Aureva
(https://aureva.co.uk) 📸 Data Snapshot: June 21, 2026Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
There is a notable authority gap regarding the ‘talented design team’ and ‘women founded business’ claims; neither the schema nor the text names the founders or lead designers. While the Organization schema is technically sound, the absence of Person schema or sameAs links for key experts reduces the verifiable digital footprint of the brand’s leadership. Technically, the site has a minor authority gap with an empty H1 tag on the homepage, indicating a slight mismatch between marketing claims of ‘pristine quality’ and technical execution.
The site makes bold claims about being ‘experts at making mature women feel confident’ without citing specific expertise such as fitting methodologies or measurement frameworks. The promise of ‘responsibly-sourced outfits’ is a major performance claim that lacks any backing evidence, such as a supplier code of conduct or a list of manufacturing partners. Most product claims, however, are straightforward e-commerce assertions regarding delivery and returns which are backed by standard policy text.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
{
"@context": "https://schema.org",
"@type": "Organization",
"@id": "https://aureva.co.uk/#organization",
"name": "Aureva",
"url": "https://aureva.co.uk/",
"logo": "https://aureva.co.uk/cdn/shop/files/Aureva_Logo_png.png?height=108&v=1718790564",
"description": "Aureva designs elegant, flattering occasionwear for mature women. Designed in Cambridge, UK, by an all-women team, Aureva creates beautiful, responsibly made outfits that inspire confidence and comfort for life’s special moments.",
"foundingLocation": {
"@type": "Place",
"name": "Cambridge, United Kingdom"
},
"email": "info@aureva.co.uk",
"telephone": "+443333208758",
"sameAs": [
"https://www.facebook.com/aureva",
"https://www.instagram.com/aureva",
"https://www.pinterest.co.uk/aureva"
],
"contactPoint": [
{
"@type": "ContactPoint",
"contactType": "customer service",
"email": "info@aureva.co.uk",
"telephone": "+443333208758",
"availableLanguage": "English",
"areaServed": "GB",
"hoursAvailable": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "08:30",
"closes": "17:00"
}
},
{
"@type": "ContactPoint",
"contactType": "sales",
"email": "info@aureva.co.uk",
"telephone": "+443333208758",
"availableLanguage": "English",
"areaServed": "GB"
}
],
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Aureva Occasionwear Collection",
"itemListElement": [
{
"@type": "OfferCatalog",
"name": "Mother of the Bride Dresses"
},
{
"@type": "OfferCatalog",
"name": "Occasion & Formal Dresses"
},
{
"@type": "OfferCatalog",
"name": "Seasonal Dresses"
},
{
"@type": "OfferCatalog",
"name": "Accessories & Coordinating Pieces"
}
]
},
"knowsAbout": [
"Occasionwear for women 45+",
"Mother of the Bride outfits",
"Formal dresses",
"Seasonal fashion",
"British-designed womenswear",
"Sustainable and responsibly sourced clothing"
]
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Aureva",
"logo": "https://aureva.co.uk/cdn/shop/files/Aureva_Logo_png.png?v=1718790564&width=1869",
"sameAs": [
"https://facebook.com/aurevaofficial",
"",
"",
"https://www.instagram.com/aurevaofficial",
"",
"",
"",
"",
""
],
"url": "https://aureva.co.uk"
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Aureva",
"potentialAction": {
"@type": "SearchAction",
"target": "https://aureva.co.uk/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"url": "https://aureva.co.uk"
}
]
/collections/all/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"@id": "https://aureva.co.uk/#organization",
"name": "Aureva",
"url": "https://aureva.co.uk/",
"logo": "https://aureva.co.uk/cdn/shop/files/Aureva_Logo_png.png?height=108&v=1718790564",
"description": "Aureva designs elegant, flattering occasionwear for mature women. Designed in Cambridge, UK, by an all-women team, Aureva creates beautiful, responsibly made outfits that inspire confidence and comfort for life’s special moments.",
"foundingLocation": {
"@type": "Place",
"name": "Cambridge, United Kingdom"
},
"email": "info@aureva.co.uk",
"telephone": "+443333208758",
"sameAs": [
"https://www.facebook.com/aureva",
"https://www.instagram.com/aureva",
"https://www.pinterest.co.uk/aureva"
],
"contactPoint": [
{
"@type": "ContactPoint",
"contactType": "customer service",
"email": "info@aureva.co.uk",
"telephone": "+443333208758",
"availableLanguage": "English",
"areaServed": "GB",
"hoursAvailable": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "08:30",
"closes": "17:00"
}
},
{
"@type": "ContactPoint",
"contactType": "sales",
"email": "info@aureva.co.uk",
"telephone": "+443333208758",
"availableLanguage": "English",
"areaServed": "GB"
}
],
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Aureva Occasionwear Collection",
"itemListElement": [
{
"@type": "OfferCatalog",
"name": "Mother of the Bride Dresses"
},
{
"@type": "OfferCatalog",
"name": "Occasion & Formal Dresses"
},
{
"@type": "OfferCatalog",
"name": "Seasonal Dresses"
},
{
"@type": "OfferCatalog",
"name": "Accessories & Coordinating Pieces"
}
]
},
"knowsAbout": [
"Occasionwear for women 45+",
"Mother of the Bride outfits",
"Formal dresses",
"Seasonal fashion",
"British-designed womenswear",
"Sustainable and responsibly sourced clothing"
]
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Aureva",
"logo": "https://aureva.co.uk/cdn/shop/files/Aureva_Logo_png.png?v=1718790564&width=1869",
"sameAs": [
"https://facebook.com/aurevaofficial",
"",
"",
"https://www.instagram.com/aurevaofficial",
"",
"",
"",
"",
""
],
"url": "https://aureva.co.uk"
}
]
/pages/about-us/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"@id": "https://aureva.co.uk/#organization",
"name": "Aureva",
"url": "https://aureva.co.uk/",
"logo": "https://aureva.co.uk/cdn/shop/files/Aureva_Logo_png.png?height=108&v=1718790564",
"description": "Aureva designs elegant, flattering occasionwear for mature women. Designed in Cambridge, UK, by an all-women team, Aureva creates beautiful, responsibly made outfits that inspire confidence and comfort for life’s special moments.",
"foundingLocation": {
"@type": "Place",
"name": "Cambridge, United Kingdom"
},
"email": "info@aureva.co.uk",
"telephone": "+443333208758",
"sameAs": [
"https://www.facebook.com/aureva",
"https://www.instagram.com/aureva",
"https://www.pinterest.co.uk/aureva"
],
"contactPoint": [
{
"@type": "ContactPoint",
"contactType": "customer service",
"email": "info@aureva.co.uk",
"telephone": "+443333208758",
"availableLanguage": "English",
"areaServed": "GB",
"hoursAvailable": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "08:30",
"closes": "17:00"
}
},
{
"@type": "ContactPoint",
"contactType": "sales",
"email": "info@aureva.co.uk",
"telephone": "+443333208758",
"availableLanguage": "English",
"areaServed": "GB"
}
],
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Aureva Occasionwear Collection",
"itemListElement": [
{
"@type": "OfferCatalog",
"name": "Mother of the Bride Dresses"
},
{
"@type": "OfferCatalog",
"name": "Occasion & Formal Dresses"
},
{
"@type": "OfferCatalog",
"name": "Seasonal Dresses"
},
{
"@type": "OfferCatalog",
"name": "Accessories & Coordinating Pieces"
}
]
},
"knowsAbout": [
"Occasionwear for women 45+",
"Mother of the Bride outfits",
"Formal dresses",
"Seasonal fashion",
"British-designed womenswear",
"Sustainable and responsibly sourced clothing"
]
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Aureva",
"logo": "https://aureva.co.uk/cdn/shop/files/Aureva_Logo_png.png?v=1718790564&width=1869",
"sameAs": [
"https://facebook.com/aurevaofficial",
"",
"",
"https://www.instagram.com/aurevaofficial",
"",
"",
"",
"",
""
],
"url": "https://aureva.co.uk/pages/about-us"
}
]
/collections/new-dresses-2/
[
{
"@context": "https://schema.org",
"@type": "Organization",
"@id": "https://aureva.co.uk/#organization",
"name": "Aureva",
"url": "https://aureva.co.uk/",
"logo": "https://aureva.co.uk/cdn/shop/files/Aureva_Logo_png.png?height=108&v=1718790564",
"description": "Aureva designs elegant, flattering occasionwear for mature women. Designed in Cambridge, UK, by an all-women team, Aureva creates beautiful, responsibly made outfits that inspire confidence and comfort for life’s special moments.",
"foundingLocation": {
"@type": "Place",
"name": "Cambridge, United Kingdom"
},
"email": "info@aureva.co.uk",
"telephone": "+443333208758",
"sameAs": [
"https://www.facebook.com/aureva",
"https://www.instagram.com/aureva",
"https://www.pinterest.co.uk/aureva"
],
"contactPoint": [
{
"@type": "ContactPoint",
"contactType": "customer service",
"email": "info@aureva.co.uk",
"telephone": "+443333208758",
"availableLanguage": "English",
"areaServed": "GB",
"hoursAvailable": {
"@type": "OpeningHoursSpecification",
"dayOfWeek": [
"Monday",
"Tuesday",
"Wednesday",
"Thursday",
"Friday"
],
"opens": "08:30",
"closes": "17:00"
}
},
{
"@type": "ContactPoint",
"contactType": "sales",
"email": "info@aureva.co.uk",
"telephone": "+443333208758",
"availableLanguage": "English",
"areaServed": "GB"
}
],
"hasOfferCatalog": {
"@type": "OfferCatalog",
"name": "Aureva Occasionwear Collection",
"itemListElement": [
{
"@type": "OfferCatalog",
"name": "Mother of the Bride Dresses"
},
{
"@type": "OfferCatalog",
"name": "Occasion & Formal Dresses"
},
{
"@type": "OfferCatalog",
"name": "Seasonal Dresses"
},
{
"@type": "OfferCatalog",
"name": "Accessories & Coordinating Pieces"
}
]
},
"knowsAbout": [
"Occasionwear for women 45+",
"Mother of the Bride outfits",
"Formal dresses",
"Seasonal fashion",
"British-designed womenswear",
"Sustainable and responsibly sourced clothing"
]
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Aureva",
"logo": "https://aureva.co.uk/cdn/shop/files/Aureva_Logo_png.png?v=1718790564&width=1869",
"sameAs": [
"https://facebook.com/aurevaofficial",
"",
"",
"https://www.instagram.com/aurevaofficial",
"",
"",
"",
"",
""
],
"url": "https://aureva.co.uk"
}
]
🛡️ Trust Signals — external proof links that back the declared identity
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 112 | 4 |
| /collections/all/ | 115 | 2 |
| /pages/about-us/ | 111 | 2 |
| /collections/new-dresses-2/ | 115 | 2 |
This page presents a snapshot of public data from Aureva, captured on June 21, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Aureva: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://aureva.co.uk to view the most current version of its content and see directly what this company is about and what it offers.