Billy J
(https://billyj.com.au) 📸 Data Snapshot: May 26, 2026
Identity & Authority — The Lens
Inspect the JSON-LD. Is there an Organization or Person schema, and does it carry sameAs links to real external profiles (LinkedIn, socials)? Missing schema or no identity declaration signals an anonymous entity.
Identity & Authority
Expert verifiability & Schema depth.
12
Impact Weight: 15 / 100
80% Reputation
Identity is technically well-defined through schema, including a LocalBusiness entry with specific geo-coordinates (-26.703337, 153.131408) and physical address in Buddina, QLD. There are no claims of design expertise or named ‘style directors,’ which avoids unverifiable expert claims. The technical credibility is high due to a comprehensive JSON-LD implementation that includes ProductGroup and Organization data, though it lacks Person schema for designers or founders.
The primary disconnect lies in the performance claim ‘Australia’s number one online fashion boutique’ which is not backed by sales volume data, awards, or traffic metrics. Marketing claims like ‘outfits are seriously addictive’ are standard industry hyperbole rather than measurable performance claims. The site demonstrates its claim of ‘6000 styles’ through its category navigation, partially validating its scale.
Identity & Authority is read from the structured data first: whether the site declares who it is in machine-readable schema, with verifiable identity links. Below is the schema captured per page, then the external proof links that support (or fail to support) that identity.
🔗 Identity & Technical Layer — schema JSON-LD: identity chains, entity gaps
Homepage schema
[
[
{
"@context": "https://schema.org",
"@type": [
"Organization",
"OnlineStore"
],
"@id": "https://billyj.com.au#organization_sp_schemaplus",
"url": "https://billyj.com.au",
"name": "Billy J",
"email": "customerservice@billyj.com.au",
"description": "Australias number one online fashion boutique. New arrivals daily and over 6000 styles to choose from. Affordable and on trend fashion. Worldwide Shipping.\n",
"logo": {
"@type": "ImageObject",
"name": "Billy J Logo Schema by SchemaPlus",
"url": "https://billyj.com.au/cdn/shop/files/Billy_J_-_Logo_black_-FINAL_-_04-25.png?v=1744612047&width=100"
},
"sameAs": [
"https://www.facebook.com/BillyJBoutique",
"https://twitter.com/BILLYJBOUTIQUE",
"https://www.instagram.com/billy_j_boutique/",
"https://www.pinterest.com.au/billyjboutique/"
],
"mainEntityOfPage": {
"@type": "WebPage",
"url": "https://billyj.com.au"
}
},
{
"@context": "https://schema.org",
"@type": "WebSite",
"@id": "https://billyj.com.au#website_sp_schemaplus",
"name": "Billy J",
"url": "https://billyj.com.au",
"potentialAction": {
"@type": "SearchAction",
"target": "https://billyj.com.au/search?q={query}",
"name": "Billy J",
"query-input": "required name=query"
},
"publisher": {
"@type": "Organization",
"@id": "https://billyj.com.au#organization_sp_schemaplus"
}
}
],
[
{
"@context": "https://schema.org",
"@type": [
"Store"
],
"@id": "https://billyj.com.au/#local_business_sp_schemaplus_1",
"name": "Billy J Boutique",
"alternateName": "Billy J",
"description": null,
"email": "customerservice@billyj.com.au",
"address": {
"@type": "PostalAddress",
"streetAddress": "Shop 533/119 Point Cartwright Dr Kawana Shoppingworld",
"addressLocality": "Buddina",
"addressRegion": "QLD",
"postalCode": "4575",
"addressCountry": "AU"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": "-26.703337",
"longitude": "153.131408"
},
"telephone": null,
"faxNumber": null,
"image": "https://billyj.com.au/cdn/shop/files/Billy_J_-_Logo_black_-FINAL_-_04-25.png?v=1744612047",
"priceRange": "$$",
"openingHoursSpecification": [
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Monday",
"opens": "9:00 AM",
"closes": "5:30 PM"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Tuesday",
"opens": "9:00 AM",
"closes": "5:30 PM"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Wednesday",
"opens": "9:00 AM",
"closes": "5:30 PM"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Thursday",
"opens": "9:00 AM",
"closes": "9:00 PM"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Friday",
"opens": "9:00 AM",
"closes": "5:30 PM"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Saturday",
"opens": "9:00 AM",
"closes": "5:00 PM"
},
{
"@type": "OpeningHoursSpecification",
"dayOfWeek": "Sunday",
"opens": "10:00 AM",
"closes": "4:00 PM"
}
]
}
],
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"name": "Billy J Breadcrumbs Schema by SchemaPlus",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@type": "WebPage",
"@id": "https://billyj.com.au",
"name": "Women's Online Fashion & Clothing Boutique in Australia"
}
}
]
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Billy J",
"logo": "https://billyj.com.au/cdn/shop/files/Billy_J_-_Logo_black_-FINAL_-_04-25.png?v=1744612047&width=500",
"sameAs": [
"",
"https://www.facebook.com/BillyJBoutique/",
"https://au.pinterest.com/billyjboutique/",
"https://www.instagram.com/billy_j_boutique/",
"",
"",
"",
"",
""
],
"url": "https://billyj.com.au"
},
{
"@context": "http://schema.org",
"@type": "WebSite",
"name": "Billy J",
"potentialAction": {
"@type": "SearchAction",
"target": "https://billyj.com.au/search?q={search_term_string}",
"query-input": "required name=search_term_string"
},
"url": "https://billyj.com.au"
}
]
/products/jaykowa-jeans-white-denim/
[
{
"0": {
"@context": "https://schema.org",
"@type": "ProductGroup",
"@id": "https://billyj.com.au/products/jaykowa-jeans-white-denim#product_sp_schemaplus",
"mainEntityOfPage": {
"@type": "WebPage",
"@id": "https://billyj.com.au/products/jaykowa-jeans-white-denim#webpage_sp_schemaplus",
"sdDatePublished": "2026-05-27T00:07+1000",
"sdPublisher": {
"@context": "https://schema.org",
"@type": "Organization",
"@id": "https://schemaplus.io",
"name": "SchemaPlus App",
"url": "https://schemaplus.io"
}
},
"additionalProperty": [
{
"@type": "PropertyValue",
"name": "Tags",
"value": {
"0": "06-07-2021 TUES DROP",
"1": "07-07-2020 TUES DROP",
"2": "08-10-2025 US DROP",
"3": "09-07-2020 THURS DROP",
"4": "21-07-2020 TUES DROP",
"_items_truncated": true
}
},
{
"@type": "PropertyValue",
"name": "Size",
"value": {
"0": "6",
"1": "7",
"2": "8",
"3": "9",
"4": "10",
"_items_truncated": true
}
},
{
"@type": "PropertyValue",
"name": "Color",
"value": [
"White Denim"
]
}
],
"brand": {
"@type": "Brand",
"name": "Fashion Allied",
"url": "https://billyj.com.au/collections/vendors?q=Fashion%20Allied"
},
"category": "bottoms",
"itemCondition": "https://schema.org/NewCondition",
"model": "40587735728301",
"hasVariant": {
"0": {
"@type": "Product",
"name": "6 / White Denim",
"sku": "",
"gtin8": "16888945",
"mpn": "16888945",
"image": "https://billyj.com.au/cdn/shop/products/L4A0667_7f039bb0-14b4-4f98-966f-e494bfe5ce6d.jpg?v=1675147300&width=1200",
"description": "Our Jaykowa Jeans will be your favourite go-to jeans for that effortless style. Featuring a mid-rise, wide leg these jeans are designed to flatter! Easily dressed up with your favourite heels (styled here with our Balton Heel - Sugar Brown) or down with crisp white sneakers. Enjoy free shipping across Australia for orders over $100. Shop now",
"brand": {
"@type": "Brand",
"name": "Fashion Allied",
"url": "https://billyj.com.au/collections/vendors?q=Fashion%20Allied"
},
"offers": {
"@type": "Offer",
"url": "https://billyj.com.au/products/jaykowa-jeans-white-denim?variant=40587735728301",
"@id": "https://billyj.com.au/products/jaykowa-jeans-white-denim?variant=40587735728301#offer",
"availability": "https://schema.org/InStock",
"inventoryLevel": {
"@type": "[DEPTH_TRUNCATED]",
"value": "[DEPTH_TRUNCATED]"
},
"price": 89.95,
"priceSpecification": [
"[DEPTH_TRUNCATED]"
],
"priceValidUntil": "2030-12-21",
"priceCurrency": "AUD",
"shippingDetails": [
"[DEPTH_TRUNCATED]"
],
"itemCondition": "https://schema.org/NewCondition",
"seller": {
"@type": "[DEPTH_TRUNCATED]",
"name": "[DEPTH_TRUNCATED]",
"@id": "[DEPTH_TRUNCATED]"
}
}
},
"1": {
"@type": "Product",
"name": "7 / White Denim",
"sku": "",
"gtin8": "16921713",
"mpn": "16921713",
"image": "https://billyj.com.au/cdn/shop/products/L4A0667_7f039bb0-14b4-4f98-966f-e494bfe5ce6d.jpg?v=1675147300&width=1200",
"description": "Our Jaykowa Jeans will be your favourite go-to jeans for that effortless style. Featuring a mid-rise, wide leg these jeans are designed to flatter! Easily dressed up with your favourite heels (styled here with our Balton Heel - Sugar Brown) or down with crisp white sneakers. Enjoy free shipping across Australia for orders over $100. Shop now",
"brand": {
"@type": "Brand",
"name": "Fashion Allied",
"url": "https://billyj.com.au/collections/vendors?q=Fashion%20Allied"
},
"offers": {
"@type": "Offer",
"url": "https://billyj.com.au/products/jaykowa-jeans-white-denim?variant=40587735761069",
"@id": "https://billyj.com.au/products/jaykowa-jeans-white-denim?variant=40587735761069#offer",
"availability": "https://schema.org/InStock",
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"priceSpecification": [
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"description": "AUD-8995---89.95",
"priceValidUntil": "2030-12-21",
"priceCurrency": "AUD",
"shippingDetails": [
"[DEPTH_TRUNCATED]"
],
"itemCondition": "https://schema.org/NewCondition",
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"name": "[DEPTH_TRUNCATED]",
"@id": "[DEPTH_TRUNCATED]"
}
}
},
"2": {
"@type": "Product",
"name": "8 / White Denim",
"sku": "",
"gtin8": "16954481",
"mpn": "16954481",
"image": "https://billyj.com.au/cdn/shop/products/L4A0667_7f039bb0-14b4-4f98-966f-e494bfe5ce6d.jpg?v=1675147300&width=1200",
"description": "Our Jaykowa Jeans will be your favourite go-to jeans for that effortless style. Featuring a mid-rise, wide leg these jeans are designed to flatter! Easily dressed up with your favourite heels (styled here with our Balton Heel - Sugar Brown) or down with crisp white sneakers. Enjoy free shipping across Australia for orders over $100. Shop now",
"brand": {
"@type": "Brand",
"name": "Fashion Allied",
"url": "https://billyj.com.au/collections/vendors?q=Fashion%20Allied"
},
"offers": {
"@type": "Offer",
"url": "https://billyj.com.au/products/jaykowa-jeans-white-denim?variant=40587735793837",
"@id": "https://billyj.com.au/products/jaykowa-jeans-white-denim?variant=40587735793837#offer",
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"priceValidUntil": "2030-12-21",
"priceCurrency": "AUD",
"shippingDetails": [
"[DEPTH_TRUNCATED]"
],
"itemCondition": "https://schema.org/NewCondition",
"seller": {
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"name": "[DEPTH_TRUNCATED]",
"@id": "[DEPTH_TRUNCATED]"
}
}
},
"3": {
"@type": "Product",
"name": "9 / White Denim",
"sku": "",
"gtin8": "16987249",
"mpn": "16987249",
"image": "https://billyj.com.au/cdn/shop/products/L4A0667_7f039bb0-14b4-4f98-966f-e494bfe5ce6d.jpg?v=1675147300&width=1200",
"description": "Our Jaykowa Jeans will be your favourite go-to jeans for that effortless style. Featuring a mid-rise, wide leg these jeans are designed to flatter! Easily dressed up with your favourite heels (styled here with our Balton Heel - Sugar Brown) or down with crisp white sneakers. Enjoy free shipping across Australia for orders over $100. Shop now",
"brand": {
"@type": "Brand",
"name": "Fashion Allied",
"url": "https://billyj.com.au/collections/vendors?q=Fashion%20Allied"
},
"offers": {
"@type": "Offer",
"url": "https://billyj.com.au/products/jaykowa-jeans-white-denim?variant=40587735826605",
"@id": "https://billyj.com.au/products/jaykowa-jeans-white-denim?variant=40587735826605#offer",
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"[DEPTH_TRUNCATED]"
],
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"priceValidUntil": "2030-12-21",
"priceCurrency": "AUD",
"shippingDetails": [
"[DEPTH_TRUNCATED]"
],
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"name": "[DEPTH_TRUNCATED]",
"@id": "[DEPTH_TRUNCATED]"
}
}
},
"4": {
"@type": "Product",
"name": "10 / White Denim",
"sku": "",
"gtin8": "17020017",
"mpn": "17020017",
"image": "https://billyj.com.au/cdn/shop/products/L4A0667_7f039bb0-14b4-4f98-966f-e494bfe5ce6d.jpg?v=1675147300&width=1200",
"description": "Our Jaykowa Jeans will be your favourite go-to jeans for that effortless style. Featuring a mid-rise, wide leg these jeans are designed to flatter! Easily dressed up with your favourite heels (styled here with our Balton Heel - Sugar Brown) or down with crisp white sneakers. Enjoy free shipping across Australia for orders over $100. Shop now",
"brand": {
"@type": "Brand",
"name": "Fashion Allied",
"url": "https://billyj.com.au/collections/vendors?q=Fashion%20Allied"
},
"offers": {
"@type": "Offer",
"url": "https://billyj.com.au/products/jaykowa-jeans-white-denim?variant=40587735859373",
"@id": "https://billyj.com.au/products/jaykowa-jeans-white-denim?variant=40587735859373#offer",
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"priceValidUntil": "2030-12-21",
"priceCurrency": "AUD",
"shippingDetails": [
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"name": "[DEPTH_TRUNCATED]",
"@id": "[DEPTH_TRUNCATED]"
}
}
},
"_items_truncated": true
},
"productGroupID": "6900477984941",
"sku": "CGJ1135-WHT-06",
"gtin8": "16888945",
"mpn": "16888945",
"weight": {
"@type": "QuantitativeValue",
"unitCode": "KGM",
"value": "0.43"
},
"description": "Our Jaykowa Jeans will be your favourite go-to jeans for that effortless style. Featuring a mid-rise, wide leg these jeans are designed to flatter! Easily dressed up with your favourite heels (styled here with our Balton Heel - Sugar Brown) or down with crisp white sneakers. Enjoy free shipping across Australia for orders over $100. Shop now",
"image": {
"0": "https://billyj.com.au/cdn/shop/products/L4A0667_7f039bb0-14b4-4f98-966f-e494bfe5ce6d.jpg?v=1675147300&width=1200",
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"2": "https://billyj.com.au/cdn/shop/products/159375570_3713161218779289_1115010217327225315_n_d4fd657d-41a6-4693-a31f-50093d5642ec.jpg?v=1675147956&width=1200",
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"_items_truncated": true
},
"name": "Jaykowa Jeans - White Denim ",
"url": "https://billyj.com.au/products/jaykowa-jeans-white-denim"
},
"_truncated": true,
"_original_size": 25530
},
{
"shippingDetails": [
{
"@context": "https://schema.org",
"@id": "https://billyj.com.au/products/jaykowa-jeans-white-denim#shippingPolicy_schemaplus_1",
"shippingRate": {
"@context": "https://schema.org",
"@type": "MonetaryAmount",
"currency": "AUD"
},
"shippingDestination": {
"@context": "https://schema.org",
"@type": "DefinedRegion",
"addressCountry": []
},
"deliveryTime": {
"@context": "https://schema.org",
"@type": "ShippingDeliveryTime",
"handlingTime": {
"@context": "https://schema.org",
"@type": "QuantitativeValue",
"minValue": "",
"maxValue": "",
"unitCode": "DAY"
},
"transitTime": {
"@context": "https://schema.org",
"@type": "QuantitativeValue",
"minValue": "",
"maxValue": "",
"unitCode": "DAY"
}
}
}
],
"_truncated": true,
"_original_size": 25530
},
{
"@context": "https://schema.org",
"@type": "BreadcrumbList",
"name": "Billy J Breadcrumbs Schema by SchemaPlus",
"itemListElement": [
{
"@type": "ListItem",
"position": 1,
"item": {
"@id": "https://billyj.com.au/collections",
"name": "Products"
}
},
{
"@type": "ListItem",
"position": 2,
"item": {
"@id": "https://billyj.com.au/collections/a-w-pants-bottoms",
"name": "A/W PANTS & BOTTOMS"
}
},
{
"@type": "ListItem",
"position": 3,
"item": {
"@id": "https://billyj.com.au/products/jaykowa-jeans-white-denim#breadcrumb_sp_schemaplus",
"name": "Jaykowa Jeans - White Denim"
}
}
],
"_truncated": true,
"_original_size": 25530
},
{
"@context": "http://schema.org",
"@type": "Organization",
"name": "Billy J",
"logo": "https://billyj.com.au/cdn/shop/files/Billy_J_-_Logo_black_-FINAL_-_04-25.png?v=1744612047&width=500",
"sameAs": {
"0": "",
"1": "https://www.facebook.com/BillyJBoutique/",
"2": "https://au.pinterest.com/billyjboutique/",
"3": "https://www.instagram.com/billy_j_boutique/",
"4": "",
"_items_truncated": true
},
"url": "https://billyj.com.au",
"_truncated": true,
"_original_size": 25530
},
{
"@context": "http://schema.org/",
"@id": "/products/jaykowa-jeans-white-denim#product",
"@type": "ProductGroup",
"brand": {
"@type": "Brand",
"name": "Fashion Allied"
},
"category": "Pants",
"description": "DETAILS\nOur Jaykowa Jeans will be your favourite go-to jeans for that effortless style. Featuring a mid-rise, wide leg these jeans are designed to flatter! Easily dressed up with your favourite heels (styled here with our Balton Heel - Sugar Brown) or down with crisp white sneakers. \n\nWide Leg\nZip and button enclosure \nDistressed hemline\nMinimal stretch\n100% Cotton\nJasmine wears a size 14\nRecommend sizing up\n\nMODEL\n \n\n\n\n\nSIZE AND FIT\n-Sizing is standard for this style \n\n\nMEASUREMENTS\n\n\n\n\n6\n\n\nW66",
"hasVariant": {
"0": {
"@id": "/products/jaykowa-jeans-white-denim?variant=40587735728301#variant",
"@type": "Product",
"gtin": "16888945",
"image": "https://billyj.com.au/cdn/shop/products/L4A0667_7f039bb0-14b4-4f98-966f-e494bfe5ce6d.jpg?v=1675147300&width=1920",
"name": "Jaykowa Jeans - White Denim - 6 / White Denim",
"offers": {
"@id": "/products/jaykowa-jeans-white-denim?variant=40587735728301#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "89.95",
"priceCurrency": "AUD",
"url": "https://billyj.com.au/products/jaykowa-jeans-white-denim?variant=40587735728301"
},
"sku": "CGJ1135-WHT-06"
},
"1": {
"@id": "/products/jaykowa-jeans-white-denim?variant=40587735761069#variant",
"@type": "Product",
"gtin": "16921713",
"image": "https://billyj.com.au/cdn/shop/products/L4A0667_7f039bb0-14b4-4f98-966f-e494bfe5ce6d.jpg?v=1675147300&width=1920",
"name": "Jaykowa Jeans - White Denim - 7 / White Denim",
"offers": {
"@id": "/products/jaykowa-jeans-white-denim?variant=40587735761069#offer",
"@type": "Offer",
"availability": "http://schema.org/InStock",
"price": "89.95",
"priceCurrency": "AUD",
"url": "https://billyj.com.au/products/jaykowa-jeans-white-denim?variant=40587735761069"
},
"sku": "CGJ1135-WHT-07"
},
"2": {
"@id": "/products/jaykowa-jeans-white-denim?variant=40587735793837#variant",
"@type": "Product",
"gtin": "16954481",
"image": "https://billyj.com.au/cdn/shop/products/L4A0667_7f039bb0-14b4-4f98-966f-e494bfe5ce6d.jpg?v=1675147300&width=1920",
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🛡️ Trust Signals — external proof links that back the declared identity
442Review mentions (all pages)
8External proof links (all pages)
| Page | Reviews | Proof links |
|---|---|---|
| / (home) | 49 | 2 |
| /products/jaykowa-jeans-white-denim/ | 82 | 2 |
| /products/romi-shirt-and-shorts-set-brown-stripe/ | 151 | 2 |
| /products/jayma-maxi-dress-blue-floral-1/ | 160 | 2 |
Explore the other reputation pillars for Billy J
Analysis Disclosure & Source Attribution
This page presents a snapshot of public data from Billy J, captured on May 26, 2026, to show how machine logic reads Identity & Authority signals into an AI reputation evaluation.
Purpose: This data is presented under “Fair Use” for the purpose of independent signal analysis, allowing readers to see the raw signals behind the reputation score.
Notice to Billy J: This analysis is part of a non-adversarial audit conducted by 1 Euro SEO. The results are intended as professional feedback to help improve any website’s machine-readability and authority signals. The evaluation is free, and any company can request a fresh audit at any time.
Any company can use the insights for free and improve its voice. When a company has updated its content, it can always submit a new audit request, which will be reflected in a new current score.
To all users: You are encouraged to visit the live site at https://billyj.com.au to view the most current version of its content and see directly what this company is about and what it offers.