Information Density: BESTSELLER – Signal Evidence & AI Readability

Denmark

Sweden

Germany

Ireland

Italy

Austria

United Kingdom

Slovenia

Canada

Belgium

United States

Uruguay

Chile

Spain

Netherlands

Norway

China

Switzerland

Portugal

France

Türkiye

Poland

Pakistan

Finland

branded retail stores in 47 countries globally with more than 20 fashion brands for all ages, genders and occasions

markets across Europe, Asia, North America, South America, Oceania and the Middle East

fantastic colleagues worldwide, working together as one family across design, logistics, sales, retail, technology and other functions

multi-brand and department stores globally as a part of our extensive wholesale business

In our 50th anniversary year, BESTSELLER's Annual Report 2024-25 highlights a year of celebration, solid financial results and progress across key strategic areas. With increased revenue and continued investment in innovation and sustainability, we remain committed to delivering on our ambitions - acknowledging both achievements and areas where we still have work to do.

We have a range of more than 20 brands including JACK & JONES, ONLY,  VERO MODA and NAME IT. We sell fashionable garments and accessories for all ages, genders and occasions. Our products are based on the concept of good quality at competitive prices.

Learn more about our goals and the actions we are taking to bring fashion forward. Our industry has a significant impact on the environment and communities worldwide, but we believe our company can be a force for change.

Turning old clothes into new ones sounds simple. In reality, it is much more complicated.

For the eighth consecutive year, BESTSELLER is opening applications for the Brande Pool, supporting local projects that contribute positively to the development of Brande – the Danish city that is home to the fashion company’s headquarters.

We have renewed our agreement with the Pakistan Accord for Health and Safety in the Textile and Garment Industry, reaffirming our commitment to safe and responsible working conditions across our supply chain.

BESTSELLER colleagues are now being rewarded with an extra week's salary after reaching bonus targets linked to BESTSELLER’s work on sustainability within core business areas. This comes at a challenging time for BESTSELLER due to global uncertainty.

Only the facade remains of the historic corner building on Gammeltorv, which, after several years of extensive renovation, now reopens as BESTSELLER’s new flagship store. The renovation has been carried out with a focus on creating a modern retail store, but with great respect for the building's original architecture and preservation value.

While the fashion industry continues to face challenging conditions, BESTSELLER has succeeded in delivering results that point toward progress in its 2024–2025 financial year. These results create the foundation for accelerating the company’s development and transformation. This happens in the year in which BESTSELLER celebrates its 50th anniversary.

A new Fashion for Good project seeks to demonstrate that hemp-based denim can match or even surpass cotton in both performance and appeal.

Jack & Jones   Only   Vero moda   +20 brands     Jack & Jones   Only   Vero moda   +20 more

[H2] Our story
BESTSELLER is an international, family-owned fashion company with a strong foundation. Founded by the Holch Povlsen family in Denmark in 1975, we remain true to our Founding Principles.
We have a range of more than 20 brands, including JACK & JONES, ONLY and VERO MODA. We sell clothes and accessories for all ages, genders and occasions. Our products are based on the concept of good quality at competitive prices.
Today our products are sold in over 90 countries across Europe, Asia, North America, South America, Oceania and the Middle East. Our wholesale business sells our products to more than 16,500 multi-brand and department stores globally.
There are approximately 3,100 branded BESTSELLER retail stores in 47 countries globally. We own approximately 2,200 of these stores, while the other stores are operated by partners.
We’re more than 25,000 colleagues working across design, logistics, sales, technology and other functions. We employ committed and ambitious colleagues with a positive mindset.
Our global supply chain partners include more than 400 suppliers. Our products are manufactured at more than 700 factories, which employ over 750,000 people across 15 countries.

One World, One Philosophy, One Family is the symbol of the company culture in BESTSELLER. In addition, we've had 10 founding principles to guide our way since 1975.

Explore our financial results, sustainability progress, total tax contribution, and total number of stores, markets and more.

BESTSELLER’s history dates to 1975, when Troels Holch Povlsen and Merete Bech Povlsen opened a single store in the Danish town of Ringkøbing. Initially this was as an outlet to sell clothes for Troels’ uncle. But later that year the business expanded. So, the couple began importing their own products and selling to wholesale partners.

BESTSELLER is a multi-brand matrix organisation consisting of 20+ individual brands. With our headquarters in Denmark each brand is supported by various group functions.

BESTSELLER has about 25,000 dedicated BESTSELLER colleagues in stores and offices around the world.

Through carefully selected sponsorships we aim to make BESTSELLER colleagues around the world proud.

BESTSELLER’s brand portfolio covers around 20 brands, each with their own identity.

More than 600 colleagues and 600 contractors work in logistics. We have more than 400,000 m2 of warehouse space and import more than 16 million boxes per year or more than 70,000 boxes per day.

BESTSELLER wants to provide stakeholders with important information about our company’s development and activities, and in our annual report we communicate about the processes, the challenges and the results within our sustainability work...

[H2] At BESTSELLER, we own it
Every chance. Every challenge. Every choice. We give you the freedom to take charge, the confidence to compete and the inspiration to challenge the status quo. You will help build some of the strongest brands in the business and contribute to a sustainable vision for the future. We give you the keys to let you set the direction and ambitions for your own personal career journey – every step of the way.

Design
Buying
Sales
Retail
Tech
Logistics

[H2] Take charge
We don’t have a one-size-fits-all career at BESTSELLER. What we do have is opportunity. Lots of it. Whatever matters most to you, you can do it here. How far you go is up to you. You can take charge, explore your interests, develop your expertise and learn new skills.
You’re given the freedom and responsibility to create a unique experience and in return, you can accelerate your career at a place where opportunities are yours for the taking.
International Business Trainee Programme
National Business Trainee Programme
Danish Apprentice Education
Finance Graduate Programme

work with us work with us work with us work with us work with us work with us work with us work with us work with us

BESTSELLER's online business is more climate-friendly thanks to an agreement with transport and logistics company FREJA.

With a new investment and ongoing collaborations, BESTSELLER explores the market for alternatives.

“Our solidarity and our unity have never been more important, and our values oblige us to act,” states Anders Holch Povlsen, BESTSELLER's CEO and Owner.

With the first-ever harvest of certified in-conversion cotton coming from Pakistan, BESTSELLER and its brand JACK & JONES are making history together with their long-standing supplier and partner Artistic Milliners.

BESTSELLER is one of the first fashion retailers to scale a new blockchain solution and is thereby taking a remarkable step towards product traceability. Investments in traceability solutions are needed to make sure that consumers get products they can trust and simultaneously ensure compliance with expected EU requirements for digital product passports.

BESTSELLER is already looking ahead to Paris 2024 after para-athlete Lisa Gjessing ensured a golden finish for Denmark’s Olympic and Paralympic teams at Tokyo 2020.

Turning old clothes into new ones sounds simple. In reality, it is much more complicated.

Our Company
Teams
Brands

Our industry has a significant impact. That is why we are working towards countering climate change, using resources efficiently and promoting human rights. Our sustainability strategy is named Fashion FWD and it sets our near-term direction and keeps us accountable with goals to achieve by 2025. When we have achieved these goals, we will then set new ones, always aiming higher.
Read on to learn more about our efforts and progress towards our goals. How we work to increase transparency and traceability of our products and materials, to digitalise our ways of working, to reduce our impact on our climate and environment, to motivate and support our people, to cooperate throughout our industry and to stimulate innovation.

Our global supply chain involves hundreds of thousands of people across six continents. We cooperate with more than 400 suppliers and 700 factories across 18 countries.
Get insight to our vast supply chain - how we do business, and how the way we do business is tailored to improve it.

Fibres and materials are essential to fashion. We're increasing the use of certified and branded materials which can be made from organic, recycled and innovative fibres as well as certain animal fibres. Each category has different properties.
Get an overview of our claims, minimum requirements and certified and branded materials.

We are focused on how we can make textile waste a resource. We’re testing innovative recycling technologies, making investments and working across the industry to develop a framework to tackle textile waste.
Read more

Our Social and Labour Supplier Rating measures our suppliers’ human rights performance.
Read more

We want to use technology to know exactly where our materials come from.
Read more

Supporting innovators to prepare for future requirements.
Read more

BESTSELLER wants to provide stakeholders with important information about our company’s development and activities, and with our integrated report we communicate about the processes, the challenges and the results within our sustainability work.
Get the full insight in our newest annual integrated report, see our modern slavery reporting and more.

Our business activities involve thousands of workers across the world and have a significant impact on the environment. As such, our sustainability work involves a range of issues from workers’ rights to working conditions, as well as animal welfare, chemical management and more.
Our range of policies and guidelines describe the ethics, behaviour and requirements we expect from ourselves and our business partners.

We have renewed our agreement with the Pakistan Accord for Health and Safety in the Textile and Garment Industry, reaffirming our commitment to safe and responsible working conditions across our supply chain.

BESTSELLER colleagues are now being rewarded with an extra week's salary after reaching bonus targets linked to BESTSELLER’s work on sustainability within core business areas. This comes at a challenging time for BESTSELLER due to global uncertainty.

While the fashion industry continues to face challenging conditions, BESTSELLER has succeeded in delivering results that point toward progress in its 2024–2025 financial year. These results create the foundation for accelerating the company’s development and transformation. This happens in the year in which BESTSELLER celebrates its 50th anniversary.

As part of BESTSELLER’s ongoing actions towards integrating textile-to-textile recycled polyester within its supply chain, their leading women’s brand ONLY has transformed a jersey-programme of basic tops to recycled polyester made from textile waste.

The investment from BESTSELLER follows a substantial grant from the EU, ensuring that German innovator matterr is now ready to advance plans on their upcoming factory in a bid to scale polyester recycling. The strategic partnership with matterr is part of BESTSELLER's ongoing investments in the development of future materials.

American company Softwear Automation, specialised in automated garment production, secures USD 20 million in a funding round led by the family-owned fashion company BESTSELLER.

To commemorate BESTSELLER’s 50th anniversary, BESTSELLER Foundation is making a substantial donation to organisations operating within BESTSELLER's communities. A unifying characteristic of these organisations is their commitment to supporting either a vulnerable group in society or an environmental cause.

Climate impact
Resource use
People in our supply chain
Transparency & Reporting
Our Supply Chain
Certified and branded materials
Partnerships & collaborations
Product Safety
Sustainability Reports
Policies