AukCliff®
(https://aukcliff.com) 📸 Data Snapshot: June 21, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
9
Impact Weight: 15 / 100
60% Reputation
An authority gap exists regarding the artist ‘Maria’ and the brand’s technical claims. While Maria is credited with the hand-drawn artwork, there is no Person schema or sameAs digital footprint to verify her identity or professional standing. Additionally, the Organization schema is basic and lacks expertise properties or links to a physical New Zealand headquarters. The brand’s claim of technical excellence is undermined by a lack of performance specifications for the ‘adventure’ gear beyond basic weight descriptions.
The brand makes bold performance claims, such as gear built to help you ‘thrive on the trail’ and ‘technical gear,’ but the products demonstrated are essentially graphic t-shirts and hoodies. There is no evidence of durability testing, moisture-wicking properties, or specialized construction that would qualify these items as ‘trail gear’ beyond the aesthetic illustrations. The disconnect between ‘exploration gear’ and ‘graphic cotton blanks’ is the site’s most significant marketing stretch.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "AukCliff®",
"logo": "https://aukcliff.com/cdn/shop/files/New_AukCiff_Puffin_Logo_V2_with.png?v=1779008754&width=500",
"url": "https://aukcliff.com",
"_truncated": true,
"_original_size": 30428
},
{
"@context": "http://schema.org/",
"@id": "/products/captain-puffin-wildlife-photographer-comfort-colors-t-shirt#product",
"@type": "ProductGroup",
"brand": {
"@type": "Brand",
"name": "AukCliff"
},
"category": "T-Shirts",
"description": "Through wind, rain, and golden light, Captain Puffin™ waits for the perfect moment. The Wildlife Photographer edition celebrates the quiet art of observation and the deep connection between adventure and creativity. With his tripod, weatherproof jacket, and trusty camera, Captain Puffin™ reminds us that the greatest shots come from those who take the time to see.Printed on our heavyweight heavyweight tee, this shirt pairs rugged outdoor charm with everyday comfort. Perfect for photographers, exp",
"hasVariant": {
"0": {
"@id": "/products/captain-puffin-wildlife-photographer-comfort-colors-t-shirt?variant=47211024613476#variant",
"@type": "Product",
"image": "https://aukcliff.com/cdn/shop/files/aukcliff-captain-puffin-t-shirt-moss-s-captain-puffin-wildlife-photographer-comfort-colors-t-shirt-1221856121.jpg?v=1771744056&width=1920",
"name": "Captain Puffin Wildlife Photographer T-Shirt - Moss / S",
"offers": {
"@id": "/products/captain-puffin-wildlife-photographer-comfort-colors-t-shirt?variant=47211024613476#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "92.99",
"priceCurrency": "NZD",
"url": "https://aukcliff.com/products/captain-puffin-wildlife-photographer-comfort-colors-t-shirt?variant=47211024613476"
},
"sku": "2297625_17700"
},
"1": {
"@id": "/products/captain-puffin-wildlife-photographer-comfort-colors-t-shirt?variant=47211024646244#variant",
"@type": "Product",
"image": "https://aukcliff.com/cdn/shop/files/aukcliff-captain-puffin-t-shirt-moss-s-captain-puffin-wildlife-photographer-comfort-colors-t-shirt-1221856121.jpg?v=1771744056&width=1920",
"name": "Captain Puffin Wildlife Photographer T-Shirt - Moss / M",
"offers": {
"@id": "/products/captain-puffin-wildlife-photographer-comfort-colors-t-shirt?variant=47211024646244#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "92.99",
"priceCurrency": "NZD",
"url": "https://aukcliff.com/products/captain-puffin-wildlife-photographer-comfort-colors-t-shirt?variant=47211024646244"
},
"sku": "2297625_17701"
},
"2": {
"@id": "/products/captain-puffin-wildlife-photographer-comfort-colors-t-shirt?variant=47211024679012#variant",
"@type": "Product",
"image": "https://aukcliff.com/cdn/shop/files/aukcliff-captain-puffin-t-shirt-moss-s-captain-puffin-wildlife-photographer-comfort-colors-t-shirt-1221856121.jpg?v=1771744056&width=1920",
"name": "Captain Puffin Wildlife Photographer T-Shirt - Moss / L",
"offers": {
"@id": "/products/captain-puffin-wildlife-photographer-comfort-colors-t-shirt?variant=47211024679012#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "92.99",
"priceCurrency": "NZD",
"url": "https://aukcliff.com/products/captain-puffin-wildlife-photographer-comfort-colors-t-shirt?variant=47211024679012"
},
"sku": "2297625_17703"
},
"3": {
"@id": "/products/captain-puffin-wildlife-photographer-comfort-colors-t-shirt?variant=47211024711780#variant",
"@type": "Product",
"image": "https://aukcliff.com/cdn/shop/files/aukcliff-captain-puffin-t-shirt-moss-s-captain-puffin-wildlife-photographer-comfort-colors-t-shirt-1221856121.jpg?v=1771744056&width=1920",
"name": "Captain Puffin Wildlife Photographer T-Shirt - Moss / XL",
"offers": {
"@id": "/products/captain-puffin-wildlife-photographer-comfort-colors-t-shirt?variant=47211024711780#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "92.99",
"priceCurrency": "NZD",
"url": "https://aukcliff.com/products/captain-puffin-wildlife-photographer-comfort-colors-t-shirt?variant=47211024711780"
},
"sku": "2297625_17702"
},
"4": {
"@id": "/products/captain-puffin-wildlife-photographer-comfort-colors-t-shirt?variant=47211024744548#variant",
"@type": "Product",
"image": "https://aukcliff.com/cdn/shop/files/aukcliff-captain-puffin-t-shirt-moss-s-captain-puffin-wildlife-photographer-comfort-colors-t-shirt-1221856121.jpg?v=1771744056&width=1920",
"name": "Captain Puffin Wildlife Photographer T-Shirt - Moss / 2XL",
"offers": {
"@id": "/products/captain-puffin-wildlife-photographer-comfort-colors-t-shirt?variant=47211024744548#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "92.99",
"priceCurrency": "NZD",
"url": "https://aukcliff.com/products/captain-puffin-wildlife-photographer-comfort-colors-t-shirt?variant=47211024744548"
},
"sku": "2297625_17704"
},
"_items_truncated": true
},
"name": "Captain Puffin Wildlife Photographer T-Shirt",
"productGroupID": "8249433358436",
"url": "https://aukcliff.com/products/captain-puffin-wildlife-photographer-comfort-colors-t-shirt",
"_truncated": true,
"_original_size": 30428
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "How does AukCliff sizing run?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Our Comfort Colors tees and Cotton Heritage sweatshirts run true to size with a relaxed, garment-dyed fit. Tees are 6.1oz cotton, sized XS to 3XL. Hoodies are 9oz premium fleece, sized S to 2XL. If you’re between sizes, size up for a roomier fit."
}
},
{
"@type": "Question",
"name": "How do I care for my AukCliff piece?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Wash inside out on a cold gentle cycle. Tumble dry low or hang dry to preserve the hand-drawn artwork. Avoid bleach and high heat. Garment-dyed cotton softens beautifully with every wash."
}
},
{
"@type": "Question",
"name": "Where do you ship from?",
"acceptedAnswer": {
"@type": "Answer",
"text": "AukCliff is designed in New Zealand. We fulfil through trusted production partners in North America, Europe, and other regions, so orders ship from the facility closest to you. Most orders arrive within 7–14 business days."
}
},
{
"@type": "Question",
"name": "What’s your returns policy?",
"acceptedAnswer": {
"@type": "Answer",
"text": "We accept returns within 30 days of delivery for unworn, unwashed items in original condition. Contact us at customerservice@aukcliff.com to start a return."
}
},
{
"@type": "Question",
"name": "How are AukCliff orders packaged?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Every AukCliff order ships in recyclable packaging — small orders in recyclable plastic mailers, larger orders and hats in cardboard boxes."
}
}
],
"_truncated": true,
"_original_size": 30428
}
]
/collections/all/
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "AukCliff®",
"logo": "https://aukcliff.com/cdn/shop/files/New_AukCiff_Puffin_Logo_V2_with.png?v=1779008754&width=500",
"url": "https://aukcliff.com"
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "How much do I save with value packs?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Packs offer collector pricing that reduces the per-item cost compared to buying individually. The exact saving depends on the pack size and items selected."
}
},
{
"@type": "Question",
"name": "Can I choose which designs go in my pack?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. AukCliff packs let you select your preferred designs, sizes, and colours from the available options on each pack page."
}
},
{
"@type": "Question",
"name": "Do packs include free shipping?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Orders of three or more items qualify for free shipping. Most packs meet this threshold automatically."
}
},
{
"@type": "Question",
"name": "Where are AukCliff products shipped from?",
"acceptedAnswer": {
"@type": "Answer",
"text": "AukCliff is designed in New Zealand. Products are produced through trusted fulfilment partners in North America, Europe, and other regions, so orders ship from the facility closest to you."
}
},
{
"@type": "Question",
"name": "What packaging does my order arrive in?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Every AukCliff order arrives in recyclable packaging. Small orders use recyclable plastic mailers; larger orders and hats are packed in cardboard boxes."
}
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://aukcliff.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Collections",
"item": "https://aukcliff.com/collections"
},
{
"@type": "ListItem",
"position": 3,
"name": "Value Packs",
"item": "https://aukcliff.com/collections/packs-all-products"
}
]
}
]
/collections/captain-puffin-by-aukcliff/
[
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "AukCliff®",
"logo": "https://aukcliff.com/cdn/shop/files/New_AukCiff_Puffin_Logo_V2_with.png?v=1779008754&width=500",
"url": "https://aukcliff.com"
},
{
"@context": "https://schema.org",
"@type": "FAQPage",
"mainEntity": [
{
"@type": "Question",
"name": "Are Captain Puffin designs really hand-drawn?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Yes. Every Captain Puffin design is hand-drawn by artist Maria. These are original illustrations created specifically for AukCliff, not AI-generated artwork or licensed graphics."
}
},
{
"@type": "Question",
"name": "What makes Captain Puffin collectible?",
"acceptedAnswer": {
"@type": "Answer",
"text": "Each design tells a different story with a unique character illustration. Over 20% of customers own three or more Captain Puffin pieces. New designs are released regularly, and some are limited runs."
}
},
{
"@type": "Question",
"name": "What fabric are Captain Puffin tees made from?",
"acceptedAnswer": {
"@type": "Answer",
"text": "All tees use premium, a 6.1oz heavyweight garment-dyed cotton tee in sizes XS to 3XL. Hoodies use premium M2580 premium 9oz fleece in sizes S to 2XL."
}
},
{
"@type": "Question",
"name": "Where are Captain Puffin products shipped from?",
"acceptedAnswer": {
"@type": "Answer",
"text": "AukCliff is designed in New Zealand. Products are produced through trusted fulfilment partners in North America, Europe, and other regions, so orders ship from the facility closest to you."
}
}
]
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"name": "Home",
"item": "https://aukcliff.com/"
},
{
"@type": "ListItem",
"position": 2,
"name": "Collections",
"item": "https://aukcliff.com/collections"
},
{
"@type": "ListItem",
"position": 3,
"name": "Captain Puffin by AukCliff",
"item": "https://aukcliff.com/collections/captain-puffin™-by-aukcliff"
}
]
}
]
/pages/customer-reviews/
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "AukCliff®",
"logo": "https://aukcliff.com/cdn/shop/files/New_AukCiff_Puffin_Logo_V2_with.png?v=1779008754&width=500",
"url": "https://aukcliff.com/pages/customer-reviews"
}
🛡️ Trust Signals — external proof links that back the declared identity
709Review mentions (all pages)
4External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 48 | 1 |
| /collections/all/ | 209 | 1 |
| /collections/captain-puffin-by-aukcliff/ | 386 | 1 |
| /pages/customer-reviews/ | 66 | 1 |
Explore the other reputation pillars for AukCliff®
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from AukCliff®, captured on June 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to AukCliff®: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://aukcliff.com to view the most current version of its content and see directly what this company is about and what it offers.