Semantic Coherence: Apposta – Signal Evidence & AI Readability

Apposta is an Italian online shirtmaker which enables you to create a unique shirt for your measurements and taste.

[H4] 30,000+
CustomersServed
Customers Served

[H4] 100,000+
Custom ShirtsMade
Custom Shirts Made

[H4] 109
CountriesShipped To
Countries Shipped To

[H2] Our Story

Apposta was founded by Gianmarco Taccaliti, an Italian fourth-generation shirtmaker. His knowledge of the Italian textile industry and supply chain allow us to consistently create high quality custom-made shirts.
We combine this expert knowledge of shirtmaking with digital innovation. This means we can offer customisation and made to measure services to a global customer base.
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[H2] Authentically Italian
Drawing on four generations of shirtmaking expertise we skillfully and accurately create all of our shirts in Italy using premium fabrics.

[H2] Custom-Made
Our online made-to-measure service enables us to create custom-made shirts with the perfect fit guaranteed. There is no extra cost to use this service.

[H2] Variety
With one of the world’s largest fabric inventories and many different design choices from which to choose, we offer a wide variety of customisation options.

[H2] Sustainability
We only ever create shirts when we’re asked to by customers and create minimal waste. Sustainability is intrinsic to our brand’s production processes.

[H2] Begin Creating Your Perfect-Fit Shirt
Select from thousands of premium fabrics and choose all of your shirt’s design details. Our expert shirtmakers will then bring your vision to life in our Italian factory.
Choose Your Fabric

[H2] As seen in

[H4] Creating Your Perfect-Fit Shirt

[H5] 1. Select Your Details
We'll guide you step-by-step as you choose your fabric, collar, cuffs, fit, and more.

[H5] 2. Get Your Perfect Fit
For a guaranteed fit, create your custom size using our video guides. If you prefer, you can select a standard size.

Start With Fabrics

[H4] How it works

[H3] Price

Your shirt’s price is determined solely by its fabric, which you can select and change. The made to measure service and customisation options are free.

[H3] Production Time

We do not stock any pre-made shirts. All shirts are made from scratch and completed within two weeks of an order being placed, thanks to our accurate and efficient production process.

[H3] Taking Measurements

Take your measurements at home by following our video guides, we’ll check your measurements twice before your order goes into production. Alternatively, you can select a standard size.

[H3] The Perfect-Fit Guarantee

In the rare case that there’s an issue with a shirt’s sizing we’ll correct it free of charge (with shipping included) to ensure that you get the perfect fit.
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[H3] The Perfect-Fit Guarantee
In the rare case that there’s an issue with a shirt’s sizing we’ll correct it free of charge (with shipping included) to ensure that you get the perfect fit.
Read More

[H2] Start creating a shirt
You can choose between two ways to make a shirt with both options offering the same customisation possibilities.

[H3] Start From A Shirt
Start by selecting a pre-existing shirt design from our themes such as 'Check Shirts' or 'Smart Casual Shirts'. You have the ability to customise each shirt's design details as you go along and can add your measurements or choose a standard size.

Start Here

[H3] Start From A Fabric
Start by choosing from our inventory of over 4,000 premium fabrics then create your ideal shirt selecting design details such as the collar, cuffs and sleeve length. You can enter your personal measurements or select a standard size.

Start Here

Testimonials

[H2] What Our Customers Think

Trustpilot

[H2] We're Here To Help You
Our attentive customer care team is available to answer any questions which you may have and will offer expert advice and assistance in the event that you experience a problem.
You can ask questions such as:
Which shirt should I wear for a special occasion?
Can I re-order a shirt which I have already created?
How do I create a measurements profile?
Do you deliver to my country?

Talk To Us

[H3] Frequently Asked Questions
Read a list of the most frequently asked questions.
Go To FAQs

[H3] Talk To A Shirt Expert
Book a free online consultation and get one-to-one advice on topics such as which shirts are right for you and how to take measurements correctly.
Read More

[H3] Flat Shipping Cost

[H4] For each order

[H3] Free Shipping

[H4] To anywhere in the world on orders over € 280

[H4] To anywhere in the world on orders over $350

[H3] 20% Discount

[H4] When you buy five shirts or more

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[H3]
Cotton Poplin

Discounted for your first order

€99

€99

$149

$149

Solid, White, Smoothness

Select

Select
Close

[H3] Cotton Poplin

Name:
Staple
-
00410

Origin:
Italy

What's included

€99

€99

$149

$149

Select
Close

Material:

Cotton

Yarn:

Single

Thread Count:

50/1

50/1

Composition:

100% Cotton

Pattern:

Solid

Colour:

White

Weave:

Poplin

Seasonality:

All Year Round

Wrinkle Resistance:

Medium

Ironing Effort:

Medium

Perceived Weight:

Medium

Softness:

Stiff

Shininess:

Shiny

Look:

Opaque

Smoothness:

Smooth

Washing Instructions:

Machine washable

View details

[H3]
Cotton Fil-à-fil

Discounted for your first order

€99

€99

$149

$149

Small Check, Navy Blue, Smoothness

Select

Select
Close

[H3] Cotton Fil-à-fil

Name:
Staple
-
00431

Origin:
Italy

What's included

€99

€99

$149

$149

Select
Close

Material:

Cotton

Yarn:

Single

Thread Count:

50/1

50/1

Composition:

100% Cotton

Pattern:

Small Check

Colour:

Navy Blue

Weave:

Fil-à-fil

Seasonality:

All Year Round

Wrinkle Resistance:

Medium

Ironing Effort:

Medium

Perceived Weight:

Medium

Softness:

Stiff

Shininess:

Shiny

Look:

Opaque

Smoothness:

Smooth

Washing Instructions:

Machine washable

View details

[H3]
Cotton Oxford

Discounted for your first order

€99

€99

$149

$149

Solid, Light Blue, Smoothness

Select

Select
Close

[H3] Cotton Oxford

Name:
Staple
-
00748

Origin:
Italy

What's included

€99

€99

$149

$149

Select
Close

Material:

Cotton

Yarn:

Single

Thread Count:

40/1

50/1

Composition:

100% Cotton

Pattern:

Solid

Colour:

Light Blue

Weave:

Oxford

Seasonality:

All Year Round

Wrinkle Resistance:

Medium

Ironing Effort:

Medium

Perceived Weight:

Medium

Softness:

Stiff

Shininess:

Shiny

Look:

Opaque

Washing Instructions:

Machine washable

View details

[H3]
Cotton Oxford

Discounted for your first order

€99

€99

$149

$149

Solid, Light Blue, Smoothness

Select

Select
Close

[H3] Cotton Oxford

Name:
Staple
-
00749

Origin:
Italy

What's included

€99

€99

$149

$149

Select
Close

Material:

Cotton

Yarn:

Single

Thread Count:

40/1

50/1

Composition:

100% Cotton

Pattern:

Solid

Colour:

Light Blue

Weave:

Oxford

Seasonality:

All Year Round

Wrinkle Resistance:

Medium

Ironing Effort:

Medium

Perceived Weight:

Medium

Softness:

Stiff

Shininess:

Shiny

Look:

Opaque

Washing Instructions:

Machine washable

View details

[H3]
Cotton Poplin

Discounted for your first order

€99

€99

$149

$149

Striped, Red, Soft, Smoothness

Select

Select
Close

[H3] Cotton Poplin

Name:
Camuria
-
01782

Origin:
Italy

What's included

€99

€99

$149

$149

Select
Close

Material:

Cotton

Yarn:

Single

Thread Count:

60/1

60/1

Composition:

100% Cotton

Pattern:

Striped

Colour:

Red

Weave:

Poplin

Seasonality:

All Year Round

Wrinkle Resistance:

Medium

Ironing Effort:

Medium

Perceived Weight:

Medium

Softness:

Soft

Shininess:

Shiny

Look:

Opaque

Smoothness:

Smooth

Washing Instructions:

Machine washable

View details

[H3]
Cotton Plain

Discounted for your first order

€109

€109

$149

$149

Small Check, Light Blue, Soft, Smoothness

Select

Select
Close

[H3] Cotton Plain

Name:
Salento
-
00479

Origin:
Italy

What's included

€109

€109

$149

$149

Select
Close

Material:

Cotton

Yarn:

Single

Thread Count:

60/1

60/1

Composition:

100% Cotton

Pattern:

Small Check

Colour:

Light Blue

Weave:

Plain

Seasonality:

All Year Round

Wrinkle Resistance:

Medium

Ironing Effort:

Medium

Perceived Weight:

Medium

Softness:

Soft

Shininess:

Shiny

Look:

Opaque

Smoothness:

Smooth

Washing Instructions:

Machine washable

View details

[H3]
Cotton Plain

Discounted for your first order

€109

€109

$149

$149

Striped, Light Blue, Soft, Smoothness

Select

Select
Close

[H3] Cotton Plain

Name:
Salento
-
00480

Origin:
Italy

What's included

€109

€109

$149

$149

Select
Close

Material:

Cotton

Yarn:

Single

Thread Count:

50/1

50/1

Composition:

100% Cotton

Pattern:

Striped

Colour:

Light Blue

Weave:

Plain

Seasonality:

All Year Round

Wrinkle Resistance:

Medium

Ironing Effort:

Medium

Perceived Weight:

Medium

Softness:

Soft

Shininess:

Shiny

Look:

Opaque

Smoothness:

Smooth

Washing Instructions:

Machine washable

View details

[H3]
Cotton Plain

Discounted for your first order

€109

€109

$169

$169

Striped, Light Blue, Smoothness

Select

Select
Close

[H3] Cotton Plain

Name:
Salento
-
00481

Origin:
Italy

What's included

€109

€109

$169

$169

Select
Close

Material:

Cotton

Yarn:

Single

Thread Count:

50/1

50/1

Composition:

100% Cotton

Pattern:

Striped

Colour:

Light Blue

Weave:

Plain

Seasonality:

All Year Round

Wrinkle Resistance:

Medium

Ironing Effort:

Medium

Perceived Weight:

Medium

Shininess:

Shiny

Look:

Opaque

Smoothness:

Smooth

Washing Instructions:

Machine washable

View details

[H3]
Cotton Twill

Discounted for your first order

€109

€109

$149

$149

Textures, White, Soft, Smoothness

Select

Select
Close

[H3] Cotton Twill

Name:
Salento
-
01069

What's included

€109

€109

$149

$149

Select
Close

Material:

Cotton

Yarn:

Single

Thread Count:

50/1

50/1

Composition:

100% Cotton

Pattern:

Textures

Colour:

White

Weave:

Twill

Seasonality:

All Year Round

Wrinkle Resistance:

Medium

Ironing Effort:

Medium

Perceived Weight:

Medium

Softness:

Soft

Shininess:

Shiny

Look:

Opaque

Smoothness:

Smooth

Washing Instructions:

Machine washable

View details

[H3]
Cotton Oxford

Discounted for your first order

€109

€109

$149

$149

Solid, White, Soft, Smoothness

Select

Select
Close

[H3] Cotton Oxford

Name:
Salento
-
01071

What's included

€109

€109

$149

$149

Select
Close

Material:

Cotton

Yarn:

Single

Thread Count:

50/1

50/1

Composition:

100% Cotton

Pattern:

Solid

Colour:

White

Weave:

Oxford

Seasonality:

All Year Round

Wrinkle Resistance:

Medium

Ironing Effort:

Medium

Perceived Weight:

Medium

Softness:

Soft

Shininess:

Shiny

Look:

Opaque

Smoothness:

Smooth

Washing Instructions:

Machine washable