Leather",
"sameAs": [
"https://en.wikipedia.org/wiki/Leather",
"https://www.wikidata.org/wiki/Q286"
]
},
{
"@type": "Thing",
"name": "Sneakers",
"sameAs": [
"https://en.wikipedia.org/wiki/Sneakers",
"https://www.wikidata.org/wiki/Q815554"
]
},
{
"@type": "Thing",
"name": "High-Quality",
"sameAs": [
"https://en.wikipedia.org/wiki/Quality_(business)",
"https://www.wikidata.org/wiki/Q185957"
]
},
{
"@type": "Thing",
"name": "Retail",
"sameAs": [
"https://en.wikipedia.org/wiki/Retail",
"https://www.wikidata.org/wiki/Q126793"
]
},
{
"@type": "Thing",
"name": "Online Shopping",
"sameAs": [
"https://en.wikipedia.org/wiki/Online_shopping",
"https://www.wikidata.org/wiki/Q156839"
]
}
],
"mentions": [
{
"@type": "Thing",
"name": "accessories",
"sameAs": "https://en.wikipedia.org/wiki/Fashion_accessory"
},
{
"@type": "Thing",
"name": "experience",
"sameAs": "https://en.wikipedia.org/wiki/Experience"
},
{
"@type": "Thing",
"name": "save money",
"sameAs": "https://en.wikipedia.org/wiki/Saving"
}
]
},
"identifier": {
"@type": "PropertyValue",
"propertyID": "kgmid",
"value": "https://www.google.com/search?kgmid=/g/11clytq5t_"
},
"name": "Angelus Direct",
"email": "info@angelusdirect.com",
"telephone": "(562) 325-8096",
"priceRange": "$$",
"description": "Shop the best custom shoes paint and Angelus paint near me. Ideal for painting sneakers, boots, or leather accessories with vibrant colors.",
"image": "https://angelusdirect.com/cdn/shop/files/angelus-leather-painting-nike-shoe-closeup2.jpg",
"logo": "https://angelusdirect.com/cdn/shop/files/Angelus_Direct_NEW_Logo_NEWWW_72575808-6713-4595-b4fb-d2f823f197e6.png",
"aggregateRating": {
"@type": "AggregateRating",
"name": "Angelus Direct",
"ratingValue": 4.86,
"bestRating": 5,
"reviewCount": 43734
},
"address": {
"streetAddress": "12060 E Florence Ave",
"addressLocality": "Santa Fe Springs",
"addressRegion": "CA",
"postalCode": 90670,
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 33.9349122,
"longitude": -118.0752394
},
"knowsLanguage": "en-US",
"hasMap": {
"@type": "Map",
"@id": "https://schema.org/VenueMap",
"url": "https://maps.app.goo.gl/3PdTWAmezrFvq2Lm7"
},
"areaServed": {
"@type": "AdministrativeArea",
"name": "US"
},
"founder": [
{
"@type": "Person",
"name": "Tyler Angelos",
"jobTitle": "CEO",
"worksFor": {
"@id": "https://angelusdirect.com/#localbusiness"
},
"sameAs": [
"https://www.linkedin.com/in/tylerangelos",
"https://www.instagram.com/tylertoomuch"
]
}
],
"alternateName": [
"Angelus Direct",
"Angelus",
"Angelus Brand",
"Angelus Shoe Polish",
"Angelus Leather Paint",
"Angelus paint brand",
"Angelus leather dye",
"Angelus shoe cleaner",
"Angelus finisher"
],
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"opens": "07:00:00",
"closes": "15:30:00",
"dayOfWeek": [
"https://schema.org/Monday",
"https://schema.org/Tuesday",
"https://schema.org/Wednesday",
"https://schema.org/Thursday",
"https://schema.org/Friday"
]
}
],
"sameAs": [
"https://www.instagram.com/angelusdirect",
"https://www.facebook.com/AngelusDirect",
"https://www.youtube.com/@AngelusBrand",
"https://www.tiktok.com/@angelusbrand",
"https://www.yelp.com/biz/angelus-direct-santa-fe-springs",
"https://www.linkedin.com/company/angelus-direct",
"https://angelusbrand.com/collections/paint",
"https://angelusdirect.worthepenny.com/coupon/",
"https://www.trustpilot.com/review/angelusdirect.com",
"https://www.amazon.com/angelus-direct/s?k=angelus+direct",
"https://www.walmart.com/browse/angelus/YnJhbmQ6QW5nZWx1cwieie",
"https://sale.pbnhedfb.cyou/products.aspx?cname=angelus+leather+ink"
],
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Angelus Direct Collections",
"description": "Professional leather paints, dyes, cleaners, finishes, and accessories for sneaker customization and leather restoration.",
"itemListElement": [
{
"@type": "Offer",
"name": "All Paints",
"description": "Vibrant, flexible, and durable acrylic paints for customizing shoes, bags, canvas, wood, and more. Available in over 120 colors.",
"url": "https://angelusdirect.com/collections/all-paint"
},
{
"@type": "Offer",
"name": "Kits",
"description": "Save money with curated paint kits, starter sets, and specialized bundles for beginners and professionals.",
"url": "https://angelusdirect.com/collections/kits"
},
{
"@type": "Offer",
"name": "Dye",
"description": "Permanent, pro-quality dyes for changing or restoring color on leather, suede, and fabric.",
"url": "https://angelusdirect.com/collections/all-dye"
},
{
"@type": "Offer",
"name": "Cleaners",
"description": "Revive any material with trusted, effective, and pro-approved cleaners.",
"url": "https://angelusdirect.com/collections/clean"
},
{
"@type": "Offer",
"name": "Shoe Wax",
"description": "Smooth, classic, and cobbler-made polishes to shine shoes fast.",
"url": "https://angelusdirect.com/collections/angelus-shoe-wax "
},
{
"@type": "Offer",
"name": "Prep & Finish",
"description": "Essential preparations, deglazers, and top coats to ensure proper adhesion and a durable finish.",
"url": "https://angelusdirect.com/collections/prep"
},
{
"@type": "Offer",
"name": "Accessories",
"description": "Brushes, tape, and other tools needed for professional customizing and restoration.",
"url": "https://angelusdirect.com/collections/accessories"
},
{
"@type": "Offer",
"name": "Sole Bright & Restoration",
"description": "Specialized products for restoring yellowed or oxidized soles and reviving vintage sneakers.",
"url": "https://angelusdirect.com/collections/sole-bright"
},
{
"@type": "Offer",
"name": "Shop All",
"description": "Browse the complete collection of Angelus products for all your leather painting and restoration needs.",
"url": "https://angelusdirect.com/collections/all"
}
]
}
}
/pages/help-center/ — no schema detected (entity gap)
/collections/all-paint/
{
"@context": "https://schema.org",
"@graph": [
{
"@id": "https://angelusdirect.com/collections/all-paint#ShippingDetails",
"@type": "OfferShippingDetails",
"shippingRate": {
"@type": "MonetaryAmount",
"minValue": 8.85,
"maxValue": 9.21,
"currency": "USD",
"description": "Free shipping is available for domestic orders over $49+"
},
"shippingDestination": {
"@type": "DefinedRegion",
"addressCountry": "US"
},
"deliveryTime": {
"@type": "ShippingDeliveryTime",
"businessDays": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]"
],
"opens": "00:00:00",
"closes": "23:59:59"
},
"cutoffTime": "12:00:00+00:00",
"handlingTime": {
"@type": "QuantitativeValue",
"minValue": 0,
"maxValue": 1,
"unitCode": "DAY"
},
"transitTime": {
"@type": "QuantitativeValue",
"minValue": 2,
"maxValue": 4,
"unitCode": "DAY"
}
}
},
{
"@id": "https://angelusdirect.com/collections/all-paint#ReturnPolicy",
"@type": "MerchantReturnPolicy",
"returnMethod": "ReturnInStore",
"applicableCountry": "US",
"returnPolicyCategory": "MerchantReturnFiniteReturnWindow",
"merchantReturnDays": 30,
"returnPolicyCountry": "US",
"returnFees": "https://schema.org/FreeReturn"
},
{
"@type": "ProductCollection",
"mainEntityofPage": {
"@type": "CollectionPage",
"name": "Get All Paint Colors for Sneakers | Angelus Direct",
"url": "https://angelusdirect.com/collections/all-paint",
"breadcrumb": {
"@type": "BreadcrumbList",
"itemListElement": [
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]"
]
},
"mainEntity": {
"@type": "ItemList",
"itemListElement": [
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]"
]
},
"isPartOf": {
"@type": "WebSite",
"name": "Custom Shoes Paint | Find Angelus Paint Near Me",
"url": "https://angelusdirect.com/"
},
"additionalType": {
"0": "http://www.productontology.org/doc/Personalization",
"1": "http://www.productontology.org/doc/Shoe",
"2": "http://www.productontology.org/doc/Quality_(business)",
"3": "http://www.productontology.org/doc/Retail",
"4": "http://www.productontology.org/doc/Online_Shopping",
"_items_truncated": true
},
"about": {
"0": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"sameAs": "[DEPTH_TRUNCATED]"
},
"1": {
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"sameAs": "[DEPTH_TRUNCATED]"
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"4": {
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},
"_items_truncated": true
}
},
"name": "Get All Paint Colors for Sneakers | Angelus Direct",
"description": "Explore all paint collections at Angelus Direct. From leather to fabric paints, find the perfect colors and finishes for your custom projects.",
"image": {
"@type": "ImageObject",
"url": "https://angelusdirect.com/cdn/shop/collections/all-paint-364928.jpg?v=1721671267&width=1024",
"name": "All Paint - Angelus Direct ",
"width": 1024,
"height": 1024
},
"brand": {
"@type": "LocalBusiness",
"@id": "https://angelusdirect.com/#localbusiness",
"name": "Custom Shoes Paint | Find Angelus Paint Near Me",
"url": "https://angelusdirect.com",
"email": "info@angelusdirect.com",
"description": "Shop the best custom shoes paint and Angelus paint near me. Ideal for painting sneakers, boots, or leather accessories with vibrant colors.",
"image": "https://angelusdirect.com/cdn/shop/files/angelus-leather-painting-nike-shoe-closeup2.jpg",
"logo": "https://angelusdirect.com/cdn/shop/files/Angelus_Direct_NEW_Logo_NEWWW_72575808-6713-4595-b4fb-d2f823f197e6.png",
"aggregateRating": {
"@type": "AggregateRating",
"name": "Angelus Direct",
"ratingValue": 4.86,
"bestRating": 5,
"reviewCount": 43734
},
"telephone": "(562) 325-8096",
"priceRange": "$$",
"address": {
"@type": "PostalAddress",
"streetAddress": "12060 E Florence Ave",
"addressLocality": "Santa Fe Springs",
"addressRegion": "CA",
"postalCode": 90670,
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 33.9349122,
"longitude": -118.0752394
},
"knowsLanguage": "en-US",
"hasMap": {
"@type": "Map",
"@id": "https://schema.org/VenueMap",
"url": "https://maps.app.goo.gl/3PdTWAmezrFvq2Lm7"
},
"areaServed": {
"@type": "AdministrativeArea",
"name": "US"
},
"identifier": {
"@type": "PropertyValue",
"propertyID": "kgmid",
"value": "https://www.google.com/search?kgmid=/g/11clytq5t_"
},
"founder": [
{
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"jobTitle": "[DEPTH_TRUNCATED]",
"worksFor": "[DEPTH_TRUNCATED]",
"sameAs": "[DEPTH_TRUNCATED]"
}
],
"sameAs": {
"0": "https://www.instagram.com/angelusdirect",
"1": "https://www.facebook.com/AngelusDirect",
"2": "https://www.youtube.com/@AngelusBrand",
"3": "https://www.tiktok.com/@angelusbrand",
"4": "https://www.yelp.com/biz/angelus-direct-santa-fe-springs",
"_items_truncated": true
}
},
"alternateName": []
}
],
"_truncated": true,
"_original_size": 12847
}
/collections/prep/
{
"@context": "https://schema.org",
"@graph": [
{
"@id": "https://angelusdirect.com/collections/prep#ShippingDetails",
"@type": "OfferShippingDetails",
"shippingRate": {
"@type": "MonetaryAmount",
"minValue": 8.85,
"maxValue": 9.21,
"currency": "USD",
"description": "Free shipping is available for domestic orders over $49+"
},
"shippingDestination": {
"@type": "DefinedRegion",
"addressCountry": "US"
},
"deliveryTime": {
"@type": "ShippingDeliveryTime",
"businessDays": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]"
],
"opens": "00:00:00",
"closes": "23:59:59"
},
"cutoffTime": "12:00:00+00:00",
"handlingTime": {
"@type": "QuantitativeValue",
"minValue": 0,
"maxValue": 1,
"unitCode": "DAY"
},
"transitTime": {
"@type": "QuantitativeValue",
"minValue": 2,
"maxValue": 4,
"unitCode": "DAY"
}
}
},
{
"@id": "https://angelusdirect.com/collections/prep#ReturnPolicy",
"@type": "MerchantReturnPolicy",
"returnMethod": "ReturnInStore",
"applicableCountry": "US",
"returnPolicyCategory": "MerchantReturnFiniteReturnWindow",
"merchantReturnDays": 30,
"returnPolicyCountry": "US",
"returnFees": "https://schema.org/FreeReturn"
},
{
"@type": "ProductCollection",
"mainEntityofPage": {
"@type": "CollectionPage",
"name": "Get Prep Products for Sneakers | Angelus Direct",
"url": "https://angelusdirect.com/collections/prep",
"breadcrumb": {
"@type": "BreadcrumbList",
"itemListElement": [
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]"
]
},
"mainEntity": {
"@type": "ItemList",
"itemListElement": [
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]",
"[DEPTH_TRUNCATED]"
]
},
"isPartOf": {
"@type": "WebSite",
"name": "Custom Shoes Paint | Find Angelus Paint Near Me",
"url": "https://angelusdirect.com/"
},
"additionalType": [
"http://www.productontology.org/doc/Personalization",
"http://www.productontology.org/doc/Shoe",
"http://www.productontology.org/doc/Quality_(business)",
"http://www.productontology.org/doc/Retail",
"http://www.productontology.org/doc/Online_Shopping"
],
"about": [
{
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"sameAs": "[DEPTH_TRUNCATED]"
},
{
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"sameAs": "[DEPTH_TRUNCATED]"
},
{
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"name": "[DEPTH_TRUNCATED]",
"sameAs": "[DEPTH_TRUNCATED]"
},
{
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"name": "[DEPTH_TRUNCATED]",
"sameAs": "[DEPTH_TRUNCATED]"
},
{
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"name": "[DEPTH_TRUNCATED]",
"sameAs": "[DEPTH_TRUNCATED]"
}
]
},
"name": "Get Prep Products for Sneakers | Angelus Direct",
"description": "Other collections and products: Leather Paint | White Leather Paint | Pearlescent Paint | Shoe Laces | Leather Dye | Suede Dye | Shoe Cleaner | Shoe Wax | Rope Laces | Shoe Polish | Dye Products | Shoe Customization Kit | Shoe Paint Kit | Midsole Paint | Paint Duller | Angelus 2 Soft | Fabric Dye | Urethane Clear Coat ",
"image": {
"@type": "ImageObject",
"url": "https://angelusdirect.com/cdn/shop/collections/prep-336424.jpg?v=1721671289&width=1024",
"name": "Prep - Angelus Direct ",
"width": 1024,
"height": 1024
},
"brand": {
"@type": "LocalBusiness",
"@id": "https://angelusdirect.com/#localbusiness",
"name": "Custom Shoes Paint | Find Angelus Paint Near Me",
"url": "https://angelusdirect.com",
"email": "info@angelusdirect.com",
"description": "Shop the best custom shoes paint and Angelus paint near me. Ideal for painting sneakers, boots, or leather accessories with vibrant colors.",
"image": "https://angelusdirect.com/cdn/shop/files/angelus-leather-painting-nike-shoe-closeup2.jpg",
"logo": "https://angelusdirect.com/cdn/shop/files/Angelus_Direct_NEW_Logo_NEWWW_72575808-6713-4595-b4fb-d2f823f197e6.png",
"aggregateRating": {
"@type": "AggregateRating",
"name": "Angelus Direct",
"ratingValue": 4.86,
"bestRating": 5,
"reviewCount": 43734
},
"telephone": "(562) 325-8096",
"priceRange": "$$",
"address": {
"@type": "PostalAddress",
"streetAddress": "12060 E Florence Ave",
"addressLocality": "Santa Fe Springs",
"addressRegion": "CA",
"postalCode": 90670,
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 33.9349122,
"longitude": -118.0752394
},
"knowsLanguage": "en-US",
"hasMap": {
"@type": "Map",
"@id": "https://schema.org/VenueMap",
"url": "https://maps.app.goo.gl/3PdTWAmezrFvq2Lm7"
},
"areaServed": {
"@type": "AdministrativeArea",
"name": "US"
},
"identifier": {
"@type": "PropertyValue",
"propertyID": "kgmid",
"value": "https://www.google.com/search?kgmid=/g/11clytq5t_"
},
"founder": [
{
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"jobTitle": "[DEPTH_TRUNCATED]",
"worksFor": "[DEPTH_TRUNCATED]",
"sameAs": "[DEPTH_TRUNCATED]"
}
],
"sameAs": {
"0": "https://www.instagram.com/angelusdirect",
"1": "https://www.facebook.com/AngelusDirect",
"2": "https://www.youtube.com/@AngelusBrand",
"3": "https://www.tiktok.com/@angelusbrand",
"4": "https://www.yelp.com/biz/angelus-direct-santa-fe-springs",
"_items_truncated": true
}
},
"alternateName": []
}
],
"_truncated": true,
"_original_size": 12788
}
🛡️ Trust Signals — external proof links that back the declared identity
3154Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 657 | 1 |
| /pages/help-center/ | 613 | 1 |
| /collections/all-paint/ | 1104 | 1 |
| /collections/prep/ | 780 | 1 |
Explore the other reputation pillars for Angelus Direct
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Angelus Direct, captured on May 26, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Angelus Direct: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://angelusdirect.com to view the most current version of its content and see directly what this company is about and what it offers.